Sword and the Script

SEPTEMBER 12, 2023

Today, millennials are increasingly holding leadership positions and their influence has extended from the product to the process of how these products are marketed and sold. In B2B, that often means communicating in a way that “ demonstrates expertise around the needs of their industry.”

B2B 162

B2B Leadership Marketing Software 162

Bianchi Biz Blog

OCTOBER 17, 2022

But did you know that there are two excellent podcasts about the automotive industry that are quickly becoming required listening for leaders in today’s dynamic marketplace? Those of us who work in the auto industry are very good at evolving the product , but not necessarily the people skills to match.

Automotive 87

Automotive Industry Leadership Interviews 87

ImPRessions - Crenshaw Communications

JULY 31, 2017

Nothing in public relations is quite as rewarding as securing an important interview for a client. For others, a simple review of the interviewer’s background and expectations are all that’s necessary. How to prepare for a media interview. Always accompany clients to interviews. ” We agree.

Interviews 206

Interviews Media Advertising Advertising 206

Deirdre Breakenridge

DECEMBER 12, 2016

We expect leadership from the ones on the high end of our organizations. I am going to show you how you too can develop leadership skills and behavior, even if you don’t have a corner office just yet. This is true for every field and industry, but especially for PR pros. Leadership is More Than a Job Title.

Leadership 150

Leadership Social Media Community Interviews 150

ImPRessions - Crenshaw Communications

APRIL 12, 2018

Thought leadership is part of public relations best practices, and it’s particularly powerful in B2B and technology categories. You’re full of informed opinions, fresh ideas, and predictions about your industry. The answer may be a strategic thought leadership plan. How do you leverage that thought capital?

Leadership 149

Leadership B2B Tools Conference 149

ImPRessions - Crenshaw Communications

OCTOBER 11, 2023

SOCi offered insights on Threads’ implications for social media marketing, showcasing their expertise and thought leadership. Their commentary not only addressed the new aboit Threads, but also provided actionable tips that resonated with industry professionals. billion impressions across nearly 20 pieces of coverage.

Brand 323

Brand Branding eBook Advertising 323

5W PR

JULY 15, 2023

In the beauty and wellness industry , corporate communications play a crucial role in shaping brand perception, establishing credibility, and fostering customer trust. Thought leadership Establishing a brand as a thought leader and industry expert can elevate a wellness communications strategy.

Corporate 78

Corporate Industry Communications Ethics 78

Konnect Agency

AUGUST 2, 2022

According to a poll by Marketing Insider Group , 71% of marketers say they have benefitted from thought leadership. A thought leadership strategy can help to establish and identify a unique expert leader for your brand to create content that can separate it from other brands within the industry.

Leadership 52

Leadership Strategy Interviews Trade Shows 52

Ishmael's Corner

APRIL 29, 2020

The broadcast media industry is no exception with radio presenters and journalists now conducting live profile interviews over the phone. How can we as communications consultants help our clients adjust to this new normal and maximize interviews over the phone? These five.more.

Interviews 125

Interviews Storytelling Radio Communications 125

ImPRessions - Crenshaw Communications

FEBRUARY 15, 2022

The right media strategy hinges on understanding your industry or niche within it. Most senior executives at high-performing businesses are actually subject-matter experts who hold interesting opinions about industry trends or who may offer stellar insights about their sector. Vertical trades are a PR gold mine.

B2B 366

B2B Media Pitching Leadership 366

ImPRessions - Crenshaw Communications

FEBRUARY 14, 2024

A visible leader is an engaged leader Eleanor Hawkins of Axios highlights the growing prominence of CEOs in the Fortune 100, noting their heightened presence across social media platforms and in long-form media interviews. CEOs have a key role as conduits to various stakeholders, including shareholders, employees, and the press.

Corporate 182

Corporate Analysis Reputation Trends 182

Stephen Waddington

JULY 7, 2022

The public industry relations needs to get its own house in order on climate change and address its role in promoting the fossil fuel agenda if it is to truly become a credible advisor on climate issues. The PRCA research was undertaken by Opinium and interviewed more than 200 practitioners. It has yet to report on progress.

Leadership 111

Leadership Publicity Energy Crisis 111

ImPRessions - Crenshaw Communications

NOVEMBER 17, 2021

Here are six of the top entrepreneur podcasts for PR teams who want to secure meaningful interviews in the podcast industry. . Hosted by angel investor Jason Calacanis, This Week in Startups focuses on the tech industry. Hoffman and his guests talk about entrepreneurship, leadership, strategy, management and more.

Agency 401

Agency Interviews Education Television 401

ImPRessions - Crenshaw Communications

JUNE 8, 2022

Leadership positioning. A key goal of public relations, especially B2B PR, is to position companies and executives as leaders in their industries and people with interesting and provocative ideas about it. Check out this piece on various ways PR can support thought leadership programs. . Absolutely.

Publicity 334

Publicity Advertising Advertising Leadership 334

Maxim Behar

JANUARY 11, 2024

Today we will focus on Leadership. But you just must convince the people that you are managing, leading, and guiding in your thoughts and that is inherent in leadership. Nowadays it's very important to make a distinction between management and leadership. However, there is leadership. and our speaker is Maxim Behar.

Leadership 59

Leadership Social Media Creativity Ethics 59

ImPRessions - Crenshaw Communications

APRIL 13, 2023

As an industry, how can we appropriately represent diversity among our clients when it’s not reflected from the inside out? As an industry, PR is predominantly white. People of color are particularly underrepresented in leadership positions, but diversity is lacking at nearly every level. The problem is simple.

Employee 156

Employee Community Groups Interviews 156

Remote PR Jobs

SEPTEMBER 25, 2023

Originally seen on Fast Company Fast Company ‘s Leadership section selectively accepts outside contributions from industry professionals. Please no pitches, abstracts, outlines, press releases, or interview offers. Please no pitches, abstracts, outlines, press releases, or interview offers. And please no phone calls.

Company 100

Company How To Leadership Pitching 100

Sword and the Script

APRIL 16, 2024

” The duo used “multi-method approach that involved interviews, secondary data, and a follow-up survey” to conduct the study. The complete paper was published in Industrial Marketing Management, a peer-reviewed journal, and titled “ Should B2B start-ups invest in marketing? ” emphasis theirs].”

B2B 158

B2B Study Marketing Education 158

5W PR

APRIL 29, 2024

Platforms like Twitter have become their go-to for industry news, expert perspectives, and potential sources. Platforms like LinkedIn are now used to share company updates, thought leadership pieces, and even sneak peeks into the company culture. No more cold calls Journalists no longer sit around awaiting cold calls.

B2B 78

B2B Social Media Media Community 78

ImPRessions - Crenshaw Communications

AUGUST 18, 2021

The conversations that take place during a recording are more laid back than a typical interview, and questions are often shared in advance so the guest has time to think through their responses. Thought leadership events keep on giving. The panelists can include other industry executives, analysts, academics, or journalists.

Case Study 390

Case Study B2B Study Interviews 390

Bianchi Biz Blog

MARCH 21, 2024

Varying widely in topic focus and length, these podcasts can help mobility and automotive supplier executives stay up-to-date on the latest trends, technologies and industry news in this rapidly changing and competitive industry. You can also tune in to hear it Mondays on WJR’s The Paul W. Smith Show.

Automotive 119

Automotive Mobile Technology Transportation 119

ImPRessions - Crenshaw Communications

JULY 10, 2020

PR agencies must stay up to date on current events and industry news. While our main goal in PR is staying informed about various industries, from ad tech to zythology , we also need to be plugged into comms and PR. This weekly podcast features in-depth interviews with smart marketers from all walks of life. FuturePRoof .

Sports 332

Sports Radio Retail Advertising 332

ImPRessions - Crenshaw Communications

AUGUST 19, 2020

When done correctly, it can generate extensive media coverage and reinforce expertise or even leadership. . But in many cases journalists covering a breaking story don’t have time to chase quotes or do interviews. Newsjacking involves injecting your brand into a breaking news story that isn’t generated by your organization.

How To 334

How To Media Healthcare Survey 334

ImPRessions - Crenshaw Communications

JULY 7, 2021

Nothing in this world is for sure, and we shouldn’t treat media interviews and articles as such. It’s better to suggest that the team has a goal of a certain number of placements or interviews, but never guarantee anything! . PR is about brand reputation and helping companies become industry leaders in their space.

Agency 353

Agency Interviews Pitching Retail 353

Sword and the Script

JULY 11, 2023

It’s a great way of “habit stacking” and making sure I am able to keep up with industry trends and best practices. Pitchin’ and Sippin’ by Lexie Smith Lexie Smith covers PR trends and tips (over “sips”) and also features interviews with journalists and other PR pros, mostly in the consumer lifestyle space.

Publicity 129

Publicity Small Business Trends Leadership 129

Reputation Us

APRIL 18, 2017

There’s another powerful tool in the PR toolbox — Thought Leadership. But, what is thought leadership and who constitutes being a leader of thought? Here are three quick tips to get your thought leadership marketing in motion. The post Thoughts on Promoting Thought Leadership appeared first on LTPR. Create content.

Leadership 83

Leadership Print Training Radio 83

ImPRessions - Crenshaw Communications

AUGUST 16, 2023

Here’s a subset: CES (Early January) : The Consumer Electronics Show is an ideal platform to announce new tech products or share thought leadership pieces predicting tech-related trends for the new year. It’s also critical to prepare your spokesperson for the interaction, even if it’s not a formal interview.

B2B 156

B2B How To Privacy Retail 156

Prohibition

MARCH 27, 2020

At Prohibition, we pride ourselves on being at the forefront of trends that allow our clients to stand out as industry leaders. They provide the perfect opportunity for brands to promote their expertise, discuss key trending industry topics and showcase their personality, unlike any other form of content.

Leadership 62

Leadership Exercises Trends YouTube 62

ImPRessions - Crenshaw Communications

APRIL 3, 2020

COVID-19 has crippled some industries, and it’s had an indirect effect on many others. Even B2B technology companies – normally resistant to many ups and downs – rely on PR from event marketing to drive business development, brand awareness, and thought leadership.

Conference 284

Conference How To Trade Shows Leadership 284

Ethical Voices

JUNE 6, 2022

I asked them to share insights from a recent journal article they authored titled The Role of Ethical Leadership in Building Influence: Perspectives from Female Public Relations Professionals. . We had a book published out of that big project in 2021 – PR Women with Influence: Breaking Through the Ethical and Leadership Challenges.

Ethics 52

Ethics Leadership Training Study 52

5W PR

APRIL 3, 2024

Picture a game-changing new app like Payoneer that could shake up an entire industry. Tactical PR maneuvers like crafty press releases, savvy media outreach initiatives, and participation in industry events are like beacons that shine a light on companies. Without recognition, this breakthrough remains cloaked in digital obscurity.

Company 78

Company Product Launch Resources Employee 78

ImPRessions - Crenshaw Communications

MAY 25, 2023

Non-political writers and journalists can absolutely create something of interest on Substack by providing valuable insights, advice, or industry-specific analysis. How can PR pros use Substack? PR teams should subscribe to individual Substack newsletters to stay informed, of course. But we can also leverage it to enhance our work.

Analysis 156

Analysis B2B Interviews Tools 156

5W PR

APRIL 22, 2024

Building trust through thought leadership and transparency Fintech is a crowded field, and PR can provide the spotlight that a brand needs. It’s a continuous process of building and nurturing robust connections with the media, industry pundits, and most importantly, the customers.

Consumer 78

Consumer Financial Crisis Management Reputation 78

5W PR

JANUARY 3, 2024

Public relations in the beauty industry has always been dynamic, and it continues to evolve rapidly. Digital transformation The beauty industry has undergone a significant digital transformation, especially in the last decade. Influence of sustainability Sustainability is no longer a trend but a central pillar of the beauty industry.

Product Launch 78

Product Launch Consumer Community Interviews 78

Bianchi Biz Blog

FEBRUARY 16, 2023

These podcasts range widely in length and in topic focus, but together they can help keep mobility and automotive technology supplier executives up to date on the latest industry news, trends and technologies in this ever-changing and competitive market.

Automotive 98

Automotive Mobile Technology Transportation 98

Wadds Inc.

JULY 7, 2022

The public industry relations needs to get its own house in order on climate change and address its role in promoting the fossil fuel agenda if it is to truly become a credible advisor on climate issues. The PRCA research was undertaken by Opinium and interviewed more than 200 practitioners. It has yet to report on progress.

Leadership 52

Leadership Publicity Energy Crisis 52

The Hoyt Organization

APRIL 23, 2024

Incorporate Thought Leadership As part of your non-profit PR strategy, it’s essential to position yourself as a thought leader in its field. Thought leadership involves showcasing your organization’s expertise and perspectives on relevant issues and current events.

Strategy 80

Strategy Nonprofit Social Media Leadership 80