Critical Mention

OCTOBER 24, 2019

Adjusting to new trends is part of the business for PR professionals. While we certainly encourage PR and communications pros to follow our insightful Critical Mention blog , we also want to share a few of our other favorite PR blogs. Its site provides a true depiction of contemporary media, as well as tips and tricks.

Blogging 68

Blogging Education Resources Creativity 68

Buzzstream

DECEMBER 20, 2023

To uncover unlinked mentions using the social listening tool Talkwalker , you can set up free alerts for your brand or specific keywords. The tool then fetches various SEO metrics for each URL, such as Moz’s Domain Authority (DA), backlink counts, and social shares. Here are some of the best tools to help with each. Pricing: $19.95/mo

Tools 62

Tools SEO Analysis Google 62

Buzzstream

DECEMBER 20, 2023

To uncover unlinked mentions using the social listening tool Talkwalker , you can set up free alerts for your brand or specific keywords. The tool then fetches various SEO metrics for each URL, such as Moz’s Domain Authority (DA), backlink counts, and social shares. Here are some of the best tools to help with each. Pricing: $19.95/mo

Tools 62

Tools SEO Analysis Google 62

Buzzstream

DECEMBER 13, 2023

In PR, where users spend hours researching contacts and monitoring media placements, the need to streamline processes is always at a premium. You can compile these lists manually or by scouring a media database. Media databases provide detailed information about media outlets, like contact info and past coverage.

Digital PR 62

Digital PR Tools Google Pitching 62

Buzzstream

DECEMBER 13, 2023

In PR, where users spend hours researching contacts and monitoring media placements, the need to streamline processes is always at a premium. You can compile these lists manually or by scouring a media database. Media databases provide detailed information about media outlets, like contact info and past coverage.

Digital PR 62

Digital PR Tools Google Pitching 62

Presspage

AUGUST 15, 2017

In a previous article we discussed five trends that will affect public relations professionals in the coming decade. These trends included: the importance of influencers. the importance of online reputation management. Staying on top of the latest trends is one part of the equation. thought leadership. contributors.

Technology 115

Technology Big Data Video Data 115

Buzzstream

FEBRUARY 3, 2021

While an outreacher’s main aim is to land linked coverage for a client, they should also provide the journalist with a story that is newsworthy. As these links grow, through outreach efforts, your client’s website ranking should start gradually rising in the Search Engine Results Pages (SERPs). What is the purpose of Digital PR?

Digital PR 170

Digital PR Industry Strategy Film 170

Buzzstream

MAY 9, 2018

Some of the ones we hear most often are: What level of response rates should we expect? How much variation should we expect from campaign to campaign? The top 5% of groups conducting outreach are able to consistently get 40% or higher reply rates across their campaigns. Overall Reply Rate Trends. Spoiler alert: they are.

Data 120

Data SEO Groups Pitching 120

PR Fuel

JUNE 5, 2020

You want to capture the attention of journalists and media professionals through a well-written, newsworthy piece. There needs to be a specific and timely reason why readers should be interested. Establishing Media Relationships. Remember to follow-up if you don’t receive a response right away! Creating a Portfolio.

How To 98

How To Ethics SEO Guidelines 98

Sword and the Script

MARCH 19, 2018

A new survey of primarily corporate communications professionals identified the hottest trends and tactics in PR – and perhaps those that aren’t so hot too. The Data Story on the Hottest PR Trends. While the survey covers a broad range of concerns in PR – the findings on trends and tactics are of a keen personal interest to me.

Survey 71

Survey Trends Communications Storytelling 71

PR 20/20

FEBRUARY 7, 2023

Understanding your buyer’s journey R esearch shows that 47% of buyers view 3–5 pieces of a company's content before talking with a sales representative. 12 Questions You Should Ask Google Analytics Every Month 2. Social media posts Use social media to share industry news, tips, and relevant information with your audience.

Examples 52

Examples eBook Infographics Analytics 52

Sword and the Script

FEBRUARY 29, 2020

I was pretty good at media relations and I was confident I’d be able to turn things around. Most content management systems (CMS) will give you a simple way to adjust these headline tags. The study found that blog posts with headlines of 11-17 words earned about 77% more social shares than short headlines.

Content Marketing 78

Content Marketing Study Analysis Marketing 78

Waxing UnLyrical

AUGUST 15, 2019

During the last couple of years, several trends have impacted the way businesses carry out social media marketing. Generally speaking, users are taken to the following platforms after viewing Stories: 59% are redirected to an ecommerce store (where most conversions happen). 5% are taken to a campaign page.

Instagram 63

Instagram Marketing Viral Airlines 63

MaccaPR

NOVEMBER 20, 2018

Is your online newsroom a warm and welcoming haven for the media who are vital to the success of your company? Or, is your online newsroom a forbidding media nightmare – a swamp of digital confusion seemingly designed to bedevil any journalists foolish enough to attempt to learn more about your company?

Mobile 91

Mobile Corporate Survey Web 91

Journalistics

JULY 6, 2013

There was case study after case study about how powerful the consumer has become in the age of social media – and how ill-equipped most brands were to deal with issues in real-time. What about your ability to respond to an issue that’s spiraling out of control on social media? Adding In Your Newsjacking Strategy.

Marketing 52

Marketing Community Trends Case Study 52

Beyond PR

JUNE 2, 2017

This post is an excerpt from the e-book, Listen: 5 Social Audiences Brands Can’t Afford to Ignore. Today, it is so much easier and it’s a lot more transparent with the advent of search engines and a social web. On Facebook, Twitter, YouTube, and all those other social networks. Step 3: Crawl Their Social Networks.

Real Estate 57

Real Estate How To Web Case Study 57

PR Conversations

JULY 5, 2017

In this guest post, Anastasiya Shyrina, provides her perspective on the practicalities of PR management in Ukraine. Looking back at my 5-year career full of diverse hands-on experience, I came up with a list of 15 typical tasks which pay my bills. From social media management to crisis communications, content is king.

Infographics 63

Infographics Corporate Policies Reputation 63

Sword and the Script

DECEMBER 13, 2016

Share your post liberally on social media. If it’s not obvious, a reference to the webinar, date and registration form should be featured prominently in the piece produced as a result of the interview. Share the content on your social sites again. 5) Invite relevant media to truly exceptional webinars.

B2B 60

B2B Infographics Interviews eBook 60

Contently - Strategy

JUNE 11, 2020

In the midst of a global pandemic, that trend is only going to increase as people look to learn about the latest symptoms, diagnoses, and treatments. More importantly, what should doctors, hospitals, insurers, and healthcare companies do to improve the state of healthcare content online? 5 Trends Shaping the Healthcare Industry .

Healthcare 93

Healthcare Content Marketing Industry Trends 93

Sword and the Script

DECEMBER 24, 2019

“A multimedia release can boost engagement by up to 12% and can increase follow-on articles up to 25%.”. Read more: Would you Run Your Internal Data Through this Media Monitoring AI? A multimedia release can boost engagement by up to 12% and can increase follow-on articles up to 25%.” 5) Has freedom of the press deteriorated? “49%

Marketing 78

Marketing Publicity Survey Study 78

Contently - Strategy

SEPTEMBER 15, 2021

In the midst of a global pandemic, that trend is only going to increase as people look to learn about the latest symptoms, diagnoses, and treatments. More importantly, what should doctors, hospitals, insurers, and healthcare companies do to improve the state of healthcare content online? 5 Trends Shaping the Healthcare Industry .

Healthcare 52

Healthcare Content Marketing Industry Trends 52

Cision

JANUARY 6, 2016

These days a business does not have a choice to not be on social media. The question instead is which platforms they should be active on. Or, how much to invest into social media marketing. Or even, what should one’s social media strategy be. Multimedia Is The Way to Go. Curate Rich Content.

Social Media 120

Social Media Media Airlines Video 120

Cision

DECEMBER 5, 2017

To exceed your content benchmarks, you must promote your content beyond your owned channels (email, social, website, etc.). You have two options: Promote through paid media (pay-per-click advertisements & sponsored posts). Promote via earned media (media coverage & social mentions). Infographics.

Infographics 235

Infographics Case Study Content Marketing Video 235

The Proactive Report

JANUARY 30, 2015

Duane Bates, Senior Director of Digital Communications Strategy and New Media, Habitat for Humanity International. Using analytics of past content across all social channels lets you see what resonates with your audience. This social media strategy template might be helpful when planning your content.

Content Marketing 100

Content Marketing Groups Facebook Reputation 100

Frederik Vincx

DECEMBER 11, 2015

Reading Time: 24 minutes This guide provides you with a thorough 5-step plan to evaluate and improve the workflow of your PR team. For example, you may be reading this guide on a tiny screen and you may have arrived here via a social network that didn’t exist only a few years ago. Source: PR Academy annual qualification trends survey.

How To 60

How To Software System Employee 60

PR Fuel

OCTOBER 16, 2018

While crayons won’t cut it at this level, you can certain turn a journalist on to a trend you’ve noticed or a possible story idea. Link your pitch to a current event – Tying your story to a current event or an industry trend can make it much more appealing to reporters. Be a Friend to Others. Sharing is important.

Web 40

Web Pitching Local Report 40

Beyond PR

DECEMBER 5, 2017

To exceed your content benchmarks, you must promote your content beyond your owned channels (email, social, website, etc.). You have two options: Promote through paid media (pay-per-click advertisements & sponsored posts). Promote via earned media (media coverage & social mentions). Infographics.

Infographics 72

Infographics Case Study Video Survey 72

Buzzstream

AUGUST 13, 2018

section 1: Introduction section 2: Authority Measures section 3: Content Relevance section 4: Content Quality section 5: Sponsored Posts section 6: Linking Behavior section 7: Author Name & Email section 8: Interaction History. Introduction. Great outreach starts with a great list. The score is calculated on a logarithmic scale.

Google 118

Google Measurement Advertising Advertising 118

Beyond PR

AUGUST 4, 2016

The fact is, social media allows us to reach countless people on a constant basis. It also opens the door to countless possibilities, as PR Newswire’s Victoria Harres covers in Identifying Opportunities & Issues: Keys to Monitoring Traditional & Social Media. Your branding should project consistency.

Social Media 40

Social Media Pinterest Media Marketing 40

PRSay

MAY 18, 2016

No longer should gut feeling or instinct be the sole determinant for strategy and progress. In June, we saw AMEC upgrade its 5-year-old measurement guidelines to Barcelona Principles 2.0. In June, we saw AMEC upgrade its 5-year-old measurement guidelines to Barcelona Principles 2.0. Data Fills the Funnel.

Data 106

Data Meeting Measurement Guidelines 106