ImPRessions - Crenshaw Communications

OCTOBER 6, 2017

Thought leadership is a common term in most B2B public relations programs. We examine these questions on behalf of clients and have a blueprint of sorts for developing and supporting thought leadership in a company executive or expert. But what does it really mean, and which qualities make a successful thought leader?

Leadership 149

Leadership Trade Shows Healthcare Education 149

Stephen Waddington

MAY 8, 2018

An aging population with complex health needs, underfunding, political agendas, privatisation, parochial self-interest, healthcare that doesn’t meet quality standards and questions over the type and location of delivery, are just some of the huge questions that its leaders face.” The paradox is clear.

Communications 63

Communications Healthcare Print Community 63

ImPRessions - Crenshaw Communications

JULY 24, 2018

The value of the reputation boost from its decisive social activism may offset other financial losses. But had the NFL held off on the May policy announcement, it might have nudged its reputation in a more positive zone as the story died down. Delta scored a PR win with its strong and sincere social stand. Philip Morris throws flames.

Real Estate 120

Real Estate Policies Corporate Healthcare 120

Cision

JULY 28, 2016

Jump ahead 30 years, and I’ve been leading strategic health care programming for every type of client in the health care industry—hospitals, payer groups, national healthcare nonprofits and major pharmaceutical companies. Turned out, I also loved communications strategy. It’s been an incredible career experience. How can they overcome them?

Pharmaceuticals 120

Pharmaceuticals Nonprofit Healthcare Travel 120

ImPRessions - Crenshaw Communications

JANUARY 9, 2017

If part of your public relations planning this year features a thought leadership initiative including speaking engagements and awards for clients, there were some lessons to be learned from last night’s Golden Globes celebration of all things TV and movies. Despite what you hear, it’s not all party, party, party.

Publicity 120

Publicity Film Healthcare Storytelling 120

Flack's Revenge

DECEMBER 5, 2017

I’ve known Lin Pophal for years through her work as a writer for eContent , HR Executive , and others; have pitched her client stories and my own thought leadership topics (I’m in her eContent story on content curation tools ). Earlier this year, Lin posted a Profnet about the changing world of PR.

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Cision

FEBRUARY 11, 2016

Generating brand awareness through earned media doesn’t always have to revolve around your products, services, data or thought leadership. By pitching thought leadership to outlets before publishing on your own channels, you can turn owned media into earned media. Salesforce. percent) than at brands with a limited culture (48.4

How To 120

How To Media Employee Policies 120

Scott Public Relations

JUNE 26, 2020

Untrue content published online can destroy reputations, businesses, relationships, and even peace of mind. If people slander or harass others – suggesting someone is involved with a murder, for example – they are responsible for the reputational damage that is done. It influences opinion, which influences action.

Healthcare 52

Healthcare Insurance Insurance Social Media 52

Landis PR

OCTOBER 11, 2023

Here are the topics we’ll be covering: CLIMATE CHANGE How can communications help solve climate change AI What are the latest developments and the future of generative AI, how it will affect the communications industry, the need for transparency and policies, how the communications industry can be the validators of truth and strategically guide the (..)

Communications 64

Communications Conference Policies Internal 64

Landis PR

OCTOBER 11, 2023

Here are the topics we’ll be covering: CLIMATE CHANGE How can communications help solve climate change AI What are the latest developments and the future of generative AI, how it will affect the communications industry, the need for transparency and policies, how the communications industry can be the validators of truth and strategically guide the (..)

Communications 52

Communications Conference Policies Internal 52

Buzzstream

JANUARY 22, 2024

Then, look for signs of authority and trust, like industry recognition or references from other reputable sites. There is a right way and a wrong way to do it, however. But, unfortunately, the About Us page tells us nothing more about the writers or their credentials either. All in all, give the site the “eye test”.

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Analysis SEO Guidelines Google 90

Communications Conversations

MARCH 29, 2019

To top it off, Tess has been selected a Fellow through two distinctive leadership programs — as a RISE Fellow in the New Sector Alliance and as a Josie R. Johnson Leadership Academy Fellow through the African American Leadership Forum. Jordan Kruger, senior communications specialist, Sleep Number (nominated by Sarah Reckard).

Social Media 128

Social Media Agriculture Marketing Media 128

PR Conversations

FEBRUARY 28, 2018

Analysis based on interviews with 40 CEOS highlights that “CEOs frequently return to the idea that communication directors urgently needed to enhance their core leadership skills. Hundreds of PR people are doing training courses with CIPR, PRCA and other reputable training providers every year.

Training 65

Training Ethics Data Analysis 65

Stern + Associates

FEBRUARY 9, 2023

Though external factors may seem to conspire to widen the gender gap, women continue to break new ground in fields including artificial intelligence (AI) and robotics, healthcare and space technology, serving as crucial role models to anyone facing adversity at work. Diversity in tech is a game-changer.

Engineering 62

Engineering Biotechnology Leadership Technology 62

Ethical Voices

DECEMBER 12, 2022

I’ve recently moved into an international leadership role, bringing together a borderless agency team to unlock opportunities across WE’s international sectors, its capabilities, services, and IP, to really fuel this next generation of growth, and advance our integrated communication expertise across those markets.

Ethics 73

Ethics Brand Branding Internal 73

Contently - Strategy

NOVEMBER 27, 2018

At various points in our history, we’ve talked a lot about what’s wrong with healthcare, what’s broken. We’ve gotten a lot of mileage out of that in terms of thought leadership,” Fox said. The gaps form your sweet spot for content production. “I

Strategy 108

Strategy How To Content Marketing Analysis 108

ImPRessions - Crenshaw Communications

DECEMBER 23, 2020

It’s that time of year — when observers trained in PR and reputation weigh in on the brands and personalities who made news in good and bad ways during the year. In reputation terms, it added up to a $900 million black eye. Healthcare workers. But 2020 is different from previous years. presidential election.

Healthcare 379

Healthcare Reputation Mobile Conference 379

Landis PR

JANUARY 3, 2022

We expect that the pharma and healthcare industry will be the big winner of all we went through over the last couple of years – in all developed countries and beyond. This will also be mirrored in the PR world where agencies with special reputations and expertise in that field will flourish (as they do already).

Trends 52

Trends Trade Shows Agency Communications 52

ImPRessions - Crenshaw Communications

OCTOBER 23, 2020

As Arun Sundhaman writes in PRovokeMedia , “With consumer clients becoming increasingly focused on the per dollar value of their investment, budgets tightened, highlighting consumer PR’s profitability issues versus higher-margin areas such as healthcare and B2B. Industry thought leadership is a differentiator.

B2B 242

B2B B2C Software Consumer 242

NewsWhip

MAY 27, 2021

The future of storytelling in healthcare communications. Real Chemistry’s Practice Leader of Media & Engagement Becky Vonsiatsky joins NewsWhip’s CEO Paul Quigley to discuss how healthcare storytelling will continue to connect authentically with key audiences, wherever they are. May 21, 2021 | 11:30am EST / 4:30pm GMT. Becky: Yeah.

Healthcare 78

Healthcare Storytelling Communications Local 78

Landis PR

NOVEMBER 27, 2023

Note: This is a reposted blog by Kristen Dunleavy from Muck Rack. For the original blog, please visit here.

Industry 59

Industry Radio Community Consumer 59

ImPRessions - Crenshaw Communications

MAY 10, 2016

Starbucks chief Howard Schulz is known for his willingness to wade into treacherous waters – from healthcare reform to race relations. When Whole Foods founder John Mackey bylined an op-ed against healthcare reform in The Wall Street Journal , it left a bad taste with many customers. Conventional PR wisdom may be changing.

Healthcare 120

Healthcare Employee Study Policies 120

Maxim Behar

MARCH 1, 2021

In general, the inclusion of random people in politics, in my opinion, damages the reputation of the National Assembly, the Bulgarian Parliament. With the utmost respect for doctors and their profession, I have not heard any of them say what has to happen in healthcare, agriculture, or in business.

Leadership 52

Leadership Agriculture System Social Media 52

ImPRessions - Crenshaw Communications

OCTOBER 10, 2017

And consider the role Jimmy Kimmel played during the latest divisive and very complicated national debate over healthcare. Big business is in a position to offer a form of civic and social leadership that is very scare in our government or other institutions. Kimmel seemed to break through where politicians and pundits couldn’t.

Corporate 159

Corporate Trends Banking Healthcare 159

Stuart Bruce

OCTOBER 30, 2014

Yesterday Philips talked about its new digital marketing strategy and how it would take data from its connected healthcare devices to provide insight for its marketing. We think only of how it can harm us with the rapid dissemination of negative news and rumours detrimental to our reputation. Too many of us think of that as a negative.

Crisis Communications 148

Crisis Communications Transportation Conference Social Media 148

PR Conversations

SEPTEMBER 18, 2014

This reality can be explained (in part) by knowing nearly half of all respondents reported their organizational senior management teams are concerned about the loss of control and its possible impact on reputation through social media. Most importantly, there is evidence of: leadership in core PR practice areas.

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