Stern + Associates

JANUARY 12, 2023

No matter how the industry changes, one key skill PR professionals need to know is pitch writing. Although you may be able to write a quality pitch by following a format, capturing the attention of a journalist whose inbox is saturated with similar content can be difficult. That you’re pitching, not writing it.

Writing 62

Writing Pitching Report Strategy 62

Agility PR Solutions

JANUARY 31, 2022

On January 26, three PR pros, Bridgette Borst Ombres, Michelle Garrett, and Tressa Robins, joined us to talk about the trends that could define the industry in 2022. The post PR predictions: Breaking down the need-to-know trends of 2022—what the experts say appeared first on Agility PR Solutions.

Trends 95

Trends Writing Report Industry 95

PR in High Definition

FEBRUARY 27, 2023

Tasks ranged from writing emails , to composing song lyrics , drafting academic essays and everything in between. If a chatbot can write articles and generate images in a matter of seconds, what will that mean for the humans who rely on these skills to earn a living? The post How will ChatGPT impact the communications industry?

Industry 62

Industry Communications Technology Reputation 62

Newsfile

JANUARY 24, 2024

So, to help you out, we’ve identified the top 5 PR trends in 2024. AI adoption has doubled since March of 2023, according to our newest State of AI in #PR January 2024 report AI is moving quickly & we’re here to keep you up to speed on the latest workflow trends, challenges and more. Download the report!

Trends 52

Trends Data-Driven PR Analytics Survey 52

Onclusive

OCTOBER 19, 2021

Using a robust media monitoring and measurement solution can help you extract a lot of the data and insights that you need, such as the current industry trends, what has worked or not worked well for your audience, and what the competitors are doing. Step 5: Write the business case. Business case writing best practices.

How To 396

How To Measurement Data Writing 396

Onclusive

JANUARY 17, 2018

Last year, AirPR announced Research Trends , a new feature of AirPR’s software that allows users to search real-time content and discover trends by keyword including co-mentioned terms, top publishers, top authors, competitive mentions and more. Social amplification trends. Which authors are writing about that topic.

Trends 191

Trends Brand Branding Software 191

ImPRessions - Crenshaw Communications

AUGUST 24, 2018

Write a rock-solid PR plan. We typically include those who can influence potential customers, from industry experts to current clients and end users, and even vendors who might pass the word to prospects. Before designing the materials and tactics that will tell your story, consider what’s being talked about in and around the industry.

Writing 136

Writing How To Pitching Privacy 136

Onclusive

JUNE 1, 2023

It’s a reactive measurement for campaign analysis and overall performance reporting. Social media listening is more proactive , capturing quantitative and qualitative data to anticipate trends, sentiment, and consumption styles. But with social listening you can get a true, real-time view of brand perception.

Strategy 370

Strategy Communications Reputation Measurement 370

NewsWhip

NOVEMBER 30, 2021

The auto industry was hit hard in 2020 as the early months of Covid-19 saw general car use come to a halt, accompanied by supply chain disruptions and plummeting sales. Despite those challenges, industry experts believe the pandemic has accelerated the progression of technology in the automotive sector. .

Industry 88

Industry Energy Sports Automotive 88

Business Wire

APRIL 9, 2021

Writing tips, international news distribution, and a frank discussion on hiring practices in the public relations industry – these are just a sample of topics our blog touched on this year. Business Wire’s 10 most sought-after blog posts for Q1 2021 are back, featured here.

Blogging 196

Blogging Internal International Trends 196

Cision

NOVEMBER 15, 2016

When tech expert Katie Linendoll dishes on her favorite trends in technology, people pay attention. wtf) are gaining momentum as one of the hottest digital trends because they allow you to design a website URL that is more creative, meaningful and memorable. And that’s just one PR trend for 2017. The four PR trends for 2017.

Trends 120

Trends Leadership Small Business Analytics 120

ImPRessions - Crenshaw Communications

AUGUST 17, 2022

Of course, ad tech PR teams don’t need to be experts in every new platform or tech tool, but we need to understand industry trends, issues, and key players. Add Adweek, AdAge, AdExchanger and Digiday into your daily rotation for a better understanding of the industry to start. 25 Ad Tech Journalists To Follow On Twitter.

Conference 319

Conference Privacy Leadership Data 319

ImPRessions - Crenshaw Communications

JULY 27, 2021

As a budding professional at a PR firm , I have been exposed to many different facets of the industry. But my PR agency job has got me thinking back to what I learned about the industry when I first took a college course about it. PR is not a “one size fits all” industry, and every experience is different.

Conference 368

Conference Pitching Agency Writing 368

Critical Mention

APRIL 2, 2020

Ozark, Self Made and Uncorked are currently in Netflix’s most trending list. Get a closer look at the most robust media monitoring and intelligence platform in the industry by scheduling a free, custom demo. Early on in her career, she developed a passion for marketing, writing and anything within the communication field.

Trends 90

Trends Media Radio Analytics 90

Buzzstream

FEBRUARY 3, 2021

I was clueless about the world of Digital PR and what it entailed – until I landed in the industry myself. What I wasn’t initially anticipating within the field is the creativity, anticipation and thrill it entails when conceiving campaigns, writing pitches and landing links. What is the purpose of Digital PR? Statistics.

Digital PR 170

Digital PR Industry Strategy Film 170

ImPRessions - Crenshaw Communications

JULY 17, 2017

Last month Mary Meeker of Kleiner, Perkins, Caulfield, Byers released her Internet Trends report for 2017 , and all 355 slides are well worth a read for anyone in tech public relations or digital marketing. Here are some of the most relevant trends for PR. So, don’t write off chatbot pitches just yet.

Trends 159

Trends Mobile Advertising Advertising 159

Critical Mention

JANUARY 9, 2019

In a world ruled by technology, simply being aware of marketing trends is not enough. We’ve outlined the top marketing trends of 2019 and how to use them to stay ahead of your competition! When she’s not writing, you can find her at music festivals, hiking or snowboarding. Marketing’s funnel is changing. SCHEDULE A DEMO.

Trends 108

Trends Marketing Mobile YouTube 108

Critical Mention

APRIL 30, 2019

Beyond writing about trending, newsworthy topics from Google News or refreshing your blogs for the current year, it’s challenging to keep writing about topics related to your industry if you’re not in a “sexy” industry like entertainment. When you write, always keep your audience in mind.

Industry 87

Industry How To Writing Content Marketing 87

Onclusive

JUNE 9, 2021

Set your messaging, write the story. At this stage, it is useful to go back to the insights about what’s currently trending in your industry, what your competitors are talking about, and what is being covered by the media. How do you go about surfacing the current trends across the media universe?

Data-Driven PR 370

Data-Driven PR Data Measurement Trends 370

ImPRessions - Crenshaw Communications

AUGUST 4, 2023

But I do know something about interviewing experts, which is often the basis for B2B comms writing. SMEs are a valuable resource When you’re writing to advocate on behalf of a third party, as PR teams often do, you must lay out the strongest possible argument in the first draft. Imagine you’re at a session at an industry conference.

Interviews 296

Interviews How To Reddit Journalism 296

PR Fuel

JANUARY 6, 2021

A press release is a public relations strategy that involves writing a brief communication about your business activities and sharing it with the media. One of the best ways to get attention is to write a riveting press release headline. The first tip for writing a press release headline is to make it short and sweet.

Writing 52

Writing How To Engineering Industry 52

Newsfile

MAY 11, 2023

It’s no wonder then that many businesses choose to write a press release about ESG news. Write a Press Release About 11 Newsworthy ESG Topics Forbes reports that businesses that invest in ESG outperform others and have higher market values. In addition, there is a major trend towards increasing climate financial reporting.

Writing 52

Writing Energy Training Education 52

Critical Mention

FEBRUARY 5, 2019

In this incredibly fast-paced digital landscape, keeping up with trends is essential to a company’s success. To do this, you need to constantly monitor trending topics in your industry to anticipate changes and inform your strategy. Why is monitoring trending topics so important? How do you identify what’s trending?

Trends 61

Trends Viral Analysis Crisis 61

Stephen Waddington

SEPTEMBER 29, 2021

It’s an overview of industry issues as discussed by my community of practice. It’s full of industry goodness. More than 50 years on we have two organisations representing an industry that contributes £15.7bn to the economy and employs a workforce of almost 100,000 people. The industry is white, middle class and posh.

Industry 153

Industry Publicity Agency Community 153

ImPRessions - Crenshaw Communications

JANUARY 5, 2022

Stay on top of industry news – We know the importance of absorbing news for PR but sometimes we get too wrapped up in other projects and forget to scan as often as we should. Check out my recent post Unique Ways PR Pros Can (and Should) Consume News to spark ideas for staying on top of industry news in 2022. .

Writing 310

Writing LinkedIn Social Media SEO 310

ImPRessions - Crenshaw Communications

FEBRUARY 17, 2017

Changes might include “newsjacking” to take advantage of topical events relevant to your brand, or homing in on an emerging market segment or trend. The post Writing The Killer PR Plan appeared first on Crenshaw Communications. Building in flexibility makes good PR and business sense. Eliminate risk where you can.

Writing 130

Writing Comparison Product Launch Leadership 130

Cision

APRIL 6, 2015

In all the articles we’ve read and written on content marketing , write good content may be both the worst and most important advice we’ve seen. That means original research, stellar writing and new platforms and models of content. Featured Trends Content Marketing' Like it’s optional. Want to really standout?

Writing 120

Writing Content Marketing Education Energy 120

ImPRessions - Crenshaw Communications

MAY 7, 2020

Every PR professional should have a curated network of journalists for the latest news, trends, and insights. Nate covers breaking news to original stories, at CNN, in retail analyzing trends that impact major retailers like Amazon, Walmart, Target and Best Buy to name a few. . Tonya Garcia @tgarcianyc. Steven Barr @steven_j_barr .

Retail 245

Retail Twitter Real Estate Trends 245

Remote PR Jobs

JANUARY 30, 2024

Strong Writing Skills PR professionals are tasked with creating persuasive content that engages target audiences and effectively conveys key messages. Interpersonal skills– building relationships, networking, and collaborating effectively– are a necessary element to cracking it in the PR industry.

Crisis Management 130

Crisis Management Analytics Creativity Reputation 130

Bianchi Biz Blog

DECEMBER 2, 2020

In this post, we highlight some of the top mobility trends of interest to reporters, as identified in gathering our 100+ Meet the Media profiles. automotive and mobility beat journalists themselves, here are five mobility trends to help inspire your next media outreach: 1 – The COVID-19 Pandemic. Everyone should be watching.”.

Mobile 73

Mobile Trends Automotive Technology 73

ImPRessions - Crenshaw Communications

JUNE 24, 2021

On our team we’re following trends and breaking news in ad tech, digital security, SaaS, and more. Then there are the trends in our own PR and comms industry, so there’s plenty of information to digest. . What about automated customer communications management for highly regulated industries? They’re geeks at heart.

B2B 278

B2B Leadership Survey Data 278

Onclusive

AUGUST 9, 2021

PR pros will need to either write content themselves or help to drive strategy with a team of writers, editors and guest blog contributors. Today’s PR pro is responsible for ideating, writing, editing, pitching, placing and promoting executive thought leadership articles for not only the CEO, but also other senior executives.

Training 370

Training Media Training Reputation Crisis Communications 370

Buzzstream

NOVEMBER 10, 2020

As PRs, we can all be guilty of overthinking the process, getting sucked into industry studies and statistics and worrying about what others are doing that we may not be. So when writing your pitches, avoid including too much fluff or making them dig for the main story. looks in her BrightonSEO 2020 talk, below, too. You get the gist.

Pitching 164

Pitching Writing Digital PR How To 164

Critical Mention

APRIL 30, 2019

Beyond writing about trending, newsworthy topics from Google News or refreshing your blogs for the current year, it’s challenging to keep writing about topics related to your industry if you’re not in a “sexy” industry like entertainment. When you write, always keep your audience in mind.

Industry 73

Industry How To Writing Content Marketing 73

ImPRessions - Crenshaw Communications

MAY 13, 2021

-Create and develop proactive pitch ideas for clients based on their industry, current trends and various announcements. Assist in the research, writing and development of new business proposals and presentations. Prior experience within the technology industry (adtech, martech, SaaS, security, AI, etc.)

B2B 291

B2B Policies Case Study Enterprise 291

Onclusive

NOVEMBER 8, 2023

PR pros will need to either write content themselves or help to drive strategy with a team of writers, editors and guest blog contributors. Today’s PR pro is responsible for ideating, writing, editing, pitching, placing and promoting executive thought leadership articles for not only the CEO, but also other senior executives.

Training 195

Training Media Training Reputation Crisis Communications 195

Onclusive

AUGUST 22, 2017

The PR pro either writes some of this content themselves or helps drive strategy with a team of writers/editors and/or guest blog contributors. Today’s PR pro is responsible for ideating, writing/editing, pitching, placing, and then promoting executive thought leadership articles for not only the CEO, but also other senior executives.

Media Training 397

Media Training Crisis Communications Conference Training 397