Sword and the Script

NOVEMBER 9, 2021

Twenty-nine months ago, when I started writing these monthly summaries , there weren’t many PR software companies talking about artificial intelligence (AI). Here’s the monthly PR Tech Sum rounding news and links from the world of PR technology. SocialChorus/FirstUp announced an email tool for internal communications.

Software 93

Software Banking Technology Data 93

Burrelles Fresh Ideas

JUNE 27, 2023

Instead, it’s continuously evolving as we adapt to new online platforms, changes in the media landscape, and new technologies. The primary goal of a press release— to gain public attention — hasn’t changed much, but our methods and formats have advanced in recent years with emerging and new technologies.

Pitching 40

Pitching Writing Engineering Wikipedia 40

5W PR

JULY 15, 2020

An Apple media kit from 1993 even included physical slides showcasing their newest technologies. Throughout the years, one thing has remained the same: the purpose of a media kit is to act as a one-stop shop of information for a journalist or media source to write a feature on the company. What to Include in a Media Kit?

How To 176

How To Media Guidelines Pitching 176

Buzzstream

DECEMBER 1, 2023

You can find emails with a variety of tools, including Buzzstream. Use a tool like Buzzstream to track your progress, templatize your emails, send emails, and schedule follow-ups. Finding websites takes some research, but there are some excellent tools to speed it up. For Buzzstream, it’s “Link Building Tools.”

Examples 62

Examples Software Pitching Tools 62

Buzzstream

DECEMBER 1, 2023

You can find emails with a variety of tools, including Buzzstream. Use a tool like Buzzstream to track your progress, templatize your emails, send emails, and schedule follow-ups. Finding websites takes some research, but there are some excellent tools to speed it up. For Buzzstream, it’s “Link Building Tools.”

Examples 62

Examples Software Pitching Tools 62

Cision

OCTOBER 16, 2017

Bob’s note is a good reminder that despite much advancement in data, technology, and guidance on best practices companies like Cision have introduced to help on this issue, we’ve still got a long way to go. We show what they cover, what they write about and what they care about. Tailor the pitch to suit the influencers’ beat/coverage.

Media 149

Media Pitching Data Technology 149

Sword and the Script

DECEMBER 28, 2022

Every year I read and write about dozens of reports on B2B marketing and PR. Some 70% reported video has a greater impact “over other content formats such as infographics, e-books and white papers” in raising awareness of a business problem. It takes an average of 4 hours to write in 2022.

B2B 118

B2B Marketing Survey Software 118

The Proactive Report

OCTOBER 19, 2015

The conversation has shifted to: “do we know what we’re doing with technology?” It’s defined as the ability to manage your work and life tasks using technology. We need to know: how to write for the web. how to use collaborative project management tools – Dropbox, Basecamp etc. Coding basics.

Communications 100

Communications Training Web Analytics 100

Sword and the Script

DECEMBER 10, 2019

Note: Mr. Galant is the CEO of Muck Rack, which is also one of the companies I track for my writings on PR technology. Note: Mr. Martin is the co-founder and COO of OnePitch, which is also one of the companies I track for my writings on PR technology. Greg Galant | Muck Rack. ” Jered Martin | OnePitch.

Marketing 102

Marketing Content Marketing Advertising Advertising 102

Marketwired

FEBRUARY 16, 2016

Stay tuned for posts 2 – 5, which will look further into some of the tools, tactics, and strategies that innovative PR professionals are using today. Rethink writing: Michelle Messenger Garrett. When you can, offer high resolution photos, videos or infographics. This is post 1 of our 5-part #CreativePR blog series.

Creativity 100

Creativity Pitching Writing Conference 100

PR 20/20

FEBRUARY 3, 2016

The key is finding the tools that work for you. My Top 10 Tools for Daily Marketing. Google Drive is the mothership of all free marketing tools. Canva provides free templates for social media posts, blogging and ebooks, infographics, events, ads and other marketing materials. Need a starting point?

Tools 40

Tools Marketing Google eBook 40

Contently - Strategy

DECEMBER 5, 2019

This number includes content creation, distribution, technology, and talent. Data in the second part of the report came from StoryBook, Contently’s content strategy tool, which measured top-performing topics, formats, social shares, and more for 2,292 pieces of content from financial services companies. Key Findings.

Financial 111

Financial Industry Report Insurance 111

Contently - Strategy

MARCH 18, 2024

They also launched a series of women-centric infographics , such as “Bridging the Funding Gap,” which highlighted the stark funding disparities women entrepreneurs face. infographic. Visual appeal matters: In a world dominated by visual content, use infographics to break down complex financial concepts.

Case Study 52

Case Study Financial Content Marketing Study 52

Sword and the Script

FEBRUARY 29, 2020

That’s according to a data analysis of more than 700,000 articles by SEMrush , which makes a tool for analyzing web content. He used a content research tool called BuzzSumo, which again underscores the fact these findings aren’t based on a survey, but the online performance of blog posts after publication. List posts earn more shares.

Content Marketing 78

Content Marketing Study Analysis Marketing 78

The Proactive Report

DECEMBER 24, 2015

If you’ve been trained in traditional PR and technology is fairly new to you, it will seem overwhelming at first. However, you have to learn how to use the tools and the technology. Write web content. Infographics. How to use the analysis or insights tools of social platforms. Identifying audiences.

Digital PR 100

Digital PR Analytics SEO Measurement 100

The Proactive Report

DECEMBER 24, 2015

If you’ve been trained in traditional PR and technology is fairly new to you, it will seem overwhelming at first. However, you have to learn how to use the tools and the technology. Write web content. Infographics. How to use the analysis or insights tools of social platforms. Identifying audiences.

Digital PR 100

Digital PR Analytics SEO Measurement 100

The Proactive Report

DECEMBER 24, 2015

If you’ve been trained in traditional PR and technology is fairly new to you, it will seem overwhelming at first. However, you have to learn how to use the tools and the technology. Write web content. Infographics. How to use the analysis or insights tools of social platforms. Identifying audiences.

Digital PR 100

Digital PR Analytics SEO Measurement 100

Cision

AUGUST 26, 2015

You know there’s at least one person saying “Damn Twitter, I can’t write a Direct Message in under 10k characters.” Managed by Ann Handley, Head of Content at MarketingProfs; author of the WSJ bestseller, “Everybody Writes” The 10 Most Expensive Paid Search Keywords [link]. — ” https://t.co/XuswAAsGAo.

Social Media 120

Social Media Twitter Media Nonprofit 120

Contently - Strategy

SEPTEMBER 21, 2018

Visual assets like infographics are more expensive.) Using too many tools. According to Scott Brinker’s 2018 supergraphic , there are 6,829 marketing technology solutions. But using the wrong tools can cripple smaller content marketing teams. Clearly, choice is not an issue.

Content Marketing 111

Content Marketing Print Analysis Data 111

Flack's Revenge

MARCH 4, 2015

The latest technology and research opens the door to a more nuanced approach. In his book Hierarchy of Contagiousness, he writes about “contra-competitive timing”, essentially an open spaces approach to social media. There are also tools that claim to help identify the best time to tweet, e.g. see this features list for SocialBro.

Marketing 120

Marketing Content Marketing Social Media Infographics 120

Shift Communications

OCTOBER 31, 2014

you don’t have Google Webmaster Tools set up, now is the time. So don’t focus on creating lots of content stuffed with keywords, focus on answering the question with your blog post, infographic, contributed content, or guest post. Account Manager, Marketing Technology. If you do, this is a good use for it!

SEO 155

SEO Google Web Infographics 155

Critical Mention

JANUARY 15, 2019

Numerous online tools can help you to test and increase speed, including Pingdom and GTmetrix. This tool enables you to find information about visual content simply by uploading your photo, chart or illustration. With this tool, you can find all the websites that published your images with or without references. SCHEDULE A DEMO.

How To 60

How To SEO Mobile Google 60

Shift Communications

DECEMBER 10, 2015

Enter Canva , one of many new tools for simplifying the creation of graphics. They standardize design tools that are typically hidden in a professional design program’s labyrinthine UI. There are plenty of other free tools for image creation, like Infogr.am The tool has offerings for both paying and non-paying users.

Infographics 60

Infographics Tools Guidelines Writing 60

PR 20/20

MARCH 30, 2016

Insight on how to apply new technologies and processes to improve efficiencies. 15 Free Infographic Templates in PowerPoint. How to Write an Ebook From Start to Finish. How to Write a Blog Editorial Calendar. 29 Free Online Design Tools to Create Stunning Visual Content. How to Write a Blog Editorial Calendar.

Resources 40

Resources Marketing Pinterest eBook 40

PR 20/20

MAY 23, 2017

Ann Handley , author of Everybody Writes , heads up content at ‘Profs. Marketing School : In the words of our own Taylor Radey ( @TaylorRadey ) Marketing School, “is my new go-to for quick, actionable tips and tools to check out. Neil Patel ( @neilpatel ) Need to find information on search, conversions or the latest SEO tool rollout?

Resources 53

Resources Marketing SEO Engineering 53

MaccaPR

DECEMBER 19, 2016

In 2017, let's all agree to maximize the ROI of our writing efforts by focusing equal efforts on distribution. Slack Chat Groups - Is your company on the new internal collaboration tool Slack? Here's how: 33 Content Marketing Promotion Ideas. Insider Tip: There is relatively new lead generation capability on Slideshare.

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48

5W PR

FEBRUARY 22, 2024

Start with user-friendly tools and online tutorials to practice writing, editing, designing, and creating any sort of content consistently. Photographs, illustrations, memes, and infographics paint a thousand stories without a single word, engaging people through color, composition, and symbolism.

Media 78

Media YouTube Transportation eBook 78

Contently - Strategy

JUNE 11, 2020

Over 2,400 years later, technology, science, and medicine have evolved exponentially, but many words in the oath are still remarkably relevant: “I will remember that there is art to medicine as well as science, and that warmth, sympathy, and understanding may outweigh the surgeon’s knife or the chemist’s drug. Methodology.

Healthcare 136

Healthcare Content Marketing Industry Trends 136

Contently - Strategy

SEPTEMBER 15, 2021

Over 2,400 years later, technology, science, and medicine have evolved exponentially, but many words in the oath are still remarkably relevant: “I will remember that there is art to medicine as well as science, and that warmth, sympathy, and understanding may outweigh the surgeon’s knife or the chemist’s drug. Methodology.

Healthcare 59

Healthcare Content Marketing Industry Trends 59

Stephen Waddington

MARCH 24, 2019

Marketing in markets without media, tool databases, Google graveyard, reframing Brexit, internal meets external comms, #CommsSchool makes blogging a habit, and the March #FuturePRoof podcast. There’s a tool for that The market for technology in marketing and public relations is exploding. You’d be welcome to join us.

Tools 69

Tools Insurance Insurance Handbook 69

Shift Communications

OCTOBER 31, 2016

If we sit back and let such tools pass us by, someone else — someone driven, someone prepared — will swoop in and leave us in the dust. At World of Watson, IBM data scientists demonstrated the latest technology solutions for delving through millions of papers, articles, and data to find hidden patterns and powerful insights.

Analytics 60

Analytics Data Analysis Technology 60

Cision

DECEMBER 5, 2017

Ah, the “boring press release” — we’ve all read them, and most of us are guilty of writing one. Some people overlook the blog as just a promotion tool, but it’s a critical top funnel entry point for new customers as well as a way to engage your current customer base. Infographics. I love infographics.

Infographics 235

Infographics Case Study Content Marketing Video 235

Sword and the Script

JUNE 4, 2019

I’ve started dedicating the first post of every month to summarizing news from vendors developing technology focused on public relations. Consulting firm Burton-Taylor published a report that benchmarks market size and market share for a category of technology the company describes as “Media Intelligence and PR Software.”

Software 103

Software Reddit Marketing Survey 103

Sword and the Script

DECEMBER 18, 2018

Though she says writing has always been part of her career, her “first ‘real’ PR job landed me out in the Bay Area working for a tech company.” MG: The technology. Even with all the technology and social media, etc., Telling stories, creating messages, writing – it’s all in a PR pro’s repertoire. >>>

Publicity 63

Publicity Storytelling Pitching Nonprofit 63

Frederik Vincx

DECEMBER 11, 2015

Invest in automation and technology. It is simple: participants first write their ideas without discussion on Post-it notes. Writing a blog post? For example: writing a blog post. For example, it would be unreasonable to expect everyone to be able to create a stellar infographic to accompany a blog post.

How To 60

How To Software System Employee 60

Waxing UnLyrical

NOVEMBER 8, 2019

For the first, you can use tools like DrumUp and engage your audience and followers. Some of the most effective keyword research tools include Moz, SemRush, Ahref, etc. These tools by allowing you to get insights about the keyword strategy of your competitors will always help you to gain marketing leads. Infographics.

Content Marketing 74

Content Marketing Marketing Web SEO 74

Beyond PR

DECEMBER 5, 2017

Ah, the “boring press release” — we’ve all read them, and most of us are guilty of writing one. Some people overlook the blog as just a promotion tool, but it’s a critical top funnel entry point for new customers as well as a way to engage your current customer base. Infographics. I love infographics.

Infographics 72

Infographics Case Study Video Survey 72