5W PR

DECEMBER 19, 2023

Understanding PR Stunts: Definitions and Examples A PR stunt is an orchestrated event designed to garner extensive media coverage and public attention. When executed successfully, it can skyrocket brand awareness, generate buzz on social media, and even make headlines. Flawless execution is vital to maximising impact.

How To 78

How To Ethics Measurement Creativity 78

Cision

OCTOBER 24, 2015

Social media has become a centerpiece for brands’ reputations. Just as PR and marketing departments use social media to find influencers, build relationships with journalists and engage with their audiences, they should also watch their competitors. Want more insights on social media listening?

Social Media 120

Social Media Real Estate Media How To 120

Deirdre Breakenridge

APRIL 9, 2018

For many organizations, at the top of the skills list, is managing digital media and analytics. More companies are active online and through social media. They seek out marketing and PR professionals who have a good grasp of digital analytics and how to track and measure campaign results and prove business value.

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Analytics Marketing How To Community 231

ImPRessions - Crenshaw Communications

JANUARY 5, 2024

Those who work in PR and media have seen a whirlwind 2023. We’re getting a handle on how to use generative AI ethically and with impact , riding the waves of an evolving social media landscape, and navigating unpredictable news cycles. What are the PR industry trends for the new year? One example?

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Trends Industry Government Data 333

Onclusive

SEPTEMBER 16, 2021

Welcome back to our blog series about earned media strategy and measurement! This week, we’re concluding the series with an overview of how to measure earned media success and optimize your strategy using these data and insights. The shift toward qualitative vs. quantitative metrics. The answer?

Strategy 397

Strategy Measurement Data Analysis 397

Prohibition

AUGUST 3, 2023

With PR, sometimes it can be hard to measure as one of the main things we get asked about is increasing brand awareness. By consistently measuring and evaluating our work, we can gain valuable insights, and make data-driven decisions to be able to demonstrate the value of PR to our clients and stakeholders. Let’s talk a look.

Measurement 62

Measurement Tools Guidelines Social Media 62

Cision

OCTOBER 18, 2017

Read on to learn more about how PR can bring measurement into the digital era. So How Can PR Overcome This Problem? How to Implement Cross-Channel Reporting. So, the next step is to get outside of the PR silo and to promote PR metrics alongside related data for activities like social media, website and sales performance.

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Measurement System Data Technology 198

Onclusive

JUNE 9, 2021

This week, we’re concluding the series with an overview of how to craft your messaging, identify the right authors and outlets, distribute strategically and proactively, and finally, measure success. Measuring the performance of your key soundbytes should be an essential part of your ongoing PR evaluation efforts.

Data-Driven PR 370

Data-Driven PR Data Measurement Trends 370

Cision

MAY 12, 2017

Christi Eubanks, managing vice president at Gartner , recently shared her organization’s model for total marketing measurement at the Gartner Digital Marketing Conference held in San Diego between May 10 – 12. She believes that the winners of the future will be the marketing teams that measure everything.

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Measurement Data Marketing Analytics 185

Prohibition

JANUARY 17, 2022

Social media is an increasingly important element in a successful crisis management approach. With the recent increase in the use of social media in crisis situations, organisations across all sectors need to understand the benefits of incorporating it into their crisis plan. What is Crisis Management?

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Crisis Management Social Media Crisis Media 118

Shift Communications

DECEMBER 9, 2014

Certainly, you can look downfunnel and see how many closed deals you’re getting in your sales CRM, but if your website is broken or your retail staff are surly, you may not see the results you want no matter how good your PR is. For that, let’s look first at social media. Christopher S.

Measurement 161

Measurement Data-Driven PR How To Exercises 161

Sword and the Script

MARCH 26, 2024

Thought leadership benefits B2B marketing in so many ways – awareness, consideration and even customer retention – but it can have adverse effects when it’s under-resourced and turns out to be light on substance The social media platform LinkedIn and the PR firm Edelman routinely team up to conduct surveys.

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Leadership B2B Study Survey 131

Onclusive

FEBRUARY 9, 2021

A strong PR agency that aligns with and understands your business can be an invaluable strategic adviser and resource for your brand in this endeavor. A PR agency is a communications consultancy that serves as an external resource, and ideally, an extension of your internal communications function.

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Agency Strategy Communications How To 195

Onclusive

AUGUST 10, 2021

Welcome back to our blog series about earned media strategy and measurement! How can you be a credible resource for your audience, stakeholders and the media by consistently sharing objective information and advice? Elizabeth Barrett. VP Research, Gartner.

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Strategy Survey Automotive Data 418

Karen Freberg

JANUARY 14, 2021

As we start the spring semester, I realized that it has officially been 10 years since I started teaching a social media class. Honestly, the time flew by and it seems like yesterday I came to UofL from my PhD at the University of Tennessee, where I was asked to create and execute a social media class. TEN YEARS?!

Social Media 88

Social Media Media Resources Creativity 88

Stuart Bruce

JUNE 24, 2014

While talking about recruiting I said that I’d always prefer to recruit a PR person as it was easier to teach a PR person social media than it was to teach a social media person PR. There are some brilliant lawyers who specialise in social media law, but first and foremost they are lawyers.

Social Media 158

Social Media Media Training Media Training 158

The Proactive Report

APRIL 1, 2015

The 2015 PRESSfeed/SNCR Media Trends report shows that almost 100% of companies – large and small – are using some form of social media marketing. Probably the biggest, and most costly, mistake is to just jump in and start posting content on social sites without a plan. LACK OF STRATEGY. PR 101 RULES.

Social Media 100

Social Media Media Pinterest Education 100

Critical Mention

JUNE 19, 2019

We have 10 steps on how to create your next content marketing plan: What exactly is content marketing? As we touch on in The Power of Content Marketing for Lead Generation , our take on how to define content marketing is how you tell your brand’s story after a prospect clicks on your website link. But not to fear!

Content Marketing 128

Content Marketing How To Marketing B2B 128

Cision

DECEMBER 18, 2017

With so many moving pieces and parts in your content and social media marketing strategy, it can be challenging to stay on top of it all. We do that at Cision — use our own insights and campaign tools to understand the market, craft and implement strategy and measure impact. Welcome to the content calendar.

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How To Content Marketing Conference Analytics 0

Cision

JUNE 3, 2016

Practically every brand has a social media presence. So why are 45 percent of marketers unable to demonstrate social’s impact on a qualitative or quantitative level? Social media is more than an array of communication platforms. In order to gain that knowledge and shape future campaigns, measurement is key.

How To 120

How To Retail Measurement Tools 120

Cision

NOVEMBER 30, 2017

At Cision, we discuss earned media, identifying and building relationships with influencers, crafting campaigns and monitoring and measuring impact. Overview of Your Company And Blog/Resources Sections. Media Tips. Photo or no (and accepted resources to find photos). Social media content to promote the post.

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How To Guidelines Content Marketing Video 177

Onclusive

JUNE 15, 2022

While many consider communications to be part of marketing, PR has fallen behind in being able to measure and prove its value to key stakeholders. Onclusive enables us to understand exactly how our coverage is being adopted and read, and which content is driving traffic back to our website.

Marketing 195

Marketing Measurement Advertising Advertising 195

Onclusive

JUNE 15, 2022

While many consider communications to be part of marketing, PR has fallen behind in being able to measure and prove its value to key stakeholders. Onclusive enables us to understand exactly how our coverage is being adopted and read, and which content is driving traffic back to our website. Maintaining a positive company image.

Marketing 195

Marketing Measurement Advertising Advertising 195

PR 20/20

JULY 19, 2022

So, no matter if you’re reading this deep into the fourth quarter of the year or during Christmas in July—here’s how to set goals that align with your marketing and sales funnels. This is done by ensuring your business objectives complement your key performance indicators and measuring against them. The KPI here is the sale.

Marketing 90

Marketing How To Measurement Meeting 90

Contently - Strategy

APRIL 1, 2024

Here’s how to create SEO-driven content that stands out from the competition. Creating SEO-Driven Content Customers Care About As a content professional, I realize you may not have all the resources you would need for great SEO content creation in an ideal world. It costs too much — both in terms of resources and brand value.

SEO 52

SEO Engineering Writing How To 52

Contently - Strategy

NOVEMBER 22, 2023

Facilitate collaboration: From your writers and editors to the social media team, teamwork will maximize output and results. And don’t forget to note down what KPIs you’ll use to measure success.) Help them save time by integrating content assets, guidelines, and other resources into your editorial calendar.

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How To Content Marketing Analysis eBook 52

Prohibition

JULY 7, 2023

A strong network of contacts can significantly enhance the agency’s ability to secure media coverage and partnerships for your brand. Additionally, consider the agency’s expertise in digital PR and social media marketing, as these channels play a vital role in today’s landscape. How do you measure PR success?

Agency 62

Agency Case Study How To Crisis 62

OnePitch

SEPTEMBER 8, 2022

One that immediately comes to mind is one I secured recently in Eat This, Not That for a local client that provides cancer support resources for employers to offer as part of their employee benefits package. What’s your best tip for measuring PR? How do you utilize social media/marketing to amplify your PR results?

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Pitching Consumer How To Education 98

Karen Freberg

AUGUST 15, 2017

With professors who are teaching social media, this can be a daunting and intimidating task in many ways. How do you try to integrate ALL of the latest changes, case studies, advances, and resources from the previous semester? Teaching social media, as I have written about many times, is a constant prep.

Social Media 69

Social Media Media Resources Education 69

Onclusive

OCTOBER 28, 2021

While you’re likely familiar with ESG (Environmental, Social and Governance) performance as one of the most important measures of corporate reputation, we’d like to introduce a similar tool called PESTLE analysis. In the age of social media, managing corporate reputation is a complex undertaking.

Corporate 195

Corporate Reputation Analysis Wikipedia 195

Contently - Strategy

NOVEMBER 29, 2023

For instance, if you have a topic pillar on digital marketing, cluster content could cover SEO, social media marketing, email marketing, and other related topics. How to Identify Your Core Topics Identifying the right topic pillars is crucial as they will guide your content strategy.

How To 52

How To SEO Content Marketing Engineering 52

Waxing UnLyrical

MARCH 11, 2015

“If you can’t measure it, you can’t manage it.” Odds are that you’ve heard someone say that PR can’t be quantified, or social media ROI can’t be measured, or that a media impression or social post generated an advertising value equivalent (AVE) of hundreds of thousands (or millions) of dollars.

Measurement 40

Measurement How To Analytics Customer Service 40

Solo PR Pro

APRIL 5, 2022

In this monthly series, we ask five Solo PR Pro members to share their best tips, tricks and resources for managing their solo business. 5 solo PR pros share how to break into a different sector of business. Set your goals and objectives and determine how you'll measure your success. Conduct your research.

How To 104

How To Fashion Banking Industry 104

Sword and the Script

FEBRUARY 20, 2024

As always there are links to the underlying resources for anyone interested. The company’s measures are based on the pitches sent through their systems. Here’s how to get covered on this blog or successfully pitch a guest post. * * * Need an extra pair of hands? So, says Propel, which provides PR software. Is that good?

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Report Publicity Marketing Pitching 108

wiredPRworks

MAY 23, 2022

After you accept an invitation, reply with a quick personal message that includes a few bullet points about what you do, an opportunity to ask questions about your industry and additional ways to connect with you online via social media. An early social media advocate, Barbara founded Social Media Club Chicago in 2008.

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LinkedIn How To B2B Social Media 52

Presspage

APRIL 1, 2019

Measuring the results. Every PR activity in your plan should be accompanied by clearly stated goals and desired outcomes, such as increasing web traffic, newsletter subscriptions and share of voice on social media. Social media. What tools and resources will you need to put your PR plan into action?

eBook 60

eBook How To Measurement SEO 60

Mindful Marketing

FEBRUARY 17, 2016

On January 26, our CEO, Christine Perkett , interviewed the “Queen of Measurement” herself, Katie Paine , at a fireside chat event hosted by PRSA Boston and the Publicity Club of New England. Other topics included: Are PR teams afraid of measurement? How should you present something that didn’t work?

Measurement 50

Measurement Analytics Software Resources 50