Sword and the Script

OCTOBER 5, 2021

It also allows for pitching through the platform, which checks off distribution. Users can track direct and indirect brand mentions, hashtags, influencers and keywords, keep tabs on competitors and industry trends, gather key consumer insights, and discover the most relevant and engaging influencers.”. Notified (formerly Intrado).

Software 156

Software Tools Print Technology 156

Cision

MARCH 21, 2016

So how can you stay on the cutting edge of the news industry? This year’s report found that 92 percent of media outlets have or are currently adopting a mobile-friendly Web design. They must reconsider how they create, distribute and pitch their thought leadership. What impact does this have on communication professionals?

Trends 120

Trends Mobile Media Print 120

Buzzstream

DECEMBER 13, 2023

This information helps digital PR teams understand the media landscape and craft targeted pitches or campaigns. Cision – Largest Media Database Cision is the industry mainstay for digital PR experts, offering a vast set of features, including a comprehensive media database. Or a food journalist for print media.

Digital PR 62

Digital PR Tools Google Pitching 62

Buzzstream

DECEMBER 13, 2023

This information helps digital PR teams understand the media landscape and craft targeted pitches or campaigns. Cision – Largest Media Database Cision is the industry mainstay for digital PR experts, offering a vast set of features, including a comprehensive media database. Or a food journalist for print media.

Digital PR 62

Digital PR Tools Google Pitching 62

Bianchi Biz Blog

APRIL 17, 2023

I’m the editor-in-chief of SAE Media Group’s Truck & Off-Highway Engineering magazine and related digital products (e-newsletters, webinars, special reports, web content, etc.). We want to deliver value to our readers, who are “industry insiders” themselves. What advice do you have for PR people that want to pitch you?

Engineering 77

Engineering Automotive Agriculture Media 77

5W PR

FEBRUARY 22, 2023

It’s important to create thorough, professionally designed press releases that conform to the industry format. You can find templates for creating press releases on the web. You can also have physical coupons that are sent out in the mail, included in print ads or posted on bulletin boards.

Strategy 88

Strategy Product Launch Brand Branding 88

Cision

AUGUST 9, 2017

The PR Industry can Finally Realize its Full Potential. You can find the best media contacts, uncover vital pitching insights and keep track of all your outreach in a single location. Track your coverage: Media monitoring software does more than track your coverage across print, online and social channels.

Communications 185

Communications How To Media Measurement 185

5W PR

DECEMBER 18, 2019

It’s important to create thorough, professionally designed press releases that conform to industry format. You can find templates for creating press releases on the web. You can also have physical coupons that are sent out in the mail, included in print ads or posted on bulletin boards.In Conclusion.

Strategy 133

Strategy Marketing Trade Shows Video 133

Stephen Waddington

DECEMBER 5, 2018

In this article I explore how smart public relations practitioners are putting search at the heart of their campaigns and seeking followed links from the media sites they pitch. A brief history of publicity In my view the public relations industry took a wrong turn in the 1950s. As a result print circulation has fallen dramatically.

Media Relations 115

Media Relations Media Print Newspapers 115

Buzzstream

FEBRUARY 15, 2024

Could you see this content in a printed magazine, encyclopedia, or book? You can build quality links once you’ve established your industry and niche. Building and Pitching New Content New, fresh content is one of the best ways to get quality links. Here are some ways to build new content for pitching.

How To 71

How To SEO Google Examples 71

Sword and the Script

JANUARY 11, 2022

The industry track record in this vertical isn’t good for customers in my observation. For example, you could build a media list in your tools and then use it to send and track pitches, but it didn’t provide the data. It built its own web crawler and put a lot of emphasis on earned media attribution.

Reputation 86

Reputation Technology Tools Data 86

Sword and the Script

NOVEMBER 20, 2018

Some of this advice was good five years ago, and some of it is just terrible nonsense that spams up the web with repetitive muck. The social media scheduling platform Buffer “started pitching our best-performing blog posts to other blogs in case they’d be interested in republishing.” 4) Pitch your content for a roundup.

Content Marketing 111

Content Marketing Pitching Social Media Internal 111

Cision

MAY 4, 2015

Ensure compliance with industry regulations. Analyze sharing activity for any piece of content across the social web. Monitor online and offline sources, including access to 20,000 premium print news sources from LexisNexis, and streaming broadcast coverage from all 210 U.S. Social Media Integration.

Social Media 120

Social Media Analytics Enterprise Content Marketing 120

Burrelles Fresh Ideas

SEPTEMBER 26, 2023

Data collection can be easier when you’re holding online events or interacting with communities on your web channels. Make certain you’re optimizing your approach to collecting this data. Tools are often built into the platforms you use. Contact us to discuss your specific needs.

Community 92

Community How To Marketing Data 92

Cision

NOVEMBER 30, 2016

Because I twitch at the utterance of business cliches, it feels like an electric shock jolting through my body to write that the media industry was going through “unprecedented change” at the time. Although editorial rooms were being gutted and print revenue was dropping, it was an opportune time to be young and cheap labor.

Software 0

Software Media Leadership Journalism 0

Sword and the Script

DECEMBER 22, 2020

PwC estimates live events, conferences and tradeshows have shrunk 64% as an industry. The deluge of PR pitches. According to a survey of journalists by Muck Rack, 48% of journalists responding to this survey said they get between 1-5 pitches a day; 18% get between 5-10; 12% get upwards of 10-20; and 13% get 20 plus pitches a day.

Survey 178

Survey Marketing B2B Study 178

Bad Pitch Blog

JANUARY 9, 2011

Even during the late 90s dot-com era, print was always preferred over online coverage. This creates more than a few questions--from measurement/impact of our work and the time it takes to pitch to the models of outreach (media vs bloggers ) and the need to create content that''s more applicable for the online space.

Pitching 52

Pitching Print Web Tools 52

Cision

OCTOBER 14, 2015

What does it mean for PR: Consider a publisher’s revenue and publishing models, as well as your need for exposure, when pitching a story. Tim Berners-Lee, who invented the World Wide Web, declared “ data-driven journalism is the future.” Some stories may be particularly suited for a new delivery format.

Journalism 120

Journalism Trends Local Print 120

Sword and the Script

NOVEMBER 26, 2019

They provided me with a presentation outlining the product, a web demonstration, and answered my questions about it. PR measurement has long been the Achilles heel of the industry. Many PR professionals rely on circulation numbers (impressions) or web traffic estimates to provide some sense of reach. 1) What is Cision Impact?

Publicity 90

Publicity Media Advertising Advertising 90

Bad Pitch Blog

MAY 20, 2010

We’ve been receiving more than a few pitches from Jennifer on behalf of Retrevo. And for this she’s getting a good pitch seal of approval from the Bad Pitch Blog (we used to call it Glinda the Good Pitch, but how cool is that, really?) Before we post her pitch, we asked Jennifer a few questions.

Pitching 49

Pitching Fashion Report Twitter 49

Beyond PR

MAY 17, 2018

With print becoming less important to audiences, telling stories in more visual ways is critical – and public relations professionals can help. Send More Multimedia in PR Pitches. In 2004, Jon Forsythe was one of just a handful of Washington Post journalists who were given a video camera and told to go report on the news.

Infographics 54

Infographics Print Video Real Estate 54

PRSay

MAY 5, 2016

How can PR pros working in sports or other industries begin preparing for an Olympic year with Rio 2016 coming up? Don’t get me wrong, there are great web sites that drive a ton of traffic and have significant reach, and there is still significant value to landing the cover of SI or Time. Second, only pitch good stories.

Sports 60

Sports Pitching Print Local 60

Bad Pitch Blog

SEPTEMBER 24, 2007

1) Charlotte Observer business section pitching tips The Publicity Hound So many editors take the time to give tips like this, have you tried searching for pitch tips on your top outlets and editors? An entire industry tucks under one roof for a couple of days -- from media and customers to influencers and competitors.

Trade Shows 40

Trade Shows Pitching Local Web 40

Prohibition

JANUARY 6, 2023

Video is a powerful PR and marketing tool, used by so many in the industry to build stronger, more impactful relationships with businesses and customers. Every PR campaign will have a number of objectives in mind, including print and online coverage discussing the campaign and a bit about the brand. Enhance your Social Ads Performance.

Video 62

Video Strategy SEO Engineering 62

Burrelles Fresh Ideas

JUNE 13, 2023

Whether seeking heightened brand visibility or driving more web traffic, success requires focusing on measurable targets upfront throughout execution. Using newsletters targeted at specific groups further strengthens communication channels while facilitating collaborations with other industry influencers (guest blogging).

Analytics 40

Analytics Content Marketing Measurement Advertising 40

Sword and the Script

MARCH 15, 2022

It provides monitoring for print news, online news, broadcasts, podcasts and social media. The company does not field its own web crawler, so it gets all its content through partnerships. Broadcast and podcast monitoring is white labeled from TVEyes , which is in my book, the industry standard.

Tools 160

Tools Media Software Analysis 160

Bad Pitch Blog

MAY 23, 2007

An editor at Home Channel News (think distribution channel, not TV channel) has asked the Bad Pitch Blog to voice her plea. A new Web site? A "story idea" that defies everything you have ever known about what actually gets written in a print publication? But please, please, no more "story ideas." Leads on a new product?

Pitching 40

Pitching Construction Exercises Retail 40

Waxing UnLyrical

APRIL 13, 2015

Retailers need to look for ways to connect with the increasingly demanding consumer so that they become fans of the brand, instead of simply customers,” says Dave Hochman as he shares six takeaways for the “C-store” industry. 5 Tips To Pitching Success – When PR Stands For “Personal” Relations .

Web 40

Web Retail Twitter Print 40

Beyond PR

MARCH 6, 2018

Coined the “ future of marketing ” by CMOs, content has the power to solve marketing’s pristine challenges — growing web traffic, converting leads, upselling and retaining existing customers. Let’s face it, nobody knows your brand, industry and personas better than you. Or simply put — driving revenue.

Strategy 67

Strategy How To B2C Content Marketing 67

Waxing UnLyrical

JULY 3, 2013

The entrepreneur has to conceive, pitch, and close while keeping the train on track. But when it comes to marketing as individuals—personal branding— I see the root of the problem we see with start-ups: generic pitches. What industry the person specializes in… Really, nothing special at all!

Marketing 100

Marketing SEO Writing Engineering 100

Bad Pitch Blog

SEPTEMBER 26, 2006

This news release posing as a pitch was forwarded by a Philadelphia-based reporter to "Trebuchet," a fan of the Bad Pitch blog. As if this weren’t bad enough, Trebucht tells us: The pitch had two, unrequested photos attached. One look at the client’s web site and the pitch seems all the more out of character and insulting.

Pitching 40

Pitching Retail Print Report 40

Bianchi Biz Blog

MAY 17, 2021

My background in trucking industry publishing stems from work for several publications allied with Commercial Carrier Journal , including Owner Operator and, later on Overdrive and Truckers News. What advice do you have for PR people that want to pitch you? Single manufacturer case histories aren’t too helpful either.

Meeting 65

Meeting Automotive Engineering Media 65

Sword and the Script

JANUARY 3, 2017

As it is on the web, our paths have crisscrossed occasionally over the years. Performance has to come first, with the chance of winning industry awards far behind. But how many executives are really in place long enough to learn their company, customers, and industry before they take off?

Journalism 61

Journalism Content Marketing Creativity Leadership 61

Bad Pitch Blog

FEBRUARY 20, 2009

Today’s TV, radio, and print news is already 24/7. Therefore, if you see something in the morning that you can make an opportunistic yet crucial comment about, pitch yourself as the expert to every TV station around. Anderson Cooper media news cycle print media web coverage wire services' The never-ending news cycle!

Print 40

Print Radio Web Report 40

Bad Pitch Blog

JULY 8, 2008

After seeing him out a bad pitch this morning, I sent him a note asking for his help in reducing PR spam. The PR industry seems overwhelmingly about hits, the more the better. BPB: What in your opinion is the difference between a pitch and PR spam? We publish much more content online than in print format.

Print 43

Print Pitching Twitter Advertising 43

Journalistics

APRIL 5, 2016

Multimedia journalists are expected to be able to produce or adapt content for an increasingly wider-range of media, including traditional broadcast, print and Web formats, as well as blogging, podcasting (audio and video), social media, and live content platforms (Periscope or Facebook Live for example).

Media Relations 40

Media Relations Media Mobile Pitching 40

Journalistics

APRIL 5, 2016

Multimedia journalists are expected to be able to produce or adapt content for an increasingly wider-range of media, including traditional broadcast, print and Web formats, as well as blogging, podcasting (audio and video), social media, and live content platforms (Periscope or Facebook Live for example).

Media Relations 40

Media Relations Media Mobile Pitching 40