Bianchi Biz Blog

APRIL 18, 2022

We focus on a few big general topics — talent, leadership, technology, operations — and a lot of issues are crossing those lines these days. I’ve interviewed a lot of famous people, but he was a real pleasure to talk to. How long have you been in journalism and how did you get started?

Meeting 78

Meeting Automotive Media Newspapers 78

PR for Anyone

OCTOBER 18, 2023

The Power of Next Joanne Lipman’s impressive background as the editor-in-chief of major publications as well as her extensive experience in journalism set the stage for an enlightening exploration of the power of reinvention. She’s also an on-air CNBC contributor and Yale University journalism lecturer.

Journalism 130

Journalism Enterprise Construction Technology 130

PRSay

AUGUST 11, 2021

When pitching your clients as sources to newsletter writers, look for those “who provide new angles and analysis on breaking news,” advises Michael Smith, a staff writer who covers college athletics for the magazine and news site Sports Business Journal , which also offers subscription newsletters.

Media Relations 196

Media Relations Trends Media Newspapers 196

PR Conversations

NOVEMBER 22, 2023

Publication of that collective interview was prompted by my piece called A radical view of PR , which generated 48 comments including, notably, a response from Jim Grunig – one of several in the resulting lively discussion. They wanted access to reputable information, to build relationships, to hold organisations to account.

Education 52

Education Reputation Leadership Technology 52

Flack's Revenge

DECEMBER 5, 2017

I’ve known Lin Pophal for years through her work as a writer for eContent , HR Executive , and others; have pitched her client stories and my own thought leadership topics (I’m in her eContent story on content curation tools ). Is this a sign of the future of PR (and journalism)? I definitely think that it is.

Pitching 174

Pitching Journalism Video Advertising 174

ImPRessions - Crenshaw Communications

JANUARY 30, 2018

Why limit yourself to PR blogs when there’s a whole world of interesting stuff that can offer important information as well as increase specific skill sets? ” The blog is a reliable source of macro PR information and industry trends. A great example is this post on “engagement journalism.” Smart Blogger.

Blogging 170

Blogging Writing Creativity Storytelling 170

Deirdre Breakenridge

JULY 22, 2019

I’ve been speaking with Millennials for the last six months, conducting one-on-one interviews as a part of my FEEL First before you communicate , Millennial passion project. Use a writing style that’s personal or journal-style writing. But, what does this take? FEEL First Workshop in New York City.

Social Media 177

Social Media Media Interviews Instagram 177

Sword and the Script

AUGUST 14, 2018

4) Emphasis on professional journalism. 10 Fundamentals for Successful B2B Media Interviews. Second, PR needs to think about the video elements – and I don’t mean pitching video – but rather the capacity to be interviewed on video. This means thinking about information that can be returned by a “Hey, Alexa/Google/Siri” command.

Survey 102

Survey Report Media B2B 102

wiredPRworks

AUGUST 2, 2016

Thanks to Russ Klein, AMA CEO , for his take on the survey’s positive outlook, leadership opportunities– and even a few thoughts on what marketers can learn from Pokémon [hint: it’s not about finding rare monsters]. AMA CEO Russ Klein Marketer’s Confidence Interview. I’m curious – how does your marketing confidence compare?

Leadership 40

Leadership Survey Enterprise Conference 40

Flack's Revenge

AUGUST 1, 2018

Content curation had been championed as a way to up the pace of content marketing by riding OPC (other people’s content), and to boost thought leadership, by commenting on others’ thoughts when you didn’t have an original idea. Yea, some have said information wants to be free , but where has that left us?

Content Marketing 149

Content Marketing Privacy Government Web 149

ImPRessions - Crenshaw Communications

AUGUST 4, 2016

We often retain a writer or editor to moderate “thought leadership” panels of experts to explore a key issue relevant to a client’s business. ” A former colleague of mine made a smooth transition to print journalism years ago and has remained a great source for story pitches and interviews.

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Employee Print Meeting Financial 120

Cision

JULY 20, 2016

Rachel Madden Johnson, account supervisor at 3rd Coast Public Relations, says brands should invest in unique opportunities, such as thought leadership and research, to cut through the noise. You’ve helped clients land coverage in major publications, such as The New York Times, The Wall Street Journal and more.

Leadership 120

Leadership Local Pitching Social Media 120

PRSay

DECEMBER 27, 2022

Finding a viable alternative can prove challenging, but listening to your audience will help inform that decision. If possible, link your pitch to audio soundbites of the written quotes or to video of the interview (including B-roll footage). As controversy swirls around Twitter, some brands may opt to leave the platform permanently.

Trends 127

Trends Pitching Twitter Nonprofit 127

Deirdre Breakenridge

NOVEMBER 23, 2016

Book Reviews / Journal Research. Reading about their findings in peer-reviewed journals and offering your thoughts helps to continue the conversation. Make them a part of your blog posts, FB Live video streaming, podcasting interviews, and the many different ways that you tell a story today.

Skype 150

Skype Industry Storytelling Interviews 150

Cision

JULY 19, 2016

In this interview, Lynda discusses how technology has transformed PR, why the press release is not dead and the strategies brands should adopt to improve their campaigns. After graduating from college with a degree in broadcast journalism, a professor recommended me for a part-time position at the local Fox affiliate.

Real Estate 120

Real Estate Agriculture Local Technology 120

Communications Conversations

JUNE 14, 2018

Relationships still matter, even with the changing face of journalism, and at the same time, companies are their own publishers, providing content directly to the audiences they want to reach. We continue to get calls today for interviews based on that one release. Susan Beatty, vice president-public affairs and communications, U.S.

Communications 83

Communications Public Affairs B2C B2B 83

Maxim Behar

FEBRUARY 23, 2022

Are there any awkward and mandatory questions during a job interview and what are the criteria for showing interest in the candidate? What are the most valuable tips you would give to a person preparing for an interview? It may seem strange, but I am also the one who is interviewed, not just the interviewer.

Interviews 52

Interviews Financial Corporate Journalism 52

PRSay

MAY 23, 2018

While readership numbers are lower than that of top-tier publications, trade outlets are a trusted source of information, and 100 percent of the content directly pertains to a particular industry. Similar to trade journals, podcasts cover an array of niche subjects. Embrace the niche appeal of podcasts.

Media Relations 136

Media Relations Publicity Media Blogging 136

Burrelles Fresh Ideas

NOVEMBER 7, 2023

I know PR professionals with degrees in journalism, mass media, English, business communication, marketing, sports and more. Perhaps the best way to learn about agency life and a particular employer is to set up informational interviews with current and past employees. Download our free Path to PR Agency Leadership tip sheet.

Agency 88

Agency Energy Crisis Management Industry 88

Communications Conversations

MARCH 29, 2019

I think about people like LeeAnn Rasachak and Sarah Reckard whom I met more than 10 years ago now (they were one of my first PR Rock Star interviews!). Overall, what impresses me most about Sarah is her ability to absorb information quickly, learn and execute. And, they have been for a while now. Bank (nominated by Monica Wiant).

Social Media 128

Social Media Agriculture Marketing Media 128

Bianchi Biz Blog

FEBRUARY 22, 2021

For the interview, I would typically meet the distributor early in the morning and ride along on the truck for an entire day as s/he made customer stops. It was such an immersive experience, and allowed me to not only interview the subject, but get perspective and insight from his/her customers.

Groups 55

Groups Meeting Transportation Media 55

Cision

JULY 28, 2016

In this interview, Fred discusses why research is essential for developing a strategy, how to prepare for crises and the constant evolution of the PR industry. So, I looked at my high school curriculum, and journalism was the only class that would allow me to write every day. How did you get your start in PR? Research and strategy.

Pharmaceuticals 120

Pharmaceuticals Nonprofit Healthcare Travel 120

PRSay

JULY 23, 2019

In an interview with PRsay, Ling offered her thoughts on news readership, storytelling platforms and appreciating the little things in life. On the other hand, the big picture landscape of social media’s impact on journalism has also been a dark one. I feel as though I can have much more of a direct impact and build real relationships.

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Conference Internal International Travel 97

Cision

JANUARY 20, 2016

I went to school at Arizona State University and I was majoring in communication and journalism at the Walter Cronkite School of Journalism. My role was public relations, so I managed all the media that attended the mountain, came to the mountain to do stories and set them up with interviews and provided them specific data.

Corporate 120

Corporate Journalism Nonprofit Strategy 120

Ethical Voices

AUGUST 1, 2022

We start working and I pitch some new stories for the new client, including one that actually landed in the Wall Street Journal. They called the agency and they said, “There’s this story in the Wall Street Journal, we don’t know who this new beer is. It’s the whole leadership team asking me to explain myself.

Ethics 71

Ethics Agency Journalism Corporate 71

Sword and the Script

JANUARY 3, 2017

Freelance journalism is harder today than it was years ago. Yet, Erik’s perspective isn’t only limited to journalism. Such concepts as newsletters, white papers, informative seminars, and other material intended to be useful are very old. This is thanks, at least in part, to the “pressure for speed and clicks.”.

Journalism 61

Journalism Content Marketing Creativity Leadership 61

Ishmael's Corner

MAY 5, 2015

The first pillar comes in the form of the leadership changes and creating a culture of accountability that I’ve already discussed. It turns out that high-quality content — that informs, educates and even amuses, ideally with a unique bent — is synergistic with SEO. The second pillar involves differentiating our offering.

Storytelling 60

Storytelling SEO Agency Leadership 60

Communications Conversations

MAY 3, 2016

He mastered media relations managing information for national outlets like ESPN and Sports Illustrated. Focused on the world of financial and corporate communications, club membership and participation in its SOJC stock index has increased 50% under his leadership. She’s done an extensive survey and in-dedpth interviews.

Sports 0

Sports Leadership Internal International 0

Communications Conversations

OCTOBER 15, 2019

When it comes to building thought leadership for a client, these are the key themes I’ve seen work the best. Paul Business Journal). As a reporter, my favorite PR professionals were available and knowledgeable about their company/client and could offer me information, resources and connections when I needed them.

Media Relations 100

Media Relations Pitching Media Report 100

Stephen Waddington

DECEMBER 30, 2019

The PR 2020 project was based on interviews with PR practitioners throughout the UK and the outlook for the forthcoming decade. This covered the glass ceiling, pay gap, lack of mentorship opportunities and stereotyped expectations of leadership style, where leadership is usually seen as a masculine trait.

Government 103

Government Education Print Ethics 103

Bianchi Biz Blog

NOVEMBER 2, 2020

The primary initial audience will be the business-to-business community, but the goal is to bring the industry and consumers together, connecting subject-matter experts with consumers who need and crave more information on future mobility technology—providing a better dialog between the two constituents than currently available.

Meeting 57

Meeting Automotive Mobile Transportation 57

Beyond PR

APRIL 28, 2017

In my days as a journalist, the narratives from the interviews I did with business people, along with my research, informed the stories I crafted. Previously, he ran product marketing and go-to-market strategy for Oracle’s Marketing Cloud business and also held leadership positions at companies like Badgeville and TIBCO.

Storytelling 45

Storytelling Data B2C B2B 45

Ethical Voices

DECEMBER 5, 2022

First, I was in radio journalism doing the DJ thing with album rock at night and high school during the day. For PR professionals, it’s really interesting because we, as PR professionals, communicators and strategic skilled communicators…we are the ones that know how to use the tools of information and how to counter disinformation.

Ethics 78

Ethics Publicity Radio Local 78

Maxim Behar

OCTOBER 15, 2023

Yeah, that was the first form which then evolved into me doing journalism. When I got my degree in foreign trade, my dad told me that I was not built for a salesman and I should focus on journalism and writing, which I love. Then a guy from America came to interview me. Maxim: Rather, I think leadership should be horizontal.

Newspapers 59

Newspapers Meeting Ethics Social Media 59

Mindful Marketing

DECEMBER 17, 2015

For our latest Masters in Marketing interview, we talked with Wendy Marx, an award-winning public relations and marketing communications executive who helps B2B companies and executives become well-known brands. She blogs on public relations and marketing leadership issues for Fast Company. By Susan Sweenie.

Communications 50

Communications Marketing Internal International 50

PR Conversations

FEBRUARY 28, 2018

Analysis based on interviews with 40 CEOS highlights that “CEOs frequently return to the idea that communication directors urgently needed to enhance their core leadership skills. They could also profile and interview academics and authors.

Training 65

Training Ethics Data Analysis 65

Communications Conversations

MAY 30, 2018

The Sprosty opportunity put me in a position to learn immensely from other startups and retailers, and Studio/E provided the space to explore the idea of following my true passions: art, professional fashion, and women in leadership. What do you miss most about working in PR? Betsy Andersen. Former role: Account Supervisor, Fleishman Hillard.

Apparel 106

Apparel Public Affairs Training Corporate 106