Waxing UnLyrical

MAY 22, 2015

No matter how the world changes, three things seem to stay the same when it comes to building thought leadership: trust, transparency, and content. Doug reiterated this last point when I asked him for his take on thought leadership in the media. If the media feels misled, the chances of your story getting placed will be nil. .”

Leadership 40

Leadership Report Media Video 40

MaccaPR

DECEMBER 19, 2016

For content marketers seeking to generate leads from that new blog post, white paper, case study, event, infographic, research report, or webinar, here are 33 ways to ensure that your content is found, downloaded, clicked-on and consumed. Encourage them to share a link to the landing page on their social channels.

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48

Critical Mention

OCTOBER 24, 2019

PR Daily is a news site that delivers news, advice, and opinions on the public relations, marketing, social media, and media worlds. Our take on Ragan’s PR Daily blog: Without a doubt, Ragan’s PR Daily blog is one of our go-to blogs for communication and media related news and tips. Share Tweet Share.

Blogging 68

Blogging Education Resources Creativity 68

Waxing UnLyrical

DECEMBER 2, 2013

In this post for the Social Media Hat , Calvin Sellers covers how you can make your small business stand out from the crowd. Why: If you work it, a blog can be a great way to generate exposure, thought leadership and leads for your small business. 7 Productivity Tips and Tools for Social Media Users.

Small Business 100

Small Business Infographics Facebook Resources 100

PR 20/20

MAY 23, 2017

Search Engine Journal ( @SEJournal ): Covers SEO and search engines, plus content marketing, social media, paid search and entrepreneurial advice. IBM Social Business Insights Blog ( @IBMSocialBiz ): Social savvy, with a side of tech. IBM experts discuss what it takes to develop a social business.

Resources 53

Resources Marketing SEO Engineering 53

PRSay

MAY 30, 2018

With media agencies such as Manga forecasting that half of all global advertising dollars will be spent online by 2020, communications professionals must learn how to adapt and incorporate a digitally centered approach to their overall strategic planning. The four panelists ? Platform selection is crucial.

Strategy 60

Strategy Communications Case Study Data 60

Sword and the Script

OCTOBER 6, 2015

B2B Customers Want Thought Leadership. Infographic: B2B Marketing Budgets Focus on Content, Digital. Social media (93%), case studies (82%), blogs (81%), email newsletters (81%), and in-person events (81%) top the list of as the most popular tactics.

Content Marketing 60

Content Marketing Survey B2B Marketing 60

Waxing UnLyrical

APRIL 18, 2016

Ten Tips for Creating Influential Content Using Social Media. User-Generated Content Landmines to Watch Out For (Infographic). She is also the founder of The Social PR Virtuoso™ , which provides online, on-demand training that helps you unleash your inner Social PR superhero. Here are some ideas. ” 2.

Infographics 40

Infographics Analytics eBook Banking 40

PR 20/20

AUGUST 9, 2016

An infographic: The design team has taken the most tweet-worthy stats and created a tantalizing infographic to accompany the eBook and drive social shares. SlideShare : The infographic and an eBook teaser have both been uploaded to SlideShare to maximize reach and sharing potential.

Content Marketing 40

Content Marketing eBook Publicity Marketing 40

Buzzstream

MARCH 13, 2024

For example, a survey piece, a data study, or a story with heavy visual elements like an infographic or map could all be considered hero content. For instance, a brand may utilize datasets to create a map or infographic and pitch it together. million image views on LinkedIn and Instagram.

Digital PR 71

Digital PR Construction Case Study SEO 71

MaccaPR

MAY 3, 2019

million people download each episode) and the “Tim Ferriss Show” (300 million episodes downloaded), plus hundreds of business-oriented podcasts, suggest that the medium has morphed from entertainment into a mission-critical thought leadership channel. The podcast is eminently shareable on social media channels.

Company 113

Company Interviews Print Pitching 113

Sword and the Script

DECEMBER 24, 2019

19% of publishers requested articles, 13% requested infographics, 12% requested mixed-media pieces, and 11% requested data visualizations.”. Read more: Cliff Notes to Effective Media Relations: A Summary of 3 Surveys of Editors, Reporters and Journalists [UML]. 9) Twitter is the social network of most value to reporters.

Marketing 78

Marketing Publicity Survey Study 78

Sword and the Script

DECEMBER 18, 2018

Even with all the technology and social media, etc., With crisis communications front and center (social media can blow up even a seemingly insignificant issue very quickly) and thought leadership playing such vital roles in a brand’s bottom line, it seems like PR is enjoying a bit of a renaissance. >>>Also

Publicity 62

Publicity Storytelling Pitching Nonprofit 62

Stephen Waddington

MARCH 24, 2019

Navigating UK beyond Brexit I’m a long-time fan of Julian Stodd’s work including The Social Leadership Handbook and Social Leadership: My First 100 Days. He works out loud on his blog exploring the impact of connectivity and social technologies on organisations and society. It also misses the point.

Tools 69

Tools Insurance Insurance Handbook 69

Waxing UnLyrical

NOVEMBER 8, 2019

Whether it’s web or social media or mobile apps, it’s still the content that dominates every digital space. By curating content you can gradually establish your leadership as the expert and develop your platform as the sought-after destination for credible knowledge. Infographics. Social media posts.

Content Marketing 74

Content Marketing Marketing Web SEO 74

MaccaPR

APRIL 14, 2015

Oftentimes a young applicant lists coursework they’ve taken in college that’s related to PR, journalism or social media. Just a few examples: The best laid PR and social media marketing plans and campaigns inevitably hit unforeseen snags that require on-your-feet thinking and wise decision-making. That one I noticed!

Agency 48

Agency Real Estate Social Media Writing 48

Sword and the Script

FEBRUARY 25, 2017

Her story links to an online statement and infographic by the talent agency The Creative Group which conducted the survey: “Companies increasingly see the business value of good design and content marketing, and seek people with expertise in these areas. The Old “New Media” and Marketing Tools with Novel Twists [UML].

Marketing 70

Marketing Employee Survey Social Media 70

Frederik Vincx

DECEMBER 11, 2015

And what about LinkedIn posts? The highest skills gaps were reported as measurement (53%), budget management (44%), crisis management (37%), and digital communications/social media (35%). After all, affecting change is much about leadership and sharing a clear vision. Waiting for a designer to create social media visuals.

How To 60

How To Software System Employee 60

NewsWhip

MAY 27, 2021

It showed how this is happening through some really beautiful and smart simulation which was essentially just this animated infographic. You can simply build your own thought leadership by raising your hand, pressing a button, and asking a smart question or sharing some authentic point of view. But also, it gave people hope.

Healthcare 78

Healthcare Storytelling Communications Local 78

MaccaPR

AUGUST 5, 2015

Or is it an acceptable social media best practice to publish blog posts that are credited to an anonymous company voice? Providing a blog author’s name helps your company develop a following on social media, and also highlights talent within the company. 5 Reasons Your Blog Should Identify Its Authors.

Blogging 48

Blogging Employee Corporate Google 48

Waxing UnLyrical

APRIL 19, 2018

Piktochart : PIktochart is an online infographics tool. Community Building and Social Media Hacks. Problem: Nonprofits are driven by community and you know you need to use social to cultivate your supporters, get out your message and engage supporters and donors. year for the premium version. Discover.ly : Discover.ly

Nonprofit 76

Nonprofit Tools Marketing Skype 76

Contently - Strategy

JULY 31, 2019

.” I heard colleagues say “package” and “packaging” constantly while writing for magazines and media companies, and now that I’m in marketing, everyone says “campaign.” A longform piece of writing is not snackable, but an infographic posted to social media is snackable.

Content Marketing 85

Content Marketing Marketing Media SEO 85