Sword and the Script

SEPTEMBER 1, 2020

Internal comms tool SocialChorus acquired by a PE firm; Burton-Taylor digs up revenue numbers; Nexis Newsdesk Simplifies news search; Propel adds broadcast monitoring Welcome to the beginning of September. Though I do my best to keep tabs on news from PR technology providers for these roundups, I occasionally I miss one.

Internal 147

Internal International Tools Software 147

ImPRessions - Crenshaw Communications

JUNE 5, 2019

A high-impact PR program can be a technology company’s greatest asset – provided it’s well conceived and skillfully executed. Yet even if the PR program is executed internally, public relations and influencer marketing can help put a tech company on the map. Earned media drives brand differentiation.

Technology 246

Technology Company Banking Education 246

Stephen Waddington

JANUARY 15, 2020

Thank you to everyone who sent me feedback on my essay on the future of PR via email or social media. There were some clear misses in my original essay: social media activism, internal communications, storytelling and professionalism in PR. It told the story of the public using social media to fight back against organisations.

Storytelling 78

Storytelling Internal International Social Media 78

Onclusive

JUNE 24, 2020

In our last blog , we shared some insights on consumer behavior with the media. Research shows that both paid and traditional media are becoming less trusted, and therefore less effective, owned media has become a critical cornerstone of the marketing mix. Seek internal experts. Owned media strategies are no exception.

Strategy 418

Strategy Media Advertising Advertising 418

Action PR

OCTOBER 3, 2019

Looking for the right international media contacts can seem like a daunting task, but with these six steps you can get yourself off to a flying start. Have a look at individual journalist’s social media profiles too and connect with them, as international communication is more convenient through apps and technology.

Internal 55

Internal International How To Media 55

Onclusive

JUNE 11, 2021

Join Stacey Hedman of the International Fund for Animal Welfare (IFAW) and Sean O’Neal of Onclusive as they share tips for measuring whether your messaging is resonating internally and externally with stakeholders including employees, management, customers, partners and the media. Yes, PR can and does drive growth too!).

How To 370

How To Internal International Employee 370

PRSay

OCTOBER 12, 2018

Austin, Texas, was the backdrop for PRSA’s International Conference this past week. We’re at a time in history when the media has become the scapegoat for what some claim is “fake news.” Others are attempting to clarify the obscured lines between trained journalists and the media. Secretary of Labor.

Conference 110

Conference Internal International Storytelling 110

Bianchi Biz Blog

SEPTEMBER 21, 2023

Based on our 30+ years of PR experience, many of those supporting automotive clients at CES, we’ve identified several key media relations facts, challenges your company could face and the opportunities that could potentially surround them: Even with millions of square feet of CES exhibit space, it goes fast.

Technology 93

Technology Automotive Mobile Interviews 93

ImPRessions - Crenshaw Communications

MARCH 30, 2022

Here are a few tips on preparing for a media interview so you can absolutely nail it. Remember your media training . If you haven’t already undergone formal media prep, ask your PR team to set up a session when possible. For more on mastering your media training, check out this post. Study the briefing doc.

Interviews 322

Interviews Media Media Training Meeting 322

Business Wire

JULY 2, 2019

To better understand the implications of “robots reporting the news,” Business Wire convened an incredible panel of media experts at our New York newsroom to discuss how to responsibly and effectively apply this advanced technology to news reporting.

Technology 170

Technology Journalism Internal International 170

Sword and the Script

JULY 5, 2022

The principle of social proof suggests most people use the best solution – and 57% of PR people use spreadsheets for media lists. July is usually a slow month for this monthly roundup of technology news across the PR landscape – and this month is no exception. Media lists and spreadsheets. International media.

Technology 93

Technology Software Survey Internal 93

Presspage

APRIL 17, 2018

This ebook is an introduction to the basics for running a newsroom for international audiences. The 4 chapters reflect the impact of technology and the growing influence of social media on modern PR and media relations strategies. Part 3 - When it comes to content… Go local!

eBook 87

eBook Internal International Mobile 87

Critical Mention

AUGUST 7, 2020

NEW YORK — Critical Mention, the leading earned media platform, has announced the promotion of Vishal Padhye to Chief Technology Officer. In recent months, Padhye was also one of the principles responsible for adding thousands of YouTube channels to Critical Mention’s media monitoring capabilities. . About Critical Mention.

Technology 125

Technology Television Analytics Radio 125

Onclusive

DECEMBER 14, 2021

This week, our blog series comparing top media monitoring and PR analytics software solutions, including Onclusive, Meltwater, Cision and Muck Rack, continues with an overview of media contact database, campaign management and reporting tools. Solutions for your media relations workflow.

Tools 370

Tools Report Comparison Media 370

The Hoffman Agency

AUGUST 21, 2023

During my first internship with the Women’s Collegiate Softball League as their media relations representative, I was able to garner several pieces of coverage for the league. One day, I came across a LinkedIn post for an intern position from Hoffman’s very own Brooklynn Loiselle, who also hailed from the University of Oregon.

Internal 36

Internal International LinkedIn System 36

The Hoffman Agency

MAY 9, 2022

Because I vocalized my desires, I have shaped a role that is my quintessential fusion of art and media. The post Intern-AL Review appeared first on "What's HAppening" Blog. I have had the privilege of learning from amazing people because I reached out to them. Don’t be one of them.

Internal 36

Internal International Construction Creativity 36

ImPRessions - Crenshaw Communications

OCTOBER 4, 2023

And as technology advances, readers are gravitating toward websites and platforms that offer a seamless mobile user experience. More directly, the rising popularity of podcasts and other mobile-centric media channels indicate new storytelling opportunities and platforms for PR.

Mobile 334

Mobile Advertising Advertising Trends 334

ImPRessions - Crenshaw Communications

MAY 28, 2020

In a world of nonstop media, how can a PR professional cut through the noise to make a company’s brand stand out? It often comes down to the right media strategy. In our case, we focus on the best media approach to attract the attention of key technology journalists who want to cover the company and its story.

Strategy 287

Strategy Media Measurement Product Launch 287

Stephen Waddington

AUGUST 13, 2019

In the public relations sector AI is transforming media and workflow. The Centre for Data Ethics and Innovation provides independent, expert advice on AI and data-driven technologies. A new report AI: Ethics into Practice (opens as a PDF) published by the CBI shows that AI will impact almost all sectors of the economy by 2021.

Internal 84

Internal International Ethics Communications 84

Onclusive

MARCH 29, 2022

How comprehensive and relevant is their media monitoring? The more media coverage can be captured through media monitoring, the more data you will have at your fingertips for measurement and insights. How accurate is their media database, and do they have a PR CRM? What are their international and global capabilities? .

Measurement 370

Measurement How To Analysis Data 370

Bianchi Biz Blog

JULY 21, 2022

As such, it’s important for exhibitors – especially the vehicle technology providers and automotive mobility suppliers we serve – to fully understand the media landscape of this massive event to ensure success, set realistic targets and appropriately manage executive expectations about media attention you may or may not garner at the show.

Mobile 113

Mobile Technology Automotive Interviews 113

Sword and the Script

JULY 7, 2020

Summary of monthly PR tech news: Muck Rack focuses on public relations management; Prowly enhances media database; new execs at Meltwater and Signal AI The term “public relations management” sounds like an advanced college class but shaping up for something else. Most draw analogy to customer relationship management, or CRM.

Technology 123

Technology Publicity Software Print 123

ImPRessions - Crenshaw Communications

JUNE 3, 2021

Guest post by Crenshaw Communications intern, Jordan Farbowitz . Being an intern at a top New York PR agency has exposed me to many things I hadn’t experienced before. A major goal of good PR is helping your client get more exposure in the media, and that means talking to reporters. Exclusive” . Get a bite” (or a nibble).

Journalism 344

Journalism Internal International Pitching 344

The Hoffman Agency

NOVEMBER 16, 2021

As my time as an intern at The Hoffman Agency comes to an end, I would like to reflect on my journey over the past four months. I respect Hoffman for giving interns the chance to be integrated into accounts and letting us be hands-on since Day 1 of our internships. By Cierra Nguyen, Account Coordinator.

Internal 36

Internal International Agency Industry 36

Sword and the Script

OCTOBER 3, 2023

BuzzSumo edges into PR with journalist database for SMBs; Poppulo adds generative AI for internal comms; why don’t PR software vendors follow basic PR standard practices? Selecting reporters based on what they wrote, the company believes is, is a better approach to media list building than traditional databases.

Analysis 144

Analysis Tools Software SMB 144

ImPRessions - Crenshaw Communications

OCTOBER 31, 2023

As PR pros, we must continually adapt to emerging technologies that impact consumer behavior. For PR pros, understanding and adapting to this shift is crucial for maintaining relevance and delivering value to internal and external clients. Since earned media builds credibility, it is very useful to creating trust.

SEO 339

SEO Reputation Local Consumer 339

Agility PR Solutions

OCTOBER 28, 2019

With media newsrooms moving at lightning speed around the clock, new research from the International Center for Journalists (ICF) finds editors and reporters around the world increasingly turning to digital technology to help address challenges such as the spread of misinformation and growing attacks on reporters.

Technology 60

Technology Media Survey Internal 60

Sword and the Script

NOVEMBER 5, 2019

Every month when I go to write this PR technology summary, I’m surprised at just how many new tools and features are being brought to market. This month was no exception, and perhaps because many of the launches were timed with annual PRSA International Conference which wrapped up recently. What sort of data?

Internal 63

Internal International Data Media 63

ImPRessions - Crenshaw Communications

FEBRUARY 6, 2024

The more we “feed” the technology, the smarter it becomes and the more it understands our voice and style. PR teams use data tools and platforms to glean patterns and insight from media coverage, measure audience engagement, and quantify campaign performance. It’s not a fling, but a long-term commitment to staying ahead in the PR game.

Data-Driven PR 212

Data-Driven PR Tools Training Data 212

ImPRessions - Crenshaw Communications

FEBRUARY 7, 2023

Beyond the media relations role, an objective view of the organization will help identify vulnerabilities, opportunities, and new strategies to build a leadership positioning. A deep understanding of media and influence Experienced PR teams offer deep and varied relationships, from the companies they work with, to journalists and influencers.

Leadership 182

Leadership Reputation Internal International 182

Maxim Behar

AUGUST 31, 2021

with CEO Mr. Maxim Behar , cooperated with the independent Bulgarian media Standard in organizing the first international forum in Bulgaria called Culture and Business - Together in the Digital World , which was held in the capital Sofia. M3 Communications Group, Inc.

Groups 52

Groups Internal International Communications 52

Critical Mention

JULY 13, 2021

NEW YORK — Critical Mention — the leading all-in-one earned media monitoring and intelligence platform — has released Instagram tracking as part of its Earned Media Suite. The new release adds to the platform’s already robust Social Media Monitoring offering, which also includes Facebook, Twitter and YouTube.

Instagram 156

Instagram Industry Media Analytics 156

ImPRessions - Crenshaw Communications

JULY 6, 2022

For example, media monitoring, once a tedious and time-consuming daily ritual, is now far more efficient given AI-assisted tech. Digital technologies have disrupted both journalism and PR, in ways that often help us work together. Email outreach to media has added efficiency, yet it has also been misused by many PR teams.

SEO 333

SEO Analysis Meeting Travel 333

Bianchi Biz Blog

JUNE 16, 2022

Automotive and vehicle technology suppliers: The Detroit auto show is back. The reconfigured and revitalized show will feature a blend of hands-on automotive activations, traditional vehicle exhibits and its expanded showcase of automotive innovation and technology, AutoMobili-D.

Technology 86

Technology Automotive Mobile Conference 86

ImPRessions - Crenshaw Communications

MARCH 20, 2024

Gareth Cunningham, director of SEO at Mod Op – our parent company – and his team develop SEO strategies that take into account three pillars: technology, content and authority. Technology – For a website to be successful in terms of SEO, it needs to be search-engine-friendly and technically sound.

SEO 203

SEO Engineering Google Examples 203

Bianchi Biz Blog

APRIL 11, 2024

Photo: Consumer Technology Association (CTA)® CES continues to be an important venue for many automotive and vehicle technology suppliers and decision makers, according to data recently released by the Consumer Technology Association (CTA), which produces CES. Nothing can replace these moments of serendipity.”

Automotive 99

Automotive Mobile Government Technology 99

Bianchi Biz Blog

JUNE 1, 2023

In the rapidly evolving automotive and mobility industry, staying ahead of the curve is essential for success, especially for newer entrants in this space offering software-defined vehicle tech, V2X, connectivity, lidar and other sensor and processing technologies for ADAS, autonomous vehicles, electric vehicles, and shared vehicles.

Automotive 72

Automotive Mobile Technology Trade Shows 72