Sword and the Script

JULY 19, 2022

Buyers of B2B software want published pricing: according to a study by McKinsey, 68% want prices published online without negotiation (and other useful B2B marketing statistics). Buyers of B2B software want published pricing. Yet, B2B software companies are resistant to publishing pricing online because they feel it removes leverage.

B2B 89

B2B Report Survey Marketing 89

Buzzstream

DECEMBER 1, 2023

The kinds of pages you are looking for are: Roundups/Lists Reviews Resources Recommended Links Recommended Tools/Software Last, you’ll want to Highlight unlinked and add your website. Also, look for link opportunities from websites whose technologies or data you may utilize. What is link-building software?

Examples 62

Examples Software Pitching Tools 62

Buzzstream

DECEMBER 1, 2023

The kinds of pages you are looking for are: Roundups/Lists Reviews Resources Recommended Links Recommended Tools/Software Last, you’ll want to Highlight unlinked and add your website. Also, look for link opportunities from websites whose technologies or data you may utilize. What is link-building software?

Examples 62

Examples Software Pitching Tools 62

Deirdre Breakenridge

SEPTEMBER 3, 2014

At the time, I had heard about Tableau but wasn’t able to download the software to my MacBook Air. Once you identify a study and topics of interest, you can then take existing research and build your own infographics to showcase the information. Then, a peer recommended SumAll, after a lengthy Facebook discussion.

Communications 383

Communications Tools Google Resources 383

Sword and the Script

SEPTEMBER 10, 2020

According to a survey by Spiceworks Ziff Davis, about half (47%) of B2B technology decision-makers say they consumed 11 or more piece of vendor content over one year. Spiceworks was acquired by Ziff Davis, a publisher of technology publications including Mashable, PC Magazine, MarTech Advisor and HR Technologist. Try our services.

B2B 113

B2B Consumer Marketing Survey 113

ImPRessions - Crenshaw Communications

JUNE 21, 2018

For many B2B technology brands, data is not only a business asset, but a PR tool. Whatever the case, B2B and technology-based businesses are in an excellent position to use data-driven storytelling as part of a PR strategy. Infographic from a 2017 article in MarTech Advisor. 5 reasons to embrace data-driven PR.

Storytelling 189

Storytelling Data Data-Driven PR Infographics 189

ImPRessions - Crenshaw Communications

SEPTEMBER 22, 2017

Technology never sleeps! The founders tout the software’s “data storytelling at machine scale” to add value to sharing intel – including product news, financial data or analytics. Just when you thought you had all the public relations tech tools you need, fresh innovations come along.

Tools 147

Tools Radio Data Instagram 147

Contently - Strategy

APRIL 14, 2021

“People have become increasingly uncomfortable with having targeted ads popping up based on their searches,” said Justin Antonipillai , founder and CEO of WireWheel , a data privacy management software company. “We’ve Think of articles, videos, and infographics that either appeal to audience interests or address their problems.

Privacy 124

Privacy Google Advertising Advertising 124

Flack's Revenge

JUNE 22, 2016

” Was Gartner Group correct in retiring the term from their 2015 Hype Cycle for Emerging Technologies ? The MarketingProfs article takes a data-driven approach to answering these questions, relying on powerful software from NewsWhip , which sifts media and online buzz to see which come out ahead.

Big Data 136

Big Data Infographics Data Software 136

Cision

OCTOBER 16, 2017

Bob’s note is a good reminder that despite much advancement in data, technology, and guidance on best practices companies like Cision have introduced to help on this issue, we’ve still got a long way to go. That’s why we invest in key areas of our technology to improve the way communicators and journalists work together.

Media 149

Media Pitching Data Technology 149

Shift Communications

DECEMBER 18, 2014

For example, if you’re a B2B technology company, you hopefully have a fairly good idea of where your desired buyers spend time in the media. For example, previous PPC ad data that shows certain taglines in ads to be more effective would be very useful for a creative team building an infographic on the same topic. Paid Media.

Data 157

Data Data-Driven PR System Analytics 157

Landis PR

AUGUST 23, 2021

Drilling down even further, we cover everything from warehousing and distribution to transportation, sustainability, procurement, risk mitigation, software, technologies and workforce development. I also think it’s wacky when I get asked to publish an infographic. The Delta variant is also looming ahead.

Meeting 69

Meeting Media B2B Transportation 69

Buzzstream

DECEMBER 13, 2023

Either way, using tools and technologies to aid your marketing strategy has never been more impactful than in the age of AI. Pricing: Varies Alternatives: Muck Rack is a comprehensive PR software for building media relations and amplifying your PR efforts. You’ve heard carpenters are only as good as their tools.

Digital PR 62

Digital PR Tools Google Pitching 62

Buzzstream

DECEMBER 13, 2023

Either way, using tools and technologies to aid your marketing strategy has never been more impactful than in the age of AI. Pricing: Varies Alternatives: Muck Rack is a comprehensive PR software for building media relations and amplifying your PR efforts. You’ve heard carpenters are only as good as their tools.

Digital PR 62

Digital PR Tools Google Pitching 62

Burrelles Fresh Ideas

JUNE 27, 2023

Instead, it’s continuously evolving as we adapt to new online platforms, changes in the media landscape, and new technologies. The primary goal of a press release— to gain public attention — hasn’t changed much, but our methods and formats have advanced in recent years with emerging and new technologies.

Pitching 40

Pitching Writing Engineering Wikipedia 40

Deirdre Breakenridge

MARCH 12, 2015

PR pros are “ tech testing ” by rolling up their sleeves and learning how to develop infographics with the help of tools including Piktochart and Vizualize.me. There are also resources such as Canva that allow you to use simple design software to create presentations, brochure covers, posters and photo collages. Creative PR 2.0

Creativity 150

Creativity Web Social Media Data 150

The Proactive Report

OCTOBER 19, 2015

The conversation has shifted to: “do we know what we’re doing with technology?” It’s defined as the ability to manage your work and life tasks using technology. Project Collaboration: We’re creating material like articles, press releases, images, videos and infographics (or you should be!)

Communications 100

Communications Training Web Analytics 100

PR 20/20

JULY 9, 2020

Using technology. Thanks to the following tools and technologies, your team can take your content to the next level, so you’re efficiently creating and effectively distributing content, and most importantly, connecting with the right audience, at the right time, on the right channel. One of the best suggestions? Source: Canva.

Google 90

Google SEO Trends Content Marketing 90

Contently - Strategy

MARCH 15, 2019

Introduce the team and technology. If they’ve never used a piece of software before or they need a refresh, hop on a screenshare call and walk them through it. On the other hand, if you have a directory of standout articles, infographics, and case studies to choose from, they’ll have an easier time seeing things your way.

Company 111

Company Pitching System Interviews 111

Contently - Strategy

SEPTEMBER 21, 2018

Visual assets like infographics are more expensive.) According to Scott Brinker’s 2018 supergraphic , there are 6,829 marketing technology solutions. Doing that with a dozen core pieces of software is a lot easier than managing 30. Using too many tools. Clearly, choice is not an issue. Analyzing the wrong data.

Content Marketing 111

Content Marketing Print Analysis Data 111

Shift Communications

MAY 14, 2015

I chose the first two based on the trend of their more traditional “hard goods” historic product sets transitioning to blend with more service oriented offerings (defense with intelligence software, medical device via the Internet of Things (IoT) aspects). Here are my findings: Marketing Technology.

B2B 60

B2B Marketing Construction Analytics 60

Waxing UnLyrical

OCTOBER 7, 2019

Infographics. A study by software firm Beckon recently stated, “Although the amount of content being marketed has tripled in the past year, there has been no increase in engagement.” People are more interested in visuals than ever, whether it’s infographics, images or videos. Common ones include: Blogs.

Content Marketing 93

Content Marketing Marketing Infographics Consumer 93

Marketwired

FEBRUARY 16, 2016

When you can, offer high resolution photos, videos or infographics. ” Rebekah Illif is the Chief Strategy Officer for AirPR , a technology platform to increase PR performance. An example comes from B2B software, of all places. Sometimes, an image can even spark an idea for a story. So if imagery inspires you, start there.

Creativity 100

Creativity Pitching Writing Conference 100

Shift Communications

APRIL 6, 2015

We took published user base data for as many social networks as we could round up, loaded them into analytics software, and turned the data into treemaps. Vice President, Marketing Technology. Analytics Data Data-Driven PR Infographic' Embed this map on your own website! ” Christopher S.

Social Media 60

Social Media Data-Driven PR Infographics Analytics 60

PR 20/20

OCTOBER 31, 2017

Technology utilization. data quality and management were the top two marketing technology challenges in 2016.”. We aren’t surprised that the data visualization software field continued to explode throughout 2017. cool templates for infographics, social media, etc). Lead sources. Marketing team. Social media.

Enterprise 57

Enterprise Tools Strategy Marketing 57

Sword and the Script

JUNE 4, 2019

I’ve started dedicating the first post of every month to summarizing news from vendors developing technology focused on public relations. The PR tech sum is one of three ways I’m working on developing broader exposure of PR software including product reviews and PR tech briefings. 1) PR software market estimated at $4 billion.

Software 101

Software Reddit Marketing Survey 101

PR 20/20

FEBRUARY 28, 2019

We as marketers love our ebooks, whitepapers and infographics— they’re mutually beneficial pieces of content for both us and the downloader. In the technologically-advanced world we live in (i.e. Repurposed Ebooks, Infographics or Whitepapers. Oh, premium content. Assessments, Quizzes or Surveys.

eBook 48

eBook Infographics Survey How To 48

PR 20/20

MAY 23, 2017

As Kristen Tomins ( @KristenMTomins ) puts it, “You can actually find some cool infographics or pictures that lead to relevant articles, or you can just click through cool DIY projects, recipes, etc. Gigaom ( @Gigaom ): Gigaom dubs itself as “The Industry Leader in Emerging Technology Research.” Need a mid-day break?

Resources 53

Resources Marketing SEO Engineering 53

PR 20/20

FEBRUARY 3, 2016

There are thousands of free software solutions out there claiming to make you more productive, more efficient and more impactful. Canva provides free templates for social media posts, blogging and ebooks, infographics, events, ads and other marketing materials. You’ve heard the saying, ‘Nothing in life comes free.’. Not a problem.

Tools 40

Tools Marketing Google eBook 40

Sword and the Script

DECEMBER 24, 2019

19% of publishers requested articles, 13% requested infographics, 12% requested mixed-media pieces, and 11% requested data visualizations.”. Technology and innovation may be intertwined, but marketer leaders say their responsibility for both have grown. 77% say they have “more” or “much more” responsibility for technology.

Marketing 78

Marketing Publicity Survey Study 78

5W PR

FEBRUARY 22, 2024

Photographs, illustrations, memes, and infographics paint a thousand stories without a single word, engaging people through color, composition, and symbolism. Crafting a digital story Computers, smartphones, cameras, microphones, and software for editing are essential tools. Stay informed about these evolving technologies.

Media 78

Media YouTube Transportation eBook 78

Contently - Strategy

DECEMBER 29, 2022

Including project management software in your MarTech stack can help you avoid a situation where you must scramble to figure out what comes next. Email, Slack, Teams, and project management software are great for this.) Build a Strong Content Distribution Strategy. The sales team to use in upcoming sales efforts such as pitch meetings.

eBook 145

eBook Product Launch Software Internal 145

Frederik Vincx

DECEMBER 11, 2015

Invest in automation and technology. Predominantly left-brained industries, like software development and internet startups, further popularized the methods of Toyota. Although it was originally applied to the manufacturing process, many software development teams and service businesses have now adopted Kanban too.

How To 60

How To Software System Employee 60

Contently - Strategy

JUNE 11, 2020

Over 2,400 years later, technology, science, and medicine have evolved exponentially, but many words in the oath are still remarkably relevant: “I will remember that there is art to medicine as well as science, and that warmth, sympathy, and understanding may outweigh the surgeon’s knife or the chemist’s drug.

Healthcare 136

Healthcare Content Marketing Industry Trends 136

Shift Communications

OCTOBER 31, 2016

At World of Watson, IBM data scientists demonstrated the latest technology solutions for delving through millions of papers, articles, and data to find hidden patterns and powerful insights. As an industry, we must stop fearing technology. Why does software matter? Vice President, Marketing Technology. Christopher S.

Analytics 60

Analytics Data Analysis Technology 60

Contently - Strategy

SEPTEMBER 15, 2021

Over 2,400 years later, technology, science, and medicine have evolved exponentially, but many words in the oath are still remarkably relevant: “I will remember that there is art to medicine as well as science, and that warmth, sympathy, and understanding may outweigh the surgeon’s knife or the chemist’s drug.

Healthcare 59

Healthcare Content Marketing Industry Trends 59

Cision

DECEMBER 5, 2017

Infographics. I love infographics. I’m not alone, over 40 percent of marketers say infographics are their most engaging piece of content. Infographics are easy to read, easier to digest and boost engagement by up to 3x. To promote an infographic, you first have to create an infographic. Case Studies.

Infographics 235

Infographics Case Study Content Marketing Video 235