Sword and the Script

APRIL 20, 2021

True thought leadership is hard to achieve, not because it’s hard, but because some in B2B just can’t get out of their own way. It was the center of its content marketing, media relations and social media efforts. The internal enthusiasm from the executive team for that blog skyrocketed after that article landed.

B2B 105

B2B Leadership Marketing Blogging 105

Maxim Behar

JANUARY 11, 2024

Today we will focus on Leadership. But you just must convince the people that you are managing, leading, and guiding in your thoughts and that is inherent in leadership. Nowadays it's very important to make a distinction between management and leadership. However, there is leadership. and our speaker is Maxim Behar.

Leadership 59

Leadership Social Media Creativity Ethics 59

Melissa Agnes

APRIL 16, 2018

I recently received the following comment on a post I shared to social media: Sometimes it’s just hard to start talking about crisis preparedness because no one wants to be involved in a negative event. Gaining internal buy-in from the right people to implement a crisis ready culture can sometimes feel like an uphill battle.

Internal 133

Internal International Crisis Exercises 133

PRSay

MARCH 25, 2019

Hackers can also find and release damaging internal correspondence and documents. ” So, what are the best ways to lessen the potential negative impacts of your internal communications going external? Treat every piece of internal communication as if it were external. If the internal email goes out at 10:30 a.m.,

Internal 155

Internal International Communications Employee 155

Stern + Associates

MARCH 27, 2024

and Mexico to South Korea and India – make important leadership choices in 2024, what role do business leaders play in potentially redefining economies and cultures? As countries around the world – from the U.S.

Strategy 122

Strategy Leadership Groups Employee 122

Communications Conversations

MARCH 29, 2019

Last week, I shared my news that I’ll be teaching social media at the University of St. Now, she’s crushing it at Best Buy in social media marketing. So, I asked a few key local leaders for up-and-coming social media or communications superstars they admire. And, they have been for a while now.

Social Media 128

Social Media Agriculture Marketing Media 128

wiredPRworks

APRIL 13, 2022

How can financial services organizations use social media to differentiate and build relationships? With tight regulations and even tighter internal compliance guidelines, there’s no free and easy posting. Financial Services Organizations Social Media Interview Key Points. About Growing Social Now.

Financial 52

Financial Social Media Banking Media 52

Mark My Words

JULY 25, 2022

Sunak’s social media strategy is masterminded by Cass Horowitz, son of best-selling novelist Anthony Horowitz. The foreign secretary’s launch film is an attempt to project her as an international stateswoman. But ultimately this is not a campaign that will be won and lost on social media.

Social Media 60

Social Media Media Film Leadership 60

ImPRessions - Crenshaw Communications

OCTOBER 4, 2023

Social commerce Social commerce is mobile’s latest opportunity. While not all social shopping is done on mobile devices, the addition of one-click pay and the ubiquity of digital wallets have propelled m-commerce. Engagement metrics The mobile era has redefined engagement metrics.

Mobile 334

Mobile Advertising Advertising Trends 334

Prohibition

MARCH 27, 2020

This year, we helped Huthwaite International do just that with the successful launch of their first podcast series: Mastering Negotiations. Huthwaite International thought leadership podcast: Mastering Negotiations.

Leadership 62

Leadership Exercises Trends YouTube 62

wiredPRworks

FEBRUARY 14, 2022

What’s hot – and what’s not in social media right now? On February 22, 2022, American Marketing Association [AMA] Chicago will present a program on 2022 social media trends at Morningstar. Social Media Trends for 2022 Expert Panel. Will TikTok REALLY take over everything?

Social Media 52

Social Media Trends B2C Media 52

wiredPRworks

MAY 18, 2022

.” In the latest episode of “ Growing Social Now ,” I interviewed Barry about his book, social media, and the challenges small businesses are facing. I remember connecting with Barry via social media and then being surprised when he suggested a face-to-face meetup. Growing Social Now.

Small Business 52

Small Business Social Media Radio Media 52

Onclusive

AUGUST 22, 2017

Far from just managing a digital Rolodex, landing earned media in publications that resonate with target audiences is only one small part of the earned-media mix. Owned Media/Content Strategy. Internal Communications. Media Training. Executive Thought Leadership. Social Media & Community Management.

Media Training 397

Media Training Crisis Communications Conference Training 397

Sword and the Script

OCTOBER 25, 2022

“Now need to produce videos and podcasts in-house – something that used to be a once-in-a-while activity and was outsourced – in addition to providing content for every social media platform and continuing all other ‘old school’ communication duties.”. Real effort into digital and social. More internal comms.

Communications 120

Communications Crisis Internal International 120

Prohibition

APRIL 15, 2020

Whether it’s an internal message from a senior leader to employees or a video for social media explaining your company’s response to the current situation, there’s lots of reasons why you might need to film someone in your company talking to camera over the next few weeks. Film in landscape. Consider your lighting.

Film 62

Film Leadership How To Video 62

ImPRessions - Crenshaw Communications

FEBRUARY 6, 2024

Whether it’s true love or love-hate, our leadership encourages its use for first drafts of written content, research synthesis, rote reports, and more. Like HARO and ProfNets, it has delivered new media opportunities for our client spokespersons. But ChatGPT isn’t the alpha in this relationship.

Data-Driven PR 212

Data-Driven PR Tools Training Data 212

Onclusive

APRIL 4, 2023

A strong personal brand will provide reassurance and leadership during a crisis, while a negative personal brand may exacerbate the situation and damage the reputation of the business further. Digimind Social Listening can help track these all-important mentions. Gain some best practices for understanding media and industry trends.

Reputation 195

Reputation Corporate Brand Branding 195

Polaris

MARCH 13, 2015

Social media and Twitter in particular, amplified Arquette’s words. that social media has both favourable and not-so-favourable consequences. While social media platforms communicate our message to the masses, they leave us vulnerable to criticism if the masses don’t like or agree with what we say.

Social Media 100

Social Media Media Analysis YouTube 100

PRSay

FEBRUARY 24, 2017

No audience affects your job security more than your own leadership team. Here are three insider tips for using dashboards and data to inform and impress top leaders: “Socialize” your dashboard. “Set up meeting with colleagues and internal stakeholders to talk about the dashboard.

Social Media 98

Social Media Airlines Media Meeting 98

Sword and the Script

APRIL 23, 2024

Sword and the Script Media can help with B2B marketing, PR and social media. It’s fine to get help when you need it but strive to build those skills internally and cross-train, so you’re not stuck when an employee leaves. >>> Need an extra pair of hands?

Software 115

Software B2B Company Marketing 115

5W PR

OCTOBER 31, 2023

Public Relations Leadership Forum Co-sponsored by the Institute for Public Relations, PR Council, and Page Society, this intense two-day seminar is designed for mid-career communications managers at global companies and PR firms. Educators Academy: Co-located with ICON 2023, this event offers insights into PR learning and industry trends.

Conference 78

Conference Nonprofit Education Healthcare 78

ImPRessions - Crenshaw Communications

AUGUST 23, 2023

Executives can use social platforms like LinkedIn to share thoughts and points of view on industry issues and workplace values. Most PR programs will supplement the social elements with content and other tactics that drive thought leadership.

Brand 156

Brand Branding How To Employee 156

Stern + Associates

NOVEMBER 13, 2023

Compounded by a 24/7 news cycle dominated by social media platforms (where nuance simply doesn’t exist and the demand to take a stand is instantaneous), political and social issues have grown even more front-and-center when it comes to executive communications.

Trends 116

Trends Communications Conference Leadership 116

PRSay

OCTOBER 12, 2018

Austin, Texas, was the backdrop for PRSA’s International Conference this past week. On following journalists on Twitter: “When asked in a survey if journalists like when PR professionals follow you on social media, 86 percent said yes. What’s on the mind of PR professionals these days? Secretary of Labor.

Conference 98

Conference Internal International Storytelling 98

5W PR

MARCH 18, 2023

The most effective channels for doing so include press releases, social media, and investor relations. To do this, companies should be utilizing online marketing strategies such as search engine optimization (SEO) , content marketing, social media, and email campaigns. Communicating this mission and values is key.

Company 88

Company Corporate Product Launch Internal 88

PRSay

JUNE 16, 2023

In public relations, generative AI has the potential to automate routine tasks such as writing press releases, social media posts and email pitches, thus allowing practitioners to focus on strategic, big-picture work. AI for social media Social media is another area where communicators can use generative AI to their advantage.

Technology 141

Technology Crisis Management Social Media Training 141

Stern + Associates

MARCH 5, 2024

How does the story serve both internal and external audiences? Whether for executive communications and visibility, social media, speaking engagements or internal communications, a “mini plan” for your various channels will help serve your story to your various audiences, accounting for their preferred method of communication.

How To 98

How To Corporate Storytelling Conference 98

PRSay

OCTOBER 25, 2017

Here are some highlights from three professional development sessions at the PRSA 2017 International Conference in Boston on Oct. 3 Ways to Maintain Control of Your Corporate Social Media. The speed and accessibility of social media means that brands are always teetering on the edge of a crisis. Prepare in advance.

Social Media 97

Social Media Conference Media Corporate 97

Buchanan PR

FEBRUARY 14, 2024

The plan should outline the response team members – which should consist of PR and Communications team members, legal counsel, hospital or company leadership, and operations personnel – along with the roles and responsibilities of all members. Use Social Media to Your Advantage News moves fast.

Healthcare 63

Healthcare Crisis Communications Crisis Communications 63

Shift Communications

DECEMBER 6, 2022

The events of the past few years permanently disrupted both leadership approaches and expectations. Customers, investors, talent and teams now expect more open, accessible and conversational communications and real thought leadership. Thought Leadership Channel Strategy. Internal communications are key.

Communications 78

Communications Leadership B2C LinkedIn 78

PRSay

JULY 23, 2019

20, Ling will share more of her story as a keynote speaker at the PRSA 2019 International Conference in San Diego. Given the continued proliferation of social media, how have you seen the role of journalists evolve in recent years? There is no doubt social media is reshaping the news media and the role of journalists.

Conference 77

Conference Internal International Travel 77

Wadds Inc.

OCTOBER 5, 2023

At the CIPR International Maggie Nally Lecture this week, United Nations (UN) Under-Secretary-General for Global Communications Melissa Fleming provided insights into communicating accurately and effectively in the digital age. Social media is now weaponised in wars to dehumanise groups and spread atrocities.

Communications 98

Communications Crisis Social Media Storytelling 98

Agility PR Solutions

JANUARY 12, 2020

Corporate reputation, and how external and internal stakeholders perceive companies and their leadership, are significantly influenced by media coverage.

Media Training 120

Media Training Training Print Media 120

Onclusive

APRIL 12, 2018

She joined UL in 2015 and is responsible for brand and marketing strategy, communications, public relations and crisis management, corporate social responsibility, events, customer experience, digital marketing and social media, as well as the marketing organization at large. AirPR: How do you view Integrated Marketing?

Content Marketing 170

Content Marketing Interviews Marketing Leadership 170

ImPRessions - Crenshaw Communications

DECEMBER 15, 2021

For example, a campaign might be evaluated based on a set number of brand mentions; social media engagement; positive sentiment analysis; or sheer reach. . On the positive side, something the client has overlooked or takes for granted could be useful information for media relations or storytelling. Be Open With The PR Team.

Agency 310

Agency Measurement Meeting Reputation 310

Onclusive

AUGUST 10, 2021

Great content lies at the heart of everything communications does, including employee and leadership communications and PR. Even establishing just 1-2 key spokespeople who are each a clear expert on a specific topic, have garnered visibility in your industry and enjoy being active on social media can go a long way.

Strategy 418

Strategy Survey Automotive Data 418

Maxim Behar

MARCH 28, 2024

I graduated “International Trade” in Prague and received leadership training at Harvard Kennedy School. Should we be careful about what we post on social media and how it affects our career development? I was born in the beautiful city of Shumen, where I've been an honored citizen for almost 20 years.

Journalism 64

Journalism Newspapers Training Education 64