Onclusive

JUNE 8, 2022

This week, we’re wrapping up our How Earned Media Drives Consumer behavior blog series with a review of the relationship between brand sentiment and website traffic and actions. less traffic than negative sentiment articles, and neutral sentiment articles drive 48.7% Also, positive sentiment articles drive 3.4%

Consumer 195

Consumer Brand Branding Media 195

Onclusive

JUNE 8, 2022

This week, we’re wrapping up our How Earned Media Drives Consumer behavior blog series with a review of the relationship between brand sentiment and website traffic and actions. On average, positive sentiment articles drive 50.4% less traffic than negative sentiment articles, and neutral sentiment articles drive 48.7%

Consumer 195

Consumer Brand Branding Media 195

5W PR

MAY 13, 2024

Here’s a recap of the key insights and trends shaping the future of iGaming in the U.S. Additionally, there’s a growing reliance on technologies like Artificial Intelligence (AI), Machine Learning (ML), and big data to drive operational efficiency and enhance the player experience. iGaming market.

Big Data 78

Big Data Technology Industry Data 78

Onclusive

NOVEMBER 8, 2023

Tracking earned media and PR coverage is crucial for PR and communications professionals to demonstrate the impact and reach of campaigns. But this task comes with an array of challenges that call for extensive media tracking tools. As we mentioned above, sifting through these large volumes of media output is overwhelming.

How To 195

How To Tools Analytics Reddit 195

Onclusive

NOVEMBER 8, 2023

Tracking earned media and PR coverage is crucial for PR and communications professionals to demonstrate the impact and reach of campaigns. But this task comes with an array of challenges that call for extensive media tracking tools. As we mentioned above, sifting through these large volumes of media output is overwhelming.

How To 195

How To Tools Analytics Reddit 195

Onclusive

MAY 19, 2021

As you plan PR campaigns beyond media relations to drive positive brand sentiment, target audience behavior and/or policy change, PR analytics data can help. Senior Director, Customer Success & Insights. Head of Impact and Planning. Clarity PR. Gemma Moroney. Co-founder and Behaviour Designer. Greg D’Andrea.

Analytics 195

Analytics Policies Data Tools 195

ImPRessions - Crenshaw Communications

MARCH 13, 2024

The nitty gritty of journalist negotiations PR teams often invoke their media relationships, with good reason. But few media relations specialists will share their verbatim pitch verbatim to a journalist with a client. Here are some examples. Relationships don’t mean guaranteed coverage, but they often assure access.

Agency 182

Agency Handbook Construction Pitching 182

Onclusive

MARCH 17, 2020

“As planning lead for public relations, I constantly deal with the need for better data to define a business problem and set ROI (Return On Investment) measurement beyond free PR coverage,” says Marion McDonald managing director, strategy and measurement, Asia Pacific Ogilvy Public Relations. A new approach.

Media 243

Media Analysis Measurement Advertising 243

Onclusive

JUNE 2, 2021

An impactful PR campaign can attract positive media attention and influence brand awareness, reputation and sales for your brand for years to come. However, to generate that level of clout, PR campaigns require more than just a press release, media outreach or fundraising event. Where will you find these insights?

Data-Driven PR 369

Data-Driven PR Data Analytics Product Launch 369

Onclusive

MARCH 17, 2020

“As planning lead for public relations, I constantly deal with the need for better data to define a business problem and set ROI (Return On Investment) measurement beyond free PR coverage,” says Marion McDonald managing director, strategy and measurement, Asia Pacific Ogilvy Public Relations. A new approach.

Media 221

Media Analysis Measurement Advertising 221

ImPRessions - Crenshaw Communications

JULY 28, 2023

Why do most sales tech companies struggle to drive great PR? Here are three main barriers to consider: A limited media universe There is a glaringly obvious shortage of traditional “sales-focused” reporters and publications for earned media. Sales-related topics just aren’t sexy to *most* media. Probably not.

B2B 156

B2B Journalism Enterprise LinkedIn 156

5W PR

MARCH 19, 2024

Let’s delve into the standout insights that emerged from the event: Beauty-Tech Takes Center Stage From DIY tools to professional treatments, skincare tools and devices are experiencing a significant surge in popularity, catering to both at-home enthusiasts and professional practitioners.

Trends 88

Trends Consumer Conference Technology 88

5W PR

MARCH 29, 2024

Here’s where public relations enters the fray, offering up a potent weapon to thrust e-commerce sales into the spotlight and on the trajectory of steady growth. It’s all about nurturing a positive brand image through the art of earned media. For brands to truly shine and win consumer trust, they need a strategic game plan.

Fashion 78

Fashion Content Marketing Consumer Social Media 78

Bianchi Biz Blog

DECEMBER 14, 2023

As we focus primarily on automotive and mobility public relations, we identified a few trends among what our visitors saw as our most popular posts. CES 2023 Public Relations Facts Auto Tech & Mobility Suppliers Should Know 3. Strategic Insights for Auto Suppliers to Rock PR at CES2024 5. What Do Journalists Want?

Automotive 102

Automotive Blogging Mobile YouTube 102

ImPRessions - Crenshaw Communications

MAY 3, 2021

In B2B public relations, we’re always trying to find ways to drive business and trade media interest for clients. When gaining media traction is challenging, how can PR pros generate media attention for the stories they want to tell? And not every business is a household name. Look globally for reactive news.

Retail 368

Retail Media B2B Pitching 368

Onclusive

JANUARY 19, 2021

With responsibility for earned, owned, and social media at SMG , I’m tasked with connecting the dots between our content marketing and our business outcomes. With nearly 20 years of public relations experience, I’m pleased to say earned media reporting has come a long, long way in two decades. Timely Insights.

Content Marketing 195

Content Marketing Marketing Analytics Report 195

ImPRessions - Crenshaw Communications

SEPTEMBER 14, 2021

Among PR teams, LinkedIn is the go-to social media platform for B2B executives for driving positive visibility and thought leadership. Showcasing media on your profile is a great way to represent your expertise. Look at relevant media, customers, and key stakeholders. Zone in on your audience . Minimize self-promotion .

LinkedIn 421

LinkedIn Nonprofit Leadership B2B 421

5W PR

OCTOBER 6, 2023

Customer feedback has emerged as a valuable resource for guiding product development and shaping public relations strategies. The integration of consumer insights not only drives innovation but also strengthens brand loyalty, fosters customer engagement, and establishes a competitive edge. This ensures a coherent brand message.

Consumer 88

Consumer Strategy Case Study Survey 88

PRSay

MAY 3, 2023

For businesses, reputation has never been more crucial, new research from the USC Annenberg Center for Public Relations finds. Changing the squares on one side of the cube always impacts the squares on another side,” said Fred Cook, director, USC Center for Public Relations, when announcing the report.

Reputation 162

Reputation Corporate Report Employee 162

Onclusive

JUNE 23, 2022

Now that the communications objectives have been aligned with the business goals, how can PR teams work more collaboratively with other marketing teams to develop and execute strategies, share insights, compare data and drive more impact? Let’s take a look at a few different areas and opportunities for cross-functional synergies.

Strategy 195

Strategy Marketing Measurement eBook 195

Burrelles Fresh Ideas

MAY 7, 2024

While AI plays a valuable role, human analysis remains crucial for generating actionable insights and evaluating key performance indicators (KPIs) that accurately measure PR campaign effectiveness. For example, you can integrate Google Analytics with the Burrelles’ media monitoring and measurement platform.

Analysis 96

Analysis Measurement Data Examples 96

ImPRessions - Crenshaw Communications

MAY 25, 2023

The digital media landscape changes all the time and new resources come up often that can help us enhance skills or drive results. Substack has had a real impact on the media landscape, and PR people can take advantage of that. How has Substack affected the media landscape? What is Substack? How can PR pros use Substack?

Analysis 156

Analysis B2B Interviews Tools 156

Bianchi Biz Blog

DECEMBER 7, 2023

It’s been seven years since we launched the Meet the Media blog series, and in that time, we have featured more than 160 journalists who cover the automotive, mobility, technology, Detroit and Silicon Valley business beats for national, Detroit, automotive, commercial vehicle, tech and business media outlets.

Meeting 89

Meeting Automotive Transportation Mobile 89

Bianchi Biz Blog

JANUARY 18, 2024

From a public relations standpoint, some 25,000+ pieces of content or stories helped to generate more than 160 billion media impressions for CES and its exhibitors. And though CA has not yet released the official numbers yet, more than 5,000 media professionals from around the world attended the event. You better believe it.

Automotive 110

Automotive Technology Transportation Trade Shows 110

Onclusive

NOVEMBER 17, 2021

Onclusive offers comprehensive earned and social media sentiment monitoring that uses artificial intelligence to deliver a detailed look into the tone of media coverage. How does this relate to PESTLE analysis? Finally, you can track sentiment trends over time. Social listening.

Analysis 195

Analysis Media Reputation Trends 195

Onclusive

JANUARY 21, 2021

For example, website traffic and desired actions generated by earned and owned media can be tied to acquiring customers. Building relationships with media outlets that publish powerful educational stories resulting in new inquiries can be linked with creating a new category. Measuring real business impact of earned and owned media.

Communications 195

Communications Measurement Corporate Reputation 195

Landis PR

FEBRUARY 5, 2024

Exploring the Fascinating Realm of AI in Public Relations Welcome, future entrepreneurs and leaders! Effective public relations (PR) drives success in the fast-paced startup world. Using frameworks like the PESO model (Paid, Earned, Shared, and Owned media) helps strategically plan and execute PR campaigns.

Publicity 59

Publicity Privacy YouTube Analysis 59

Wadds Inc.

MARCH 19, 2024

My focus as a public relations practitioner and management researcher is on elevating the internal communications function's role in management. Their book Leading the Listening Organisation advocates for organisations to adopt a culture of active, empathetic listening to employees to drive better business outcomes. At Wadds Inc.

Internal 78

Internal International Communications Employee 78

Bianchi Biz Blog

NOVEMBER 30, 2023

Interested in the trends and issues that media relations practitioners are facing today? The we encourage you to check out the recently published study “ Managing the Media: Corporate Media Relations Officers and the Evolving Media Landscape.” Interesting right?

Media Relations 92

Media Relations Automotive Media Survey 92

5W PR

SEPTEMBER 13, 2023

In today’s fast-paced digital landscape, effective brand awareness campaigns require a strategic integration of various digital media channels. With consumers engaging across multiple platforms, integrating digital media planning has become essential for creating a seamless and impactful brand experience.

Brand 78

Brand Branding Media Resources 78

5W PR

JULY 31, 2023

It brings together industry professionals, manufacturers, retailers, and media from around the world. Attending the toy fair provides valuable insights into the toys and games industry , helping attendees stay ahead and make informed business decisions. Industry experts share their experiences and expertise.

Internal 78

Internal International Retail Trade Shows 78

The Hoyt Organization

MARCH 25, 2024

Public relations is vital in healthcare by helping build brand reputation, promoting services, and establishing patient trust. This guide will discuss some key healthcare public relations strategies. Have Clear PR Objectives Setting detailed PR objectives is foundational in shaping any successful healthcare public relations campaign.

Healthcare 64

Healthcare Strategy Publicity Pharmaceuticals 64

Stern + Associates

AUGUST 8, 2023

When it comes to designing and executing communications strategies for professional services firms, we have numerous tools at our disposal – from social media to blogs, media relations to conference outreach – to ensure clients’ key messages repeatedly reach their targeted audiences.

Conference 91

Conference Media Relations Strategy Financial 91

5W PR

JULY 18, 2023

With a well-crafted digital strategy, beverage companies can effectively engage with their target audience, increase brand awareness, and drive sales. Social media Food and beverage social media tools are an excellent channel for connecting with a target audience. That includes beverage brands.

Brand 78

Brand Branding Engineering Analytics 78

Prohibition

MARCH 21, 2024

Social media analysis and trend identification is an important aspect to any social media strategy. The insight obtained is fundamental in maximising social media results and with the help of AI, social media teams can gather details and process large amounts of data efficiently.

Social Media 62

Social Media Trends Analysis Media 62

Buzzstream

APRIL 8, 2024

Below, Lizzie Parr, PR Manager at Motorpoint, shares how BuzzStream has helped simplify the team’s outreach process and why utilising the post-outreach data available within the platform is essential for driving results. Having this level of insight has proven essential for us when it comes to making more informed strategic decisions.

Pitching 77

Pitching Data Examples Retail 77

5W PR

JANUARY 3, 2024

In the ever-evolving landscape of digital marketing, shoppable content has emerged as a game-changer, transforming the way brands connect with consumers and drive sales. The evolution of shoppable content can be traced to the integration of e-commerce with social media and other digital channels.

Brand 78

Brand Branding Mobile Pinterest 78