Flack's Revenge

DECEMBER 20, 2018

Of course, there are challenges, but in the ever-evolving business of social PR, fortune goes to the brave, and the smart. Have you been recommending a change in strategy regarding social media? Why so many disciplines?

Marketing 244

Marketing Facebook Social Media Community 244

Newsfile

FEBRUARY 28, 2024

Melissa Strle Dive into the dynamic world of Public Relations with this essential PR glossary. Tailored for you, the PR pro, it breaks down key terms and strategies, from crafting effective press releases to mastering social media monitoring. Let this glossary be your foundation for success in the fast-paced world of PR.

Viral 52

Viral Crisis Communications SEO Reputation 52

ImPRessions - Crenshaw Communications

AUGUST 21, 2018

At times, technology PR can feel like a shape-shifting beast — large, fast-moving, and even a little intimidating. Now we explore some 2018 trends and issues that continue to affect the tech PR sector. 5 tech PR trends. 5 tech PR trends. innovation and heroes of a more socially and commercially connected future.

Trends 157

Trends Privacy Data Reputation 157

Sword and the Script

JULY 13, 2021

As such, the value of PR and communications has grown in the eyes of business. The 10 Top Communications Challenges Facing PR. Media relations is still difficult, political and social issues continue to add complexity to public communication and communicators are facing a plethora of priorities. 24% said scope creep.

Communications 166

Communications Survey Education Leadership 166

PRSay

OCTOBER 2, 2017

10 at PRSA’s 2017 International Conference in Boston. Seventy-five percent of marketers plan to increase PR spend over the next five years, and as trust and the effectiveness of paid media declines, it creates a wonderful opportunity for PR pros. Influencer data is what most PR pros are comfortable with.

Data 144

Data How To Storytelling Analytics 144

Onclusive

FEBRUARY 17, 2021

Working with a PR agency can help you better understand your market, expand your network of valuable connections, bring in fresh ideas and extra resources, and, as a result, run a more successful communications operation. Onboarding your PR agency, and establishing the optimal scope and budget.

Agency 51

Agency Measurement Resources Report 51

Sword and the Script

JULY 6, 2021

This month’s roundup of PR technology news is a two-fer: there’s two months’ worth of news here. In my own defense, it’s the only one I’ve missed since I started writing the PR Tech Sum roundups 25 months ago. Notified by Intrado is the only other PR software tool I’m aware of that recommends contacts to consider pitching.

Pitching 90

Pitching Report Software Survey 90

Sword and the Script

APRIL 20, 2021

Of course, I was flattered and happy to re-connect with an old colleague. More than a proactive partner: an extension of your marketing and PR team. It was the center of its content marketing, media relations and social media efforts. The results were clear and measurable. The problem is I can’t help her.

B2B 108

B2B Leadership Marketing Blogging 108

Prohibition

FEBRUARY 14, 2023

Overview of Tech PR Tech PR is the strategic use of communications and relationships to build the reputation of a brand or business in the technology industry. Tech PR also involves securing media coverage and amplifying content through storytelling to reach the right target audience.

Strategy 62

Strategy Brand Branding Technology 62

Sword and the Script

MAY 29, 2018

5) “That the cost of a well-run communications program is not measured the same way as their sales or business development programs.”. Also see these related posts: Is Media Relations Getting Harder? 12) “Internal communications is as important as external.”. It needs to be authentic.”.

Corporate 74

Corporate Communications Survey Employee 74

Sword and the Script

JUNE 18, 2019

If you ask 10 different public relations (PR) professionals what they do for a living, you’d get 10 different answers. For example, the 2019 JOTW Communications Survey posed this question to 223 PR and communications pros…and we received a wide variety of answers from respondents. A PR team was responsible for that.”.

Employee 150

Employee Print Writing Survey 150

Sword and the Script

JUNE 30, 2020

However, in times of business stress and crisis, PR will find itself working more closely with executive leaders. For example, a recent survey by Ragan Communications found that about 50% of PR professionals say they are working more collaboratively with the C-Suite as a result of the Coronavirus pandemic. Who Does PR Report Currently?

Report 119

Report Publicity Survey B2B 119

Polaris

NOVEMBER 24, 2014

A typical RFP for a marketing or PR firm asks for a company history, annual revenue, related experience, staffing details, hourly rates, client recommendations and even detailed strategic or tactical plans on how the agency will address the client’s business objectives. Is the scope of work regional, national or international?

Marketing 168

Marketing Policies Agency eBook 168

Beyond PR

JUNE 8, 2016

When the worlds of PR and media are discussed, it’s impossible to avoid parallels. Don’t make the mistake, though, of viewing PR and media simply as two lines running parallel with one another. DC Reporters Discuss How Social Media Has Changed the Game on PR Newswire’s media blog Beyond Bylines.

Media Relations 40

Media Relations Media Journalism Print 40

Stephen Waddington

DECEMBER 30, 2019

This is my annual long-read essay on the future of the PR business. Dr Jon White is a reflective PR practitioner and scholarly provocateur. He published a paper called PR 2020 on behalf of the CIPR in 2011 that examined the future of PR. PR is a social science. Alignment with management; PR refuses to learn 10.

Government 103

Government Education Print Ethics 103

Cision

SEPTEMBER 10, 2015

In PR and media relations, it’s easy to become entirely focused on the day-to-day issues at the expense of the longer event horizon. The PR Ramifications. For media relations and PR professionals, this means even more attention to not just the text and images but the coding and metadata of online content.

Trends 120

Trends Mobile Web System 120

Scott Public Relations

JANUARY 24, 2019

Public relations has always been a bit of a murky field when it comes to measuring success. But that is changing in the modern era of digital PR. Several key metrics to keep track of were highlighted by Ilana Plumer in her article “ 6 metrics to track when measuring digital PR.”. Like what you’ve read?

Publicity 45

Publicity Insurance Insurance Healthcare 45

Waxing UnLyrical

OCTOBER 12, 2012

The PR world is full of very smart people who aren’t “out there.” I just happen to come across those in PR, so I guess that sticks with me. The people who straddle “traditional” and “new” PR worlds are still fairly few and far between. Including, sometimes, at fairly senior levels.

Social Media 100

Social Media Publicity Media Conference 100

Waxing UnLyrical

AUGUST 10, 2011

I finished my masters degree in PR and corporate communication at the end of 2009 – only 19 months ago. Media relations: Yes, it is important for you as a communicator to be able to identify and connect with new media influencers, but the ability to build relationships with traditional media remains a vital PR skill.

Ethics 75

Ethics Community Internal International 75

Sword and the Script

OCTOBER 29, 2019

It’s not the best content or the best contacts that drive success in PR – it’s the connection between the two. The Belgium-based company takes customer relationship management (CRM) approach to PR, and Mr. Wynants says if you don’t have content as part of that CRM, you’re missing a big part of the puzzle.

Pitching 64

Pitching Analytics Enterprise System 64

Shift Communications

JANUARY 12, 2015

I plan to read Flipboard daily, hone my media relations skills and shore up my social media marketing game. Time to get more #connected! Get more connected, both personally and professionally, since I’ve transplanted from Texas to New York. I’d like to grab coffee with coworkers more often, too. Everyone’s busy.

eBook 60

eBook Creativity Agency Exercises 60

Ethical Voices

AUGUST 22, 2022

Joining me on this week’s episode is Elizabeth Edwards , the founder of Volume PR and the Engagement Science Lab. What is the one tool or word, PR pros should retire. After my time there, went on to Ogilvy, a very large global PR agency specializing in tech, before I founded Volume PR. That is seldom ever the case.

Ethics 75

Ethics Communications Agency Technology 75

Sword and the Script

DECEMBER 20, 2022

Marketing and PR predictions aren’t merely forecasts, but often a reflection of our aspirations and perhaps advice – mistakes we’ve made we’d like to help others avoid. “Be b) More pay-to-play opportunities to participate in national media relations opportunities. Jason Brown , Founder/Principal, PublicCity PR.

Marketing 190

Marketing Content Marketing Data Social Media 190

Sword and the Script

DECEMBER 26, 2023

Some marketing and communications predictions suggest AI will change the world; others see a tailspin of noise and and see humanity as a path for differentiation Most marketing and PR professionals have formed strong viewpoints on AI. That much is apparent I compiled this year’s list of marketing and communications predictions.

Writing 194

Writing Communications Marketing B2B 194

Deirdre Breakenridge

MARCH 20, 2017

Like it or not, social media gave us a fantastic gift: The gift of professional development at our fingertips. It used to be you had to take accredited, in-person courses if you wanted to do something new in your job as a PR pro. PR professional development has never been this accessible. Want to learn about social media?

Community 244

Community Social Media Measurement Course 244

Prohibition

JANUARY 7, 2022

At Prohibition PR, we have years of working with some of the top organisations in the country on their crisis management plan and its implementation. This could also be connected to performance or security issues. Problems on social media. Contact us at Prohibition PR. Recalls and product issues. No problem.

Crisis Management 62

Crisis Management Crisis Reputation Financial 62

Sword and the Script

MAY 26, 2020

Here is what a few respondents said in their own words: “Brands should take a public stand on issues when there is a clear connection with the brand’s values.” The top PR challenges have shifted. The second top challenge seems related – an “executive team that doesn’t understand comms.” Media relations only gets harder.

Survey 121

Survey Measurement Public Affairs Storytelling 121

Burrelles Fresh Ideas

OCTOBER 10, 2023

From TikTok to YouTube, we’ve witnessed that video content has only grown in significance as a powerful tool for businesses to connect with their audiences on a deeper, more engaging level. Among all those video marketing strategies, public relations (PR) remains an underrated one. Today, at least 91.8%

Video 87

Video Publicity Marketing Analytics 87

Sword and the Script

DECEMBER 22, 2020

Here’s a look at statistics across PR, marketing, and social media that were surfaced in the various reports and studies covered on this blog throughout 2020. The study notes “when they do try to connect with the senders, 36% say they can’t get answers to simple questions, and 35% feel that services typically are impersonal.”.

Survey 178

Survey Marketing B2B Study 178

Sword and the Script

DECEMBER 10, 2019

As I’ve done in recent years, I’ve asked a whole bunch of smart people for their marketing predictions or PR predictions for the next year. And now on with the marketing and PR predictions for 2020. 4) Better integration of owned, earned and paid media. Indeed, my own predictions are at the very bottom.

Marketing 101

Marketing Content Marketing Advertising Advertising 101

Landis PR

DECEMBER 11, 2023

Whether it’s enhancing brand awareness, increasing engagement, or driving sales, having clear, measurable objectives will guide the development and execution of your strategy, ensuring alignment with your overall growth plans. Bonus points if you can make your goals SMART (Specific, Measurable, Achievable, Relevant, and Time-bound.)

Strategy 59

Strategy Company Communications Construction 59

PR Conversations

MARCH 6, 2015

A basic calculation of what you are worth as a PR practitioner comes by dividing your annual income by the number of hours that you work. Often in PR we ‘over-service’ – not only if we work as a consultant but within in-house roles too. Not the number that you are employed for, but how many hours you work.

Publicity 40

Publicity Advertising Advertising Industry 40

PR Conversations

MARCH 6, 2015

A basic calculation of what you are worth as a PR practitioner comes by dividing your annual income by the number of hours that you work. Often in PR we ‘over-service’ – not only if we work as a consultant but within in-house roles too. Not the number that you are employed for, but how many hours you work.

Publicity 40

Publicity Advertising Advertising Industry 40

PRSay

JUNE 11, 2021

PRSA presented its 2021 PR Professional of the Year Award to the Audience Reach and Engagement Team in the Office of External Affairs at the Johns Hopkins Bloomberg School of Public Health for its efforts to help elevate the institution’s important work surrounding the global COVID-19 pandemic. 1 ranking in the latest U.S.

Publicity 157

Publicity Social Media Report Fashion 157

Doctor Spin

MAY 21, 2023

Are you considering hiring a public relations agency? Collaborating with a great PR agency could be your secret weapon. many different types of PR agencies, let me give you the basic rundown on how to get it right. How To Work With PR Agencies II. The Benefits of a Public Relations Agency III. Retainer PR agency.

Agency 52

Agency Publicity Public Affairs Crisis Communications 52

Critical Mention

JUNE 8, 2021

Critical Mention’s Media Monitoring also now links TV channels, TV programs, radio stations, radio programs, and podcast shows directly to their respective Outlet pages in the Media Contact Database. Together, these connected features provide an even more powerful all-in-one platform to customers. .

Industry 78

Industry Radio Media Analytics 78

Cision

APRIL 27, 2017

Communicators need to learn a new language: One of the biggest themes was addressing the elephant in the room: earned media (PR/communications/media relations) budgets do not get as much money allocated to them as owned media or paid media (internal content or advertising) do – despite the fact consumers trust earned media the most.

Data 264

Data Leadership Tools Advertising 264