Prohibition

APRIL 28, 2019

Emerald Publishing is a global publisher that aims to make a real impact in the academic sectors that they operate, and we were tasked with launching a campaign in honour of International Women’s Day that celebrated women in academia who are often battling against a lack of equality and old-fashioned systems.

Internal 48

Internal International Infographics Video 48

Presspage

FEBRUARY 26, 2024

It provides a one-stop shop for all relevant materials, including press releases, reports, and infographics, ensuring that information is easily accessible for journalists, analysts, and investors alike. When it comes to clarity of information, a digital newsroom tool (such as Presspage), is an effective way to centralize your efforts.

Corporate 78

Corporate Strategy Communications Storytelling 78

5W PR

JANUARY 31, 2024

This field involves a combination of media relations, content creation, event planning, and social media management to effectively communicate a company’s innovations, milestones, and values to the target audience. Social Media Engagement: Leveraging social media platforms for technology brands is a fantastic idea.

Technology 78

Technology Product Launch Crisis Management Case Study 78

Deirdre Breakenridge

SEPTEMBER 3, 2014

SumAll : Earlier in the year, I wanted to find a tool that gave me a comprehensive view of my social media data. When you want to share your news with the media, bloggers and influencers, Marketwired ’s Resonate platform, allows you to take advantage of a three step system: Distribute, Social Share and Publish.

Communications 383

Communications Tools Google Resources 383

Solo PR Pro

OCTOBER 18, 2022

Many different services fall under the umbrella of strategic communication — or public relations: media relations, community relations, internal communications, crisis communications, public affairs, content creation and marketing, social media — the list goes on. The world of media relations is changing.

Media Relations 97

Media Relations Media Social Media Internal 97

Prohibition

JANUARY 29, 2024

Internal and external links Incorporating both internal links (links to other pages or blogs within your own website) and external links (links to reputable sights and sources where relevant) into your blog posts means search engines can understand the structure of your site, improving navigation.

Blogging 62

Blogging SEO Engineering Mobile 62

Onclusive

SEPTEMBER 13, 2017

1 Paid search, display ads, social media, online video advertising and email marketing will grow to 46% of advertising budgets 2. New PR serves three pivotal roles to build your corporate brand and support your sales and marketing organizations: PR is digital storytelling through content and social amplification. ” 4.

Measurement 231

Measurement Data-Driven PR Survey Storytelling 231

Landis PR

DECEMBER 11, 2023

Whether it’s social media, email, or traditional media, choosing the right platforms is crucial for maximizing reach and impact. Utilize a mix of content types, such as blog posts, videos, and infographics, to keep the audience interested and to cater to different preferences. Your PR agency will be able to guide you.

Strategy 59

Strategy Company Communications Construction 59

Newsfile

SEPTEMBER 27, 2023

Click thumbnail image below to view press release Harness Social Media Brands are engaging their audiences in social media to amplify press releases and PR. In addition, tips concerning social media for investor relations are popular. As a result, sales are increasing.

How To 95

How To Tourism Fashion Travel 95

Newsfile

SEPTEMBER 28, 2023

Click thumbnail image below to view press release Harness Social Media Brands are engaging their audiences in social media to amplify press releases and PR. In addition, tips concerning social media for investor relations are popular. As a result, sales are increasing.

How To 93

How To Tourism Fashion Travel 93

MaccaPR

JUNE 23, 2015

Public relations professionals may be expert at media relations, key messaging and corporate communic ations, but few of us are great graphic artists. Yet with Instagram, Pinterest and other social media channels hungry for visual content, the ability to develop engaging imagery has become an essential skill for marketers and PR pros.

Social Media 48

Social Media Media Infographics Instagram 48

5W PR

AUGUST 12, 2020

With the COVID-19 pandemic disrupting operations within the healthcare industry, it’s crucial for healthcare communication pros to develop and implement unique internal healthcare communication strategies. 4 internal communications strategies for healthcare PR. #1. Assess lessons for the company’s internal communication plan.

Healthcare 88

Healthcare Strategy Communications Policies 88

Burrelles Fresh Ideas

SEPTEMBER 5, 2023

Lastly, promote your content through social media and reputable platforms to increase its reach and visibility, ultimately driving organic traffic and search engine rankings.” — Abhishek Shah, Founder, Testlify Create high-quality, engaging content Search engines prioritize high-quality, informative, and engaging content.

Engineering 100

Engineering Writing Mobile SEO 100

ImPRessions - Crenshaw Communications

NOVEMBER 13, 2018

PR practitioners have long helped clients amplify video content through social media promotion and earned media coverage, but they may be underusing video as branded content. However, any executive who uses it to try to avoid news media questions in real time will probably find it won’t accomplish that.

Video 149

Video Case Study Agriculture B2B 149

PRSay

JUNE 11, 2021

Here, the team collectively answered questions about their strategic internal and external outreach, which reached and engaged new audiences during the tragedy of a global pandemic and helped the Bloomberg School retain its No. On social media, what creative tactics did the team use to tap the faculty’s expertise?

Publicity 158

Publicity Social Media Report Fashion 158

Sword and the Script

APRIL 13, 2019

Social media spending dropped for the first time since August 2017 from 13.8% Even so, senior marketers forecast social media spending to rise to 19.7% of the budget on social. About one-quarter or 23% of social media activity is handled by outside agencies. of the budget to 11.4%. with One Easy Fix?

Study 114

Study Survey Infographics B2B 114

Shift Communications

JANUARY 2, 2019

Over the past few years the lines have blurred between affiliate marketing, internal communications, content strategy and earned media. When prospects reached out to us in the past we would generally be asked about securing earned media to drive awareness and generate leads. Where will Public Relations take us in 2019?

Analysis 95

Analysis Infographics Internal International 95

ImPRessions - Crenshaw Communications

SEPTEMBER 28, 2017

The senior manager should be involved in regular internal account reviews to ensure that work product conforms to program strategy and that materials and service levels are of high quality. A digital/social media star. Many PR teams manage social media accounts and digital output for clients.

Agency 136

Agency Analytics Creativity Social Media 136

PRSay

MAY 12, 2023

We’re seeing movement toward allowing all employees to be the storytellers, whether it’s on LinkedIn or social media,” Purcell said. The second way to make numbers more relatable is to display them as infographics. Getting employees involved in being communicators naturally leads to engagement.” Show don’t tell.

Employee 150

Employee Communications Storytelling Corporate 150

Stuart Bruce

MARCH 16, 2017

However, many PR professionals are put off the idea of using gifs because their main knowledge and experience of them are the the humorous ones they see on social media with brief clips of characters from popular films or TV shows. Mobile friendly and work across platform including social media, web sites.

Corporate 96

Corporate Communications Public Affairs Newspapers 96

Prakkypedia

MARCH 5, 2014

As some Twitter friends helped me to find: “It is a basic marketing principle that it takes seven ‘touches’ before someone will internalize and/or act upon your call to action” (source: [link] ). Below: an infographic capturing the #socadl (social media conversations in Adelaide) hashtag, using Visual.ly.

Twitter 105

Twitter Conference Infographics Social Media 105

Stephen Waddington

MARCH 24, 2019

Marketing in markets without media, tool databases, Google graveyard, reframing Brexit, internal meets external comms, #CommsSchool makes blogging a habit, and the March #FuturePRoof podcast. Shutting down social media access is futile when everyone in the modern workforce has a mobile phone. It also misses the point.

Tools 69

Tools Insurance Insurance Handbook 69

Sword and the Script

JUNE 4, 2019

Social media is 2018’s biggest driver, as Burton-Taylor reports that the media intelligence industry grew mid-single-digit in 2018 if social wasn’t counted. Learn more: report registration page ; PR News infographic. a) Mobile Now, Intranet Later – Internal Communications Best Practices via SocialChorus. “If

Software 101

Software Reddit Marketing Survey 101

Prohibition

NOVEMBER 19, 2019

Emerald Publishing wanted to raise awareness of the global issues surrounding adult and childhood literacy, using a campaign to highlight the intrinsic link between literacy rates and the consequences of these later in life, with International Literacy Day as our catalyst and launch date. Take a closer look at the campaign here.

Infographics 48

Infographics Video Advertising Advertising 48

Presspage

JULY 5, 2017

More channels are being used in communicating, internally and externally. Social media channels are an important aspect in a PR strategy, make sure to direct your attention to the channels your audiences are actually using. Of course the RSS feed and social media channels need to be filled with interesting and engaging content.

Education 84

Education Resources Internal International 84

Solo PR Pro

MARCH 20, 2018

Public relations professionals must often challenge perception to ensure that internal bias does not erode intended communication efforts. This infographic from Raconteur courtesy of Visual Capitalist highlights 18 of the 188 cognitive biases that exist. Share your insights in the comments below or on social media using #solopr.

Publicity 61

Publicity Financial Infographics Examples 61

Sword and the Script

DECEMBER 22, 2020

Here’s a look at statistics across PR, marketing, and social media that were surfaced in the various reports and studies covered on this blog throughout 2020. Social media statistics from 2020. Annual spending on media intelligence solutions for public relations professionals increased 7.2%

Survey 176

Survey Marketing B2B Study 176

Buzzstream

MARCH 13, 2024

For example, a survey piece, a data study, or a story with heavy visual elements like an infographic or map could all be considered hero content. Internal Datasets. For instance, a brand may utilize datasets to create a map or infographic and pitch it together. Here are some specific examples of Hero content: Surveys.

Digital PR 71

Digital PR Construction Case Study SEO 71

Beyond PR

APRIL 13, 2018

Robust Social Media Monitoring Requires Sophisticated Tools. Social media is now a platform that businesses need to be listening to in order to accurately monitor crisis planning or campaign monitoring. Further, “Some 61 percent of social media marketers at agencies say measuring ROI is among their biggest challenges.”.

Media 73

Media Google Measurement Print 73

PRSay

MAY 30, 2018

With media agencies such as Manga forecasting that half of all global advertising dollars will be spent online by 2020, communications professionals must learn how to adapt and incorporate a digitally centered approach to their overall strategic planning. Internal teaching can win you a buy-in. The four panelists ?

Strategy 60

Strategy Communications Case Study Data 60

Presspage

JUNE 27, 2017

Visitors may come from a social media platform, a newsletter, another article they have read on your website, an external link or another place where the link to your press release can be found. Enrich your news release with images, infographics, slideshares and video to create a pleasurable experience for your visitors.

Social Media 96

Social Media Infographics YouTube Strategy 96

Cision

MAY 29, 2017

Social media sites such as Facebook have content discovery features integrated into its algorithms. Consider the News Feed offered by the social platform. The survey also revealed that a young millennial follows an average of 121 publishers on the social media. Offer Variety. Think again.

How To 129

How To Content Marketing Engineering Advertising 129

Buzzstream

DECEMBER 20, 2023

Contact Information: Buzzstream can instantly scan the site for contact information like email or social media. Or you can create a fresh, shareable piece of content, such as an infographic or survey campaign , and pitch it for links. When adding a new contact, you can also integrate with Hunter.io Pricing: Starts at $49.99/mo

Tools 71

Tools SEO Analysis Google 71

Shift Communications

AUGUST 12, 2015

Those questions served as an interesting backdrop for the PR News Google Boot Camp in San Francisco last week, where I got the chance to speak and share the day’s agenda with multiple internal Google experts and folks from companies like Cisco and Toshiba. The four key takeaways for me were: PR is getting it re: measurement. Derek Lyons.

Mobile 60

Mobile Strategy SEO YouTube 60

Sword and the Script

DECEMBER 13, 2016

Share your post liberally on social media. Whether your primary speaker is internal or external, carve out time for a 30-minute interview. For internal speakers, where a webinar is just one more additional duty, an interview like this can be a helpful creative exercise for them as they develop a presentation.

B2B 60

B2B Infographics Interviews eBook 60

Sword and the Script

DECEMBER 10, 2019

One-person companies no longer rely solely on their own Facebook page, but on a clever mix of press work and content that they place on their social media channels and websites. 16) Social media fragments into niche communities. The social media landscape will never be more unified than it is now.

Marketing 100

Marketing Content Marketing Advertising Advertising 100

PR 20/20

MAY 16, 2023

With endless sources of noise coming from your competitors, social media, the news, and more, your association's communications need to be laser-focused. Gate it behind a landing page with a form and use HubSpot's marketing tools (email, social media, ads) to promote it.

Marketing 69

Marketing eBook Resources Tools 69