How you should adapt your social media strategy during COVID-19

PR Daily

With audiences looking for authoritative information and updates, brand managers sould invest in digital media—but stay prepared to change with the latest new trend. Along with everything else in the world, COVID-19 has unquestionably upended social media.

Social Media Guide to Posting on Instagram

NewsWhip

We break down the Instagram posting habits of leading brands such as Airbnb, Forever 21, and Starbucks to see how post frequency varies by sector. Instagram is now a booming platform for brands, with over 500 million daily active users and the news that its rolling out its shopping feature to eight new countries. The post Social Media Guide to Posting on Instagram appeared first on NewsWhip.

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Why B2B Brands Should Be Active on Social Media

ImPRessions - Crenshaw Communications

As most PR agencies know, social media is not just for B2C companies anymore. With the help of social media, a B2B brand in the tech sector can establish a distinctive voice and build a unique community of followers. Most importantly, social media helps B2B companies gain the trust of their audiences and gives them a reason to keep coming back. B2B tech brands are sometimes hesitant to dive into social media, as they may not see its value.

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British Red Cross encourages engagement with social media press kit

PR Daily

Visitors are greeted with the organization’s featured campaign, key dates (including holidays), current hashtags and the British Red Cross’ social media accounts. Each of these tabs leads visitors to sharable social media posts you can share on Facebook, Twitter, Instagram or LinkedIn.

6 Social Media Trends That Businesses Should Know

ImPRessions - Crenshaw Communications

For most people social media is a great way to follow trending news, post food pictures and, most importantly, share memes. Social media helps us and our clients connect to customers, drive web traffic, and even develop or convert leads. 71% of social media marketers say social media channels offer consumer insights that benefit other departments of their business, while 93% of all marketers cite more exposure for their business as its number one benefit.

Paid social media dominant during COVID-19

PR Daily

With audiences stuck at home and looking for digital entertainment, brand managers are turning to social media channels. Social media’s dominance has continued for audiences stuck and home and looking for connection online—and because of the changes many platforms introduced in the last couple of years, paying to play could be a brand manager’s best option to join the conversation. PR Daily: What does the future look like for Facebook Ads and other social media?

3 tactics for building brand authority on social media

PR Daily

When it comes to bolstering your reputation, what social media platforms, content types and messages will pack the biggest punch? Thankfully, there are plenty of ways to build authority while simultaneously working on other marketing objectives, including on social media. We’re living in uncertain times, and now more than ever, people are turning to social media for camaraderie, distraction—and facts. Then we use social media to share out the coverage.

How to Increase Your Reach on Instagram

Brand24

Increased reach on Instagram will help you reach new audiences, generate leads and convert them into customers. Social Listening Social Media Social Media Marketing how to increase reach on instagram instagram organic reach on instagram reach on instagram social media marketingHere are our bulletproof tips and tricks!

Tailoring Your Social Media Voice

Ronn Torossian

Not all social media sites are created equal. After all, what works for Instagram does […]. The post Tailoring Your Social Media Voice appeared first on. Though we tend to lump them together in our marketing strategies, each serves a fundamentally different purpose. As such, while your brand voice should be consistent, you’re not always better off merely copy-and-pasting your captions from one site to another.

How Social Media Drives B2B PR

ImPRessions - Crenshaw Communications

We associate social media platforms with splashy consumer campaigns, but social is increasingly important in B2B public relations. According to an IDC study , 75% of B2B buyers and 84% of C-level/vice president executives use social media to make purchasing decisions.

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10 social media scheduling blunders to avoid

PR Daily

Scheduling social media content helps boost productivity and efficiency, but automating your publishing workflow can backfire. Avoid these 10 major social media scheduling mistakes. Before scheduling content, optimize your social media images for each platform.

The Instagram hokey-cokey….

The Resolution Blog

Do they want us in, or out of their platform when measuring owned media performance? This week, we spoke with media evaluation specialist Steph Bridgeman , who revealed some of the frustration felt by her team of Experienced Media Analysts when carrying out holistic measurement for their clients, harvesting data points from a range of earned and owned media channels. Let’s call it ‘owned Instagram data’. Marketers are using Instagram more than ever before.

4 social media waves to ride in 2020

PR Daily

Social media has emerged as one of the most important tools for public relations and marketing over the past decade. As social media platforms such as Facebook, Twitter and LinkedIn mature, the debate over their future grows. Whatever happens, social media will evolve.

10 Social Media and Public Relations Tactics You Need to Know

B2B PR Sense

Social media and public relations might seem like an odd pair upon first inspection. Can public relations and social media really work together to bolster your business? How social media can help with public relations. Be Social.

Instagram drops IGTV button, public speaking tips from MLK, and how consumers get news from social media

PR Daily

Many social media users were quick to point out that the clothes bore a striking resemblance to the employee uniforms for the supermarket chain Sainsbury’s. Here are today’s top stories: Instagram ditches ‘IGTV’ button.

Introducing Instagram for NewsWhip

NewsWhip

The post Introducing Instagram for NewsWhip appeared first on NewsWhip. Product Announcements Predictive Alerts social media analytics[…].

How Instagram Can Work For B2B PR

ImPRessions - Crenshaw Communications

The go-to social media platforms for B2B PR are probably LinkedIn and Twitter. But a too-narrow social focus for B2B leaves out at least one very powerful social channel – Instagram. . Instagram has more than one billion users , making it one of the most popular social media platforms. While Instagram is seen as a huge part of any B2C social media plan, it may have a role in a social media plan for B2B companies. .

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How to choose between Instagram’s ‘Reels’ and TikTok

PR Daily

The tech company’s latest form of flattery is with the Reels feature for Instagram, a “clone” of the incredibly popular app, TikTok. Instagram leads in overall downloads, but TikTok leads in new user downloads. Social sharing. Social sharing.

5 tips for smart, strategic social media during COVID-19

PR Daily

Here’s how to strike the right balance in the age of social distancing. When COVID-19 happened, we created a taskforce to rejigger our planned content to make sure our social media campaigns weren’t tone-deaf,” says Amy Copperman, a senior content manager overseeing editorial and social media at Adobe Spark. For example, we’re now doing a new livestreaming show called SparkLive on Tuesdays and Fridays across all our Adobe Spark social channels.

4 tips to elevate videos for social media marketing

PR Daily

Most social media managers know they must incorporate visual content into their plans. Although the social media world is ever-changing and requires innovation and experimentation daily, social media managers and corporate video editors can keep in mind a few best practices to drive results, foster engagement and increase followers. On top of that, social media platforms have been redesigned to cater to mobile.

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7 social media tips from top CEOs

PR Daily

Just how public should a major CEO’s social media presence be? Many of today’s top CEOs maintain active accounts on Facebook, Twitter, LinkedIn and even Instagram. Here are tips organizations and business professionals can take from these leaders to develop their own social media presence. The only verified presence of Tim Cook on any form of social media is on Twitter. The lesson: Be consistent across all social media channels.

4 social media pitfalls for communicators

PR Daily

Don’t let Twitter litter, Instagram envy or Facebook bile bog you down or sour your outlook. Instagram is making the masses envious, vain and image-obsessed. However, there are plenty of reasons to be skeptical about the role social media plays in all our lives. RELATED: Join us at Microsoft HQ for our 11th annual Employee Communications, PR and Social Media Summit. ]. The post 4 social media pitfalls for communicators appeared first on PR Daily.

5 ways social media has revolutionized PR

PR Daily

Online platforms have upended the media landscape and changed how PR pros perform their jobs. billion people active users around the world, almost half of the global population is using social media. Social media has impacted nearly every industry, but has had a profound influence on the media and public relations professions. hours on social sites every day. Here are five essential ways that social media is changing PR: 1.

How to nail your next Instagram campaign

PR Daily

With advertising income on Instagram on track to reach almost 11 billion dollars, it seems almost a no-brainer for any small business to at least consider running an Instagram campaign. Yet, there is a right way and a wrong way to handle your Instagram marketing strategy. With visual perception being the key focus of Instagram since its inception, there simply is no better place to showcase your stunning content online. This is an inherent strength for Instagram.

Professional Sports Without Fans Will Increase Social Media Usage

Critical Mention

Instead of being able to talk to other fans at bars, tailgates or games, more fans will shift to social media to communicate with fans, teams and brands. Social media is a great place for fans to form groups to share sports articles, discuss games and talk about athletes. Even before the pandemic, fans used social media as a way to communicate with other fans and as an outlet to exchange competitive banter.

Instagram Analytics: How to Track Hashtag Performance on Instagram

Brand24

Here's a good way to monitor hashtag performance on Instagram. Instagram hashtag analytics is super easy so give it a try! Social Listening Social Media Marketing Tools how to track hashtag performance how to track hashtag performance on instagram instagram hashtag analytics Instagram hashtags

How social media strategies should adapt to COVID-19

PR Daily

Here’s how your social media channels can be a part of the solution. The coronavirus crisis is one more reason why it is crucial to be a wizard on social media. How should your social media strategy change and what are some opportunities for social media to be a solution for the problems posed by the crisis? Here’s what she had to say: PR Daily: What are some tactics for using social to replace planned in-person events/activations?

How Instagram offers unique marketing opportunities

PR Daily

As leaders seek to move beyond awareness and visibility on social media, shoppable posts are going to be essential for any digital campaign. Here’s how Instagram is leading the way. Every organization wants proof that investing in social media marketing programs goes beyond awareness metrics. Social media strategies are becoming more integrated with business objectives, serving as a formidable revenue driver. Stay true to your Instagram strategy.

10 spellbinding examples of social media storytelling

PR Daily

Telling vivid, compelling stories on social media is a great way to increase engagement, brand affinity and sales. When social media first hit the scene, many companies viewed it as just another advertising outlet. Google bundled some of those stories into heartwarming social media posts that remind us that not all the news is bad. Particularly on Instagram, Apple sources user-generated content through the #ShotoniPhone hashtag.

5 Reasons to Network Across all Social Media Sites

Critical Mention

Social media platforms may have been created for friendly networking, but since then, they’ve evolved into tech hubs where anybody can network with anyone else. So, it’s important for all organizations to acknowledge and react to the impact social media has on consumers. Social Media Improves Customer Service. PR pros and marketers should take advantage of their organization’s social media interactions. Social Media Delivers Brand Clarity.

“I’m quitting social media”

Doctor Spin

I read Going Postal — A psychoanalytic reading of social media and the death drive. In the article, writer Max Read tells us the story about his personal relationship with social media in light of reading The Twittering Machine by Richard Seymour. Read tells us that he’s quitting social media. The trope “I’ve had enough and here’s why I’m quitting social media” has been an internet staple for years, but Read’s take is a classy blend of wit and cool. “I

8 ways to improve your Instagram presence

PR Daily

Are you looking to make a splash with images on the popular social media platform? It can be challenging to manage your business and still have time to be active on Instagram. Though Instagram offers various native filters to edit your photos, other photo-editing applications can boost your pictures further. These apps can be found on Google Play and iTunes, and provide you with alternatives to the usual Instagram filters. Instagram is all about visuals.

Why measuring social media ROI still stumps PR pros

PR Daily

Is the native analytics within social media platforms really telling you all you need to know? Despite the rise in available data and an overwhelming number of third-party tools, measuring the bottom-line impact of social media efforts continues to be a major challenge for communications professionals. Or is it that we have an inflated sense of the outcomes social media can impact beyond lifting brand awareness and engaging with prospective customers?

5 tips for building strong social media communities during difficult times

PR Daily

People may have more time for social media now due to COVID-19, but if you don’t adapt your strategies, you could lose some of your audience. Social media users want to form genuine connections with others, especially since they’re not getting that as much in person right now.

How to Categorise Social Media Influencers

Doctor Spin

During my PR career, I often made it a point to distinguish between social media naturals and brand ambassadors , for instance. STIM, the Standard Terminology of Influencer Marketing, is an effort to clearly define different tiers of social media influencers.

Small social media followings have high engagement rates

PR Daily

It’s the quality, not the quantity that counts when it comes to engaged audiences on Instagram and Twitter, says a new study. You can scoff all you want at terms like “micro-influencer,” but smaller followings on platforms like Instagram and Twitter offer better returns on your efforts. Interestingly, Instagram has a better engagement rate than Twitter. The post Small social media followings have high engagement rates appeared first on PR Daily.

Top Easter Social Media Trends for Pinterest, Facebook, & Instagram

NewsWhip

Patrick’s Day revelries over, Easter is the next big holiday for social media. The post Top Easter Social Media Trends for Pinterest, Facebook, & Instagram appeared first on NewsWhip. Brands Communications & PR Social Media Easter 2018 social media easter reportHow can brands and publishers make sure that their Easter content is truly “egg-cellent”? Our latest report explores the trends to know.

10 social media promotion ideas for nonprofits

PR Daily

Even small not-for-profit organizations can effectively promote their message through social media. On social media. A Newswhip study examined how leading nonprofit organizations succeed in social media and public relations. TED, UNESCO and UNICEF garnered the most earned media coverage. If your nonprofit or its research is cited as authoritative in earned media, more people will become aware of its charity work and its mission.

15 courses to improve your social media knowledge

PR Daily

Do you know the latest trends and tips to make your messages soar on social media platforms, from Facebook to YouTube? What are your goals for social media in the coming year? . You might want to consider a little extra training to learn the latest trends and tips for bolstering your social media presence. Social media training from Hootsuite Academy. Buffer’s social media webinars on YouTube. Sprout Social’s webinars.

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Revisiting Social Media: Power, Performance and Planning

PR in High Definition

Is social media too powerful? I wondered if this is really what social networking meant? When our PR agency Firefly was born, I could not have imagined the mere existence of social media, let alone the impact it would have.