Cision

OCTOBER 5, 2017

Recently, Cision published the 2017 Global Social Journalism Study , conducted in partnership with Canterbury Christ Church University, which surveyed journalists on their social media habits, preferences and views. In this video, Baer asks and answers the question — Is Journalism About Building an Audience or Building a Community?

Journalism 210

Journalism Community Video Study 210

Cision

AUGUST 23, 2016

According to Cision’s 2016 Global Social Journalism Study published this week, nearly half (48 percent) of U.S. Just take a look at the following snapshot from the Global Social Journalism Study. Uncover more social media trends by downloading our 2016 Global Social Journalism Study now.

Journalism 120

Journalism Social Media Study Media 120

Institute for Public Relations

JUNE 15, 2023

A pilot study was conducted in 2019 followed by a time series study in 2020 that included a total sample of 7,545 participants. Key findings include:— Respondents … Continue reading How Location Impacts Trust in Journalism →

Journalism 52

Journalism Study Media Blogging 52

Sword and the Script

MAY 18, 2021

One study shows communicators are faced with growing workloads, but their relationship with business has strengthened; two studies offer a look at media relations insights. For communicators, there’s have been a handful of studies published that will help you think it through. Here’s a quick roundup summarizing those studies.

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Study Communications Survey Pitching 165

Cision

AUGUST 31, 2016

Journalism and PR have changed over the past several years. As the latest edition of Cision’s annual Global Social Journalism Study shows, journalists are using social media not only for publishing and promoting their content, but also interacting with audiences.

Journalism 206

Journalism Trends Social Media Pitching 206

PRSay

JANUARY 13, 2022

When companies respond in crisis situations, what they say matters more than their nonverbal cues, a recent study finds.

Crisis 168

Crisis Study Crisis Communications Journalism 168

Communications Conversations

SEPTEMBER 29, 2020

But, that doesn’t mean journalism is thriving again. As a fan of journalism, I’m all for paywalls. Between coronavirus, racial unrest and the biggest election of our lifetimes, there’s no shortage of hard news to read each and every day. In many ways, the situation is more dire than ever. Trust levels remain low.

Journalism 195

Journalism Trends Industry Newspapers 195

Business Wire

MAY 11, 2017

The Association of National Advertisers (ANA) and the USC Center for Public Relations at the Annenberg School for Communication and Journalism have released a new report that offers a candid look at how marketers plan to tackle public relations in the upcoming years.

Study 216

Study Marketing Journalism Advertising 216

Axia PR

JUNE 23, 2021

Let’s examine Muck Rack’s recent study on the current state of journalism : With 94% of journalists stating that some, most, or all of their reporting has taken a COVID-19-related pivot, their work, habits and preferences have adjusted to the circumstances created by the pandemic.

Journalism 62

Journalism Study Report Media Relations 62

PRSay

NOVEMBER 12, 2020

The remote nature of O’Connor’s job means that he and others are approaching journalism in different ways. One of the best outcomes of 2020 so far has been a renewed focus on diversity and representation, and that theme reaches into journalism as well. Journalists are gathering information in new ways.

Journalism 211

Journalism Report Interviews Meeting 211

Communications Conversations

MAY 20, 2020

The term “brand journalism” is a bit of a lightning rod term in the social media marketing business. ” And, over the years, there have certainly been a fair share of corporate failures when it comes to brand journalism. But, for the most part, brand journalism wins have been tough to come by.

Journalism 148

Journalism Brand Branding Interviews 148

Agility PR Solutions

JUNE 20, 2022

Journalism in America has been in a state of turmoil for decades, stemming from the economic upheaval of the digital age to the rise of political polarization and the COVID-19 pandemic. The post New study: Journalists sense turmoil in their industry amid continued passion for their work appeared first on Agility PR Solutions.

Study 78

Study Industry Journalism Publicity 78

Onclusive

JUNE 3, 2019

The world of journalism has never been as dynamic as it is today. To fully understand the transformation which the world of journalism is undergoing, Onclusive analyzed 2.1 Top 50 Editorial Topics List Released. billion pieces of editorial content between Q1 2018 and Q1 2019. Register here for a copy of the full report.

Journalism 150

Journalism Report Data Examples 150

NewsWhip

JUNE 2, 2020

CASE STUDY. An Englishman in New York, he is interested in the intersection of PR, brands, and journalism, and the trends and innovation around that. The post Case Study: Bauer appeared first on Newswhip. How Bauer Media uses NewsWhip to unify content strategy across all of their brands. Company Size. 1,000+ employees.

Case Study 78

Case Study Study Radio Analytics 78

Cision

OCTOBER 14, 2015

The revenue model for journalism is at best in flux, and at worst, in chaos. Serious journalism from unexpected sources. Vice magazine, originally a local magazine in Montreal and best-known for local coverage and shock journalism, grew into Vice Media. More data journalism.

Journalism 120

Journalism Trends Local Print 120

NewsWhip

JUNE 2, 2020

CASE STUDY. An Englishman in New York, he is interested in the intersection of PR, brands, and journalism, and the trends and innovation around that. The post Case Study Turbine Labs appeared first on Newswhip. How Turbine Labs uses NewsWhip to understand what the news is prior to it becoming an event. Company Size.

Case Study 78

Case Study Study Viral Data 78

Cision

DECEMBER 3, 2015

The key is brand journalism, a subtle form of storytelling that benefits both your brand and your audience. Through brand journalism, you can strengthen your reputation, attract the attention of your audience and influence their purchasing decisions. Make sure your brand journalism plan is concentrated on your brand’s goals.

Journalism 120

Journalism Brand Branding Fashion 120

Sword and the Script

APRIL 27, 2019

Part of the answer is rethinking traditional PR efforts – and another part is studying the media to understand how it’s changing. In the last few weeks I’ve stumbled upon a hat trick of studies that can help you do that – and it’s the common denominator for this week’s Unscripted Marketing Links (UML). So, what’s PR to do about it?

Survey 90

Survey Journalism Study Pitching 90

Cision

JANUARY 15, 2016

A study released by Elite Daily found that only 1 percent of millennials would trust a brand after seeing a compelling ad. That’s where brand journalism comes into play. Unlike content marketing , brand journalism places people front and center, rather than the products that affect those people. Distribution. Story Type.

Journalism 120

Journalism Strategy Brand Branding 120

Cision

SEPTEMBER 15, 2016

Kevin Turpin, president at the National Journal, details his vision for the company with a focus on innovation and creativity. In this interview, Kevin discusses his career with National Journal. National Journal was the perfect fit for that criteria. So how do you ensure that you stand out?

Journalism 0

Journalism Policies Strategy Survey 0

Cision

SEPTEMBER 22, 2015

More than half of journalists surveyed in Cision’s recent Social Journalism Study believe that they would not be able to carry out their work without turning to their social media accounts for help. Citizen journalism is a tricky subject, and will most certainly continue to be debated upon as social media continues to evolve.

Journalism 120

Journalism Social Media Media Study 120

Cision

SEPTEMBER 14, 2017

The Cision 2017 Global Social Journalism Study outs journalists as similarly skeptical. Over half of journalists described fake news as undermining their area of journalism. Social media’s influence on journalism is not just for promotion, though. Social Media is Speedy, And This Causes a Problem.

Journalism 309

Journalism Study Social Media Resources 309

Sword and the Script

MARCH 12, 2024

That’s the high-level finding of an academic study titled, When and How Does Board-Level Marketing Experience Impact Firm Performance ? Lehmann , published their findings in the Marketing Science Institute and the Journal of Marketing by the American Marketing Association. The authors, Kimberly A. Whitler , Ryan Krause , and Donald R.

Marketing 136

Marketing Survey Study Comparison 136

Sword and the Script

MAY 11, 2019

A tech PR firm recently published a study that showed promising effects media relations can have on the sales cycle for B2B marketing organizations. The study suggests “momentum” releases were the highest performing, followed by partnerships, new hires, products and award announcements. 1) Earned media is sales enablement.

Study 138

Study Media Relations Media Measurement 138

Stephen Waddington

JULY 28, 2019

Some people, like me, make the switch from journalism to public relations. Transferable skills from journalism to public relations Public relations is more than media relations and requires the appropriate training and qualifications if a communications strategy is to deliver against organisational objectives.

Journalism 74

Journalism Publicity Crisis Management Training 74

Reputation Us

MARCH 20, 2024

Academia’s Deep Dives The success of influencer collaborations is closely tied to a company’s reputation, according to numerous studies — many of them academic. Research shows that negative publicity, scandals, or controversies surrounding a company can tarnish its image and erode trust among consumers and influencers alike.

Reputation 78

Reputation Journalism Financial Corporate 78

Cision

SEPTEMBER 25, 2017

With the advent of digital journalism, it is journalists who find their objectivity scrutinized more often than before. The Cision 2017 Global Social Journalism Study provides some fascinating insights into how journalists view PR professionals and the PR profession. Does Industry Matter? Conclusion.

Journalism 258

Journalism Social Media Study Comparison 258

Ishmael's Corner

SEPTEMBER 30, 2014

With the story “ The Invasion of Corporate News , The Financial Times became the latest publication to skewer brand journalism. I suppose the FT figured a headline along the lines of “You’re Too Stupid to Figure Out Journalism from Propaganda” might alienate readers. Because that seems to be one of the themes in the FT piece.

Journalism 150

Journalism Brand Branding Publicity 150

Cision

SEPTEMBER 20, 2017

The recently released Cision 2017 Global Social Journalism Study takes a deep dive into how journalists approach and use social media. The Cision Global Social Journalism Study has a lot of insightful, actionable data about how journalists use social media and their perceptions of social tools. Publishing Content.

Social Media 226

Social Media Media Journalism Study 226

Wadds Inc.

FEBRUARY 22, 2024

These are the headlines of a new study - What does news media mean to Gen Z - by Rebecca Roberts, founder of Thread & Fable, an agency that specialises in youth audiences. The study is based on a review of existing industry studies, interviews with industry experts, and a survey of more than 1,000 young people.

Study 111

Study Social Media Journalism Survey 111

PRSay

AUGUST 17, 2020

Or [I have] a client who is the CEO of a hospital or published this study. I think they really need to examine what it is that makes that person’s story unique and really focus on highlighting that to the journalist,” he says. “I I get a lot of pitches emailed to me saying, ‘Oh, I have this client who runs a company.

Media Relations 157

Media Relations Journalism Media Survey 157

PRSay

DECEMBER 6, 2018

A new survey from Pew Research Center revealed that Americans prefer to watch the news rather than read it by a ratio of 47 to 34 percent, marking only a minimal change from 2016’s study, which tallied 46 percent of respondents as news-watchers to 35 percent as news-readers. A former resident of Washington, D.C.,

Study 97

Study Radio Newspapers Survey 97

Deirdre Breakenridge

JANUARY 6, 2020

Wei’s academic studies are in journalism, consumer technology, and resource economics; he is passionate about the intersections of the fields. Winner #1 is (drumroll please) … Wei Cai, who is an undergraduate at the University of Massachusetts Amherst. Winner #2 will be announced next week.

Video 352

Video Journalism Education Resources 352

Institute for Public Relations

APRIL 25, 2023

This blog is based on the original study in the Public Relations Journal. When we need expertise in life or business situations, we often look to experts for help. For example, when a crisis strikes (and even before), executives seek out communication leaders for advice on how to navigate tricky situations.

Publicity 138

Publicity Journalism Crisis Study 138

Sword and the Script

APRIL 13, 2019

At the same time, it’s worth recognizing that “Behind every great CMO is a bunch of great people,” as one study in this week’s Unscripted Marketing Links (UML) points out. As it is on the occasional Saturday, the UML is where I round up three ideas – in this case three fairly substantive studies – and present them for your perusal.

Study 113

Study Survey Infographics B2B 113

Beyond PR

OCTOBER 10, 2017

How do insights on social journalism highlight a new opportunity for communicators and PR professionals? Cision, CMO, Chris Lynch tackles this question while discussing important key findings from the 2017 Global Social Journalism Study. Journalists need to look at it as a huge opportunity.

Journalism 69

Journalism Communications Survey Social Media 69

Ishmael's Corner

APRIL 5, 2017

I enjoy studying journalism. The post What the Hell Does the PR Guy Know About Journalism (Take 3) appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications. The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications.

Journalism 67

Journalism Storytelling Study Communications 67