article thumbnail

The Value of Pitching Trade Reporters | Business Wire Blog

Business Wire

If it's not the New York Times, Wall Street Journal, Bloomberg, or the Associated Press—or an interview on CNBC—it's common for corporate leadership to ask, "Why bother?" Everyone wants to be featured in the New York Times.

Blogging 303
article thumbnail

AI and Journalism: What’s Next?

PRSay

The intersection of journalism and AI is the most important media issue of our time. That’s why Bospar sponsored a San Francisco Press Club panel covering the impact of AI in the newsroom, titled “AI + Journalism=?” Each panelist offered perspective on the intersection of AI and journalism. You can stop reading there.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

How Has the Pandemic Changed Journalism? I Asked a New York Times Reporter

PRSay

The remote nature of O’Connor’s job means that he and others are approaching journalism in different ways. For instance, one of his favorite ways of generating sources was to have a “deskside meeting” with people, talking casually over coffee rather than doing a formal interview. Now, that dynamic has completely changed.

article thumbnail

The two brands leading the way with brand journalism during COVID might surprise you

Communications Conversations

The term “brand journalism” is a bit of a lightning rod term in the social media marketing business. ” And, over the years, there have certainly been a fair share of corporate failures when it comes to brand journalism. But, for the most part, brand journalism wins have been tough to come by. Like DAILY.

article thumbnail

Early stage B2B tech startups don’t invest enough in marketing [peer-reviewed study]

Sword and the Script

That’s according to a new paper published in a peer-reviewed journal by two academics Gary L. ” The duo used “multi-method approach that involved interviews, secondary data, and a follow-up survey” to conduct the study. emphasis theirs].” More specifically, they did the study twice to ensure its validity.

B2B 155
article thumbnail

Leadership opportunity for public relations on climate issues but must get its own house in order

Stephen Waddington

A paper published in the Climate Change journal in November 2021 reported on the role of public relations agencies in climate change politics. The PRCA has a leadership opportunity to help drive change by holding its members to account to report on their clients and work, however for now it plans to be reactive on this issue.

article thumbnail

How PR Can Solve Its Diversity Problem

ImPRessions - Crenshaw Communications

People of color are particularly underrepresented in leadership positions, but diversity is lacking at nearly every level. When I was interviewing with Crenshaw, one of the first things I noticed was that the leader interviewing me was a man of color – someone who looked like me. The problem is simple.

Employee 156