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The 22 Responsibilities of PR and What They Entail

Onclusive

Earned Media & Media Relations In the old days, sending out press releases and then managing a Rolodex of media contacts could help PR pros to land earned media. Today, landing earned media in publications that resonate with target audiences is only one small part of the earned-media mix.

Training 195
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Running Corporate Communications and Social Media

wiredPRworks

Does managing social media sometimes feel like running a marathon? Listen in as Allan Schoenberg, Chief Communications Officer at Vinson & Elkins, shares lessons from his job as a top communicator and his passion for running to help you enjoy your job more, stress less, and keep running in the race we call social media marketing.

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The 21 Responsibilities of PR and What They Entail

Onclusive

Earned Media & Media Relations. In the old days, sending out press releases and then managing a Rolodex of media contacts could help PR pros to land earned media. Today, landing earned media in publications that resonate with target audiences is only one small part of the earned-media mix.

Training 370
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Media Relations Keeps Getting Harder; Here are 6 Dynamic Techniques to Adapt

Sword and the Script

75% of PR and comms pros say media relations is getting harder – up 25% over three years; here are some practical techniques for adapting A majority of public relations and communications professionals say media relations keeps getting harder. Here are a few representative comments: “Media are stretched very thin.

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B2B Marketing: When You Finally Achieve Thought Leadership, Don’t Let it Slip Away

Sword and the Script

True thought leadership is hard to achieve, not because it’s hard, but because some in B2B just can’t get out of their own way. It was the center of its content marketing, media relations and social media efforts. The internal enthusiasm from the executive team for that blog skyrocketed after that article landed.

B2B 106
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15 Up-and-Coming PR and Social Media Marketers to Watch

Communications Conversations

Last week, I shared my news that I’ll be teaching social media at the University of St. Now, she’s crushing it at Best Buy in social media marketing. So, I asked a few key local leaders for up-and-coming social media or communications superstars they admire. And, they have been for a while now.

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What PR Teams Love Right Now: Valentine’s Day Edition

ImPRessions - Crenshaw Communications

Whether it’s true love or love-hate, our leadership encourages its use for first drafts of written content, research synthesis, rote reports, and more. A co-dependent relationship with media tools Media relations tools like Muck Rack and Qwoted have become indispensable to PR teams as technology evolves.