Contently - Strategy

JULY 28, 2021

Contently Case Stories gives a behind-the-scenes look at the amazing stories Contently customers are telling. The nation’s largest retailer of used cars has also become one of the world’s most popular content destinations for car shoppers—thanks in large part to its unique combo of SEO dominance and editorial excellence.

SEO 103

SEO Automotive YouTube Video 103

Sword and the Script

NOVEMBER 5, 2020

A study, commissioned by Salesforce and conducted by the custom content arm at Forbes, found “revenue growth is linked” to employee experience (EX). Further, the growth as a result of EX is linked “regardless” of the emphasis the company placed on customer experience (CX). The real kicker? higher than those that do not. >>>

Employee 99

Employee Study Survey Leadership 99

Cision

MAY 18, 2016

Your audience is bombarded with content every day. With so much noise, how can your brand cut through and stand out? Transmedia is one of the nation’s most influential multilingual communications companies serving clients all over the world. That is why every contract and client is unique and special for our team.

Corporate 159

Corporate Groups Local Enterprise 159

Sword and the Script

JUNE 18, 2019

Communication teams must straddle all worlds.”. It’s a valid point, but it also depends on the industry and culture of the organization. In the B2B technology world, which is the lenses through which I example things, I’ve found PR usually reports to marketing – but supports the whole business – when a company is small or young.

Employee 147

Employee Print Writing Survey 147

Doctor Spin

APRIL 17, 2023

Going the extra mile can be a long-term PR strategy if you can figure out how to do things that don’t scale. As an example of successful manual user recruitment, Graham cites Airbnb, who took “heroic measures” in their early days, going door-to-door to acquire new users and help existing ones improve their listings.

Strategy 52

Strategy Customer Service Airlines Hotels 52

Konnect Agency

MARCH 31, 2020

This crisis has, or soon will, expose the weaknesses in our processes, our culture and our vision. We need to be nimble, creative and motivated, and make improvements. And, we need to understand this deeply so that our teams can rally around this, too. Many of our teams are 100% working from home for the very first time.

Resources 85

Resources Crisis Healthcare Creativity 85

Sword and the Script

AUGUST 20, 2019

There she leads a team of “storytellers of SHRM getting audiences to think, feel and behave differently across all channels via multimedia content.”. There she leads a team of “storytellers of SHRM getting audiences to think, feel and behave differently across all channels via multimedia content.”.

Employee 87

Employee Internal International Training 87

Stephen Waddington

DECEMBER 15, 2021

Value of the environment - The Economics of Biodiversity: The Dasgupta Review by Sir Partha Sarathi Dasgupta describes how free markets driven by financial metrics are damaging the natural environment by failing to place a value on natural assets. We look forward to eight of the biggest issues for public relations in 2022.

Publicity 128

Publicity Government Guidelines Facebook 128

Doctor Spin

DECEMBER 4, 2023

Digital Journalism , 8, 596 – … Continue reading When media content is influenced by biases—such as confirmation bias, sensationalism, or media logic—it tends to favour certain narratives or perspectives, often at the expense of a balanced and comprehensive view. Confirmation bias is a constant challenge for PR professionals.

Media 52

Media eBook Viral Construction 52

ImPRessions - Crenshaw Communications

MARCH 7, 2017

Contemporary public relations has appropriated the classic cultural art form of rich storytelling, because no one can resist a good story. The best marketers know how to shape narratives that have an emotional hook or tie to consumer values. The founding friends still visit shelters regularly as part of the company’s mission.

Storytelling 149

Storytelling Data Insurance Insurance 149

Sword and the Script

DECEMBER 10, 2019

In 2020 I think we will see analytics playing a bigger role in helping teams become more proactive in their approach with customers and less reactive. Data and analytics capabilities will mature to allow companies to predict the best possible experience and communication touchpoints throughout the entire customer journey.

Marketing 99

Marketing Content Marketing Advertising Advertising 99

Sword and the Script

DECEMBER 11, 2018

There’s something in here for every discipline of marketing – be it strategy, PR, content marketing, SEO, digital, social media, customer marketing, and so much more. Prediction posts have their critics that often rightly cite hyperbole and nonsense – but this post isn’t one of those by any stretch. 3) Emotional connection with customers. “I

Social Media 90

Social Media Marketing Media Creativity 90

Sword and the Script

JANUARY 3, 2023

How is public relations defined? The goal of PR is to influence how the public perceives an organization or individual, and to manage their reputation. The goal of PR is to influence how the public perceives an organization or individual, and to manage their reputation. Third, all ChatCPT answers are in quotes and are verbatim.

Interviews 98

Interviews Publicity Technology Social Media 98

Ethical Voices

MAY 8, 2023

She was one of the first people I interviewed when Ethical Voices launched in 2019, and I figured it was time to have her back, particularly because Ethisphere recently released an updated list of the World’s Most Ethical companies. What are the top ethics issues facing companies? It has a couple of component pieces.

Ethics 70

Ethics Training Financial Survey 70

Stephen Waddington

DECEMBER 30, 2019

Digital: investment in content and paid social, but cuts in SEO and social listening 8. Influencer marketing is messy How we do it 9. This is my annual long-read essay on the future of the PR business. It’s a work in progress. Let me know what I’ve missed. Dr Jon White is a reflective PR practitioner and scholarly provocateur.

Government 103

Government Education Print Ethics 103

PR 20/20

SEPTEMBER 17, 2019

Marketing conferences have shaped my top team memories. Traffic & Conversion Summit 2020 will feature seven tracks including: big ideas, agencies only, digital retailers, digital advertisers, content marketers, conversational marketers and growth hackers. What work activity is more meaningful than that? Experiential storytelling.

Conference 97

Conference Marketing Case Study Content Marketing 97

NewsWhip

APRIL 28, 2021

How has the consumer changed the news cycle and impacted PR measurement? Kirsty O'Connor, Director of Content, Data + Digital for Middle East + Africa Hill+Knowlton Strategies. The intersection of media relations, social media, & content creation. APRIL 22, 2021 4pm Singapore / 12pm UAE / 9am Ireland. Watch webinar.

Consumer 78

Consumer Measurement Local Data 78

Flack's Revenge

DECEMBER 11, 2019

Carriers crave the startup moxie and tech improvements that insurtechs can bring. Read on for the details; but first, on a side note, let me say how happy I am to have discovered InsurTechNY. David Gritz , Tony Lew and team do a great job, bringing people together from across the industry. Panel 2:at InsurTechNY December Meetup.

Insurance 31

Insurance Insurance Financial Measurement 31

Sword and the Script

NOVEMBER 21, 2017

When companies merge, they often find different organizations have different marketing procedures and technologies. That’s what happened to Allison Schneider and it’s also how she got her start as a marketing technology ( martech ) executive. She is my guest for this edition of the Off Script series. Data, data and more data.

Technology 61

Technology Data Interviews Marketing 61

Sword and the Script

MAY 28, 2016

There are of course templates for analysis, continuous efforts to improve and variables marketers can’t control. A clear example of this can be found paid social media such as this T-Mobile promoted tweet published in the account of the company’s CEO. PR team to triage insults, prevent crisis and foster cheerleading.

Marketing 61

Marketing Social Media Content Marketing Writing 61

PR 20/20

NOVEMBER 29, 2018

Gartner and McKinsey Global Institute forecast trillions of dollars in annual impact from artificial intelligence, yet most marketers still struggle to understand what AI is and how to pilot it in their organizations. How Do Pioneers Approach AI? The Marketing AI Institute was created and is powered by PR 20/20. Think strategically.

Marketing 47

Marketing Technology Training Privacy 47

PR Conversations

JULY 5, 2017

From social media management to crisis communications, content is king. PR manager shows organizations how to leverage web networks for business development purposes. prepares content plans, ensures timely publishing. , prepares content plans, ensures timely publishing. Copywriting. guest posts from partners?),

Infographics 63

Infographics Corporate Policies Reputation 63

wiredPRworks

AUGUST 2, 2016

As technology, culture, media and marketing converge, it’s an intriguing time to be a marketer. If you’re wondering how other marketers feel about our industry right now, take a look at the Marketers’ Confidence Index. I’m curious – how does your marketing confidence compare? What jumps out at you?

Leadership 40

Leadership Survey Enterprise Conference 40

Communications Conversations

FEBRUARY 10, 2015

That is, the brand that companies create to drive value, revenue and reputation. ” That is, the brand that companies create to aid and assist in recruiting (and retaining) the best talent in the market. .” Think about a company like Home Depot. These “employer brands” are damn important, too.

Social Media 60

Social Media Brand Branding Media 60

Masters in Communications

FEBRUARY 12, 2022

However, it is not just a transmitter of messages to a passive audience; it also impacts and is impacted by the audience's culture and shifts of perception within that culture. It includes the person communicating, the method(s) they use to communicate, the content of the message, and the audience receiving the message.

Ethics 52

Ethics Communications Print Television 52

ZudePR

MAY 31, 2015

You work in public relations, SEO, content marketing or social media marketing. You’re thinking of completely overhauling how you market your company. You are finding it more and more difficult to get your company’s message heard. We both own PR companies, with a twist. Still reading?

Communications 81

Communications How To Blogging Content Marketing 81

PR Conversations

JULY 20, 2015

These experiences were all good ones, including meeting new people and the commonality of working in teams towards specific business and financial goals towards betterment. Observations on a company of communal stakeholders. The time was ripe for me to contribute volunteer hours towards another, preferably new, endeavour.

Community 40

Community Print Twitter Creativity 40