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Implementing a comprehensive content distribution plan

Onclusive

Beyond research that your marketing team may have already conducted to determine the best mix of platforms for delivering your content, using actual past data to inform your future strategy comes in handy during this stage. You can also create an editorial schedule where you plan to release periodic industry trends (e.g.

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Using media monitoring and social listening for PESTLE analysis

Onclusive

With Onclusive’s enterprise-grade social listening technology, you can monitor mentions of your company, competitors, topics, and influencers, as well as social sentiment, across major social networks in real time. The next step is to sort through the information provided by your sentiment analysis, social listening and trend tracking.

Analysis 195
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Data-Driven PR Campaign Planning: Part 1

Onclusive

If you have a media monitoring solution , such as Onclusive, you’ll discover a wealth of information in the big data analytics provided by these advanced technologies—from the current trends to the most impactful stories, authors, publications and messages that drove desired actions. Where will you find these insights?

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PR Has Evolved Since First ‘Public Relations Handbook’ in 1967, but Some Values Are Timeless

PRSay

There were newspapers, magazines, wire services, trade publications, TV and radio. In our initial edition of the “Public Relations Handbook,” we discussed how one company had incredibly transmitted information via satellite from the United States to Japan, with a two-way, closed-circuit television between Tokyo and Chicago.

Handbook 191
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A Guide to Effective Media Planning

5W PR

Analyzing media options The media landscape is diverse, including traditional channels like TV, radio, and print, as well as digital platforms like social media, websites, and streaming services. Identify what worked well and areas for improvement to inform future media planning efforts.

Media 78
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Critical Mention Launches Media Contact Database, Expands Earned Media Suite

Critical Mention

The product launch is one of the company’s most significant since its founding in 2002 and will allow customers to leverage a powerful Earned Media Suite when combined with Critical Mention’s TV, Radio, Social Media and Online News Monitoring. Customers filter contacts by location, topic data, job title and other characteristics.

Media 108
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How to Build a Stronger Business Through Community Engagement and Event Marketing

Burrelles Fresh Ideas

Indeed, having a thorough understanding of the potential benefits can help to inform the goals for community engagement. If you’re uncertain about what goals can inform your consumer engagement and event marketing strategy, asking some questions about the brand can help narrow this down. You should also utilize technology.