Onclusive

AUGUST 9, 2021

Earned Media & Media Relations. In the old days, sending out press releases and then managing a Rolodex of media contacts could help PR pros to land earned media. Today, landing earned media in publications that resonate with target audiences is only one small part of the earned-media mix.

Training 370

Training Media Training Reputation Crisis Communications 370

Onclusive

AUGUST 22, 2017

Earned Media/Media Relations. Far from just managing a digital Rolodex, landing earned media in publications that resonate with target audiences is only one small part of the earned-media mix. Internal Communications. Media Training. Influencer Marketing & Blogger Relations .

Media Training 397

Media Training Crisis Communications Conference Training 397

Onclusive

NOVEMBER 8, 2023

Earned Media & Media Relations In the old days, sending out press releases and then managing a Rolodex of media contacts could help PR pros to land earned media. Today, landing earned media in publications that resonate with target audiences is only one small part of the earned-media mix.

Training 195

Training Media Training Reputation Crisis Communications 195

Business Wire

JULY 2, 2019

The use of artificial intelligence in the news industry is growing at an increasing pace. To better understand the implications of “robots reporting the news,” Business Wire convened an incredible panel of media experts at our New York newsroom to discuss how to responsibly and effectively apply this advanced technology to news reporting.

Technology 170

Technology Journalism Internal International 170

Onclusive

JANUARY 25, 2019

Attending conferences can not only be an effective way to sharpen your skills, but can provide you with lots of networking with other PR and marketing pros navigating our evolving industry. International Association of Business Communicators (IABC) World Conference. Public Relations Society of America (PRSA) International Conference.

Conference 256

Conference Content Marketing Marketing Internal 256

Doctor Spin

FEBRUARY 22, 2024

“Public relations is a young academic field with potential to inform various areas of communication and offer tools like issues management for various applied communication fields.“ Source: Journal of Communication 1 Botan, C., & Taylor, M. Public relations: State of the field. Journal of Communication, 54, 645–661.

Publicity 52

Publicity Public Affairs Journalism Corporate 52

Bianchi Biz Blog

OCTOBER 9, 2023

I’m Seth Clevenger, managing editor for features at Transport Topics , a weekly newspaper and multimedia outlet dedicated to covering trucking and the freight transportation industry. One of my core responsibilities is producing TT’s annual Top 100 lists of the industry’s largest trucking and logistics companies.

Transportation 101

Transportation Meeting Newspapers Media 101

ImPRessions - Crenshaw Communications

JULY 6, 2022

Today’s PR business is definitely not your grandparents’ PR industry. For example, media monitoring, once a tedious and time-consuming daily ritual, is now far more efficient given AI-assisted tech. Digital technologies have disrupted both journalism and PR, in ways that often help us work together.

SEO 333

SEO Analysis Meeting Travel 333

Stern + Associates

JANUARY 29, 2024

Ad spending – the historic lifeblood of mainstream media – has plummeted as people spend more time on social media platforms where advertisers can reach them directly. Local media has been eviscerated, and now many iconic national and global outlets are hurting badly.

Strategy 96

Strategy Publicity Media Video 96

Sword and the Script

SEPTEMBER 18, 2018

The attraction was instant, she says, and at that young age, it was a deciding moment in her determination to pursue a career in either PR or journalism. I balance a lot of hats internally and externally but it’s a challenge and I enjoy learning each day. It blew my mind to watch it come through with one person!

Media Relations 69

Media Relations Media Insurance Insurance 69

The Hoffman Agency

APRIL 19, 2024

The offer to intern at The Hoffman Agency came at the perfect time. While the B2B tech PR world is an industry that’s relatively new to me, I was certainly no stranger to Hoffman during my time at the University of Oregon (UO). Finding time to intern at Hoffman during school would’ve been ideal.

Internal 36

Internal International Radio Sports 36

Burrelles Fresh Ideas

NOVEMBER 7, 2023

I didn’t get into the public relations and communications industry through a traditional career route. Agencies are usually structured as teams specializing in specific industries, outlets or channels. Regardless of degree or background, with the right skills, you can get a job in public relations.

Agency 89

Agency Energy Crisis Management Industry 89

Burrelles Fresh Ideas

JANUARY 30, 2024

In another incident, an Atlas Air Boeing 747 cargo plane caught fire moments into its flight from Miami International Airport on January 18. And on January 20, a Delta Air Lines Boeing 757 plane lost a nose wheel as it was taxiing for take-off from Hartsfield-Jackson Atlanta International Airport.

Ethics 97

Ethics Crisis Transportation Airlines 97

Flack's Revenge

DECEMBER 20, 2018

Today I share Deborah Weinstein’s answers to questions about the challenges confronting social media marketing and digital communications. It is the latest in my series of interviews with industry experts (see this post , which sets the stage). Have you been recommending a change in strategy regarding social media?

Marketing 244

Marketing Facebook Social Media Community 244

Bianchi Biz Blog

JUNE 19, 2023

We are a business-to-business weekly newspaper covering the trucking and logistics industries. As features editor, I am primary responsible for producing in-depth features that explore the issues facing the industry today. First, I get the chance to speak with industry insiders. I’ve been in journalism for 22 years.

Transportation 94

Transportation Meeting Media Newspapers 94

Deirdre Breakenridge

JUNE 8, 2016

Recent and current public relations graduate students at New York University’s School of Professional Studies, Srishti Assaye , Margaret DeJesus and Sabrina Ruiz , will discuss how to utilize social media to seek out professional opportunities. A follow up blog post by PR 2.0

Social Media 150

Social Media Pitching How To Media 150

ImPRessions - Crenshaw Communications

FEBRUARY 4, 2021

For a fee, any organization can upload their press release to a newswire service that distributes it directly to news organizations, much like the original news agencies like Associated Press fed reports to newspapers in the early days of electronic journalism.

SEO 279

SEO Print Financial Product Launch 279

Beyond PR

JUNE 8, 2016

When the worlds of PR and media are discussed, it’s impossible to avoid parallels. The challenges both industries face and the changes required are often similar if not the same. Don’t make the mistake, though, of viewing PR and media simply as two lines running parallel with one another.

Media Relations 40

Media Relations Media Journalism Print 40

Bianchi Biz Blog

APRIL 17, 2023

We want to deliver value to our readers, who are “industry insiders” themselves. How long have you been in journalism and how did you get started? And before that, I was an English and Journalism student at Bowling Green State University. Tell us a little about yourself (family, interests, hobbies, background, etc.)

Engineering 79

Engineering Automotive Agriculture Media 79

Deirdre Breakenridge

SEPTEMBER 26, 2016

Their study, “ Roles in Social Media: How the Practice of Public Relations is Evolving ” was published by PR Journal in Summer / Fall 2016. Many of these findings support and add to what you reported in your book, “ Social Media and Public Relations: Eight Practices for the PR Professional.

Publicity 150

Publicity Policies Social Media Study 150

Solo PR Pro

AUGUST 2, 2016

In the communications industry, we read and hear about trends all the time. We are an industry that measures, predicts and attempts to stay ahead of the next big thing. These insights often emanate from think tanks, industry groups or large brands, but they are not the only source of information. Media relations is a conundrum.

Industry 40

Industry Trends Customer Service Internal 40

Solo PR Pro

AUGUST 2, 2016

In the communications industry, we read and hear about trends all the time. We are an industry that measures, predicts and attempts to stay ahead of the next big thing. These insights often emanate from think tanks, industry groups or large brands, but they are not the only source of information. Media relations is a conundrum.

Industry 40

Industry Trends Customer Service Internal 40

Business Wire

MARCH 31, 2017

By Matt Allinson, International Media Relations Manager Earlier this month, six journalists from a variety of Seattle media outlets joined Business Wire for a media speed-dating session.

Local 150

Local Media Pitching Report 150

Critical Mention

AUGUST 6, 2020

One of the key points of a media database is its ability to deliver access to a great number of media contacts across various media types and industries. Local & International Contacts. With that said, choose a media database that lets you search for both local and international contacts.

Media 104

Media Radio Local Tools 104

Solo PR Pro

NOVEMBER 23, 2021

After graduating from the University of Georgia in 1998, Sherry spent three years in the classroom as a high school language arts and journalism teacher — she considers this role to be one of her most challenging but rewarding jobs. At the end of the day, no matter what industry you’re in, timing matters.

Meeting 86

Meeting Education Journalism Resources 86

Communications Conversations

MARCH 29, 2019

I give you 15 up-and-coming social media and communications rock stars! Sarah Schoeneck, Media Relations Manager – Patterson Dental (nominated by Arik Hanson). Claire Woit has already blazed a trail of success in her eight years in the communications/PR industry. Justine Perez , social media specialist – U.S.

Social Media 128

Social Media Agriculture Marketing Media 128

Solo PR Pro

SEPTEMBER 21, 2021

Ever since college, Susan Stoga had a passion for the fast pace of the media industry. Originally from suburban Chicago, Illinois, she studied journalism at the University of Iowa, getting her start reporting on elections as early as her sophomore year. and China on international adoptions. From freelance to firm.

Meeting 91

Meeting Retail Groups Hotels 91

Cision

APRIL 12, 2016

In this interview, Adriana discusses the nuances of promoting media brands, the evolving role of social media in media relations and how to adapt your public relations strategy to the changing media landscape. What drew you to the field of public relations? What’s your secret to success?

Fashion 120

Fashion Pitching Journalism Social Media 120

Bianchi Biz Blog

APRIL 3, 2023

I’ll continue to cover this area and charger uptime—a sore point for the industry. How long have you been in journalism and how did you get started? I began my journalism career in 2014 as an intern at Automotive News. Stay tuned for AN’s project on charging infrastructure—out on April 24!)

Automotive 79

Automotive Meeting Report Insurance 79

Bianchi Biz Blog

NOVEMBER 14, 2022

I manage the day-to-day operations of WardAuto.com, writing and editing articles for the publication that traces its roots to 1924 as a source of automotive industry news, data and insight. I work with a team of editors, analysts and contributors reporting on a wide range of vehicle news, test drives and dealer and industry news.

Automotive 83

Automotive Engineering System Media 83

Bianchi Biz Blog

NOVEMBER 12, 2021

The writing had been on the wall for years, but it was still a shock to people in the industry because Oshawa is where the Canadian automotive industry was born. How long have you been in journalism and how did you get started? And, of course, so many people’s lives were upended by the decision.

Automotive 52

Automotive Meeting Report Media 52

Bianchi Biz Blog

OCTOBER 18, 2021

I’m fascinated by how the entire auto industry is being remade, rapidly, as it shifts to fully electric models. Starting with the lede, and crafting a story out of it isn’t usually journalism, but stopping to consider it while you’re still at the research stage is smart journalism. I’m very busy nowadays.

Meeting 76

Meeting Report Automotive Media 76

PRSay

OCTOBER 2, 2017

10 at PRSA’s 2017 International Conference in Boston. This is a problem that’s plagued the industry for many years. Bell has a proven track record of developing award-winning and ROI-based marketing programs, media relations and brand strategies. This post is brought to you by Cision , a proud sponsor of PRSA.

Data 144

Data How To Storytelling Analytics 144

Doctor Spin

FEBRUARY 14, 2024

In public relations, we call this: Media Relations ( blog posts ) Still, many people know that public relations has the tools necessary to generate publicity. In public relations, we have a long and proud tradition of improving all types of communication within an organisation.

Publicity 52

Publicity Marketing eBook Public Affairs 52

Barokas

FEBRUARY 5, 2019

Moreover, content can be a significant burden when the internal team does not have access to someone with journalistic training. Quality content is rooted in journalism, yet the vast majority of marketers do not have education or experience in professional writing. Nobody is better at this than journalists.

How To 60

How To Marketing Resources Journalism 60

Stephen Waddington

DECEMBER 30, 2019

The greatest of these is the shift away from media relations as the dominant means of public engagement to working across all forms of media. PR leads with earned and owned media but also uses paid and shared media for amplification and targeting. Gender diversity in PR is an issue as old as the industry itself 3.

Government 103

Government Education Print Ethics 103

Bianchi Biz Blog

MARCH 7, 2022

Vesna Brajkovic has been covering the transportation industry since 2016, including trucking, railroading, the automotive aftermarket and aviation. When I covered the rail industry for Progressive Railroading , I wrote a few stories on how freight railroads use drones to survey tracks and bridges. I haven’t looked back since.

Meeting 83

Meeting Automotive Media Transportation 83