The Hoyt Organization

MARCH 17, 2024

A press release is a piece of information or news that businesses send to the news media to make an announcement, provide information, or create an official statement. Press releases earn your brand media coverage, which improves your brand’s credibility, exposure, and engagement.

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Writing How To SEO Engineering 52

Onclusive

NOVEMBER 8, 2023

Earned Media & Media Relations In the old days, sending out press releases and then managing a Rolodex of media contacts could help PR pros to land earned media. Today, landing earned media in publications that resonate with target audiences is only one small part of the earned-media mix.

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Training Media Training Reputation Crisis Communications 195

PR for Anyone

MARCH 24, 2020

Most of you are already growing your visibility with social media and now by adding in free publicity, you’re making it all happen that much faster and to a much larger audience. Landing in the media can expose you to hundreds of thousands, even millions of new people. If you don’t have any prior media, no worries.

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Publicity Television Local Pitching 331

PR Fuel

APRIL 28, 2022

Why write press releases, though? Traditional marketing materials like billboards and flyers can appear in front of any local consumer. Why write press releases? One of the top benefits of press release writing is the exposure you’ll generate. You can also share your press releases on social media or your blog.

Writing 84

Writing SEO Consumer Crisis 84

Bianchi Biz Blog

OCTOBER 9, 2023

In my current role, I plan, write and edit industry news stories and oversee a range of regular features and special projects, including weekly longform feature stories in our flagship newspaper and on TTNews.com. In addition, I co-host TT’s biweekly RoadSigns podcast with my colleague, Michael Freeze.

Transportation 101

Transportation Meeting Newspapers Media 101

Stern + Associates

MARCH 17, 2023

The media landscape is constantly changing – that much is a cliché at this point, even if it’s true. The question is what are the solutions to these challenges and – more ambitiously – what are the inherent opportunities of the transformed media landscape? This leads us to our top 3 media relations opportunities for 2023.

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Media Relations Media Storytelling Report 106

PR Fuel

MAY 12, 2022

With press releases being an important facet of content output for many businesses, it’s important to know what they are – and how they differ from media alerts. In this guide, we lay out the key things you need to know when it comes to media alert vs. press release. What Is a Media Alert? Informational Workshops.

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Media Local Tools Report 93

PR Fuel

SEPTEMBER 21, 2020

You can benefit from professional press release writing services if you’re nee to press releases. Read on to learn why PR writing in the way to go. By hiring press release writing services, you will be able to get instant exposure without going over your advertising budget. Achieve Instant Exposure. Increase SEO Rankings.

Writing 59

Writing SEO Local Advertising 59

Newsfile

MAY 11, 2023

It’s no wonder then that many businesses choose to write a press release about ESG news. Write a Press Release About 11 Newsworthy ESG Topics Forbes reports that businesses that invest in ESG outperform others and have higher market values. ESG Investment is expected to more than double over the next three years.

Writing 52

Writing Energy Training Education 52

PRSay

JANUARY 8, 2019

29, Matt Charles, APR, presents a webinar titled “ How to Tell Your Organization’s Story to Get Media Coverage.” Whether you serve a large corporation, small nonprofit, major research university or municipal government, at some point your boss has probably said, “We need more media attention. Can you make it happen?” If so, how?

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Storytelling Media Nonprofit Government 163

Maxim Behar

FEBRUARY 14, 2023

PR and media expert Maxim Behar shares his dearest memories of the time he was living in the city of Shumen, valuable friendships he has made there, and why he always comes back with pleasure. It was a great success in America and even some Bulgarian media bought the rights and used to broadcast it. Host: Yes, “Alcomet” AD.

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Local Meeting Agriculture Newspapers 59

PR Fuel

DECEMBER 25, 2020

Writing a company boilerplate is important to consumer education, advertising, promotion, and branding. In the following article, we’re going to give you the keys to writing great copy for yours. A press release informs the media about something newsworthy at your company or organization.

Writing 63

Writing Company How To Apparel 63

Cision

MAY 2, 2017

It’s the same thing with social media and PR. Social Media = Peanut Butter. Think of social media as the peanut butter. As a business owner, you must be on social media. If you don’t think you need to be on social media, consider the fact that there are over 2.7 billion active social media users in the world.

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Social Media Media Local Pitching 167

Critical Mention

AUGUST 6, 2020

A media contact database is an essential tool for PR, communications, investor relations and marketing professionals looking to reach out to media contacts and outlets. But as with most tools, simply using a media contact database isn’t good enough – PR and communications pros need the right database. Media type.

Media 104

Media Radio Local Tools 104

5W PR

OCTOBER 14, 2019

A couple of decades ago, the word “media” had a much more limited meaning than it possesses today. A couple of decades ago, media relations meant keeping in touch on a regular basis with the assignment editor of the local TV station and the city editor of the newspaper. Gather as much information as you can beforehand.

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Media Relations Pinterest Media Newspapers 79

Buzzstream

MARCH 21, 2024

If you aren’t reaching the correct person, a media pitch , no matter how good, will not matter. Media lists can be a shortcut for digital PRs looking to find the relevant journalist to connect with. In my time with Siege Media, I learned to build and vet my own lists, leading to many more relevant pitches and high-authority coverage.

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Construction How To Media Google 62

Cision

JULY 11, 2017

A strong media monitoring strategy is essential to any effective PR program. Not only can it reveal key information such as competitor intel and audience demographics, it can also help steer you in the right direction when it comes to future outreach efforts. Do you need to track social media mentions, online influencers, and hashtags?

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How To Media Software Agriculture 265

PRSay

MARCH 29, 2021

Oprah Winfrey’s prime-time television interview with Prince Harry and Meghan Markle on March 7 provided a reminder of the principles PR professionals should follow to prepare clients for media interviews that create positive coverage and help manage crises. Research reporters, anticipate questions. Will it likely be friendly or combative?

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Media Training Training Interviews Media 180

PRSay

JUNE 28, 2022

A press conference can be a risky way to convey information to the media and the public, particularly during a crisis. According to media reports, authorities have repeatedly corrected official statements about the shooting after those statements were contradicted by new information. Learning from the past.

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Conference Crisis Training Public Affairs 180

Landis PR

MAY 17, 2021

A lifelong journalist, he has been writing about the supermarket business for 40 years. Now I’m happiest writing stories that provide new information to my readers and help their businesses. I would love to work out of a firehouse for a while and write about what firefighters do to be more efficient and safe.

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Meeting Media Retail Radio 92

Onclusive

FEBRUARY 2, 2022

Welcome back to our blog series about building a perfect pitch and nurturing your media relationships! Ultimately, understanding your readers will help both you and the media to deliver the content people want to consume. This is where your research on what impactful authors write about and in which style comes in handy.

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Pitching Data Technology Storytelling 195

ImPRessions - Crenshaw Communications

AUGUST 30, 2018

It’s easy to relegate media list development to the remedial PR file — things that are too basic to analyze or improve. But for PR and media relations people, a good media database is critical. PR tips for killer media lists. Good media lists improve relations. Consider all angles. Themes, angles, and beats.

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Media Mobile Telecommunications Pitching 136

Burrelles Fresh Ideas

JANUARY 2, 2024

I recall working on a website project for a local bakery. I experienced this firsthand when optimizing a local service website for voice search. Google’s recent emphasis on page experience in ranking signals highlights the need for websites to be not just informative, but also user-friendly. Leveraging social media for SEO.

SEO 85

SEO Mobile Engineering Ethics 85

PR Fuel

MAY 31, 2022

Negative information about your business can travel quickly, and crisis management is critical. When you write a press release, it gives necessary information and allows you to control the narrative. It also establishes a relationship with the media. Gives Necessary Information. Controls the Narrative.

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Crisis Management Crisis Local System 85

Landis PR

MAY 28, 2024

Today Photo courtesy of Pixabay Denmark is particularly strong in information technology, renewable energy, sustainability, and life sciences – and also has a vibrant creative industry, encompassing design, fashion, architecture and media. Denmark has a very narrow media structure with only a few media in each category.

Energy 59

Energy Technology Biotechnology Pharmaceuticals 59

PR Fuel

NOVEMBER 4, 2020

From marketing and sales to media distribution, you need to build your business first. Keep reading to learn how media distribution can help you get more sales and grow your company. But you’ll have to spend time writing individual pitches based on those publications. Easy to Start. Increase Traffic. Generate Sales.

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Media SEO Newspapers Pitching 104

Bianchi Biz Blog

JUNE 21, 2021

At the end of a Friday in June 2019 the staff was informed that the paper would be closing after 150 years in business. I went on to write a breaking news story for the paper I was working for at the time, The Plain Dealer in Cleveland, for which I had to call my friends and former coworkers to interview them.

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Meeting Report Automotive Real Estate 96

Buzzstream

JUNE 30, 2021

In Cision’s State of The Media Report 2020 , it found that a mere 1% of journalists surveyed said that they ‘consider 75%-100% of the pitches they receive as relevant’. I covered Showbiz news, which entailed covering any breaking celebrity stories from social media or sources (such as cheating scandals, breakups, pregnancies etc.).

Writing 71

Writing Pitching Study Data 71

ImPRessions - Crenshaw Communications

JULY 14, 2021

Software solutions are expensive, and buyers under pressure to make the right choice seek as much information as possible to vet the quality of a SaaS, AI, cybersecurity, or data product. The content can nearly always be purposed for multiple PR tactics, from media pitching to white paper and blog content. Influence buyer decisions.

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B2B Company Case Study Conference 334

Cision

MARCH 7, 2017

AKA Media faced a similar challenge when looking to promote its client’s event, All-American Soap Box Derby Championship Race , amidst a busy summer sports season. Below are some tips for achieving results similar to AKA Media. Create targeted lists and gather relevant information about influencers. It’s not “one pitch and done.”

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Case Study Sports Pitching Local 197

Bianchi Biz Blog

NOVEMBER 14, 2022

I manage the day-to-day operations of WardAuto.com, writing and editing articles for the publication that traces its roots to 1924 as a source of automotive industry news, data and insight. Y ou can follow Bob on social media on Twitter & LinkedIn. Can you tell us what types of stories, trends or issues are on your radar now?

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Automotive Engineering System Media 83

Cision

APRIL 25, 2017

Information is everywhere. The AP, as the media cooperative is colloquially known, has been a paragon of neutrality and fact-based content for 171 years, but only recently has it gotten attention specifically for the work it is doing to rid the world of misinformation, one piece of news at a time.

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Facebook Newspapers Local Crisis 303

PR Fuel

DECEMBER 6, 2020

But crafting an event press release that will attract media coverage is something else entirely. Most event planners are terrified of writing a press release. Keep in mind two considerations when writing a release: it should include all relevant particulars (date, time, website links, etc.), Social Media Campaign.

Sports 59

Sports Media Writing Local 59

Bianchi Biz Blog

OCTOBER 24, 2022

That was my first experience really using social media and the publication’s website to break news and keep residents in the community informed. In my role today, the most fun stories I get to write come from test-driving trucks. You can follow Cristina on social media here: Twitter.

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Meeting Automotive Transportation Newspapers 60

PRSay

AUGUST 23, 2021

West Virginia was an early national leader in delivering COVID-19 vaccines, with 79 percent of the state’s residents over the age of 65 now fully vaccinated and 60 percent of its eligible population having received at least one dose, as of this writing. Enlisting trusted local leaders. Establishing trust through relationships.

Communications 126

Communications Local Survey Transportation 126

PR Fuel

OCTOBER 8, 2022

Press releases not only inform the public as to your company’s current actions but they also provide you with the opportunity to foster your company’s public image. You can then share this content on social media, not to mention get an SEO boost out of it. Press releases are, of course, the perfect way to inform the public.

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Industry Company Real Estate Tourism 102

PRSay

MARCH 22, 2023

For the next decade, tens of thousands of Gen Zers will graduate from college annually, begin their careers and take on roles at companies of all sizes — from local nonprofits to global corporations. ZEO places a spotlight on Gen Z’s ability and influence to transform and innovate business, work, media and marketing.

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How To Employee Leadership Nonprofit 161