Cision

JULY 22, 2015

Our 2015 Social Journalism Study explores how media professionals use social media in their daily lives. Germany, Finland, Sweden and Australia, the study provides insight on how these journalists agree on a variety of topics, yet differ in their use of social media. Click here to read the full study! It’s free!

Infographics 120

Infographics Journalism Study Social Media 120

Sword and the Script

JULY 9, 2024

Below I’ve identified a few journalism statistics that give such perspective – along with some suggestions for taking action. >>> As one journalist noted in an open-ended comment: “The fact that so much of journalism has become about ‘clicks’ and ‘shares’ and those often seem to take precedence over keeping the public informed.”

Survey 186

Survey Journalism Report Pitching 186

PRSay

SEPTEMBER 27, 2023

A recent research study published in the Journal of Media Ethics sheds light on the significant role that accreditation and certification play in enhancing professionals’ confidence and frequency of engaging in ethics counseling. The study The study, conducted in the fall of 2022 by Dr. Marlene S.

Ethics 190

Ethics Study Public Affairs Training 190

Sword and the Script

APRIL 16, 2024

That’s according to a new paper published in a peer-reviewed journal by two academics Gary L. ” The duo used “multi-method approach that involved interviews, secondary data, and a follow-up survey” to conduct the study. More specifically, they did the study twice to ensure its validity. emphasis theirs].”

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B2B Study Marketing Education 182

Cision

SEPTEMBER 25, 2017

With the advent of digital journalism, it is journalists who find their objectivity scrutinized more often than before. The Cision 2017 Global Social Journalism Study provides some fascinating insights into how journalists view PR professionals and the PR profession. Does Industry Matter? Conclusion.

Journalism 258

Journalism Social Media Study Comparison 258

Sword and the Script

DECEMBER 31, 2024

These ideas span marketing budgets, studies on tactics, and sadly, goodbye to a couple of beloved brands in marketing and PR This blog was started in 2009 as a tool for my own professional development. Read more: Early stage B2B tech startups dont invest enough in marketing [peer-reviewed study] Number 2. was changing my profession.

B2B 152

B2B Marketing Leadership Study 152

Communications Conversations

SEPTEMBER 29, 2020

But, that doesn’t mean journalism is thriving again. As a fan of journalism, I’m all for paywalls. Between coronavirus, racial unrest and the biggest election of our lifetimes, there’s no shortage of hard news to read each and every day. In many ways, the situation is more dire than ever. Trust levels remain low.

Journalism 195

Journalism Trends Industry Newspapers 195

Sword and the Script

MAY 18, 2021

One study shows communicators are faced with growing workloads, but their relationship with business has strengthened; two studies offer a look at media relations insights. For communicators, there’s have been a handful of studies published that will help you think it through. Here’s a quick roundup summarizing those studies.

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Study Communications Survey Pitching 180

PRSay

NOVEMBER 12, 2020

The remote nature of O’Connor’s job means that he and others are approaching journalism in different ways. One of the best outcomes of 2020 so far has been a renewed focus on diversity and representation, and that theme reaches into journalism as well. Journalists are gathering information in new ways.

Journalism 211

Journalism Report Interviews Meeting 211

Deirdre Breakenridge

JANUARY 6, 2020

Wei’s academic studies are in journalism, consumer technology, and resource economics; he is passionate about the intersections of the fields. Winner #1 is (drumroll please) … Wei Cai, who is an undergraduate at the University of Massachusetts Amherst. Winner #2 will be announced next week.

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Video Journalism Education Resources 352

PRSay

JANUARY 13, 2022

When companies respond in crisis situations, what they say matters more than their nonverbal cues, a recent study finds.

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Crisis Study Crisis Communications Journalism 178

Buchanan PR

MARCH 11, 2025

In communications, public relations, and journalism, women have played a pivotal role in shaping narratives, amplifying voices, and driving meaningful conversations. While journalism was once a male-dominated industry, pioneers like Ida B. To learn more about career opportunities at Buchanan PR, click here.

Journalism 55

Journalism Publicity Communications Public Affairs 55

Business Wire

MAY 11, 2017

The Association of National Advertisers (ANA) and the USC Center for Public Relations at the Annenberg School for Communication and Journalism have released a new report that offers a candid look at how marketers plan to tackle public relations in the upcoming years.

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Study Marketing Journalism Advertising 218

Cision

OCTOBER 14, 2015

The revenue model for journalism is at best in flux, and at worst, in chaos. Serious journalism from unexpected sources. Vice magazine, originally a local magazine in Montreal and best-known for local coverage and shock journalism, grew into Vice Media. More data journalism.

Journalism 120

Journalism Trends Print Local 120

Buzzstream

MAY 6, 2025

Quick Response Rate Doesnt Always Mean Success There are two quick things to remember with this study. Muck Racks State of Journalism report showed that journalists respond to pitches about half the time, whether good or bad. Study] appeared first on BuzzStream. This isnt the case. Let me show you why.

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Study Fashion Digital PR Pitching 62

Cision

SEPTEMBER 22, 2015

More than half of journalists surveyed in Cision’s recent Social Journalism Study believe that they would not be able to carry out their work without turning to their social media accounts for help. Citizen journalism is a tricky subject, and will most certainly continue to be debated upon as social media continues to evolve.

Journalism 120

Journalism Social Media Media Study 120

Cision

SEPTEMBER 19, 2017

The Cision 2017 Global Social Journalism Study provides some very tangible insights into the social media perception and behaviors of journalists. The Global Social Journalism Study broke down these behaviors into six “Social Archetypes:”. Messengers. Architects. Conclusion.

Social Media 247

Social Media How To Media Journalism 247

Sword and the Script

MAY 11, 2019

A tech PR firm recently published a study that showed promising effects media relations can have on the sales cycle for B2B marketing organizations. The study suggests “momentum” releases were the highest performing, followed by partnerships, new hires, products and award announcements. 1) Earned media is sales enablement.

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Study Media Relations Media B2B 165

Cision

OCTOBER 11, 2017

Recently, Cision published the 2017 Global Social Journalism Study , conducted in partnership with Canterbury Christ Church University, which surveyed journalists on their social media habits, preferences and views. Video 3: Jay Baer Asks: Is Journalism About Building an Audience or Building a Community? That’s not good.

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Video Journalism Study Survey 210

Communications Conversations

MAY 20, 2020

The term “brand journalism” is a bit of a lightning rod term in the social media marketing business. ” And, over the years, there have certainly been a fair share of corporate failures when it comes to brand journalism. But, for the most part, brand journalism wins have been tough to come by.

Journalism 148

Journalism Brand Branding Interviews 148

Cision

SEPTEMBER 15, 2016

Kevin Turpin, president at the National Journal, details his vision for the company with a focus on innovation and creativity. In this interview, Kevin discusses his career with National Journal. National Journal was the perfect fit for that criteria. So how do you ensure that you stand out?

Journalism 0

Journalism Policies Strategy Survey 0

Onclusive

JUNE 3, 2019

The world of journalism has never been as dynamic as it is today. To fully understand the transformation which the world of journalism is undergoing, Onclusive analyzed 2.1 Top 50 Editorial Topics List Released. billion pieces of editorial content between Q1 2018 and Q1 2019. Register here for a copy of the full report.

Journalism 150

Journalism Report Data Examples 150

Cision

SEPTEMBER 27, 2017

Recently, Cision published the 2017 Global Social Journalism Study , conducted in partnership with Canterbury Christ Church University, which surveyed journalists on their social media habits, preferences and views. Or, to view other videos in the series click below: Jay Baer Asks: Are Social Media and Journalism Linked?

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Video Journalism Social Media Study 205

Onclusive

AUGUST 22, 2017

This includes writing and editing informational one-sheeters about new products or launches, case studies, event descriptions and signage, multimedia-rich press releases , and more. Data Journalism. Beyond content creation comes writing and editing of any other PR asset that touches the light of day, a.k.a. Crisis Communications.

Media Training 397

Media Training Crisis Communications Conference Corporate 397

Sword and the Script

APRIL 13, 2019

At the same time, it’s worth recognizing that “Behind every great CMO is a bunch of great people,” as one study in this week’s Unscripted Marketing Links (UML) points out. As it is on the occasional Saturday, the UML is where I round up three ideas – in this case three fairly substantive studies – and present them for your perusal.

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Study Survey Infographics B2B 143

Remote PR Jobs

MAY 12, 2025

In exchange, you can ask for testimonials, detailed case studies, and referrals that you can use to build your site and client base. For example, if youve positioned yourself as a PR agency within the health space, join relevant medical communities and follow blogs and journals that publish recent findings.

How To 131

How To System LinkedIn Google 131

ImPRessions - Crenshaw Communications

MAY 15, 2020

Did you just spend weeks on a huge Wall Street Journal feature article for a new launch and want everyone to see it? Promote a case study or whitepaper. Whitepapers and case studies are effective tools for this, and some of that can be shared on social media, too. Brag about that media coverage. This is a no-brainer.

Instagram 333

Instagram B2B B2C Case Study 333

5W PR

APRIL 25, 2025

Understanding the Media Landscape for Cybersecurity The cybersecurity media landscape includes specialized tech publications, mainstream news outlets, and industry-specific journals. Research and Preparation Before reaching out to journalists, study their recent articles, social media presence, and areas of focus.

Media Relations 78

Media Relations How To Media Crisis Communications 78

Cision

OCTOBER 3, 2017

Cision recently published the 2017 Global Social Journalism Study , which introduced a spectrum of Social Archetypes for journalists. At one end of the spectrum are social media superuser journalists, dubbed “Architects” by the study. At the other end of the spectrum are social media laggards, dubbed, “Skeptics,” by the study.

Social Media 202

Social Media How To Media Journalism 202

5W PR

MAY 1, 2025

Studies show that 81% of consumers need to trust a brand before making a purchase. According to Sports Business Journal, events with integrated PR campaigns generate 47% more media coverage than those relying solely on traditional advertising.

Sports 78

Sports Storytelling Measurement Journalism 78

5W PR

MAY 16, 2025

According to a 2023 study by Ahrefs, 84% of pages that lose rankings can recover within 6 months when properly monitored and optimized. According to Advanced Web Ranking’s 2023 CTR study, the average CTR for position #1 is 31.7%, while position #5 averages 6.1%. When analyzing recovery progress: Start with trend analysis.

SEO 78

SEO Analysis Web Google 78

Onclusive

AUGUST 1, 2017

Considering all the various parts of the organization the PR practitioner borderlines (ahem: acquisition, content marketing, and more), it’s beneficial for us to study brand strategy and what it takes to create a company that customers feel connected with and loyal to at a deeper level. Brand Journalism Pitfalls to Avoid ”. Read more.

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Brand Branding Guidelines Journalism 231

Onclusive

AUGUST 9, 2021

Studies show that brand loyalty plays a huge role in why people spend their money the way they do. Consider things like informational one-sheeters about new products or launches, case studies, event descriptions and signage, multimedia-rich press releases , and more. Data Journalism. Messaging & Positioning.

Training 370

Training Media Training Crisis Communications Corporate 370

PRSay

AUGUST 17, 2020

Or [I have] a client who is the CEO of a hospital or published this study. I think they really need to examine what it is that makes that person’s story unique and really focus on highlighting that to the journalist,” he says. “I I get a lot of pitches emailed to me saying, ‘Oh, I have this client who runs a company.

Media Relations 158

Media Relations Journalism Media Survey 158

Melissa Agnes

AUGUST 20, 2014

Carolyn Mae Kim, a hands-on professor teaching in the Journalism & Integrated Media department at Biola University, has some great tips and strategies to help today’s educators answer this important question. Studying / Teaching Crisis Communication' Key takeaways. 2) Be active with your students on social media.

Social Media 279

Social Media How To Infographics Media 279

Onclusive

DECEMBER 6, 2019

Tracks like Media & Journalism and Professional Development help savvy marketers to connect with other pros and take advantage of tech. . Plan on expert talks, case study presentations, and practical workshops. Digital Sales and Marketing World. Dates: April 5 – 7, 2020. Arthur Page Society Annual Conference.

Conference 329

Conference Marketing Case Study Measurement 329

Institute for Public Relations

MARCH 15, 2023

This summary is provided by IPR based on the original study by Muck Rack Muck Rack analyzed the state of journalism in 2023. Key findings include: — Journalists’ top concerns were disinformation (50%), … Continue reading The State of Journalism 2023 → A survey of 2,226 journalists based in the U.S.,

Journalism 75

Journalism Survey Study Media Relations 75