Landis PR

MAY 1, 2024

It is valuable input for drafting your clients’ key messages and developing an effective public relations plan. The analysis may also help you Photo courtesy of Pixabay develop or refine your public relations ROI reporting. The post How to Write a Competitive Media Analysis appeared first on Landis PR.

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Analysis Writing How To Media 52

PR for Anyone

MAY 14, 2020

How do you pitch the media? You write them a pitch they can actually use. This is important for you to know when pitching the media. You want your pitch to reflect this simplicity. You want your pitch to reflect this simplicity. It's Christina Daves with this weeks Free Publicity Friday PR Tip.

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Pitching How To Media Writing 130

PR for Anyone

DECEMBER 14, 2021

Landing in the media is as easy as these three steps to a killer media pitch! Get to your pitch quickly and concisely to make it easier for the journalist or producer to give you the yes! It’s important that your media pitch have something valuable for the audience. Anyone can get publicity! Step 1 – The Hook.

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Pitching Media YouTube Video 130

PR for Anyone

OCTOBER 28, 2021

A question I get asked is what skills does someone need to be a public relations specialist. Do you appear to be industry expert-worthy? “Who writes about [industry] for [publication].” Publicity Plan. Pitch consistently and valuably and you will continue to get the yes. PR FOR ANYONE.

Publicity 130

Publicity Pitching System Small Business 130

Culpwrit

FEBRUARY 22, 2021

By Morgan McCullough It is a given that to be successful in the industry, PR professionals must be skilled writers. What we often fail to realize, though, is that we also need to be competent public speakers. The post Writing for the Ear: Tips from a Public Speaking Coach appeared first on culpwrit.

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Writing Publicity Pitching Industry 83

Remote PR Jobs

FEBRUARY 27, 2022

Congratulations, you’ve landed your public relations client a briefing with an important reporter or industry analyst! While public relations is a creative field, a briefing document requires quite a bit of preparation as it incorporates all the nuts and bolts to make an interview run smoothly.

Writing 130

Writing How To Interviews Pitching 130

OnePitch

JANUARY 11, 2024

Standing out from the crowd is vital in a consumer media landscape that is flooded with product pitches. To capture a journalist's attention, your pitch should have five elements: accuracy, relevancy, transparency, efficiency, and credibility. So even though it's surprising to me that I have to say this, know who you're pitching.

Pitching 92

Pitching Consumer Trends Viral 92

Sword and the Script

JULY 11, 2023

In this guest post, Kathy Casciani writes public relations podcasts provide a sound way to work on your professional development while habit stacking – listening while doing routine tasks, such as chores In case you hadn’t noticed, podcasts are having a moment. Also good for career PR pros looking to uplevel their knowledge.

Publicity 134

Publicity Small Business Trends Leadership 134

Remote PR Jobs

SEPTEMBER 25, 2023

The whole industry is based on trust -- brands trust consumer electronics agencies with their reputation, and journalists put their faith in PR professionals to provide them with relevant content. Pitching stories to a journalist who has nothing to do with your industry will only harm your employer or your client.

Technology 100

Technology Publicity Pitching Trade Shows 100

PR Fuel

AUGUST 12, 2021

Press release writing can help you gain media coverage. You don’t have to learn how to write a press release alone! Instead, consider these 10 benefits of requesting press release writing services. Instead, consider these 10 benefits of requesting press release writing services. Write for Your Audience.

Writing 105

Writing SEO Pitching Engineering 105

5W PR

MAY 31, 2023

Public relations is a fascinating and diverse field that revolves around managing a company’s reputation, building relationships with its stakeholders, and communicating with the media. Researching the Field Before a person can start pursuing a public relations career, it’s essential to research the industry.

Publicity 88

Publicity How To Social Media Trends 88

PR for Anyone

SEPTEMBER 10, 2020

The very first thing you should consider in your public relations plan is providing value to the journalist. You don’t always have to pitch yourself. You can join our free PR Challenge at www.YourPRChallenge.com or feel free to reach out to set up a call and see how we can help you become the go-to expert in your industry.

Publicity 130

Publicity Television Pitching Resources 130

Deirdre Breakenridge

AUGUST 27, 2018

ET for an in-depth discussion on the mysteries of media pitching. You heard us: Media pitching. Google “media pitching” and you’ll get a slew of results referencing dos and don’ts, tips, tricks, and best practices. So, for the September #PRStudChat, we brought in the media pitching expert: Michael Smart ( @michaelsmartpr ).

Community 157

Community Pitching Media Newspapers 157

ImPRessions - Crenshaw Communications

JUNE 20, 2019

A startup or early stage company that’s considering a public relations budget may be wondering what PR entails. While winning media coverage can yield immediate gratification, public relations represents a long-term commitment comprising many activities. 8 things PR does beyond media pitching. PR strategy. Leadership events.

Agency 188

Agency Publicity Media Training Training 188

Wadds Inc.

NOVEMBER 11, 2023

The impact of AI on public relations is set to be transformative for public relations practice,­­­­ but it will demand updated practitioner capabilities. We have almost certainly underestimated the medium to long-term impact of AI on public relations. The AI industry recognises the need to develop enterprise-level solutions.

Report 119

Report Publicity Training Policies 119

Wadds Inc.

OCTOBER 12, 2023

AI tools can help public relations practitioners work more efficiently and effectively, but the focus on generative AI content overlooks more strategic and disruptive applications. View AI in public relations and management on Beautiful.ai New technologies become embedded into workflow over time. That’s a saving on 1 to 1.5

Publicity 105

Publicity Tools Exercises Ethics 105

Onclusive

OCTOBER 19, 2021

Using a robust media monitoring and measurement solution can help you extract a lot of the data and insights that you need, such as the current industry trends, what has worked or not worked well for your audience, and what the competitors are doing. Step 5: Write the business case. Senior Director of Global Public Relations, Sophos.

How To 396

How To Measurement Data Writing 396

Sword and the Script

JANUARY 19, 2021

Vendors are giving us reason to be optimistic about public relations technology – from AI that will predict your pitching success to more tangible PR measurement and attribution. Recommendations suggesting contacts to pitch. Predicting a pitches chances of earning coverage. Did you know? Notified by Intrado gets close.

Technology 170

Technology Publicity Software Pitching 170

ImPRessions - Crenshaw Communications

AUGUST 24, 2018

Write a rock-solid PR plan. We typically include those who can influence potential customers, from industry experts to current clients and end users, and even vendors who might pass the word to prospects. The practice of public relations is about telling stories, and all good stories have compelling themes. Make an action plan.

Writing 136

Writing How To Pitching Privacy 136

ImPRessions - Crenshaw Communications

FEBRUARY 15, 2018

One thing entrepreneur-led startups and enterprise technology businesses have in common is a desire to generate positive earned media coverage in widely read publications from TechCrunch to BloombergBusinessWeek. You’re not the only pitch in the inbox, after all. Pitch a story – not your client. Pitch the right media.

Pitching 160

Pitching Media Enterprise Media Relations 160

ImPRessions - Crenshaw Communications

JULY 10, 2017

In public relations , it’s not always obvious what is and isn’t a story. Based on our experience, we’ve identified examples of when NOT to pitch that will help make clearer the line between self-serving nonsense and the stories journalists need. Subsequent pitches went through a more rigorous vetting process.

Pitching 170

Pitching Media Product Launch Agency 170

PRSay

APRIL 19, 2017

PR pros shouldn’t expect success every time they pitch a story — having three out of 10 pitches result in a placement is considered a good average — but a good PR professional will want to increase his or her chances of success in every way possible. Here are five types of pitches reporters don’t want to receive: 1.

Pitching 138

Pitching Report Writing Energy 138

Stern + Associates

DECEMBER 20, 2022

As a public relations professional, one of the most effective ways to elevate your client’s expertise and visibility is through podcasts. But how do you pitch a podcast and stand out in a sea of potential guests? Craft a compelling pitch: Next, write a pitch that outlines the value your client can bring to the podcast.

Pitching 62

Pitching Interviews Groups Writing 62

5W PR

MAY 4, 2022

Cryptocurrency, bitcoin, and blockchain are hot buzzwords in the tech industry these days. Its applications are currently being explored across industries, and public relations is no exception. PR as an industry got its start around the same time that blockchain became known as the underlying technology behind Bitcoin.

Technology 88

Technology Publicity Banking Newspapers 88

ImPRessions - Crenshaw Communications

AUGUST 4, 2023

But I do know something about interviewing experts, which is often the basis for B2B comms writing. SMEs are a valuable resource When you’re writing to advocate on behalf of a third party, as PR teams often do, you must lay out the strongest possible argument in the first draft. Check relevant trade publications.

Interviews 296

Interviews How To Reddit Journalism 296

The Hoyt Organization

SEPTEMBER 8, 2023

Generative AI is quickly being adopted across many industries as a tool that can save time for some tasks. As such, it can potentially help you structure more effective and efficient public relations campaigns. Opportunities For Using AI In PR But how can public relations professionals make the most of this resource?

Publicity 99

Publicity Ethics Analysis Data 99

Cision

JANUARY 27, 2016

If you’re new to the world of DIY public relations, let’s take a look at one of the essential components of your PR strategy: pitching the media. Know this: journalists don’t magically find your company online and decide to write about you. Only then will they write about you. It starts long before the pitch.

Pitching 120

Pitching Writing Social Media Industry 120

Burrelles Fresh Ideas

JULY 17, 2023

Communications, public relations, and marketing messaging can be both proactive and reactive, which may be why they seem so pervasive. Media relations and PR pros must heed Godin’s advice or suffer the consequences of being ignored, or worse, getting blocked by a journalist when trying to pitch them. Watch word counts.

Pitching 54

Pitching Media Media Relations Writing 54

ImPRessions - Crenshaw Communications

NOVEMBER 3, 2017

Successful media pitching in public relations has always relied on the combination of a good idea, well-timed and well-packaged to offer up to appropriate journalists. Many times, however, the factor that turns a pitch into a pitch-perfect placement is chutzpah! Tailor the pitch that way, and wonderful things can happen.

Pitching 149

Pitching Strategy Examples Banking 149

PR Fuel

JULY 14, 2021

Learning how to write press releases can help you reach and appeal to your target audience. Here are the nine tips you need when learning how to write a press release. Before you learn how to write press releases, it’s important to consider what you want to write about. Not sure where to start? Bloggers.

Writing 73

Writing How To Media Guidelines 73

ImPRessions - Crenshaw Communications

AUGUST 18, 2021

For PR teams, earned media placements are a key deliverable of a strategic public relations campaign. The findings or data from a white paper can also be pitched out to the media. Many publications and companies have their own podcasts, and there’s a show out there for basically any topic under the sun.

Case Study 390

Case Study B2B Study Interviews 390

Shift Communications

MAY 17, 2023

Now, it has finally come for us: AI in public relations is here. Generative AI (genAI) burst onto the scene in late 2022 with the public availability of OpenAI’s ChatGPT, one of many apps that create text, images, videos and audio content based on its learnings from massive data stores. You’ll have read the headlines.

Publicity 78

Publicity Guidelines Training Transportation 78

Cision

NOVEMBER 11, 2015

Dreaming of a major website or newspaper writing about your brand? You won’t get there unless you learn how to pitch journalists with your story. While you’re never guaranteed that a journalist will write about you, these five tips will at least give you a fighting chance. Consider publications like steps.

Pitching 120

Pitching Newspapers Writing Local 120

Landis PR

SEPTEMBER 13, 2021

A good public relations professional will make sure to build that foundation well. It is valuable input for drafting your clients’ key messages and developing an effective public relations plan. The analysis may also help you develop or refine your public relations ROI reporting. Photo courtesy of Pexels. By Sean Dowdall, LCI.

Analysis 69

Analysis Writing How To Media 69

Bianchi Biz Blog

MAY 6, 2024

As editor, I write articles and manage multimedia content for the brand. I regularly write articles on market reports, industry regulations, information management technology, and operations. I regularly write articles on market reports, industry regulations, information management technology, and operations.

Meeting 88

Meeting Media Pitching Newspapers 88

Onclusive

JUNE 9, 2021

Set your messaging, write the story. At this stage, it is useful to go back to the insights about what’s currently trending in your industry, what your competitors are talking about, and what is being covered by the media. Which authors, publications, influencers that are most crucial to connect with and/or influence your audience?

Data-Driven PR 370

Data-Driven PR Data Measurement Trends 370

Remote PR Jobs

JANUARY 30, 2024

Strong Writing Skills PR professionals are tasked with creating persuasive content that engages target audiences and effectively conveys key messages. Well-written press releases, social media posts, and blog articles help PR practitioners capture attention, build credibility, and influence public perception.

Crisis Management 130

Crisis Management Analytics Creativity Reputation 130