Onclusive

JANUARY 25, 2019

Staying on top of the latest trends, technologies and strategies is paramount. Attending conferences can not only be an effective way to sharpen your skills, but can provide you with lots of networking with other PR and marketing pros navigating our evolving industry. Public Relations Society of America (PRSA) International Conference.

Conference 256

Conference Content Marketing Marketing Internal 256

Bianchi Biz Blog

JUNE 12, 2023

Guest Post by Jan Griffiths, president & founder of Gravitas Detroit In today’s fast-paced and digitally connected world, internal communication has become more critical than ever for automotive suppliers. As the automotive industry evolves, so must our internal communication strategies.

Employee 77

Employee Automotive Storytelling Internal 77

5W PR

OCTOBER 31, 2023

10 Networking Events for PR Professionals In the fast-paced world of public relations (PR) and marketing, staying updated with the latest trends, technologies, and strategies is vital. PR and marketing conferences offer a unique opportunity to learn, networking events , and gain insights into the ever-evolving landscape of these industries.

Conference 78

Conference Nonprofit Education Healthcare 78

The Hoffman Agency

JUNE 1, 2021

Everyone at Hoffman is treated as an equal and even as an intern, my voice was never suppressed but was listened to by the whole team. If you look hard enough, you can find the human in the story even when the technology itself feels so black and white. My advice to those just starting a career in tech PR is to be curious.

Storytelling 36

Storytelling Writing Internal International 36

Onclusive

FEBRUARY 9, 2021

A successful communications strategy is the driving force behind building trust among all of your stakeholders, enhancing your corporate reputation and establishing your company as a leader in your industry. Here is our recommendation on what to look for in a PR agency: Significant focus and expertise in your industry (e.g.

Agency 195

Agency Strategy Communications How To 195

Stephen Waddington

NOVEMBER 27, 2020

The book describes how internal communications has become a primary function for communications teams working round the clock to keep staff updated and safe. It’s the start of a lovely relationship and an important piece of storytelling. COVID-19 has driven the adoption of technology.

Healthcare 131

Healthcare Privacy Print Community 131

Stephen Waddington

JULY 16, 2021

The report includes contributions from panel members, formed from leaders from across the UK communications industry. Organisational leaders turned to internal communication teams because they recognised the critical role of communication in engaging with staff. It also highlights priority skills areas for the future.

Publicity 199

Publicity Government Crisis Employee 199

The Hoffman Agency

AUGUST 19, 2021

By Kendra Young, Intern. As I worked through my classes and internships, my love for this industry only grew. As I started investigating what industries and companies I was interested in, I found myself drawn to an industry I had not anticipated: technology. Writing has always been my biggest insecurity.

Industry 36

Industry Comparison Technology Creativity 36

5W PR

JUNE 23, 2022

The property technology industry has been growing and evolving which means that companies trying to generate positive media coverage for their brands in the industry are facing an increasingly difficult task. Media Coverage. Simplicity.

Publicity 88

Publicity Reputation Technology Industry 88

Flack's Revenge

APRIL 27, 2021

Thinking like a good journalist is critical for PR; it’s important to be inquisitive, a good storyteller, and yes, often skeptical. Most PR people don’t have hands-on experience with the often esoteric technologies. Results : Better counsel and marketing integration, and more impactful storytelling. Why a Challenge

Storytelling 177

Storytelling Pitching Interviews Agency 177

The Hoffman Agency

MARCH 14, 2023

By Miho Sakai, Associate Account Executive My internship experience at The Hoffman Agency brought me a great learning opportunity and a better understanding about the PR industry, tech, communications and writing. I have always had broad interests, so deciding on an industry took a lot of consideration and courage.

Storytelling 36

Storytelling Internal International Industry 36

The Hoffman Agency

MARCH 14, 2023

By Miho Sakai, Associate Account Executive My internship experience at The Hoffman Agency brought me a great learning opportunity and a better understanding about the PR industry, tech, communications and writing. I have always had broad interests, so deciding on an industry took a lot of consideration and courage.

Storytelling 36

Storytelling Internal International Industry 36

The Hoffman Agency

JULY 21, 2020

By Kyra Hanson, Intern. My deep love for reading fostered an immense appreciation for storytelling that followed me throughout my education. However, since public relations is such a broad skill set with infinite applications, I was overwhelmed with the number of industry paths before me.

Storytelling 59

Storytelling Technology Internal International 59

ImPRessions - Crenshaw Communications

JUNE 7, 2017

Small businesses today are empowered through digital technology. Technology is a great equalizer for a business. When a client is in a position to make fast decisions, they get more done and maximize the PR investment, whether there’s an outside agency team involved or an internal expert. Goliath myth.

Small Business 168

Small Business SMB Local Viral 168

Deirdre Breakenridge

NOVEMBER 23, 2016

If you’re in PR and communications, here are five quick and easy ways to show your colleagues, peers and industry professionals that you’re thankful. You’re investing in the future of your industry. Industry Associations. I look forward to the PRSA International Conference every year for so many reasons. The Shout-Out.

Skype 150

Skype Industry Storytelling Interviews 150

The Hoffman Agency

SEPTEMBER 3, 2020

By Samantha Spitz, Intern. As an intern, I didn’t think I would have this opportunity, but during the presentation, I had a speaking role and took part in the conversation between Hoffman and the potential new client. Hoffman hosts weekly get-togethers with the whole team, frequent 1:1 check-ins and a weekly intern cohort meeting.

Storytelling 69

Storytelling Internal International Instagram 69

PRSay

OCTOBER 2, 2017

10 at PRSA’s 2017 International Conference in Boston. Why Data Is Required for Storytelling. Storytelling is an art, and when done well it touches on human emotion and evokes a connection. By applying data to storytelling, communicators can learn what resonates with people and create campaigns that earn results.

Data 144

Data How To Storytelling Analytics 144

The Proactive Report

JANUARY 13, 2016

A new study from Skyword and Researchscape International found that the majority of enterprise marketers have yet to take all of the steps necessary to set their departments up for success. Technology: Rolling out new technologies to support this transformation. brand storytelling and publishing.

Marketing 100

Marketing Digital PR Enterprise Technology 100

The Proactive Report

JANUARY 13, 2016

A new study from Skyword and Researchscape International found that the majority of enterprise marketers have yet to take all of the steps necessary to set their departments up for success. Technology: Rolling out new technologies to support this transformation. brand storytelling and publishing.

Marketing 100

Marketing Digital PR Enterprise Technology 100

The Proactive Report

JANUARY 13, 2016

A new study from Skyword and Researchscape International found that the majority of enterprise marketers have yet to take all of the steps necessary to set their departments up for success. Technology: Rolling out new technologies to support this transformation. brand storytelling and publishing.

Marketing 100

Marketing Digital PR Enterprise Technology 100

The Hoffman Agency

JANUARY 26, 2021

By Josh Madrid, Intern. Getting to know my teams despite the technology barriers that the pandemic created was my favorite part of the internship experience. I learned the PR industry waits for no one, and it requires adaptability. Still, my time at The Hoffman Agency has given me many reasons to be grateful.

Exercises 69

Exercises Pitching Storytelling Internal 69

Ishmael's Corner

MAY 19, 2015

The reason PR fails at storytelling often has nothing to do with understanding the makings of a good story or writing expertise. I think it’s fair to say that interviewing tends to be an undervalued expertise in the communications industry. How do you see things going in the industry? What’s your outlook, and so on.

Storytelling 60

Storytelling Interviews Software Industry 60

Solo PR Pro

OCTOBER 5, 2021

You could say Doug Levy was born to work in the media and communications industry. He was a frequent contributor to All Things Considered and Morning Edition and ended up as an intern in NPR’s Washington Bureau a year later, gaining extensive industry experience and honing his writing skills. Building a solo business.

Meeting 97

Meeting Handbook Newspapers Government 97

Sword and the Script

JUNE 30, 2021

That’s according to the 2021 JOTW Strategic Communications Survey – by Ned’s Job of the Week , an email newsletter and Sword and the Script Media, a PR and marketing consultancy for B2B technology. Communications technology. Respondents give both themselves and the industry remarkably good grades on technical skills.

Survey 118

Survey Communications Ethics Measurement 118

ImPRessions - Crenshaw Communications

OCTOBER 22, 2019

First, let’s address some common myths about public relations for technology and other startup companies. And it’s well known in our industry that media coverage often begets more media coverage.) A well-designed strategic PR program influences active shoppers by inspiring them through storytelling. Not necessarily.

B2C 120

B2C Product Launch SEO Storytelling 120

PR 20/20

NOVEMBER 30, 2022

As Paul Roetzer ( @paulroetzer ) states in Chapter 8 of The Marketing Performance Blueprint : “Every marketing plan should start with an honest internal marketing assessment. Modern marketing is constantly shifting, and the folks that are part of your marketing team need to be masters in all things technology, best practices, and trends.

Marketing 52

Marketing Technology Internal International 52

Cision

APRIL 6, 2016

The industry is moving at rapid speed. Consumer adoption of technology is unpredictable, and social networking sites are dynamic and constantly innovating their products. This is due to lack of budget, internal resources and in many cases, not having the right internal teams and agencies to execute correctly. Paid media.

Employee 120

Employee Storytelling Content Marketing Leadership 120

wiredPRworks

MAY 23, 2022

After you accept an invitation, reply with a quick personal message that includes a few bullet points about what you do, an opportunity to ask questions about your industry and additional ways to connect with you online via social media. Barbara is an international trends speaker, digital marketing advisor, and sales leadership guide.

LinkedIn 52

LinkedIn How To B2B Social Media 52

ImPRessions - Crenshaw Communications

FEBRUARY 27, 2019

Whether it is handled by an internal team or an external agency, PR is a useful brand-building tool for startups, especially for B2B companies. What breakthrough or industry change made it possible? Think outside your industry. But does a startup business always need to hire a PR agency? The answer is no. How did the idea come?

B2B 232

B2B Agency Energy Media Relations 232

Sword and the Script

JANUARY 14, 2020

We work with the entire supply chain of what’s called the auto care industry: manufacturers of parts (like brakes, headlights, or oil filters), warehouse distributors of parts, retailers of parts (like the AutoZone or O’Reilly down the street) and the service centers and technicians that install the parts on your car (your shop).

Marketing 79

Marketing Data Wireless Industry 79

Burrelles Fresh Ideas

MAY 23, 2023

As you can imagine, this increased demand is driving up airfares on most routes, with ticket prices for international flights increasing by more than 30%. According to AAA data , Europe and Canada are the most popular international destinations. They are up more than 300% over last year.

Travel 40

Travel Tourism Airlines Hotels 40

Prohibition

FEBRUARY 14, 2023

Overview of Tech PR Tech PR is the strategic use of communications and relationships to build the reputation of a brand or business in the technology industry. Tech PR also involves securing media coverage and amplifying content through storytelling to reach the right target audience.

Strategy 62

Strategy Brand Branding Technology 62

Critical Mention

JUNE 24, 2018

For example, I work with a producer on the west coast on video courses, and I’m on the east coast, but with technology anything is possible. You can expand your borders because you have technology that allows you to do this. We work through issues and crises that have the potential to be bigger through advancements in technology.

Storytelling 106

Storytelling Technology Course Privacy 106

Wadds Inc.

JANUARY 16, 2023

When this happens, all of us in th industry suffer from their self-seeking, foolish motives. Marc: As I noted in the book, several in our industry have limited the opportunities the warhorse of our work – the press release – can still offer. They operate by taking what they want and where they want to go.

Meeting 98

Meeting Ethics Storytelling Publicity 98

The Hoffman Agency

JULY 8, 2022

By Sarah Rodden, Intern . My nervousness and indecisiveness were soothed when The Hoffman Agency hired me as an intern. And that’s how I approached this position in the tech industry — a new challenge. The anticipation of the post-grad transition felt like a slow burn. I am grateful to have the opportunity to grow in this field.

Internal 36

Internal International Storytelling System 36

5W PR

JANUARY 31, 2024

Technology Public Relations (Tech PR) involves managing and enhancing the public image of technology-related companies and products. Tech PR professionals work to generate favorable publicity, manage crises, and position technology brands as industry leaders. This is especially effective for consumer technology products.

Technology 78

Technology Product Launch Crisis Management Case Study 78

The Hoffman Agency

DECEMBER 5, 2022

While some of us pursued degrees in PR or journalism, many stumbled upon the industry from something vastly different: from accounting, history, law, to other creative backgrounds. I secured a grad scheme placement with a technology-focused comms agency and thought I’d try it for a year … then stayed for seven.

B2B 36

B2B Tourism Creativity Technology 36