Sword and the Script

AUGUST 17, 2019

The survey found 30% of B2B respondents cited news coverage as the way they “people learn about new products online that they can use for their day jobs.” Most people find independent journalism and earned media to be the most credible source of information. For B2B companies, earned media and branded content ranked the highest.

Study 61

Study Survey B2B Advertising 61

Sword and the Script

OCTOBER 21, 2014

I’ll beg Dr. Barnes to forgive me the editorial liberty I’ve taken with this headline, but that’s my takeaway after finally reading the UMASS Dartmouth Study: The 2014 Fortune 500 and Social Media: LinkedIn Dominates As Use of Newer Tools Explodes. The study, an annual affair every year since 2008, was published this past August.

Social Media 117

Social Media Study Blogging Company 117

ImPRessions - Crenshaw Communications

JULY 18, 2018

The PR briefing book is no exception; it’s a simple tool, yet a critical asset for a brand spokesperson to prepare for media interviews. The best briefing books offer a go-to reference and “study guide” so an interviewee has full background on the reporter, the outlet, and the best messaging for the opportunity.

Interviews 136

Interviews Construction Report Journalism 136

PR for Anyone

JULY 28, 2022

I just interviewed someone on my PR Champions show and he summed it up so visually. Wall Street Journal – Reduce Stress at Work. I have a show on there called PR Champions, and I interview really amazing people in the PR space. Many people feel they have one story and that one story might not fit in every media outlet.

Pitching 130

Pitching Media YouTube Interviews 130

ImPRessions - Crenshaw Communications

DECEMBER 27, 2016

Don’t be too prepared for that CEO interview. One CEO told us that a PR consultant recommended “winging it” for an important media interview, lest he sound too scripted. For our CEO interviews, we prepare briefing docs, hold a prep session and practice interviews until a level of level is achieved.

Skype 149

Skype Interviews Viral B2B 149

Cision

OCTOBER 4, 2017

BuzzSumo , a content analysis company, also evaluated over 1 million articles in a study that revealed articles with an image every 75-100 words received double the shares versus articles with fewer images. Furthermore, a 2016 interview with the Associated Press revealed most major news outlets will not run a text-only story.

How To 282

How To Storytelling B2C Measurement 282

Flack's Revenge

MAY 14, 2019

PR pro and blogger Frank Strong recently wrote about challenges confronting journalism and the PR profession. He cited data from recent studies: “Is the process of media relations getting harder? Ultimately, great stories drive PR and journalism. PR should interview the execs to dig for story gold. Creating News.

Survey 195

Survey Journalism Agency Data 195

Prohibition

DECEMBER 22, 2021

It was exposed, by the Wall Street Journal, as having known for over two years about the negative impact that Instagram was having on young people’s mental health. Facebook has been studying the impact of Instagram on its users since 2019 and the internal study was leaked to the newspaper. Peloton – is it that dangerous?

Crisis 146

Crisis Crisis Management Instagram Social Media 146

Mindful Marketing

JULY 28, 2015

We caught up with Paul to talk PR, journalism and branding – oh, and to find out what story crafting is. Our focus is on companies with complex products and services, so we work primarily with businesses that sell to other businesses. Please tell us a little bit about WordWrite Communications and your areas of expertise.

Interviews 50

Interviews Communications Storytelling Marketing 50

PRSay

FEBRUARY 20, 2020

While an embargo is a must-have tool that is often used by the medical and research community to release published studies and new discoveries, adding one won’t make a substandard story newsworthy. Just ask Reed Pence, host and producer of the award-winning national radio magazine Radio Health Journal. “An Only embargo actual news.

Radio 198

Radio Tools Journalism Interviews 198

Melissa Agnes

DECEMBER 9, 2014

Available on iTunes and through The Social Network website, Women Worldwide is a half-hour, weekly podcast where Deirdre interviews incredible women from around the globe. Check out the Q&A interview with Deirdre below! Now, I’m receiving the pitches from PR people who want their executives interviewed on my show.

Radio 238

Radio Interviews Community Storytelling 238

NewsWhip

AUGUST 9, 2022

One study in Singapore, for instance, found that COVID-19–related misinformation caused people to eat garlic and rinse their nose with saline as a way to avoid the disease at the expense of proven scientific prevention methods, such as social distancing. . For instance, one of its analysts noticed recently that after the Roe v.

Government 78

Government Journalism Advertising Advertising 78

Critical Mention

JUNE 4, 2018

According to a study at the University of Windsor, which tested the effect of music on software developers, those that didn’t listen to music generated the lowest quality of work and took the longest to complete the assignment. The study employed 36 Cal-Irvine students that were divided into three test groups. Classical Music.

Chemicals 76

Chemicals Study Groups Journalism 76

ImPRessions - Crenshaw Communications

MAY 18, 2017

Creating better relations between PR and journalism begins with PRs getting acquainted with the work of journalists in industries relevant to their clients. We’ve taken our cues from studies analyzing subject lines and often send other team members a test email to see if the subject line and pitch are still too wordy.

Media 212

Media Pitching Report Interviews 212

Deirdre Breakenridge

JANUARY 3, 2018

The interviews with business leaders are eye-opening. The author discusses how he reignited P&G and made products that were more innovative than the competition. In the book, the case studies highlight leaders who have exhibited mental readiness and, as a result, moved forward in a more positive direction. E = Exercise.

Crisis 0

Crisis Journalism Hotels Case Study 0

Sword and the Script

JANUARY 14, 2017

1) B2B Messaging: Add More Insight and Less Product. In a world where every company is a self-proclaimed “leading provider” saying your product is #1 is not a winning marketing or sales strategy. In my experience, how a B2B company talks about its product is just as important as how much it talks about its product.

B2B 60

B2B Pitching Survey Study 60

Sword and the Script

AUGUST 14, 2018

4) Emphasis on professional journalism. 10 Fundamentals for Successful B2B Media Interviews. 26% said “better and cheaper video production technology;”. Second, PR needs to think about the video elements – and I don’t mean pitching video – but rather the capacity to be interviewed on video. Comment: Amen.

Survey 102

Survey Report Media B2B 102

Cision

APRIL 12, 2016

Pushing products in your pitches won’t gain you any media coverage. In this interview, Adriana discusses the nuances of promoting media brands, the evolving role of social media in media relations and how to adapt your public relations strategy to the changing media landscape. What drew you to the field of public relations?

Fashion 120

Fashion Pitching Journalism Social Media 120

Sword and the Script

JULY 27, 2021

Third-party validation is still more credible than all the content marketing and brand journalism in the world. A recent Pew Research study found more Americans now see the media’s influence growing. The company’s response: We’re sorry, we don’t have time.

Media Relations 173

Media Relations Media Pitching Survey 173

Cision

MARCH 17, 2017

I discovered public relations while pursuing my master’s degree in Communication (spurred by my undergrad focus in Media Studies). In my interviews with PR professionals in New York and Los Angeles I found the opposite to be true, and was inspired by how thoughtful and strategic many of the people I interviewed were about their jobs.

Fashion 227

Fashion Travel Interviews Instagram 227

Bianchi Biz Blog

JULY 25, 2022

As noted I enjoy the educational side of journalism. How long have you been in journalism and how did you get started? I’ve been involved in journalism for the past 16 years and got started completely by accident. What elements or characteristics do you look for in a story? Finish this sentence: If I am not reporting, I am ….

Meeting 93

Meeting Media Journalism Education 93

Bianchi Biz Blog

NOVEMBER 14, 2022

In my industry analyst role, I’m studying the latest in advanced propulsion with a focus on efficiency and performance advancements in internal-combustion engines and electric-vehicle propulsion systems. How long have you been in journalism and how did you get started? Describe the craziest or most fun story you have written.

Automotive 81

Automotive Engineering System Media 81

wiredPRworks

APRIL 20, 2022

Organizations have learned to win by developing what David calls a “Fanocracy” – (the subject of his Wall Street Journal bestseller) – tapping into the mindset that relationships with customers are more important than the products they sell to them. About Growing Social Now. About Barbara Rozgonyi.

Marketing 118

Marketing Social Media Trends Instagram 118

Prohibition

DECEMBER 22, 2021

It was exposed, by the Wall Street Journal, as having known for over two years about the negative impact that Instagram was having on young people’s mental health. Facebook has been studying the impact of Instagram on its users since 2019 and the internal study was leaked to the newspaper. Peloton – is it that dangerous?

Crisis 62

Crisis Instagram Social Media Facebook 62

Cision

AUGUST 9, 2016

In this interview, Brandon shares why brands shouldn’t focus too much on competitors, how to streamline your pitches to journalists and how social media can help your brand in a crisis. A public relations 101 course in college really attracted me to the field of study. I was studying acting at the time.

Crisis 0

Crisis Reputation Study Social Media 0

Burrelles Fresh Ideas

NOVEMBER 7, 2023

Studying for a public relations or mass communications degree is the most traditional route into the industry today, but it’s not the only route. I know PR professionals with degrees in journalism, mass media, English, business communication, marketing, sports and more.

Agency 88

Agency Energy Crisis Management Industry 88

Sword and the Script

FEBRUARY 1, 2020

There is no better place too study a mix of key issues facing marketing such as creativity , budgets and ROI. The advertisements during this sports event do command a lot of attention, but is it worth the $5 million in marketing spend – not including the cost of production – for a 30-second spot?

Sports 113

Sports Advertising Advertising Survey 113

Sword and the Script

MAY 5, 2020

The study is based on tens of thousands of pitches sent by over 100 U.S.-based For example, you can find podcasters who have covered your industry, interviewed your competitor’s CEO, or produced an episode about a trend that relates to your company. In February, 10% of pitches sent received a reply, while in January the figure was 9%.

Pitching 84

Pitching Survey System Technology 84

Landis PR

JANUARY 18, 2023

Some studies have found that AI can be effective in automating certain tasks, such as content creation and media outreach, and can help PR professionals to better understand the effectiveness of their efforts through data analysis. Yet it’s an interview dodge worthy of a real-life PR pro. Landis: Are there upsides to ChatGPT?

Education 52

Education Training Technology Journalism 52

Melissa Agnes

DECEMBER 9, 2014

Available on iTunes and through The Social Network website, Women Worldwide is a half-hour, weekly podcast where Deirdre interviews incredible women from around the globe. Check out the Q&A interview with Deirdre below! Now, I’m receiving the pitches from PR people who want their executives interviewed on my show.

Radio 100

Radio Interviews Crisis Management Community 100

Sword and the Script

AUGUST 21, 2018

This interview with a CMO reminded me of that suggestion. NW: I went to school for PR and was working at a healthcare IT PR and marketing agency and was also studying to get my MBA at night for marketing. For example, not every user will be successful with your product every time. Tell us how that happened?

Marketing 64

Marketing Data Interviews Agency 64

MaccaPR

AUGUST 31, 2016

“We don’t even think about healthcare marketing not being ‘sexy’ because it’s all in how you bring a client’s brand and products to life,” reveals Jessica Boden (above), president of StoneArch, the Minneapolis-based health and medical marketing agency with a client roster that includes Medtronic, Nuvasive, St. Jude Medical and Medela.

Healthcare 89

Healthcare Marketing Insurance Insurance 89

Cision

MAY 21, 2015

Social Media Examiner’s Michael Stelzner helps your business navigate the social jungle with success stories and expert interviews from leading social media marketing pros. Instead of leading first with product, Joe believes entrepreneurs should be building audiences…then they can sell whatever they want. 14) John Jantsch.

Social Media 120

Social Media Marketing Pinterest Media 120

Sword and the Script

DECEMBER 10, 2019

It requires building relationships and proving your brand, services, and products to people who already have the ear of your target customers. This may be complementary product or service vendors, editors at niche publications, bloggers, or others. 7) Larger investments in SDRs and product marketing. Tom Pick | Webbiquity LLC.

Marketing 100

Marketing Content Marketing Advertising Advertising 100

Mindful Marketing

JULY 4, 2020

Major corporations such as Unilever are also using facial expression technology in the labor market to assess job candidates’ facial and linguistic performance against information compiled from successful prior interviews. Consequently, machine learning can perpetuate racial biases that exist in society.

Marketing 74

Marketing Pharmaceuticals Policies System 74

Cision

FEBRUARY 3, 2016

I studied journalism with a few PR courses sprinkled in between at St. After graduating, I lived abroad in Paris and Seoul and landed gigs to write for expat magazines, manage social media platforms, photograph events and interview professionals. How did you get your start in PR? John’s University in New York City.

Pinterest 120

Pinterest Mobile Pitching Social Media 120

Buzzstream

JANUARY 17, 2018

A study revealed that 90% of information transmitted to the brain is visual and visuals are processed 60,000X faster in the brain than text. It’s especially vital if your content or product is tailored towards women. According to The Wall Street Journal , approximately 71% of Pinterest’s 72.5

eBook 108

eBook Infographics Pinterest How To 108