Sword and the Script

APRIL 12, 2022

million seed round while Vetted is acquired by ITK Information Services. The company caught my eye when it said it uses artificial intelligence (AI) to analyze a reporter’s pitching preferences. The idea is helping PR understand how reporters prefer to be pitched and improve your chances of coverage. Propel raises $4.5

Software 89

Software Pitching Measurement Enterprise 89

Sword and the Script

AUGUST 4, 2020

Summary of monthly PR tech news: Critical Mention adds a media database; Talkwalker acquires Nielson Social; Watch out for fine print in media monitoring contracts As a term, earned media made a big splash in search trends in late 2004 or early 2005…and then interest waned. c) What makes a great pitch?

Media Relations 156

Media Relations Media Print Software 156

Cision

NOVEMBER 28, 2017

In modern communications, we can now flip the model and use the information we have about our audiences (interests, demographics, geographies) to find suitable influencers that impact those audiences. It’s not easy to consistently gather, house and maintain up-to-date information on influencers.

Small Business 245

Small Business Media SMB Pitching 245

Burrelles Fresh Ideas

AUGUST 2, 2023

Television and radio stations continue to be a primary source of news, entertainment, and information for millions of people worldwide. The Pew Research Center conducted a survey and found that 44% of adults prefer to get their news from TV, while 34% prefer the web, 14% prefer radio, and 7% favor print.

Radio 75

Radio Television Media Local 75

Newsfile

FEBRUARY 28, 2024

A press release (also known as a news release) is an official statement issued by an organization to announce news, events, product launches, or other relevant information. It helps organizations stay informed about their reputation, competitors, and industry trends. How Do You Measure Media Coverage? What is a Press Release?

Viral 52

Viral Crisis Communications SEO Reputation 52

ImPRessions - Crenshaw Communications

JULY 11, 2018

Seeing a client’s interview in a key publication is still a quintessential public relations win, so PR pros spend a lot of time perfecting media pitching. But once we get a “yes” to a pitch or interview request, it’s no time to sit back and relax. PR measures up. Always overprepare.

Report 136

Report Interviews Pitching Construction 136

Sword and the Script

JANUARY 31, 2023

Private “special acquisition vehicle” makes $500m+ bid for Meltwater; Truescope acquires Universal Information Service and Cision acquires Factama to “track narratives online” What a difference a couple of weeks can make. million acquisition of Owler, which collects business information like revenue, competitors and headcount.

Software 78

Software Case Study Technology Tools 78

Cision

SEPTEMBER 13, 2017

If you’ve done your job recording detailed information on your customers through your customer relationship management platform, you should be able to glean data on what they care about, what they’re looking for, and the channels they prefer to receive marketing messages through. Informative? What changes would they want to see?

Corporate 270

Corporate Brand Branding Guidelines 270

Cision

JUNE 17, 2015

In a world where people rely more and more on their mobile devices to get them through the day, newsrooms are reinventing themselves to keep readers informed. Jeff Dionise, Beryl Love , Patty Michalski and Susan Page provided attendees insightful pitching tips. Q: When it comes to clicks and shares, what metric are you measured on?

Mobile 120

Mobile Print Trends Twitter 120

Sword and the Script

OCTOBER 25, 2022

“Communications professionals are now responsible for producing videos and podcasts, hosting live stream events, playing photographer, designing graphics, learning the back end of websites and more to keep up with changes in the ways people consume information.”. Pressure on measurement. From print to digital. Old and new tasks.

Communications 126

Communications Crisis Internal International 126

Burrelles Fresh Ideas

FEBRUARY 13, 2024

This wealth of information helps you to create customer personas that are incredibly detailed and accurate. One thing to note here is that when you provide customization and acquire customers’ details, you must ensure you’ve got excellent cybersecurity measures. People aren’t interested in constant sales pitches.

Social Media 87

Social Media Media Mobile SEO 87

ImPRessions - Crenshaw Communications

NOVEMBER 6, 2018

And being a best-selling author can’t hurt when pitching bylines or features to the media. Whereas it was once important for a book to be printed and distributed by a traditional publisher, today self-publishing is a perfectly acceptable route. It takes time for writing and filming — and a strong, informed point of view.

Case Study 178

Case Study SEO Film Video 178

Sword and the Script

NOVEMBER 26, 2019

PR measurement has long been the Achilles heel of the industry. Measuring behavior is harder. Sometimes you can use UTM tags to measure an incremental online action attributable to PR, but truly measuring behavior change (sales, votes, donations) is very difficult. The company calls this Cision Activation.

Publicity 92

Publicity Media Advertising Advertising 92

Burrelles Fresh Ideas

SEPTEMBER 26, 2023

Indeed, having a thorough understanding of the potential benefits can help to inform the goals for community engagement. If you’re uncertain about what goals can inform your consumer engagement and event marketing strategy, asking some questions about the brand can help narrow this down.

Community 92

Community How To Marketing Data 92

PRSay

JANUARY 8, 2019

As communicators, we have long relied on earned media or public relations — usually in the form of media relations — to place our clients’ names on the internet, on TV, in print and on the radio. In today’s media environment, pitching reporters and editors has become a lost art. Keep it ethical.

Storytelling 163

Storytelling Media Nonprofit Government 163

Cision

JANUARY 4, 2016

While “effectiveness” depends upon what is being measured , it is undeniable that the number of digitally-distributed press releases has increased at a rapid rate. Assuming that journalists and influencers use press releases to inform their content, the competition for placement has increased. Conclusion.

Resources 120

Resources Journalism Print Pitching 120

Beyond PR

MARCH 22, 2018

Just measure it in inches.” You craft the perfect pitch and reach out to the influencers who have served you well in the past — as well as some new ones who cover your space and seem like a good fit for your audience. It enables deeper insights to inform future campaigns. ” — Andy Warhol.

Media 75

Media Radio Newspapers Print 75

Critical Mention

JUNE 22, 2017

We pitch traditional media and social media influencers to create content favorable to our names, brands, and reputations. We even measure the effectiveness of our PR efforts by tracking and reporting on how widely our content has been used, repurposed, or shared. As PR pros, our jobs revolve around content. – by Steve Shannon.

Film 60

Film Print Creativity Internal 60

Critical Mention

JUNE 21, 2017

We pitch traditional media and social media influencers to create content favorable to our names, brands, and reputations. We even measure the effectiveness of our PR efforts by tracking and reporting on how widely our content has been used, repurposed, or shared. As PR pros, our jobs revolve around content. – by Steve Shannon.

Film 60

Film Print Creativity Internal 60

Bad Pitch Blog

APRIL 2, 2009

Intuitively, you might think that a conference call is more informal or – ahem - easier than face-to-face. Be measured. And as usual, print this out, distribute it, hang it on the conference room whiteboard and on the refrigerator door. The next post, promise, will be the worst pitch imaginable. You need to be clear.

Conference 40

Conference Pitching Meeting Print 40

Beyond PR

APRIL 20, 2016

For public relations campaigns, that has traditionally meant showcasing the number of brand mentions and impressions a particular press release or media relations pitch generated. It’s the quality of those numbers that has the power to impress your executive team, inspire increased investment, and inform effective action.

Report 40

Report Media Television Radio 40

Beyond PR

JUNE 8, 2016

Regularly assess whether they and the publication are still covering the topics you’re pitching them on. While you shouldn’t pitch them right now, keep them on your reading list and periodically circle back to see if their coverage area has expanded. Research, measurement, optimization and patience are key to success.

Media Relations 40

Media Relations Media Journalism Print 40

PR 20/20

OCTOBER 12, 2017

A few people even became emotional upon hearing this information. The truth was, once the majority of the class found out this one piece of information, they could no longer view it as a piece of art. It prints and distributes over two million copies each month, including 550,000 mailed to paid subscribers.

Marketing 53

Marketing Enterprise Print Film 53

Remote PR Jobs

SEPTEMBER 25, 2023

Originally seen on Forbes One of the biggest struggles faced by marketers today is how to balance new media (digital and social) with traditional media (TV, radio, print). Unlike TV, radio or print, PR has evolved and is as relevant, if not more relevant, today than it was 20 years ago. Asking “OK, Google, what’s the latest news?”

Media 100

Media Print Radio Consumer 100

Waxing UnLyrical

JANUARY 13, 2011

When I built a case for creating it, I focused on showing how the site would be a greater asset to our institution than the internal print publication I managed. By switching to a blog we saved printing and distribution costs. But that was the case even with the internal print publication… unearthly, jaw-dropping amounts of it.

Blogging 68

Blogging How To Print Facebook 68

Waxing UnLyrical

JUNE 2, 2011

At six weeks, they claimed to have sent out some pitches and some introductions. Then… upon asking to see the pitch and introduction, the PR pro said, “no problem,&# and promised to send an email along for review, along with a list of whom it would go to. Here are some key lessons: 1. While I would not choose this v.

How To 76

How To Pitching Local Interviews 76

Journalistics

FEBRUARY 25, 2013

It was pure magic the first time I read an article in print that was the result of a story I pitched. Back then, if you called enough reporters, you would eventually find a couple willing to listen to your pitch – and perhaps one or two that would write a story. This is nirvana for a media relations professional.

Media Relations 52

Media Relations Media Pitching Writing 52

Sword and the Script

JANUARY 3, 2017

I suspect many of the award winners wouldn’t hold up if their effectiveness was tested and measured. Know a PR, marketing or sales leader with compelling ideas fit for print? Such concepts as newsletters, white papers, informative seminars, and other material intended to be useful are very old. Far harder.

Journalism 62

Journalism Content Marketing Creativity Leadership 62

Katie Paine's Measurement Blog

MAY 25, 2023

Our Measurement Vendor Selection Guide begins below. It is designed to be used along with Paine Publishing’s: 8 Quick Tips for Finding the Perfect Communications Measurement Vendor Checklist for Picking the Perfect Communications Measurement Vendor , and No Bullsh*t PR Measurement Glossary for what’s what. They don’t.

Measurement 52

Measurement Communications Survey System 52

Stephen Waddington

MAY 5, 2019

Tailored pitches have always been the key to success in media relations. Adding SEO and social data to pitches adds huge value for time pressed journalists. Views are the most common measure of success for publishers. Use insight about a publication and its audience as part of your pitch. #3 Here are the headlines. #1

SEO 60

SEO Media Relations Pitching Report 60

PR Conversations

JULY 20, 2015

A volunteer pitch that persuaded. Several groups presented over the morning, but it was The Toronto Fringe’s volunteer coordinator, Natasha Boomer , who provided the most-compelling pitch. Plus many Fringe play print programs had a volunteer-specific thank you in the show notes. The social Fringe community.

Community 40

Community Print Twitter Creativity 40

5W PR

JULY 15, 2020

While a media kit is a collection of information about the brand, not all media kits will look the same. Media kits used to be presented following a pitch at a press conference or other large event, but starting in the early 2000s, the best practice shifted to individualized pitches via email. What to Include in a Media Kit?

How To 176

How To Media Guidelines Pitching 176

Sword and the Script

DECEMBER 22, 2020

Do PR professionals present accurate and truthful information? The deluge of PR pitches. According to a survey of journalists by Muck Rack, 48% of journalists responding to this survey said they get between 1-5 pitches a day; 18% get between 5-10; 12% get upwards of 10-20; and 13% get 20 plus pitches a day.

Survey 178

Survey Marketing B2B Study 178

Contently - Strategy

MAY 7, 2020

Over the years, I’ve had the opportunity to pitch ideas to a number of wiser, business-minded folks. What metrics do they use to measure those goals? How you measure it is a bit trickier. Use that information to frame your approach to ROI. Start by solving a problem. Where are we falling short?

Content Marketing 145

Content Marketing Marketing Case Study Internal 145

Beyond PR

APRIL 6, 2016

By not targeting the right contacts, your perfect pitch can fall on deaf ears. For stories that are more evergreen or broader in scale, consider print periodicals like consumer and trade magazines. Editorial calendars can be incredibly helpful in determining when to pitch certain stories. Do your research.

Pitching 40

Pitching Media Radio Print 40

Buzzstream

FEBRUARY 15, 2024

Above Average Page Authority or URL Rating Page Authority (PA) is Moz’s measure of a page’s ability to rank based on several factors, and URL Rating (UR) is Ahref’s based again on the strength of the backlink profile. They offer helpful questions to ask, such as: Does it provide original information, reporting, research, or analysis?

How To 71

How To SEO Google Examples 71

Cision

MARCH 24, 2017

If you find the compelling human story in what you’re pitching, you’ll be successful. Good clients are always forthcoming with information; good agencies take that information and fashion it into actionable ideas. This is the great debate in PR: how do we measure what we do and prove its value?

Enterprise 227

Enterprise Agency Radio Fashion 227