Sword and the Script

JANUARY 3, 2023

We interviewed ChatGPT about public relations and while it does well with high-level questions, it becomes repetitive when those questions were more nuanced; the system says it is “unlikely” that it “or any other AI system will fully replace public relations (PR) professionals”. What is public relations?

Interviews 100

Interviews Publicity Technology Social Media 100

Bianchi Biz Blog

JANUARY 18, 2024

Advanced vehicle technology captivated much of the attention at the recent CES 2024 (formerly known as the Consumer Electronics Show) in Las Vegas as the event enjoyed a major resurgence with more than 135,000 attendees, more than 4,300 exhibitors and more than 2.5 You can see more automotive technology there than anywhere else in the world.”

Automotive 110

Automotive Technology Transportation Trade Shows 110

PRSay

APRIL 24, 2020

When pitching story ideas to journalists during the COVID-19 crisis, PR pros should use email, find local news angles and make experts available for video interviews, according to Cision’s “ 2020 State of the Media Report ,” released on April 21. Story ideas should be important for the public, not just for PR clients.

Report 167

Report Pitching Media Survey 167

PRSay

MAY 25, 2022

Regaining public trust in the news media is a “challenge for journalism and ultimately for society,” said Marie Hardin , dean of the Donald P. To that end, “we must do a better job of helping young people understand the value of news and information in a democracy.”. I think public relations has a special role there.”

Publicity 146

Publicity Journalism Media Education 146

Stern + Associates

JANUARY 29, 2024

But what does all this mean for the media relations component of public relations strategy? And this also means that industry or practice area trade publications are more crucial for public relations strategy, since it’s less about volume these days than it is about hitting the right audience.

Strategy 96

Strategy Publicity Media Video 96

Ethical Voices

APRIL 3, 2023

He discusses a number of important issues, including: How can we best balance safeguarding confidences and disclosure of information? Trying to keep the staff well informed and looking at financial information. We all take information, assumptions and data differently. We’re not in a technology company.

Ethics 78

Ethics Privacy Data Financial 78

Sword and the Script

JANUARY 17, 2023

If you are striving to build your short list of PR and communications technology vendors, this long but neatly organized list of companies and resources might prove helpful . My last PR tech sum went up in November of last year – and very little in the way of substantive news has happened in the PR technology community since.

Technology 94

Technology Software Resources Pitching 94

Onclusive

AUGUST 10, 2021

If you don’t know, it is important to understand what information is missing and where you can find it. One of the sources of this information is media monitoring and social listening technology. Do you have experts and spokespeople who can provide information or opinions no one else can?

Strategy 418

Strategy Survey Automotive Data 418

The Stalwart Blog

MARCH 5, 2020

Interview with Joanie Connell, Ph.D., Interviewer: Hey, welcome back to another edition of the Public Relations Security Videocast. Interviewer: Absolutely. Interviewer: There’s a lot of riding on those types of individuals. People didn’t want to lead, and they were just so interested in the technology.

Interviews 107

Interviews Video Communications Leadership 107

Bianchi Biz Blog

JUNE 29, 2023

9-12, 2024, CES, which has become one of the most important automotive industry shows in the world, brings together manufacturers, developers and suppliers of consumer technology, content, technology delivery systems and more to address the industry’s biggest challenges. Taking place Jan.

Mobile 75

Mobile Technology Automotive Trade Shows 75

5W PR

APRIL 22, 2024

However, in this exciting landscape, customers still need to know they can trust these new technologies with their hard-earned cash, making public relations a key player in fintech. That’s where public relations efforts step in. Anything from bank account information to personal identification.

Consumer 78

Consumer Financial Crisis Management Reputation 78

Critical Mention

MAY 15, 2019

From founding WordStream and having now moved on to his new venture, MobileMonkey, he’s been featured in countless publications including Inc., The specific technologies and applications will, of course, change. But marketing will always include some level of individual exchange of information from one business or person to another.

Interviews 123

Interviews Facebook Software Social Media 123

Bianchi Biz Blog

JUNE 1, 2023

In the rapidly evolving automotive and mobility industry, staying ahead of the curve is essential for success, especially for newer entrants in this space offering software-defined vehicle tech, V2X, connectivity, lidar and other sensor and processing technologies for ADAS, autonomous vehicles, electric vehicles, and shared vehicles.

Automotive 72

Automotive Mobile Technology Trade Shows 72

Bianchi Biz Blog

MAY 26, 2022

3-4 , CES is the most influential tech event in the world, bringing together companies, including manufacturers, developers and suppliers of consumer technology, content, technology delivery systems and more to address the industry’s most relevant issues. Taking place Jan. 5-8, 2023, with Media Days Jan. Author: Jaclyn Bussert.

Mobile 87

Mobile Technology Automotive Meeting 87

Stephen Waddington

MARCH 24, 2021

Paid influence In France, a 1964 decree lays down the principle that the practice of public relations is incompatible with advertising. The Edelman Trust Barometer 2021 research highlighted that trust in all information sources significantly declined as misinformation spread throughout most of last year. Can we stand the heat?

Ethics 178

Ethics Publicity Enterprise Groups 178

ImPRessions - Crenshaw Communications

MAY 25, 2023

There are other, similar platforms, but Substack is probably the most suitable for B2B topics and technology issues. Her newsletter has over a million subscribers, making her, as of December 2020, the most successful individual author of a paid publication on Substack. What kind of writers are on Substack? politics and history.

Analysis 156

Analysis B2B Interviews Tools 156

ImPRessions - Crenshaw Communications

JULY 10, 2020

While our main goal in PR is staying informed about various industries, from ad tech to zythology , we also need to be plugged into comms and PR. Check out this list of podcasts for public relations and communications pros. . This weekly podcast features in-depth interviews with smart marketers from all walks of life.

Sports 332

Sports Radio Retail Advertising 332

ImPRessions - Crenshaw Communications

JANUARY 12, 2018

A recent study by the Association of National Advertisers (ANA) and the USC Center for Public Relations found that marketers plan to increase staffing and overall spending on public relations over the next five years. The post 6 Public Relations Tips For Brands In 2018 appeared first on Crenshaw Communications.

Publicity 256

Publicity Brand Branding Storytelling 256

Sword and the Script

OCTOBER 20, 2020

It also made me realize I can easily list out other public relations resources that I review on at least a monthly basis. Should the Public Relations Report to the CEO or CMO? This list isn’t intended to be exhaustive, but rather the resources below are some that I find helpful and think you might too. What is PR?

Resources 121

Resources Publicity Reddit Interviews 121

PRSay

APRIL 9, 2024

In an interview with PRSA Publications Director John Elsasser, Day pointed out that falsehoods are nothing new. Spreading lies, spreading false information, either intentionally or unintentionally, has been happening for as long as people have been communicating.” Human behavior contributes to misinformation,” he said.

Education 94

Education Resources Interviews Study 94

Bianchi Biz Blog

JUNE 17, 2021

Auto suppliers and vehicle technology companies seeking PR opportunities, take note: CES is back (taking place Jan. 3-4) and it offers a lot of public relations and market attention opportunities, but you have to act fast. If not, contact the Consumer Technology Association (CTA) to get your spot. Author: Jaclyn Bussert.

Technology 87

Technology Automotive Trade Shows Hotels 87

ImPRessions - Crenshaw Communications

MAY 2, 2023

Instant text-to-video Posting information and materials online is easy but generating interest and engagement is often a lot more difficult. Input text-to-video technology – artificial intelligence that creates videos automatically from written or typed text. For example, ask for a list of publications that cover retail.

Retail 156

Retail Video Pitching Technology 156

Wadds Inc.

JULY 23, 2023

A comprehensive assessment of how institutions, including governments and businesses, fail to listen to their publics effectively, and the damage that results. He is one of the world’s leading public relations evaluation authorities – his academic rigour and pioneering approach are well in evidence here.

Publicity 52

Publicity Communications Government Airlines 52

5W PR

APRIL 29, 2024

B2B technology PR can tap into this by engaging with journalists, sharing press releases, and nurturing relationships that can lead to invaluable media exposure. Content is key The never-ending hunger of social media calls for a constant flow of fresh, informative, and engaging content.

B2B 78

B2B Social Media Media Community 78

Onclusive

APRIL 12, 2018

She joined UL in 2015 and is responsible for brand and marketing strategy, communications, public relations and crisis management, corporate social responsibility, events, customer experience, digital marketing and social media, as well as the marketing organization at large. It specifically helps bring to the forefront our brand promise.

Content Marketing 170

Content Marketing Interviews Marketing Leadership 170

Bianchi Biz Blog

MAY 6, 2024

I regularly write articles on market reports, industry regulations, information management technology, and operations. A year later, I became co-editor-in-chief of the paper, where I hired, trained, and managed a 12-person staff for a biweekly print publication. Describe the craziest or most fun story you have worked on.

Meeting 87

Meeting Media Pitching Newspapers 87

Deirdre Breakenridge

SEPTEMBER 26, 2016

Their study, “ Roles in Social Media: How the Practice of Public Relations is Evolving ” was published by PR Journal in Summer / Fall 2016. Many of these findings support and add to what you reported in your book, “ Social Media and Public Relations: Eight Practices for the PR Professional. – Marlene Neill.

Publicity 150

Publicity Policies Social Media Study 150

ImPRessions - Crenshaw Communications

OCTOBER 21, 2016

In our occasional series, “A Public Relations Situation,” we examine real-life PR agency incidents and how our team has dealt with them. When a reporter does an interview, then vanishes. We recently experienced this “media ghosting” with a major story for a technology client. Then, nothing.

Report 120

Report Publicity Interviews Agency 120

Ethical Voices

JANUARY 8, 2024

In November 2023, PRSA issued new ethics guidelines titled “Promise and Pitfalls, the Ethical Use of AI for Public Relations Practitioners ”. I wanted to dig into the guidelines and in mid-December 2023, I interviewed two experts to help me do just that. This technology is going to help us practice our profession better.

Ethics 82

Ethics Publicity Guidelines Technology 82

5W PR

MARCH 26, 2024

Understanding their needs Tech pros are flooded with information daily. Frame the communication around the solid benefits the technology contributes, emphasizing features that address their challenges and boost their ROI. Old-school media Traditional industry publications and journalists still hold sway in reaching a broader audience.

B2B 78

B2B Strategy Communications Case Study 78

Bianchi Biz Blog

MAY 26, 2022

3-4 , CES is the most influential tech event in the world, bringing together companies, including manufacturers, developers and suppliers of consumer technology, content, technology delivery systems and more to address the industry’s most relevant issues. Taking place Jan. 5-8, 2023, with Media Days Jan. Author: Jaclyn Bussert.

Mobile 52

Mobile Technology Automotive Meeting 52

5W PR

MARCH 23, 2018

My name is Jake Agnew and I’m an SEO Specialist here at 5W Public Relations. I graduated from Penn State Wilkes-Barre with a Bachelors in Information Science & Technology. Growing up, I was very curious about website development and always saw myself doing something in the technology field. Semantic Search.

Interviews 84

Interviews Agency SEO Google 84

Sword and the Script

JANUARY 2, 2024

41] Private “special acquisition vehicle” makes $500m+ bid for Meltwater; Truescope acquires Universal Information Service and Cision acquires Factama to “track narratives online.” An “Interview” with ChatGPT: What is Public Relations? An “Interview” with ChatGPT: What is Public Relations? How has PR Changed?

Blogging 115

Blogging Software B2B Survey 115

Barokas

MAY 22, 2017

Technology has changed the way we view and experience the world, and perhaps equally as important, the way we interact with and learn about each other. While the benefits of our social personas being so public can be debated, their importance can’t be understated. Additional points for background research? The other side of the coin?

Interviews 68

Interviews Instagram Meeting LinkedIn 68

ImPRessions - Crenshaw Communications

FEBRUARY 1, 2021

A strategic public relations campaign can build significant corporate and product brand value, especially over time. The right advertising generates reach and frequency of message to inform specific audiences. Earned media stories and interviews bring credibility to the more commercial ad and marketing messages.

Marketing 310

Marketing Product Launch Corporate Viral 310

Bianchi Biz Blog

MARCH 22, 2021

I am the finance and technology reporter at Crain’s Detroit Business , covering the startup sector in Ann Arbor and Detroit, as well as the region’s banks and lenders, such as Rocket Mortgage and UWM. The mortgage lenders had an insane year and all went public, so much of that has been dominating coverage.

Technology 76

Technology Report Meeting Financial 76

Bianchi Biz Blog

APRIL 25, 2024

Opportunities for meetings and on-site interviews with press/journalists are available via our dedicated app. Reviews from auto suppliers about the MOVE events: “The speakers and sessions were very interesting and informative. 2️ You will meet the leaders and visionaries from the top players across the mobility value chain.

Mobile 88

Mobile Transportation Automotive Policies 88