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How to find the right PR measurement partner

Onclusive

This week, we’re wrapping up our Demystifying PR Measurement blog series with a review of what to look for in a PR measurement solution and what questions to ask to find a partner that is right for your company and brand. The good news is that there is no need to figure out PR measurement on your own.

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How to find the right PR measurement partner

Onclusive

This week, we’re wrapping up our Demystifying PR Measurement blog series with a review of what to look for in a PR measurement solution and what questions to ask to find a partner that is right for your company and brand. The good news is that there is no need to figure out PR measurement on your own.

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Implementing a comprehensive content distribution plan

Onclusive

In this week’s blog about earned media strategy and measurement, we’re talking about developing and implementing a content distribution plan that uses every opportunity to showcase your stories in front of your key audiences. First things first: determining the best channels and formats for your audiences. Communications Manager, Livongo.

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What’s next for WaddsCon: May report and future events

Stephen Waddington

The May edition of WaddsCon covered a range of topics from the COVID-19 impact on client/agency relations to the impact on print, and from measurement frameworks to professionalism in public relations. Orla Graham, account director, CARMA spoke about measurement and shared a practical approach to developing a framework.

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How to Pitch Consumer News with Megan Garbe, Fahlgren Mortine

OnePitch

What’s the best pitch of yours that resulted in coverage and what elements made it successful? I think our obsession with brevity in a pitch often translates to that same obsession with brevity in a response, but those two are very different things. What information do you always make sure to include in a pitch?

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Major Differences Between a Career in PR and Marketing

5W PR

Pitching story ideas to journalists to secure media coverage. Creating paid promotional campaigns through various mediums like TV, radio, print, and digital platforms. Key skills Analyzing market trends and consumer behavior to inform marketing strategies. Utilizing data to measure the effectiveness of marketing efforts.

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Today, we say goodbye to HARO [PR Tech Sum 52]

Sword and the Script

In other words, the ads were often informative or entertaining – and that’s why it worked. However, I learned a lot about reporters and pitching in that capacity. Measurement templates. Muck Rack said it will soon release “outcome-based templates to measure” the value of media relations. It was a very humbling experience.

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