ImPRessions - Crenshaw Communications

JUNE 28, 2018

Last week’s post covered the trend of data-driven storytelling in PR. Data to power PR storytelling. Media love poll-results story pitches, especially when accompanied by visuals like infographics. See our earlier post for more on how to make surveys work for PR. The post Where Do You Find Data For PR Storytelling?

Storytelling 149

Storytelling Data Survey Financial 149

Sword and the Script

DECEMBER 28, 2022

The survey listed 16 possible formats and here’s how the most valuable format stacked up: 43% said research or survey reports; 40% said case studies; 40% said webinars; 37% said B2B media and news; 34% said white papers; and. Effective storytelling improves valuations. 34% said ebooks. to approximately $5.5

B2B 118

B2B Marketing Survey Software 118

Cision

APRIL 23, 2015

This post is based on our white paper “ Outside-The-Box Content Marketing for PR.” To better reach your audience and further your goals these days, you should experiment with a wide range media, platforms, topics and other storytelling devices. How to Kickoff Your Content Marketing.

Content Marketing 120

Content Marketing Strategy B2C Marketing 120

Cision

APRIL 16, 2015

Visual media and visual storytelling are on the rise and poised to become two of the major content creation trends in 2015. How can you use the tactics to your advantage and improve your brand’s PR? As with any strategy or tactic, you have to address the “why” first: Why are you using visual media or storytelling? Register now!

Storytelling 120

Storytelling Infographics Content Marketing Film 120

PRSay

OCTOBER 2, 2019

Their dilemma, how to break down a complicated story, requires balancing the fine line between hope and hype. Tell your story visually with images, videos, or infographics that attract and educate. A well-written, hyperlinked release with visual and textual storytelling elements will generate results well past the distribution date.

Local 80

Local Storytelling Infographics Resources 80

Beyond PR

MAY 12, 2016

Inspired storytelling and strong visuals can help today’s agencies start conversations, interest media and hook new customers for their clients. Read How to Harness the Power of Quotes in Your Press Release for more ways you can feature quotes. Keep showing your client their ROI and how different approaches get different results.

Agency 40

Agency Real Estate Film Video 40

Beyond PR

DECEMBER 5, 2017

Learn more about how PhRMA solved a challenge you face: how to drive continuous engagement between blog posts. Infographics. I love infographics. I’m not alone, over 40 percent of marketers say infographics are their most engaging piece of content. Infographics absolutely do the trick.

Infographics 72

Infographics Case Study Video Survey 72