Solo PR Pro

OCTOBER 18, 2022

A big misconception about public relations is that the only thing PR pros do is media relations. Here's how the Public Relations Society of America defines public relations : “Public relations is a strategic communication process that builds mutually beneficial relationships between organizations and their publics.”.

Media Relations 97

Media Relations Media Social Media Internal 97

ImPRessions - Crenshaw Communications

NOVEMBER 13, 2018

A public-facing CEO. Some CEOs opt for video to control sensitive communications like a public apology. It’s pure storytelling. Slack’s explainer uses no words, just colorful visuals to show its software while communicating a distinctive brand voice. 7 best PR uses for video. Make case studies more visual.

Video 149

Video Case Study Agriculture B2B 149

ImPRessions - Crenshaw Communications

SEPTEMBER 22, 2017

Just when you thought you had all the public relations tech tools you need, fresh innovations come along. The founders tout the software’s “data storytelling at machine scale” to add value to sharing intel – including product news, financial data or analytics. Technology never sleeps!

Tools 147

Tools Radio Data Instagram 147

Burrelles Fresh Ideas

JUNE 27, 2023

The primary goal of a press release— to gain public attention — hasn’t changed much, but our methods and formats have advanced in recent years with emerging and new technologies. Why press releases are still important While the media landscape continues to evolve, press releases remain a valuable tool for public relations professionals.

Pitching 40

Pitching Writing Engineering Wikipedia 40

Critical Mention

OCTOBER 24, 2019

PR Daily is a news site that delivers news, advice, and opinions on the public relations, marketing, social media, and media worlds. PRsay is an extension of Strategies & Tactics , PRSA’s monthly publication that provides lifelong learning to help you improve your job skills, stay competitive and advance your career. .

Blogging 68

Blogging Education Resources Creativity 68

Marketwired

FEBRUARY 16, 2016

When you can, offer high resolution photos, videos or infographics. Michelle Messenger Garrett is a public relations consultant , speaker and award-winning writer with more than 20 years of agency, corporate, startup and Silicon Valley experience. An example comes from B2B software, of all places. She holds a B.A. rebekahiliff.

Creativity 100

Creativity Pitching Writing Conference 100

PR 20/20

OCTOBER 31, 2017

Public relations. Enable Data Visualization to Empower Data Storytelling. We aren’t surprised that the data visualization software field continued to explode throughout 2017. cool templates for infographics, social media, etc). Lead sources. Marketing team. Technology utilization. Social media.

Enterprise 57

Enterprise Tools Strategy Marketing 57

PR 20/20

MAY 23, 2017

You know the drill: You turn to the top content marketing influencers, blogs, publications and resources for a reinforcement. Content Strategist ( @Contently ): A publishing solution with an insightful magazine on “brands, storytelling and the future of content.”. So, what marketing resources do you turn to on a daily basis?

Resources 53

Resources Marketing SEO Engineering 53

Sword and the Script

JUNE 4, 2019

I’ve started dedicating the first post of every month to summarizing news from vendors developing technology focused on public relations. The PR tech sum is one of three ways I’m working on developing broader exposure of PR software including product reviews and PR tech briefings. 1) PR software market estimated at $4 billion.

Software 103

Software Reddit Marketing Survey 103

5W PR

FEBRUARY 22, 2024

Photographs, illustrations, memes, and infographics paint a thousand stories without a single word, engaging people through color, composition, and symbolism. Movies, TV shows, and even YouTube videos offer moving experiences, immersing the public in fictional worlds or showcasing the beauty of reality.

Media 78

Media YouTube Transportation eBook 78

Contently - Strategy

JUNE 11, 2020

They had an obligation to share their knowledge with the public. Since great storytelling thrives on specifics, other brands had a new opportunity to create timely content. Some of the top-performing stories in our dataset came from companies putting a unique spin on the public conversation.

Healthcare 136

Healthcare Content Marketing Industry Trends 136

Shift Communications

OCTOBER 31, 2016

Over 4 days, I learned about the future of cognitive computing – artificial intelligence and machine learning – and how it will change the world of public relations. Every public relations company that wants to have a long, fruitful, sustainable business should have had at least one person attending IBM World of Watson.

Analytics 60

Analytics Data Analysis Technology 60

Contently - Strategy

SEPTEMBER 15, 2021

They had an obligation to share their knowledge with the public. Since great storytelling thrives on specifics, other brands had a new opportunity to create timely content. Some of the top-performing stories in our dataset came from companies putting a unique spin on the public conversation.

Healthcare 59

Healthcare Content Marketing Industry Trends 59

Stephen Waddington

MARCH 24, 2019

He’s also an inspiring storyteller and author. There’s a tool for that The market for technology in marketing and public relations is exploding. Capterra is a useful resource that lists software, research and reviews across a variety of categories such as marketing automation , influencer marketing and PR.

Tools 69

Tools Insurance Insurance Handbook 69

Beyond PR

DECEMBER 5, 2017

Infographics. I love infographics. I’m not alone, over 40 percent of marketers say infographics are their most engaging piece of content. Infographics are easy to read, easier to digest and boost engagement by up to 3x. To promote an infographic, you first have to create an infographic. Case Studies.

Infographics 72

Infographics Case Study Video Survey 72

Contently - Strategy

JULY 31, 2019

A content marketing platform (CMP) is software for organizing the content marketing process. If you cover the film industry, for instance, and you’re not at a trade publication, chances are you’re not actually breaking “stories” as often as you are publishing explainers and breaking down fan theories.

Content Marketing 111

Content Marketing Marketing Media SEO 111

Marketwired

FEBRUARY 23, 2016

Iris PR Software. Iris PR Software presents a solution to this challenge. Aim to tell compelling narratives through infographics, ensure visual branding is consistent across all marketing collateral, and integrate more imagery into everything you push out. Which are the proper tools for you? Here are 5 Leta recommends.

Tools 125

Tools Analytics Software B2C 125