PRSay

OCTOBER 25, 2017

Here are some highlights from three professional development sessions at the PRSA 2017 International Conference in Boston on Oct. Because it only takes one post to destroy a reputation, companies need to be wary of who has the power to create and share content. 8–10: Breaking Misconceptions About Communicating With Rural Americans.

Social Media 119

Social Media Conference Media Corporate 119

Reputation Us

APRIL 12, 2017

The speed and “viralness” of this week’s news puts the importance of prompt communication at the forefront. Regardless, this unique controversy has made me hit the pause button to remind businesses of all sizes of how to prepare and respond to a crisis in today’s viral media world. Good grief! SPOKESPERSON.

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Crisis Airlines Viral Corporate 74

Melissa Agnes

OCTOBER 21, 2014

Everything has viral potential. If your crisis is news worthy, relatable and has an emotional impact, it has a good chance of going viral – quicker than you can imagine. If images and/or videos are involved, than your chances of experiencing a viral crisis heighten significantly. I won’t lie.

Crisis 100

Crisis Crisis Management How To Viral 100

Contently - Strategy

NOVEMBER 3, 2021

Snopes : One of the oldest fact-checking services around, Snopes helps combat misinformation and disinformation, particularly when it concerns viral posts, urban legends, hoaxes, or folklore. AP Fact Check, Associated Press : The AP provides helpful accountability resources for journalists. The Check, Please!

Content Marketing 144

Content Marketing Marketing Viral Study 144

Melissa Agnes

JUNE 3, 2014

It also presents risks of viralization and losing very public control. Local and International Laws for Protecting Your Social Media Accounts. The definition of a crisis is: A negative situation or event that occurs that impacts, or risks impacting, the organization’s reputation and/or bottom line over the long-term.

Airlines 206

Airlines Crisis Wikipedia Social Media 206

Presspage

AUGUST 24, 2023

This principle, also known as the ‘Three H's’, is a content strategy framework developed by Google to optimize online video content and engagement on YouTube. Getting the show on the road Implementing any new strategy or transformation inevitably comes with internal discussions and challenges.

Storytelling 78

Storytelling Data YouTube Strategy 78

PR in High Definition

DECEMBER 17, 2018

In response to the Bell Pottinger downfall, the International Communications Consultancy Organisation (ICCO) launched the #PowerofEthics campaign this year to encourage comms professionals to promote ethics in PR. Celebrity YouTuber, Logan Paul, sparked outrage this year after posting a disrespectful video.

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YouTube Ethics Crisis Industry 48

Presspage

MAY 11, 2017

A viral meme, video, or a tweet can appear instantly on the Internet. Take some time to investigate internally how your colleagues or employees would react in specific situations. A crisis within an organization can trigger impassioned online discussions and could negatively affect your reputation.

Social Media 79

Social Media Crisis Media Airlines 79

ReimaginePR

JUNE 18, 2015

I saw only one Ice Bucket Challenge video that discussed the fear and horror of living with (and dying from) ALS. I can watch countless real world atrocities on dozens of international news outlets, then switch to Netflix to take in the graphic, fictional exploits of Spartacus, Dexter, or Hannibal. Shock won’t sell for much longer.

Airlines 120

Airlines Viral Government Local 120

Prohibition

JANUARY 14, 2022

A PR crisis is a negative story about your brand that threatens the reputation of your organisation, causes reputational damage, or negatively impacts sales or stock value. A PR crisis can destroy a reputation in an instant, so it’s crucial to have a plan in place. Will you hold an external or internal press conference?

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Crisis How To Crisis Management Crisis Communications 62

Cision

DECEMBER 4, 2017

United Airlines came under fire for forcefully dragging a passenger out from the overbooked flight number 3411 as a video recording of the incident went viral on social media. They shared a Google doc with live notes, live YouTube video streams, and formulated #HugOps to cover social media. Conclusion.

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Crisis Brand Branding How To 271

MaccaPR

SEPTEMBER 13, 2016

Originally characterized by Lochte as his being robbed at gunpoint, the claim imploded thanks to security camera video footage and other information that proved the tale was a fabrication. The reporter posted the mother’s story on Twitter, which went viral with over 3,000 retweets. But he did, oh how he did.

Crisis 48

Crisis Airlines Reputation Corporate 48

ImPRessions - Crenshaw Communications

FEBRUARY 6, 2018

In the digital age, today’s PR specialists need to take a broader look at what constitutes a reputation crisis and build in rapid-response tactics and an internal communications protocol. Tracking online reputation is a must for communicators, just as monitoring a simmering pot is for cooks. Respond quickly.

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Crisis Twitter Course Viral 199

Prohibition

DECEMBER 17, 2021

A crisis occurs when there is a severe risk or threat to the reputation, business, and organisational viability. A crisis can negatively impact your brand and reputation on multiple levels if it’s left unaddressed. Crisis communications is an important aspect to tackle as a business owner. Personnel in charge of security.

Crisis Communications 62

Crisis Communications Crisis Communications Crisis Management 62

Melissa Agnes

FEBRUARY 2, 2016

What about the customers who have a negative experience with your brand but choose not to create a video or campaign that then goes viral – yet, in their silence, choose to never again interact or purchase from your organization? This is what will make or break your organization’s reputation over the long-term.

Corporate 167

Corporate Airlines Employee Training 167

ImPRessions - Crenshaw Communications

DECEMBER 31, 2018

For public relations and reputation experts, it’s easy to point out the brands and personalities who mishandled bad news or missed opportunities after public mistakes. Twitter critics jeered when it followed with the “news” that it was rebranding as International House of Burgers, of course.

Fashion 255

Fashion Reputation Social Media Brand 255

Stephen Waddington

AUGUST 27, 2018

Table 1: James Grunig and Todd Hunt’s Four Models of Public Relations (1984) Excellence Theory The so-called Excellence Theory[ii] developed over the next decade as a result of a research programme commissioned by the Research Foundation of the International Association of Business Communicators (IABC) in 1984.

Communications 60

Communications Analysis Web Handbook 60

Buzzstream

NOVEMBER 10, 2020

You could have a contact list brimming with journalists, and a potentially-viral campaign, but if you hit send on a flat pitch don’t be surprised if you fail to get opens or coverage. Always ensure you use a reputable source that is as unbiased as possible. Pitches can make or break a PR campaign. It’s as simple as that.

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Pitching Writing Digital PR How To 164

Buzzstream

MAY 25, 2021

So whilst thinking about what formats can work best, try to avoid saying “I want to create an infographic” or “I want to create a video”. You’re fairly unlikely to “go viral” with this format because they’re unlikely to produce stories that will make the front-pages of top-tier newspapers or magazines. Let’s get into it.

Infographics 160

Infographics Data Blogging Mobile 160

ImPRessions - Crenshaw Communications

FEBRUARY 21, 2017

In today’s volatile media and social environment, brand reputation is fragile. But when it comes to most types of reputation crises, they are decidedly unwelcome. According to the World Economic Forum , more than twenty-five percent of a company’s market value is directly attributable to its brand reputation.

Reputation 130

Reputation Viral Employee Customer Service 130

Flatiron Communications

JANUARY 15, 2016

We also were led to believe that the creation of a compelling piece of content (text, images, infographics, video) stood a chance of going viral. Some creators even claimed to have sure-fire recipes for viral success. Will vertical video (Snapchat, others…) gain mass adoption? Donald J.

Content Marketing 28

Content Marketing Marketing Instagram YouTube 28

Cision

APRIL 5, 2017

We think about how to deliver information succinctly in a news feed, in an email, in a video and packaging it to fit on a mobile screen. It’s important to know who you are, how your brand is differentiated, have a mission statement that is clear internally and externally. It is an amazing gift to invite them into our spaces.

Report 225

Report Media Advertising Advertising 225