Sword and the Script

APRIL 4, 2017

As regular readers know, I often pour over marketing studies on these pages and sometimes produce survey cliff notes stemming from multiple reports. That brings us to content marketing and the adjacent reference to lead generation in this study, which I think can be confusing. This study was conducted by email in June 2016.

B2B 63

B2B Study Marketing Survey 63

Cision

JANUARY 9, 2018

According to HubSpot’s State of Inbound 2017 , the top three inbound marketing priorities are: Growing SEO & Organic Presence. An active blog boosts traffic, SEO, drives leads and yields 97 percent more inbound links. Infographics. Informative, aesthetic infographics drive immense engagement. Case Studies.

Case Study 210

Case Study How To Infographics SEO 210

Stern + Associates

AUGUST 3, 2017

A robust content marketing strategy involves a mix of valuable content: articles, blogs, case studies, infographics, podcasts, webinars, videos. The post How to Secure Your SEO and Content Marketing Sweet Spot appeared first on Stern Strategy Group. This content is considered “valuable” because it has been carefully crafted.

Content Marketing 86

Content Marketing SEO Case Study How To 86

Buzzstream

FEBRUARY 9, 2024

Pitch Data Studies Data studies have always proven to be great sources of high-quality backlinks, provided the data is interesting and packaged correctly. Depending on how you visualize your data studies and survey results, you may choose to use an infographic, which is the next tactic on this list.)

Google 71

Google Infographics Pitching Resources 71

The Hoyt Organization

FEBRUARY 12, 2024

This data could come from in-depth brand studies or underreported but significant industry research. Imagine posts springing to life with images, videos, slide presentations, and infographics. Leverage SEO To effectively leverage SEO on LinkedIn, optimize your profile and content using relevant keywords.

LinkedIn 56

LinkedIn Publicity SEO Storytelling 56

ImPRessions - Crenshaw Communications

MAY 3, 2018

In 2017, Forbes reported : “Most B2B buyers say they rely heavily on white papers (82%), webinars (78%), and case studies (73%) to make purchasing decisions. Close behind are e-books (67%), infographics (66%), and blog posts (66%).”

Advertising 178

Advertising Advertising B2B Reputation 178

ImPRessions - Crenshaw Communications

NOVEMBER 13, 2018

Video enhances SEO, has the best ROI, keeps consumers engaged longer, and is more shareable than many other content forms. Make case studies more visual. 77% of B2B buyers in the evaluation stage say that case studies are the most influential content they see from companies. 7 best PR uses for video. A public-facing CEO.

Video 149

Video Case Study Agriculture B2B 149

PR 20/20

FEBRUARY 20, 2023

Search engine optimization (SEO). Some examples of content marketing include: Infographics. Creating relevant infographics for your target audience can attract potential customers and build brand awareness more creatively. Case Studies.

Content Marketing 82

Content Marketing Marketing eBook Case Study 82

Buzzstream

FEBRUARY 3, 2021

Unlike its traditional PR counterpart, Digital PR is also conducted with SEO in mind and one of the key aims of outreach is to gain linked coverage on online news publications. Louise Parker , PR Director at Propellernet , echoes this, “For me, digital PR is measurable PR that is created with SEO goals in mind. Supercharging SEO.

Digital PR 170

Digital PR Industry Strategy Film 170

Sword and the Script

JUNE 11, 2019

Every year, Verizon puts out a cybersecurity study that exemplifies this idea. Search rankings and SEO. I like to see things like case studies and infographics freely accessible. Have a view, study or idea about gated content that’s not reflected here? Pull out all the stops. What about you?

B2B 120

B2B Mobile Content Marketing SEO 120

Buzzstream

FEBRUARY 1, 2024

Including a link to our post would provide an excellent resource for your readers wanting to learn more about [topic](and boost the contextual authority in Google’s eyes, which can help SEO). Infographic Outreach Infographics have been used for link building for years, though interest and reliability have waned due to overuse.

Pitching 87

Pitching Infographics Survey Resources 87

Cision

JUNE 2, 2017

You can find out what they do behind the scenes if you look for case studies (do a search for “case studies for company ’x’”) that take a deep dive into their innovative tactics. Case Study in Innovation Outside a Niche. Cool infographics. So what does Movoto focus on for SEO? Nieman Lab.

How To 198

How To Real Estate Web Case Study 198

Cision

SEPTEMBER 26, 2017

The first thing most ambitious marketers do when beginning their marketing adventure is to plan the tactics and choose the forms of the content they want to publish (blogs, videos, podcasts, infographics, etc.). Diversify content by using a variety of forms like infographics, videos, graphics and images. Conversion. Time on Site.

Content Marketing 240

Content Marketing How To Marketing Infographics 240

ImPRessions - Crenshaw Communications

JUNE 21, 2018

Journalists look for pitches that are backed up by data in the form of charts, graphs, tables, or interactive infographics. Infographic from a 2017 article in MarTech Advisor. Infographics also offer SEO opportunities for both the news outlet and the sponsor. 5 reasons to embrace data-driven PR.

Storytelling 189

Storytelling Data Data-Driven PR Infographics 189

The Proactive Report

MARCH 31, 2015

DOWNLOAD THE FULL INFOGRAPHIC OF THE FINDINGS. Studies show that images and video attract more attention, keep users engaged longer and result in higher conversions. Yet not even a third of the major companies in the US have embraced SEO for their newsrooms. The demand for visual content has exploded in in the last year.

Trends 100

Trends Media Case Study SEO 100

PR Fuel

JUNE 18, 2020

They’re written in an objective way and often contain quotes, statistics, infographics, and eye-catching headlines. They Build SEO. By posting them consistently with relevant keywords and links, you’ll be naturally building SEO. Press releases are also another kind of unique and valuable content for your website.

Infographics 105

Infographics SEO Writing Pitching 105

PR Fuel

JUNE 5, 2020

study, 70% of respondents said they tied their purchase decisions with how much they trust a company or corporation. Gaining Organic SEO Traffic. Not only are these portfolios a great way to boost SEO, but they also act as marketing material for potential customers or investors. How to Send a Press Release: Engaging Content.

How To 98

How To Ethics SEO Guidelines 98

Cision

JUNE 18, 2015

It often produces short-term SEO and organic search benefits. If you publish a study, you can turn it into an infographic and video spotlights. A study about teenagers’ favorite frozen yogurt flavors, for example, would perform better on Snapchat. That particular study could even be pitched to BuzzFeed.

Content Marketing 120

Content Marketing Marketing Pitching Pinterest 120

Prohibition

DECEMBER 13, 2022

There’s a vast amount of campaign types for your brand to use to grow online authority, everything from infographics to hero campaigns, to newsjacking campaigns. Studies & Analysis. Studies and data, show your industry expertise and help to grow your reputation – which will position you as a thought leader.

Digital PR 62

Digital PR Analysis B2C Examples 62

The Proactive Report

MARCH 31, 2015

DOWNLOAD THE FULL INFOGRAPHIC OF THE FINDINGS. Studies show that images and video attract more attention, keep users engaged longer and result in higher conversions. Yet not even a third of the major companies in the US have embraced SEO for their newsrooms. The demand for visual content has exploded in in the last year.

Trends 100

Trends Media SEO Analytics 100

Solo PR Pro

AUGUST 14, 2018

If indeed true, those methods are considered “black hat” SEO and are not as effective as promised. . The infographic below highlights the importance of online reputation and the impact it can have on your brand. Infographic by MDG Advertising. Your client can begin gathering online reviews simply by asking for them.

Reputation 79

Reputation Infographics Crisis Management Local 79

Buzzstream

MAY 19, 2022

I struggled with where to put this tip within my post because it is the most powerful, but it’s also most SEO-heavy. For some in the digital PR space, this will get deeper into SEO and keyword research than you have before. YOUR INDUSTRY + study. Leverage keyword research. If so, I challenge you to stick with me.

Survey 91

Survey How To Reddit Pitching 91

PR Fuel

OCTOBER 16, 2020

They’re written in an objective way and often contain quotes, statistics, infographics, and eye-catching headlines. They Build SEO. By posting them consistently with relevant keywords and links, you’ll be naturally building SEO. Press releases are also another kind of unique and valuable content for your website.

Infographics 52

Infographics SEO Writing Pitching 52

The Proactive Report

JUNE 11, 2016

The second is that respondents are underestimating the rise of visual communications—infographics and animation and video more broadly—and the other new skills we need to attract.” ” Only 4 in 10 college seniors in the 2016 graduating class said their college experience helped them prepare for their future career.

Infographics 150

Infographics Course Survey Agency 150

PRSay

MARCH 9, 2018

Republishing content across multiple channels provides access to a bigger audience, helping increase your website’s SEO, brand awareness and more. Once you have produced the content like a video, blog, infographic or photo montage, choose a syndication site that works best for your needs and budget. Sound daunting?

Infographics 102

Infographics Fashion Advertising Advertising 102

Contently - Strategy

NOVEMBER 27, 2018

Study your audience. Perform SEO analysis. Brand awareness occupies the top layer of the funnel, establishing trust through blog posts, infographics, videos, and social posts that avoid self-promotion. If you have millions of readers and great SEO but none of your content converts, you’re making a mistake.

Strategy 108

Strategy How To Content Marketing Analysis 108

The Proactive Report

AUGUST 5, 2016

SEO (Search Engine Optimization) is an essential skill for PR practitioners. Infographics are liked and shared on social media 3X more than other any other type of content. ” Telling stories about real people and publishing case studies about customers goes a long way towards building that trust.

Reddit 100

Reddit LinkedIn Social Media Pinterest 100

Konnect Agency

JUNE 8, 2022

Studies have shown that visitors will judge your website within 50 milliseconds of clicking its URL. If you’re going to refresh your website with modern design principles, you better have an SEO strategy in place to ensure you’ll be found by the right customers. While an “About Us” page does the trick, it can feel stuffy and outdated.

Brand 52

Brand Branding Mobile Analysis 52

Waxing UnLyrical

OCTOBER 7, 2019

Case studies. Infographics. On top of everything, businesses also need to incorporate SEO and a social media marketing campaign. A study by software firm Beckon recently stated, “Although the amount of content being marketed has tripled in the past year, there has been no increase in engagement.” White papers.

Content Marketing 93

Content Marketing Marketing Infographics Consumer 93

Sword and the Script

JANUARY 14, 2017

Don’t miss these posts: How PR can Put the Search Back in SEO [UML]. Paid Social: Cliff Notes to 3 Social Media Studies. Trust Economy: Summaries to 4 Content Marketing Studies. This study reports that 75% of newswire journalists (Associated Press [AP], Reuters, Agence France-Press (AFP) prefer a newswire press release.”.

B2B 60

B2B Pitching Survey Study 60

Buzzstream

MARCH 13, 2024

Digital PR covers many content types and strategies, but its goals align with SEO goals, so they play hand-in-hand. But, where SEO focuses mainly on quantitative metrics, digital PR can push more qualitative goals like brand reputation, which overlaps with traditional PR. Here are some specific examples of Hero content: Surveys.

Digital PR 71

Digital PR Construction Case Study SEO 71

Sword and the Script

DECEMBER 10, 2019

Organic social reach is all but dead, paid social has pathetic CTRs, and organic SEO is as rough as sitting in the crowd at AT&T Stadium and hoping the Monday Night Football camera crew focuses on your homemade sign. Studies continuously show that earned forms of media are the most trusted ways for a brand to reach consumers.

Marketing 100

Marketing Content Marketing Advertising Advertising 100

Beyond PR

JUNE 13, 2017

Two recent studies by Elite Daily and CrowdTwist found that millennials, in particular, are extremely loyal to their chosen brands — especially those that are more engaging on social media. Add eye-catching multimedia that makes your content stand out from the crowd, like an infographic, product picture or action shot.

Blogging 77

Blogging Company Engineering Airlines 77

prTini

NOVEMBER 7, 2014

5 Tips on Pinterest and Other Missed Social SEO Opportunities. Get it Done: 35 Habits of the Most Productive People (Infographic). Want weekly PR case studies delivered directly to your inbox? Decoding the Facebook News Feed: An Up-to-Date List of the Algorithm Factors and Changes. 5 Top Social Media Campaigns of 2014.

Pinterest 59

Pinterest Case Study Big Data Infographics 59

Communications Conversations

FEBRUARY 25, 2015

They also plugged in a large infographic (we’ll also talk about that in a moment as well)–another nice visual piece that helps explain the decision from a few different angles. The link takes you back to the Walmart blog post with the announcement details, video and infographic.

Company 60

Company Case Study Infographics Study 60

Beyond PR

JUNE 2, 2017

You can find out what they do behind the scenes if you look for case studies (do a search for “case studies for company ’x’”) that take a deep dive into their innovative tactics. Case Study in Innovation Outside a Niche. Cool infographics. So what does Movoto focus on for SEO? For content, this included: Listicles.

Real Estate 57

Real Estate How To Web Case Study 57

Beyond PR

APRIL 1, 2016

Plenty of research and studies now show that a child’s playtime is crucial to their development. Delivering useful content that people will want to share is the most assured way to improve SEO and generate more media exposure and pick-up. Who would have thought that having fun could be so important? Create appealing content.

SEO 40

SEO Infographics Resources Course 40