Onclusive

JUNE 2, 2021

PR campaign planning includes: Setting clear objectives that help drive measurable business impact and organizational success Identifying and understanding the appropriate audiences Developing a strategy to effectively communicate messages that resonate to these audiences Measuring how well these activities achieved the objectives.

Data-Driven PR 369

Data-Driven PR Data Analytics Product Launch 369

Stephen Waddington

JUNE 3, 2021

The May edition of WaddsCon covered a range of topics from the COVID-19 impact on client/agency relations to the impact on print, and from measurement frameworks to professionalism in public relations. Orla Graham, account director, CARMA spoke about measurement and shared a practical approach to developing a framework.

Report 203

Report Energy Print Measurement 203

Maxim Behar

MAY 13, 2024

I believe that nowadays, and I'm sure it will be the same in the future, we shouldn't divide journalists into those who write for mainstream media and get paid as journalists, and those who sit behind their keyboards and inform society about what’s interesting. However, a social media platform can also publish accurate information.

Social Media 64

Social Media Newspapers Television Radio 64

Burrelles Fresh Ideas

APRIL 16, 2024

The effects of business-to-business influencer marketing are more challenging to measure as it predominantly enhances brand awareness and affinity. Consequently, audiences have become more discerning, expecting relevant information in a polished and easily accessible format.

B2B 94

B2B Marketing Measurement Social Media 94

5W PR

JANUARY 3, 2024

Creating paid promotional campaigns through various mediums like TV, radio, print, and digital platforms. Key skills Analyzing market trends and consumer behavior to inform marketing strategies. Utilizing data to measure the effectiveness of marketing efforts. Developing innovative and attention-grabbing campaigns.

Marketing 78

Marketing Engineering Reputation Product Launch 78

PRSay

JANUARY 13, 2021

Proper planning requires a combination of quantitative and qualitative measures of communications effectiveness, including audience preferences and channel utilization, along with measures like reach, readership and engagement. With these in hand, you can construct a well-informed plan of action. Print publications.

Internal 187

Internal International Data Communications 187

ImPRessions - Crenshaw Communications

JUNE 1, 2021

Less experienced leaders may need media training or informal coaching to showcase their subject-matter expertise and serve as an organization’s face and voice. In that case, it’s fine to say, “I don’t have that information, but we’ll try to get back to you.” Advise execs to be natural and not rush through the interview.

Interviews 268

Interviews Media Construction Report 268

Waxing UnLyrical

JUNE 26, 2013

While you may be enamored with a wonderful strategy, if you can’t measure its impact, you can’t justify using it. Set a clear, measurable goal. Determine how you will measure the goal – what defines success? With a simple tracking metric, you’ve gained an incredible amount of information about your customers and their habits.

Creativity 97

Creativity Measurement Print Analysis 97

Onclusive

NOVEMBER 17, 2021

Sentiment monitoring helps companies measure brand health by tracking key stakeholder perceptions of their own brands, products and spokespeople, as well as competitors. The next step is to sort through the information provided by your sentiment analysis, social listening and trend tracking. Sentiment monitoring.

Analysis 195

Analysis Media Reputation Trends 195

Sword and the Script

AUGUST 4, 2020

Summary of monthly PR tech news: Critical Mention adds a media database; Talkwalker acquires Nielson Social; Watch out for fine print in media monitoring contracts As a term, earned media made a big splash in search trends in late 2004 or early 2005…and then interest waned. Over time, the digital community warmed to the term again.

Media Relations 152

Media Relations Media Print Software 152

Sword and the Script

APRIL 2, 2024

In other words, the ads were often informative or entertaining – and that’s why it worked. The feature “enables organizations to gather on-the-fly insights from global print, broadcast and social media platforms, contextually analyze specific brand mentions or trends, and perform language translations.” Measurement templates.

Reddit 177

Reddit Software B2B Technology 177

Waxing UnLyrical

OCTOBER 28, 2016

The October 13th edition of #measurePR focused on measuring content. When we got on the topic of the most useless way of measuring content we’ve ever seen, there was lots to say: A4 “Likes” on Facebook. A4 Inches in a print mag. It was a fast-paced and fun event that was full of useful information. Empty #measurepr.

Measurement 40

Measurement Comparison Banking Print 40

Beyond PR

JUNE 28, 2016

If the agency’s role is evolving, though, so must the approach to PR measurement. Ad value is calculated by measuring the column inches (in the case of print) or seconds (in the case of broadcast media) and multiplying these figures by the respective medium’s advertising rates (per inch or per second).

Measurement 73

Measurement Advertising Advertising Agency 73

5W PR

APRIL 12, 2021

With the introduction of new technology and tools, people have started using their devices more than ever, because it’s extremely easy to access any information that they might need. With just the press of a button, they’re able to both access and share information. Contact Information. Company Website. Direct Contact.

Publicity 88

Publicity How To Consumer Print 88

Burrelles Fresh Ideas

AUGUST 2, 2023

Television and radio stations continue to be a primary source of news, entertainment, and information for millions of people worldwide. The Pew Research Center conducted a survey and found that 44% of adults prefer to get their news from TV, while 34% prefer the web, 14% prefer radio, and 7% favor print.

Radio 75

Radio Television Media Local 75

Sword and the Script

APRIL 12, 2022

million seed round while Vetted is acquired by ITK Information Services. In its funding announcement, the company says it can also “measure ROI from earned media including traffic, form submissions, purchases and other conversions.” Vetted acquired by ITK Information Services. Propel raises $4.5

Software 89

Software Pitching Measurement Enterprise 89

Waxing UnLyrical

AUGUST 26, 2015

That, my friends, is why employee communication measurement is in the state it is in. I know the rationale: Not a numbers person, got into this field to write, my boss doesn’t care about measurement, leadership understands our value, etc. Measurement is absolutely essential. Measure what you are covering internally.

Employee 40

Employee Measurement Communications Internal 40

Newsfile

FEBRUARY 28, 2024

A press release (also known as a news release) is an official statement issued by an organization to announce news, events, product launches, or other relevant information. It helps organizations stay informed about their reputation, competitors, and industry trends. How Do You Measure Media Coverage? What is a Press Release?

Viral 52

Viral Crisis Communications SEO Reputation 52

Waxing UnLyrical

JULY 13, 2016

“If you can’t measure it, you can’t manage it.” ~ Peter Drucker. Perhaps more importantly, the measurements I use directly align with the business goals of my company. Perhaps more importantly, the measurements I use directly align with the business goals of my company. THAT you can measure against. Ummm … Why?

Measurement 40

Measurement Advertising Advertising Enterprise 40

Burrelles Fresh Ideas

AUGUST 15, 2023

These are essentially frameworks that help a business set realistic and measurable goals. Integrating OKRs gives your public relations team a clear roadmap to success with measurable, actionable key results. It helps to set measurable goals that are both clear and realistic.

Strategy 71

Strategy Measurement Google Case Study 71

Cision

NOVEMBER 28, 2017

In modern communications, we can now flip the model and use the information we have about our audiences (interests, demographics, geographies) to find suitable influencers that impact those audiences. It’s not easy to consistently gather, house and maintain up-to-date information on influencers. How Can SMBs Measure Success?

Small Business 245

Small Business Media SMB Pitching 245

Contently - Strategy

NOVEMBER 3, 2021

I treat every story as a valuable source of information for readers—and a valuable gateway to a brand.” Whether I’m penning a reported piece, ghostwriting, or composing a blog post for a brand, there are a few fact-checking measures I always take. Note all third-party-sourced information via hyperlink or comment.

Content Marketing 144

Content Marketing Marketing Viral Study 144

5W PR

MAY 20, 2020

The answer to that question can be found in measuring the campaign plan, execution, and results based on a few specific factors. Instead, a clear objective goal should be set that measures the brand at the end of the campaign against where they are before the launch. Podcasts, print advertising, or paid influencers?

Measurement 88

Measurement Print Local Social Media 88

Polaris

DECEMBER 1, 2014

In 1891, August Oetker sold baking powder with recipes printed on the back. Four years later, John Deere launched The Furrow , a magazine providing information to farmers on how to become more profitable. And in 1900, Michelin gave drivers information on auto maintenance and roadside travel in its inaugural Michelin Guide.

Content Marketing 216

Content Marketing Strategy Marketing Resources 216

Sword and the Script

JUNE 18, 2019

I culled through the answers pulling out as many as possible that were fit for print and listed them below. 19) “I write stories for our magazine and newsletters, manage the print production and put them on our website.”. 19) “I write stories for our magazine and newsletters, manage the print production and put them on our website.”.

Employee 149

Employee Print Writing Survey 149

PRSay

SEPTEMBER 28, 2020

[In the past], if you wanted to disseminate your opinions, you needed a printing press or access to someone who had one. But it also means that it’s harder to find good information than it used to be. But now that everyone can basically be a publisher and broadcast their opinions, you have fewer barriers to speech.

Communications 148

Communications Employee Government Nonprofit 148

Cision

JUNE 17, 2015

In a world where people rely more and more on their mobile devices to get them through the day, newsrooms are reinventing themselves to keep readers informed. As a result, Patty says, it’s important to make our content make sense wherever the reader is accessing it, so stories no longer appear in print alone. “We

Mobile 120

Mobile Print Trends Twitter 120

Cision

SEPTEMBER 13, 2017

If you’ve done your job recording detailed information on your customers through your customer relationship management platform, you should be able to glean data on what they care about, what they’re looking for, and the channels they prefer to receive marketing messages through. Informative? What changes would they want to see?

Corporate 270

Corporate Brand Branding Guidelines 270

Burrelles Fresh Ideas

FEBRUARY 13, 2024

This wealth of information helps you to create customer personas that are incredibly detailed and accurate. One thing to note here is that when you provide customization and acquire customers’ details, you must ensure you’ve got excellent cybersecurity measures. Ask us how Burrelles helps with monitoring, measurement, and analysis!

Social Media 87

Social Media Media Mobile SEO 87

Cision

JUNE 27, 2015

When your brand improves operations, make sure you inform the public of what you’ve done, especially if the move is a direct result of customer complaints. Data drives PR measurement. Actions speak louder than words. Don’t keep accomplishments locked up behind the scenes after a crisis hits. Review metrics.

Crisis 120

Crisis Crisis Communications Brand Branding 120

PR 20/20

FEBRUARY 21, 2023

Whether it’s sales, growth, or marketing, leadership must implement a plan with measurable goals. For companies who relied solely on traditional marketing tactics, such as advertising on billboards or in printed material at conferences, return on investment was minimal or even moot during the pandemic.

Marketing 68

Marketing Resources Advertising Advertising 68

Stephen Waddington

MAY 19, 2020

In the public sector, communicators have never been busier, as energy is directed to public education and information. That will continue, impacting outdoor, experiential, events, meetings and print Brands need to own and control their own media to engage with stakeholders. Sneeze guards top the list.

Crisis 151

Crisis Government Energy Community 151

Burrelles Fresh Ideas

SEPTEMBER 26, 2023

Indeed, having a thorough understanding of the potential benefits can help to inform the goals for community engagement. If you’re uncertain about what goals can inform your consumer engagement and event marketing strategy, asking some questions about the brand can help narrow this down.

Community 91

Community How To Marketing Data 91

Sword and the Script

JANUARY 31, 2023

Private “special acquisition vehicle” makes $500m+ bid for Meltwater; Truescope acquires Universal Information Service and Cision acquires Factama to “track narratives online” What a difference a couple of weeks can make. million acquisition of Owler, which collects business information like revenue, competitors and headcount.

Software 78

Software Case Study Technology Tools 78

Bianchi Biz Blog

APRIL 13, 2023

Step 2: Finalists Announced Prior to the Finalists being named publicly via email and in a print edition of Automotive News, the point person listed on the nomination form will be contacted via email with the result of the initial evaluation. A vital part of those reports is the judges’ conversation with your customer references.

Automotive 80

Automotive Mobile Technology Social Media 80

Sword and the Script

NOVEMBER 26, 2019

PR measurement has long been the Achilles heel of the industry. Measuring behavior is harder. Sometimes you can use UTM tags to measure an incremental online action attributable to PR, but truly measuring behavior change (sales, votes, donations) is very difficult. The company calls this Cision Activation.

Publicity 90

Publicity Media Advertising Advertising 90

ImPRessions - Crenshaw Communications

JULY 11, 2018

If the reporter is unfamiliar with the interviewee or the company, the PR person will offer introductory information, naturally. The story can be pitched targeting media in another vertical, or the agency may approach a broadcast outlet in the wake of a print story. PR measures up. Always overprepare.

Report 136

Report Interviews Pitching Construction 136