5W PR

OCTOBER 31, 2023

PR and marketing conferences offer a unique opportunity to learn, networking events , and gain insights into the ever-evolving landscape of these industries. PRSA The Public Relations Society of America (PRSA) hosts various networking events throughout the year, catering to diverse niches within the PR and marketing industry.

Conference 78

Conference Nonprofit Education Healthcare 78

Solo PR Pro

JANUARY 11, 2021

5 solo PR pros share their predictions for the PR industry in 2021. Unfortunately, it took shut-downs, and seismic shifts of 2020 for many in the C-suite recognize the critical value of consistent communications to internal and external audiences. Here's to an illuminated 2021 and the future of our industry.

Industry 79

Industry Print Ethics Internal 79

Stephen Waddington

JULY 16, 2021

The report includes contributions from panel members, formed from leaders from across the UK communications industry. Organisational leaders turned to internal communication teams because they recognised the critical role of communication in engaging with staff. It also highlights priority skills areas for the future.

Publicity 199

Publicity Government Crisis Employee 199

Wadds Inc.

OCTOBER 5, 2023

At the CIPR International Maggie Nally Lecture this week, United Nations (UN) Under-Secretary-General for Global Communications Melissa Fleming provided insights into communicating accurately and effectively in the digital age. She aimed to humanise the crisis through first-person storytelling.

Communications 98

Communications Crisis Social Media Storytelling 98

Bianchi Biz Blog

JUNE 12, 2023

Guest Post by Jan Griffiths, president & founder of Gravitas Detroit In today’s fast-paced and digitally connected world, internal communication has become more critical than ever for automotive suppliers. Podcasts offer a breakthrough solution to bridge this gap.

Employee 77

Employee Automotive Storytelling Internal 77

Onclusive

DECEMBER 6, 2019

Formerly Impact Live, this conference is a team-focused event that aligns marketing, sales, and leadership groups. International Association of Business Communicators (IABC) World Conference . Public Relations Society of America (PRSA) International Conference. Digital Sales and Marketing World. Dates: April 5 – 7, 2020.

Conference 329

Conference Marketing Case Study Measurement 329

PRSay

NOVEMBER 20, 2018

When a mainstream news outlet allocates reporters, resources and publication space to an article on the travel industry nowadays, it’s often because a crisis is involved — whether it’s a passenger getting dragged off a flight or a 10-month-old French bulldog dying in an airplane overhead storage bin.

Internal 103

Internal International Travel Tourism 103

PRSay

JULY 6, 2022

I was a PRSA member off and on during my time abroad, including serving as an international delegate at large in 2014. I’m your international delegate to the National Assembly this November and would love to hear from you about how PRSA can bring more value to you and globally. He is the 2022 PRSA international assembly delegate.

Communications 94

Communications Internal International Travel 94

Stephen Waddington

NOVEMBER 27, 2020

The book describes how internal communications has become a primary function for communications teams working round the clock to keep staff updated and safe. It’s the start of a lovely relationship and an important piece of storytelling. Patient care and privacy needed to be balanced with public health.

Healthcare 131

Healthcare Privacy Print Community 131

Sword and the Script

AUGUST 1, 2022

” In open-ended comments, respondents cite digital, internal comms and a greater focus on comms by leadership as among the underlying reasons. Some of those comments include the following: “Significantly more related to internal comms and recruiting.”. A mix of internal and external resources. It’s hard to predict.”

Survey 129

Survey Communications Measurement Internal 129

ImPRessions - Crenshaw Communications

OCTOBER 22, 2019

And it’s well known in our industry that media coverage often begets more media coverage.) It’s the role of the PR agency or internal team to create relevant news in the absence of a new product announcement or tech update. But most businesses aren’t marketing that kind of “lightning in a bottle.”

B2C 120

B2C Product Launch SEO Storytelling 120

PRSay

FEBRUARY 16, 2024

In the focus groups, service members acknowledged photography, videography, writing and storytelling remain essential for capturing and curating quality content and messaging. Most communicators for the Department of Defense also create imagery, audio and video. Essential communications skills endure.

Public Affairs 86

Public Affairs Communications Radio Television 86

Deirdre Breakenridge

NOVEMBER 23, 2016

If you’re in PR and communications, here are five quick and easy ways to show your colleagues, peers and industry professionals that you’re thankful. You’re investing in the future of your industry. Industry Associations. I look forward to the PRSA International Conference every year for so many reasons. The Shout-Out.

Skype 150

Skype Industry Storytelling Interviews 150

ImPRessions - Crenshaw Communications

FEBRUARY 27, 2019

Whether it is handled by an internal team or an external agency, PR is a useful brand-building tool for startups, especially for B2B companies. What breakthrough or industry change made it possible? Think outside your industry. But does a startup business always need to hire a PR agency? The answer is no. How did the idea come?

B2B 232

B2B Agency Energy Media Relations 232

Cision

MAY 19, 2017

Amanda Bialek is a veteran in PR, with over 10 years of experience with clients in a variety of industries. A few months ago, she was promoted to Vice President at Konnect Agency, where she will work to fortify the agency’s internal growth and provide support for their corporate offices. How can brands keep up?

Consumer 226

Consumer Trends Agency Pitching 226

Sword and the Script

JUNE 18, 2019

It’s a valid point, but it also depends on the industry and culture of the organization. 10) “Write and create content for internal and external audiences about my company.”. 22) “I am a storyteller and I look out for people.”. 22) “I am a storyteller and I look out for people.”. click image for higher resolution).

Employee 147

Employee Print Writing Survey 147

Cision

NOVEMBER 30, 2016

After graduating college many moons ago, I moved to California as a journalist working for International Data Group (IDG). Because I twitch at the utterance of business cliches, it feels like an electric shock jolting through my body to write that the media industry was going through “unprecedented change” at the time.

Software 0

Software Media Leadership Journalism 0

wiredPRworks

MAY 23, 2022

After you accept an invitation, reply with a quick personal message that includes a few bullet points about what you do, an opportunity to ask questions about your industry and additional ways to connect with you online via social media. Barbara is an international trends speaker, digital marketing advisor, and sales leadership guide.

LinkedIn 52

LinkedIn How To B2B Social Media 52

ImPRessions - Crenshaw Communications

JANUARY 9, 2017

If part of your public relations planning this year features a thought leadership initiative including speaking engagements and awards for clients, there were some lessons to be learned from last night’s Golden Globes celebration of all things TV and movies. Despite what you hear, it’s not all party, party, party.

Publicity 120

Publicity Film Healthcare Storytelling 120

Cision

APRIL 6, 2016

The industry is moving at rapid speed. This is due to lack of budget, internal resources and in many cases, not having the right internal teams and agencies to execute correctly. There are two ways that brands can stand out in today’s marketplace: employee storytelling and strategic paid media. Employee storytelling.

Employee 120

Employee Storytelling Content Marketing Leadership 120

Sword and the Script

AUGUST 20, 2019

There she leads a team of “storytellers of SHRM getting audiences to think, feel and behave differently across all channels via multimedia content.”. SHRM would have been a dream client because leadership is innovating across its products, events, member experience and communications, so it is a thrill to be in-house.

Employee 87

Employee Internal International Training 87

Cision

JUNE 25, 2015

Here are 10 easy ways to maximize new press using your own internal resources: 1. Circulate internally. Always remember your internal audience because they are the most likely to be impacted by the coverage and to share big hits to their network. Report back to leadership. Share on social media.

LinkedIn 120

LinkedIn Pitching Interviews Journalism 120

PRSay

OCTOBER 2, 2017

10 at PRSA’s 2017 International Conference in Boston. Why Data Is Required for Storytelling. Storytelling is an art, and when done well it touches on human emotion and evokes a connection. By applying data to storytelling, communicators can learn what resonates with people and create campaigns that earn results.

Data 144

Data How To Storytelling Analytics 144

MaccaPR

AUGUST 26, 2015

Your brand can share storytelling moments from its company history with your key stakeholders, too. From legacy videos and anniversary books to corporate birthday events and digital archives, what follows are five ways smart brands have leveraged their company histories in brand storytelling. Legos' Corporate History Video.

Corporate 48

Corporate Examples Storytelling Brand 48

Prohibition

FEBRUARY 14, 2023

Overview of Tech PR Tech PR is the strategic use of communications and relationships to build the reputation of a brand or business in the technology industry. Tech PR also involves securing media coverage and amplifying content through storytelling to reach the right target audience.

Strategy 62

Strategy Brand Branding Technology 62

PR 20/20

NOVEMBER 30, 2022

As Paul Roetzer ( @paulroetzer ) states in Chapter 8 of The Marketing Performance Blueprint : “Every marketing plan should start with an honest internal marketing assessment. Graphic designer / visual storyteller. What are our plans to augment the team through more advanced internal training or staff changes? Data analyst.

Marketing 52

Marketing Technology Internal International 52

Solo PR Pro

NOVEMBER 23, 2021

Crawley (SVC) Strategic Communications for nearly five years and helps clients with everything from storytelling training and message development to speechwriting. At the end of the day, no matter what industry you’re in, timing matters. We saw education revenue increase substantially under my leadership and I'm proud of that.

Meeting 86

Meeting Education Journalism Resources 86

PR 20/20

JUNE 25, 2019

Today, we’re charting an exciting course for the future of our company and the industry. One of the reasons for the shift toward more conscious capitalism is generational: as Millennials and Gen Zs come into prominent business, leadership, and purchasing roles, they demand equality, social justice, transparency, and social action.

Marketing 52

Marketing Storytelling Technology Community 52

Waxing UnLyrical

JULY 18, 2019

In 2017, my organization, Goodwill Industries International, then a 115-year-old social enterprise; one of the oldest 501 (c)(3) nonprofit brands; the leading workforce provider in North America; and the #1 brand doing the most good by enso and featured in Fast Company Magazine – faced a pretty significant challenge. Goodwill Approach.

Nonprofit 84

Nonprofit Fashion Retail Enterprise 84

Stephen Waddington

MAY 16, 2019

Day to day I work closely with the Senior Leadership Team and Directors on a range of projects. It spurred her interest in PR and she joined the Masters in International PR course at Newcastle working for a local agency along the way. PR is an industry where you can work in any sector so find one that you enjoy and make it a passion.”

Marketing 60

Marketing Newspapers Public Affairs Airlines 60

Communications Conversations

MAY 3, 2016

Focused on the world of financial and corporate communications, club membership and participation in its SOJC stock index has increased 50% under his leadership. She is particularly interested in pursuing a career with an international nonprofit that works to alleviate poverty and improve educational opportunities around the globe.

Sports 0

Sports Leadership Internal International 0

Cision

FEBRUARY 3, 2017

With increased competition arrives extra scrutiny as to those companies practicing internally what they promote and sell externally as a service or product. Positions have even been created in companies across every industry to maintain and protect the image of the brand via digital platforms.

SEO 120

SEO Creativity Mobile Journalism 120

PRSay

SEPTEMBER 19, 2017

9 at PRSA’s 2017 International Conference in Boston. All the while, the PR pro remains out of sight from the public view, instead acting as the connective tissue between the organization and the storytellers. The industry is moving from taking credit to taking action. Public relations can be a thankless job.

Measurement 135

Measurement Analytics Data Conference 135

The Hoffman Agency

FEBRUARY 2, 2021

At The Hoffman Agency we want our values to go beyond lip service and become the backbone of our organizational culture, which means ensuring they’re practiced by everyone — from our CEO Lou Hoffman, our newest interns and everyone in between. But before we get ahead of ourselves, you may be wondering, “How did Hoffman’s values come to be?”.

Employee 31

Employee Agency Internal International 31

The Hoffman Agency

JUNE 4, 2019

Today’s journalists aren’t as open to take a meeting with a company just to get to know them or learn about the CEO’s vision for their industry. This is made possible through industry commentary, contributed articles and strategic social media content. So how can a company create a media buzz without journalists writing it for them?

Media 34

Media Content Marketing Company Agency 34

PR 20/20

SEPTEMBER 17, 2019

The South by Southwest Conference & Festivals “celebrate the convergence of the interactive, film, and music industries.” Experiential storytelling. Tech industry. The only conference where marketers, sales and leadership teams get aligned on digital and ignite true business transformation.”. Media and journalism.

Conference 97

Conference Marketing Case Study Content Marketing 97

Sword and the Script

MAY 29, 2018

3) “Thought leadership can’t be outsourced. Our Industry, Your Answers: Breaking Down the 2018 JOTW Comms Survey. 12) “Internal communications is as important as external.”. 26) “I wish they understood the value of storytelling the way I do.”. It’s all those combined, and each is valuable and necessary.”.

Corporate 73

Corporate Communications Survey Employee 73