OnePitch

SEPTEMBER 8, 2022

We’ve always had a deep bench of media relations experts across practice areas but this leadership position was created as a way to ensure we were investing in consumer media relations specifically as that practice area continues to experience incredible growth. What’s your best tip for measuring PR?

Pitching 98

Pitching Consumer How To Media Relations 98

Cision

OCTOBER 31, 2017

Want to know how to drive revenue growth with earned media measurement? Sales leadership and marketing will have direct business outcomes information such as leads, opportunities and contract information. Measurement in PR requires that you can track the media and the public’s interaction with your brand.

Measurement 222

Measurement System Data Analysis 222

PRSay

JANUARY 13, 2021

Proper planning requires a combination of quantitative and qualitative measures of communications effectiveness, including audience preferences and channel utilization, along with measures like reach, readership and engagement. Print publications. Nobody ever says, “I don’t know how much money we made last year.”

Internal 188

Internal International Data Communications 188

Burrelles Fresh Ideas

MAY 21, 2024

Additionally, the intangible nature of mental health poses unique difficulties in measuring progress and ROI, further complicating efforts to secure buy-in from senior leadership. It’s challenging to stay on top of mentions or topics from all media — print, online, broadcast and social. We can help!

Employee 97

Employee Pinterest Resources System 97

ImPRessions - Crenshaw Communications

JANUARY 16, 2018

Agency teams should take the time to explain, based on personal experience and expertise, why a story will or won’t work and where possible, how to take a bland or unworkable pitch and improve it. Some CEOs and others in leadership positions shun the idea of media training. Inadequate PR outcomes measurement.

Skype 170

Skype Interviews Crisis Communications Crisis 170

ImPRessions - Crenshaw Communications

JANUARY 5, 2017

The study’s participants named leadership attributes like “courage, innovation, managing through ambiguity, developing talent, and contributing to strategy” as critical to their positions, which are wielding greater clout among C-level executives within the organization. Thought leadership is more important than ever.

Trends 124

Trends SEO Leadership Print 124

PR 20/20

FEBRUARY 21, 2023

Whether it’s sales, growth, or marketing, leadership must implement a plan with measurable goals. For companies who relied solely on traditional marketing tactics, such as advertising on billboards or in printed material at conferences, return on investment was minimal or even moot during the pandemic.

Marketing 68

Marketing Resources Advertising Advertising 68

Waxing UnLyrical

AUGUST 26, 2015

That, my friends, is why employee communication measurement is in the state it is in. I know the rationale: Not a numbers person, got into this field to write, my boss doesn’t care about measurement, leadership understands our value, etc. Measurement is absolutely essential. Measure what you are covering internally.

Employee 40

Employee Measurement Communications Internal 40

Sword and the Script

DECEMBER 22, 2020

Effect of thought leadership on reputation and sales. According to a study by Edelman, “48% of decision-makers spend an hour or more reading thought leadership content each week. In addition, “89% of decision-makers say thought leadership “can be effective in enhancing their perceptions of an organization.” SimilarWeb) (48%).

Survey 178

Survey Marketing B2B Study 178

Beyond PR

JANUARY 16, 2018

For example, for a retailer that wants to understand how people responded to coverage on a new store opening, users can quickly pull a holistic view of the photos, videos and comments related to that event generated by influencers. The platform now measures and analyzes content from Facebook, Instagram, Twitter and YouTube.

Data 70

Data Retail How To Sports 70

PRSay

JANUARY 8, 2019

29, Matt Charles, APR, presents a webinar titled “ How to Tell Your Organization’s Story to Get Media Coverage.” As communicators, we have long relied on earned media or public relations — usually in the form of media relations — to place our clients’ names on the internet, on TV, in print and on the radio. Keep it ethical.

Storytelling 163

Storytelling Media Nonprofit Government 163

Beyond PR

JUNE 22, 2018

The ability to listen across these mediums in tandem with coverage across online, print and broadcast creates a holistic approach to truly understand the context behind social media mentions and how they resonate with audiences. Understand the Vision. Customer Success.

Social Media 40

Social Media How To Case Study Media 40

Stephen Waddington

SEPTEMBER 18, 2020

The fourth book, Celebrating BAME Talent is published today in digital and print formats. Topics range from audience targeting, social media, partnership working, reputation, pitching to radio and community building through to public affairs, internal comms, leadership, coaching and the psychology of decision-making.

Public Affairs 145

Public Affairs Education Measurement LinkedIn 145

Sword and the Script

MARCH 1, 2022

Cision – the Swedish company that grew up making printed directories of media contacts – ought to have the institutional knowledge to know better than to call it as such. Coverage books help…showcase earned media coverage in customizable, branded digital PR measurement reports,” according to the announcement. Meltwater beats earnings.

Software 126

Software Case Study Advertising Advertising 126

Waxing UnLyrical

JANUARY 13, 2011

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali How To Get Your Blog Project Approved January 13th, 2011 Tweet Guest post by Shanan Sorochynski Okay, you’ve had nearly half a month to sink into 2011. You’ve reflected. You’ve steadied your nerves.

Blogging 68

Blogging How To Print Facebook 68

Cision

JULY 5, 2016

In this interview, Kathy discusses the importance of knowing what is being said about your brand, how to properly prepare for potential crises and why basic marketing principles are still relevant today. How does client research inform marketing strategy? How important is client research?

Nonprofit 227

Nonprofit Crisis Viral Groups 227

Stephen Waddington

DECEMBER 5, 2018

In this article I explore how smart public relations practitioners are putting search at the heart of their campaigns and seeking followed links from the media sites they pitch. The leadership and vision provided by early public relations professionals was squandered. As a result print circulation has fallen dramatically.

Media Relations 115

Media Relations Media Print Newspapers 115

Sword and the Script

JANUARY 11, 2022

Underneath it all, the leadership team has to balance the blending of cultures. Kantar Reputation Intelligence (KRI) provides earned media tracking and measurement in Europe. The company provides media monitoring across print, broadcast and social in New Zealand and Australia. Merging two companies is challenging enough.

Reputation 85

Reputation Technology Tools Data 85

Sword and the Script

JANUARY 31, 2023

Propel’s PR management, monitoring and measurement tool, PRM3, has capabilities including online, social and broadcast monitoring. With its partnership with LexisNexis, Propel will give users expanded print monitoring capabilities.” Here’s the NEW list of PR technology companies I’m watching and here’s how to get on my radar.

Software 78

Software Case Study Technology Tools 78

Maxim Behar

NOVEMBER 23, 2020

A month ago I published my new book The Morning After in Bulgaria and in it I focused not so much on the communication business, but on leadership. We have the so-called wording, the art of persuading in words, we know perfectly how to formulate the right users, how to convince them, and last but not least - how to measure the result.

Crisis Management 83

Crisis Management Crisis Advertising Advertising 83

Sword and the Script

MARCH 15, 2022

It provides monitoring for print news, online news, broadcasts, podcasts and social media. This is an important point, because you want to be able to measure and compare results over time. A manual send is useful for those wise PR pros that want to review such summaries before they go out to leadership. It’s mobile-friendly too.

Tools 161

Tools Media Software Analysis 161

Cision

APRIL 5, 2016

As a content marketer, you spend tremendous time and money to create content – be it brand awareness, thought leadership or lead generation pieces. Your job is to figure out how to make your content relevant and interesting enough to get a share of their attention. And then…no one sees it. Hope is a terrible strategy.

Advertising 120

Advertising Advertising Facebook B2C 120

Cision

OCTOBER 27, 2016

You need to know how to tap into this community’s influence and build relationships that deliver a continual cycle of growth for your company. How are you measuring your programs? Demonstrate your value through thought leadership and engaging multimedia content. However, brand listening needs to go way past this.

Marketing 120

Marketing Financial Strategy Analytics 120

Stephen Waddington

MAY 8, 2018

The greatest challenge is not how the NHS is funded but how to have an honest conversation with the public about its future. In each instance they use integrated communications to reach their audiences and are measured, evaluated and developed to secure the best possible outcomes. There are 25 chapters in the book.

Communications 63

Communications Healthcare Print Community 63

Sword and the Script

MAY 22, 2018

Each month Off Scripts interviews someone with a fresh perspective on marketing – details on how to get involved are at the bottom of this post. Early on, I worked at a printing technology company where we had a big poster on the wall that said, “Freedom of the press belongs to those who own one.”

Marketing 62

Marketing B2B Print Technology 62

Maxim Behar

SEPTEMBER 4, 2023

Traditional media is written only, or mainly by journalists, people who know well how to check the credibility of an information and rarely impose their opinion, when they comment they do it with arguments. We all need to learn how and what we speak, write, look like. literally like first graders. the most important thing is.

Social Media 52

Social Media Media Writing Web 52

Stephen Waddington

DECEMBER 15, 2021

Value of the environment - The Economics of Biodiversity: The Dasgupta Review by Sir Partha Sarathi Dasgupta describes how free markets driven by financial metrics are damaging the natural environment by failing to place a value on natural assets. Subjects should have an active part in how their story is told to overcome bias.

Publicity 128

Publicity Government Guidelines Facebook 128

Frederik Vincx

DECEMBER 11, 2015

The issues we face in practice are well documented: measurement, media, paid, planning, and workflow. The highest skills gaps were reported as measurement (53%), budget management (44%), crisis management (37%), and digital communications/social media (35%). This section looks at how you can locate problems in your workflow.

How To 60

How To Software System Employee 60

Sword and the Script

JANUARY 3, 2017

The same is true for new fads like influencer marketing, where companies that don’t know how to do the due diligence, or don’t bother because of time, pour money into many who have actually rented big parts of their followers. . I suspect many of the award winners wouldn’t hold up if their effectiveness was tested and measured.

Journalism 62

Journalism Content Marketing Creativity Leadership 62

Cision

AUGUST 26, 2015

How to Balance Ethics and Reality in #Influencer #Marketing [link] pic.twitter.com/BWn4QG8m0s. — 68% Of Marketers Want To Know How To Create Better Visual Content [link]. Founded The Social Media Monthly, in 2011 as the first and only print magazine devoted exclusively to unlocking the power of social media for its readers.

Social Media 120

Social Media Twitter Media Nonprofit 120

Stuart Bruce

MARCH 19, 2015

Much of the commentary is about how many in the PR world, business and politics haven’t even begun to sufficiently grasp the seismic changes that are taking place. It’s thought-provoking, exhilarating and infuriating in equal measure. The discussion was how to deal with criticism about animal welfare. .”

Publicity 60

Publicity Reputation Corporate Leadership 60

Mark My Words

DECEMBER 29, 2015

The ‘New Politics’ engaged and enraged in equal measure. One explanation for the rise in stunts of this kind is the growing lack of confidence in how to deploy effective PR. They are not ideas that begin with the brand story and how it connects with to an audience. In 2015 we all loved authenticity, right?

Journalism 60

Journalism Wikipedia Film Interviews 60

Cision

MAY 21, 2015

If you want to learn how to integrate social media, content marketing, the latest technology and more, you won’t be disappointed in Pam’s podcasts, which she delivers each weekday. Reaching over 200,000 social media followers, this weekly show features how to succeed in the new world of business marketing. 5) Pam Moore.

Social Media 120

Social Media Marketing Pinterest Media 120

Waxing UnLyrical

APRIL 2, 2016

The Master Course obviously has much greater detail on how to build out the Framework. How does our content serve a purpose? How does it help our audiences? Do we know how to apply smart SEO (search engine optimization) to the content we generate? Do you see how smart and engaging the content is? serves a purpose.

Strategy 40

Strategy Case Study Community Creativity 40