Stephen Waddington

OCTOBER 13, 2020

In addition to the GCS COVID-19 Communications Industry Report the panel provided external advice, challenged and supported GCS on public awareness campaigns and wider communication strategy. Teams have supported leaders in listening, planning and engaging with internal and external stakeholders.

Report 144

Report Communications Government Crisis 144

Stern + Associates

FEBRUARY 1, 2024

What decisions should we be making for the betterment of our local communities, but globally overall? Stern Strategy Group connects you with renowned thought leaders whose insights, strategies and management frameworks help organizations fuel growth and disruptive innovation to better compete in a constantly changing world.

Technology 112

Technology Policies Government Community 112

Cision

JULY 19, 2016

Lynda Fernandez, senior vice president of public relations & international at the Miami Association of Realtors, says if you do not establish strong relationships in the PR industry, you will miss out on opportunities to expand your brand’s reach. What are some of the ways brands can improve their PR strategies?

Real Estate 120

Real Estate Agriculture Local Technology 120

PRSay

MARCH 6, 2020

Keeping your employees, clients and customers informed will help keep the focus on what’s currently happening and allow you to tailor your strategy as new developments occur, such as changing work-from-home policies or curtailing nonessential business travel — steps that corporations from Facebook to Microsoft have already taken.

Communications 212

Communications Employee Crisis Policies 212

Stephen Waddington

APRIL 23, 2020

The challenge with the COVID-19 crisis is that it requires an international governmental response and there are countless unknowns. It’s an area of huge international effort among healthcare providers. Adapting This is an interesting area in which some organisations have shown strong leadership. So, what do we know?

Government 132

Government Crisis Exercises Retail 132

Cision

JULY 11, 2017

A strong media monitoring strategy is essential to any effective PR program. Perhaps you have a widespread international pickup to consider. Whatever your brand’s media footprint, a robust system that includes both monitoring and targeting tools is a must for capturing media pickup and converting it into actionable strategy.

How To 265

How To Media Software Agriculture 265

Melissa Agnes

NOVEMBER 19, 2014

In wanting to volunteer for a position as a tactical medic/doctor on a local SWAT team, he attended the two-week school alongside veteran police officers, detectives, and sergeants. My proposal to the ICS/NIMS administrators is to adopt a foundation of problem-solving strategy or risk management. The Doctor in SWAT School.

Crisis Management 266

Crisis Management Crisis System Policies 266

PRSay

JUNE 7, 2022

Find more articles on crisis communications in the May 2022 issue of Strategies & Tactics. As an incoming local Chapter president, I had a lengthy list of tasks to prepare for the new year — update the Chapter website, confirm the January program, write my newsletter column and plan the next board meeting. Not on my list?

Crisis 78

Crisis Crisis Communications Nonprofit Local 78

PRSay

JUNE 9, 2021

The suit claims that Publicis Health worked with Purdue’s internal marketing team to “humanize” the brand by creating “patient vignettes” — examples of patients with certain clinical conditions — to help doctors spot people for whom they might prescribe OxyContin. He joined PRSA in 1994. Photo credit: pureradiancephoto ].

Crisis 166

Crisis Ethics Publicity Marketing 166

ImPRessions - Crenshaw Communications

FEBRUARY 17, 2017

While it’s unlikely that an organization’s strategy, positioning, target audiences, and key messages will change, most tactics benefit from quarterly review and refreshers. Unexpected developments, including internal changes, a wrinkle in the business climate, or a move by a competitor can demand a new tactic or two.

Writing 130

Writing Comparison Product Launch Leadership 130

Communications Conversations

MARCH 29, 2019

So, I asked a few key local leaders for up-and-coming social media or communications superstars they admire. Back in Minnesota, Tess served as a Digital Production Intern with On Being, then moved into her latest role as Communications & Engagement Coordinator for Appetite for Change. I thought I’d ask my network for help!

Social Media 128

Social Media Agriculture Marketing Media 128

Sword and the Script

SEPTEMBER 4, 2018

You can’t get so focused on what you’re trying to do – that you lose sight of what else is happening – ethnically, politically, locally, nationally, internationally. For other businesses, this tendency is cultural, and the culture takes its cues from the leadership. Marketing, Strategy and War Analogies. and execute them?

Industry 72

Industry Marketing Trade Shows Leadership 72

Cision

FEBRUARY 3, 2017

With increased competition arrives extra scrutiny as to those companies practicing internally what they promote and sell externally as a service or product. According to INC , being digital friendly is the new norm in any kind of business; inclusive of local search, to test strategies and the overall brand message traction.

SEO 120

SEO Creativity Mobile Journalism 120

Sword and the Script

JUNE 18, 2019

What is for sure is that a solid PR team is versatile and can expertly cover down on a broad number of functions: internal comms, external comms, executive comms, media relations, analyst relations, corporate social responsibility, thought leadership and marcom, and as I’ve long proposed, content marketing, among many others.

Employee 148

Employee Print Writing Survey 148

Mindful Marketing

JUNE 27, 2020

These statements not only reflect sound leadership, they have allowed conversations against injustice to continue in the marketplace. Enlist internal champions: While your goal may be for everyone in your organization to embrace the idea of racial reconciliation, not all will be equipped or enthusiastic about this plan.

Real Estate 111

Real Estate Community Employee Education 111

Burrelles Fresh Ideas

NOVEMBER 7, 2023

During the summer, I had the opportunity to work as a public relations intern in the clean energy space. Without this research, targeting, and communication strategies in place, it would be even harder for these companies to implement their renewable energy project in new areas across the United States.

Agency 90

Agency Energy Crisis Management Industry 90

Cision

MARCH 29, 2016

Of course not, but like everything, planning has its place, as does a wonderfully executed strategy that comes together at the last minute. Be locally relevant, build trust, be mindful of your tone of voice and don’t underestimate the power of relationships. Does that mean I never have moments of panic? Does PR differ across countries?

Local 120

Local Newspapers Retail Sports 120

PRSay

AUGUST 13, 2020

Dallas and Fort Worth, Texas, where I now live, and contributed my professional skills to local chapters of Indivisible and Black Lives Matter. In those cases, do we swallow our discomfort and remain professional above all else, or do we join the employees who are rising up as internal activists?

System 189

System Public Affairs Employee Nonprofit 189

Sword and the Script

AUGUST 20, 2019

In high school, she landed an internship with a local radio station and started a club for kids trying to pursue a career in broadcasting. SHRM would have been a dream client because leadership is innovating across its products, events, member experience and communications, so it is a thrill to be in-house.

Employee 88

Employee Internal International Training 88

Waxing UnLyrical

JULY 18, 2019

In 2017, my organization, Goodwill Industries International, then a 115-year-old social enterprise; one of the oldest 501 (c)(3) nonprofit brands; the leading workforce provider in North America; and the #1 brand doing the most good by enso and featured in Fast Company Magazine – faced a pretty significant challenge. Influencer approach.

Nonprofit 84

Nonprofit Fashion Retail Enterprise 84

PR 20/20

JUNE 26, 2018

We’ve worked with select markets over the years to establish internal expertise, and we know that it’s a game-changer for our team and for the quality of client work, strategy and results when we can establish domain expertise within an industry. Or, how do you ensure your internal marketing team is continually improving?

Industry 58

Industry Insurance Insurance Resources 58

Maxim Behar

SEPTEMBER 5, 2021

In order to do it correctly, we must have a completely different level of understanding of the company's activities, we must know the internal organizational structure, and even to put ourselves in the CEO’s place. I keep telling my team, "We're not selling strategies, creative ideas, or media tactics, we're selling trust."

Meeting 98

Meeting Advertising Advertising Agency 98

Beyond PR

APRIL 7, 2016

And with so many promotion options across social, paid, earned, and owned media, a multichannel strategy is the only way to successfully connect with today’s influencers and customers. When preparing your press release and content distribution strategy for a multinational audience, there are many questions that need answering.

Local 40

Local Internal International Energy 40

Communications Conversations

DECEMBER 13, 2019

So, I thought it was worth commemorating since the MN PR Blog has been an instrumental part of the local PR community for 15+ years. I wanted to get some additional flavor for what the MN PR Blog meant to people in our industry, so I asked some colleagues and leaders in local Minneapolis/St. This is a pretty big moment.

Blogging 78

Blogging Agency Community Local 78

PRSay

MAY 16, 2017

Follow these steps to figure out which strategies to keep, which strategies to tweak, and which strategies you should consider discarding. She has worked in local, state, and the federal government doing community and public relations for over five years. Take inventory.

Social Media 100

Social Media Government Community Local 100

Ethical Voices

DECEMBER 5, 2022

I went into magazine publishing after that, then onto website content strategies, starting a dot-com site. It goes from whether you’re talking about universal versus absolute ethics, and you may have a guiding principle, but how do you adapt it for the localities? You also must work with local languages. Absolutely.

Ethics 78

Ethics Publicity Radio Local 78

Stephen Waddington

DECEMBER 30, 2019

The report provides an international perspective on the challenges facing the PR business. A study called the Velvet Ghetto commissioned by the International Association of Business Communicators (IABC) first called out the gender pay gap in the PR profession in 1986. ICCO consists of national PR trade associations in 55 countries.

Government 103

Government Education Print Ethics 103

PR in High Definition

OCTOBER 26, 2020

Their responsibility goes beyond shareholders and must satisfy employees, customers, suppliers, local communities, and society at large, to create a purpose-driven kind of capitalism. With that in mind, what comms strategy do you have in place for if it happens tomorrow to the company you work with or for? How prepared are you?

Groups 62

Groups Employee Leadership Examples 62

Communications Conversations

MAY 3, 2016

Focused on the world of financial and corporate communications, club membership and participation in its SOJC stock index has increased 50% under his leadership. She is particularly interested in pursuing a career with an international nonprofit that works to alleviate poverty and improve educational opportunities around the globe.

Sports 0

Sports Leadership Internal International 0

Communications Conversations

APRIL 13, 2017

She’s now the associate director of digital strategy and innovation. Tell us a little about your role as associate director-digital strategy and innovation with the American Academy of Neurology. I lead the Digital Team at the American Academy of Neurology (AAN), which includes content strategy and development.

Case Study 113

Case Study Study Analytics Meeting 113

PRSay

NOVEMBER 1, 2021

This fall, Visible entered the Austin, Texas, market with a holistic marketing push featuring an array of local influencers (the band Black Pumas, chef Kristen Kish, actress Odette Annable and BMX athlete Chase Hawk, among others). But how [consumers] come to the digital storefront is around creative-messaging strategy, positioning strategy.

Wireless 78

Wireless Consumer Creativity Marketing 78

PR 20/20

SEPTEMBER 17, 2019

The only conference where marketers, sales and leadership teams get aligned on digital and ignite true business transformation.”. This is a good fit if you’re looking to master content technology and strategy in 2020. Tracks include content strategy, core content concepts, future of content, and content management and measurement.

Conference 97

Conference Marketing Case Study Content Marketing 97

PRSay

AUGUST 10, 2016

I definitely think more can be done locally and nationally, as well as at the agency and corporate level, to create greater inclusiveness in the profession. The industry must be dedicated to embracing and advancing diversity internally and externally. Ana Toro, APR, Fellow PRSA is a project director at ICF International in Atlanta, GA.

Leadership 60

Leadership Groups Employee Industry 60

PR 20/20

JUNE 25, 2019

I’ll shop exclusively with REI, Patagonia, and my local Backpackers Shop—or purchase those brands secondhand—because of shared values. PR 20/20 works with stakeholders across the company (employees, customers, leadership and beyond) to consult and align on the brand core. Internal communications and events. Change management.

Marketing 52

Marketing Storytelling Technology Community 52

Communications Conversations

FEBRUARY 6, 2018

As the communications business partner, I’m accountable for leading Trane’s communications strategy, spanning internal and external communication responsibilities across multiple regions of the world. Many jobs in the comms world require you to manage a broad mix of internal AND external communications.

Energy 68

Energy Corporate Travel Internal 68

Sword and the Script

DECEMBER 20, 2022

Purpose- and mission-driven communication strategies will continue to dominate the industry, but it will be less about ‘tell’ and more about ‘show.’ Internal comms takes center comms stage in hybrid work. Global disruption is going to place a priority on internal and external messaging development around cyber-attacks.

Marketing 189

Marketing Content Marketing Data Social Media 189

5W PR

JANUARY 31, 2024

Thought Leadership PR: Positions key executives or experts within the company as industry thought leaders through expert commentary, articles, and speaking engagements. Internal Communications: Ensures effective communication within the company, keeping employees informed about company developments and fostering a positive internal culture.

Technology 78

Technology Product Launch Crisis Management Case Study 78