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How to Write a PR Case Study: A Comprehensive Guide

Remote PR Jobs

A well-crafted public relations case study can be an immensely powerful tool for PR professionals, agencies, and freelancers. Case studies equip customers with a better understanding of the challenges their PR firm or freelancer has faced, as well as how they have resolved and overcome those barriers to success.

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Once Upon a Time…3 Keys to Good PR Storytelling

Cision

In today’s digital age, there are two key ways to find success for both brands or individuals: remember to be human and solidify your storytelling skills. Many think that good storytelling stems from talent, but really, all it takes is time, trial and error, and basic writing know-how. Measure Your Niche’s Density.

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#18: The future of storytelling in healthcare communications

NewsWhip

The future of storytelling in healthcare communications. Real Chemistry’s Practice Leader of Media & Engagement Becky Vonsiatsky joins NewsWhip’s CEO Paul Quigley to discuss how healthcare storytelling will continue to connect authentically with key audiences, wherever they are. May 21, 2021 | 11:30am EST / 4:30pm GMT.

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PR's Transformation: Shifting from Expense to Profit Center

Presspage

A well-crafted press release or a viral social media campaign can translate into measurable financial gains. Crafting a compelling narrative involves understanding not just what you want to say, but how your audience will perceive it. 72% of PR specialists say storytelling is their most important skill set - and they’re not wrong.

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Truth vs. Disinformation: How to Win

Scott Public Relations

Do a study that will measure what the difference would be if the government had acted promptly and taken immediate and smart actions. How many deaths may have been avoided? How much damage to our economy could have been avoided? That’s the kind of communication that goes viral. Get some attitude and some sass.

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How the Women of Game of Thrones Can Inspire Your Content Strategy

Cision

In a space that we expect to be dominated by men, these female figures hold their own and teach us valuable lessons: how to ride dragons, how to battle and even how to change fac—wait a minute, this isn’t Westeros! Think about what your brand wants to achieve. Daenerys Targaryen: Demonstrate Thought Leadership.

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State of Content Marketing 2019: Creativity Strikes Back

Contently - Strategy

Many of those folks found themselves totally alone, surrounded by people who had no idea how to develop good editorial content. Slowly, they brought on other smart people with great storytelling skills to join them in the fight. A separate Edelman study found that number at 57 percent, across age groups.)