PRSay

FEBRUARY 23, 2017

Now, Daley’s Razor is an edict to all of us in healthcare communications as we rally against fake news, propagated either by false motives or old fashioned apathy. Compelling messages that don’t have the benefit of being true aren’t hard to find in healthcare. For better or worse, this problem isn’t new.

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Healthcare Communications Ethics Radio 70

Victorious PR

JULY 11, 2022

Let’s say you run a reputable company. You know it’s reputable because you personally vet and hire each employee; have strong company values that you live by; inspire your employees to live by them as well; and do your best to make sure your company is ethical, moral, and genuine. How Reputation Management is Built.

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Real Estate Reputation Company Employee 52

Reputation Us

OCTOBER 7, 2015

Members of the LTPR team and a few of our healthcare clients and friends recently attended the Portland Business Journal’s Healthcare of the Future forum. A few other notable points from the conference (in no particular order): 80 percent of a person’s healthcare takes place outside of a medical facility.

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Healthcare Insurance Insurance Hotels 60

Reputation Us

OCTOBER 7, 2015

Members of the LTPR team and a few of our healthcare clients and friends recently attended the Portland Business Journal’s Healthcare of the Future forum. The post The Future of Healthcare: Now appeared first on LTPR.

Healthcare 60

Healthcare Hotels Journalism Communications 60

NewsWhip

JUNE 10, 2021

Building a framework for reputation management: Christopher Rivera @ Samsung. Christopher Rivera, Director of Reputation & Risk, Samsung Electronics America. Chris Rivera has led as the Director of Reputation & Risk at Samsung Electronics America for more than three years. The reputation and risk landscape| Jump to text.

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Reputation Crisis Management Crisis Enterprise 78

Shift Communications

MARCH 30, 2015

As a Google Analytics Certified Partner , we’re happy to share how Google Analytics can integrate into healthcare and hospitals. A key indicator of great reputation is people talking about you positively. Maryalicia asked about how you might use Google Analytics for a hospital: What a terrific question. Christopher S.

Healthcare 60

Healthcare Analytics Google Local 60

wiredPRworks

OCTOBER 19, 2015

On October 22 and 23, ISHMPR will host its annual Fall Conference where attendees will learn what’s new in healthcare marketing, hear success stories, visit with exhibitors, and network with their peers all in the fun and unique setting of the Discovery Center at the world-famous Brookfield Zoo. Marketing and PR Healthcare Keynote.

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Healthcare Marketing Conference Training 53

Reputation Us

OCTOBER 2, 2015

What makes healthcare through your organization different? The proliferation of retail health clinics and services mean consumers have more choice than ever when it comes to their healthcare. The healthcare landscape is dynamic and changing. Increased consumer choice in healthcare may seem threatening. In fact, they do.

Healthcare 60

Healthcare Communications Retail Survey 60

Onclusive

MAY 4, 2020

That is why PR is the one function within the marketing organization that is positioned to step up, take a leadership position and have the greatest impact on company reputation during this period. Managing your company’s reputation through a global crisis is different and harder than it was during the financial crisis of 2008.

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Crisis Publicity Exercises Trends 464

5W PR

AUGUST 25, 2023

Engaging with credible medical professionals and experts, as well as citing reputable studies and sources, can help establish trust and credibility with the audience. Being prepared with a crisis communication plan that prioritizes transparency and swift action is essential to protect the brand’s reputation.

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Healthcare Crisis Communications Crisis Education 78

5W PR

JULY 4, 2023

Developing a strong client base and attracting more patients is a significant challenge faced by mental health centers when it comes to healthcare marketing. In today’s digital era, where online consumers actively seek mental health service providers, understanding the way that healthcare marketing works has become even more crucial.

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Healthcare Engineering Reputation Social Media 78

5W PR

MARCH 29, 2023

Featuring healthcare providers’ qualifications and experience, as well as promoting the safety and efficacy of medical products or treatments, can do this. Health companies should partner with healthcare providers and advocacy groups to reach a wider, more targeted audience.

Pharmaceuticals 88

Pharmaceuticals Healthcare Exercises Community 88

Reputation Us

APRIL 14, 2015

The last time I searched for a new healthcare provider, I had a difficult time. The post A PR Treatment for the Healthcare Industry. The post A PR Treatment for the Healthcare Industry. My insurance gave me a list of covered physicians and clinics, but none of them particularly stood out.

Healthcare 60

Healthcare Social Media Industry Insurance 60

Reputation Us

JUNE 2, 2015

The conference was chalk-full of invaluable takeaways for healthcare marketers and public relations practitioners. The post A PR Treatment for the Healthcare Industry: Social Media Pt. As previously noted on the LTPR blog, my colleague Kurt Heath and I were able to attend the PRSA Health Academy Conference this past May.

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Healthcare Social Media Industry Conference 60

Reputation Us

OCTOBER 2, 2015

What makes healthcare through your organization different? Why should consumers choose your clinic or practice over Zoom+ or a Walgreens retail clinic? Why should patients call one of your primary care doctors for a routine checkup when they can get a free SoloHealth health assessment at a Walmart, CVS or Safeway?

Healthcare 60

Healthcare Retail Communications Consumer 60

Melissa Agnes

AUGUST 27, 2014

As we recently saw with Emory University Hospital and the Ebola controversy , healthcare institutes have a major responsibility and role to play in some serious, high-impacting crises. Emory did a beautiful job at managing this crisis, but not all healthcare institutes are as prepared as Emory was. A few words from Melissa Agnes.

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Crisis Management Government Social Media Crisis 202

5W PR

OCTOBER 18, 2023

Misleading or unverified claims can damage a brand’s reputation and, in some cases, pose health risks to consumers. Expert endorsements Collaborate with reputable healthcare professionals or experts who can provide credibility to the brand. However, miscommunications can occur in a few common areas.

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Brand Branding Crisis Communications Healthcare 78

Melissa Agnes

JUNE 4, 2014

How can hospitals and other healthcare facilities protect themselves? So what can hospitals do to protect their patients and their own reputation from this and similar crises? What types of incidents put your patients in harms way and threaten your reputation? Step 1: Conduct a vulnerability audit. Are they trained?

Social Media 223

Social Media Healthcare Case Study Crisis Communications 223

David PR Group

DECEMBER 2, 2016

As an old-school public relations consultant, I remember the days when “reputation management” was strictly a PR term. But then sometime in the past few years, reputation management was stolen from us by the search engine optimization world. Online reputation is much more than search results. Ouch, right?

Reputation 40

Reputation Wikipedia Customer Service Engineering 40

Victorious PR

FEBRUARY 8, 2023

They can build or enhance your reputation, shape how others perceive you, create positive publicity, and provide the public with the information they need to know who you are and what you do. Healthcare Healthcare is one industry you might be surprised to realize utilizes PR, but public relations is becoming increasingly imperative here.

Industry 52

Industry Real Estate Healthcare Tourism 52

Victorious PR

FEBRUARY 8, 2023

They can build or enhance your reputation, shape how others perceive you, create positive publicity, and provide the public with the information they need to know who you are and what you do. Healthcare Healthcare is one industry you might be surprised to realize utilizes PR, but public relations is becoming increasingly imperative here.

Industry 52

Industry Real Estate Healthcare Tourism 52

Victorious PR

FEBRUARY 8, 2023

They can build or enhance your reputation, shape how others perceive you, create positive publicity, and provide the public with the information they need to know who you are and what you do. Healthcare Healthcare is one industry you might be surprised to realize utilizes PR, but public relations is becoming increasingly imperative here.

Industry 52

Industry Real Estate Healthcare Tourism 52

ImPRessions - Crenshaw Communications

JUNE 26, 2019

For those who said they did plan to speak publicly about issues, the most pressing topics named were data privacy, healthcare, and diversity and inclusion. Being the steward of a company’s image and reputation comes with the job. If the company’s reputation is in jeopardy, its CEO becomes the chief emergency officer by default.

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Trade Shows Leadership Airlines Corporate 271

Cision

JUNE 14, 2016

In this interview, Kipp shares his thoughts on the challenges healthcare brands face, adapting brand communication globally and the ways in which technology has transformed communication. Technology is rapidly transforming healthcare and communication, and I’m thrilled to be working at that intersection.

Healthcare 0

Healthcare Creativity Consumer Government 0

ImPRessions - Crenshaw Communications

JUNE 29, 2020

The good will generated will pay reputation dividends for their brands long after the COVID-19 crisis has eased. This is particularly true in the high-value sectors of healthcare and crisis management, but it can hold for nearly any kind of proactive PR. PR and content offer long-term value.

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Marketing Leadership Crisis Healthcare 225

David PR Group

MAY 15, 2014

We have to use other means to safeguard our online reputation. The first and best defense is to, simply, have a good reputation. Doctors, hospitals and healthcare providers have been feeling the impact lately, too. Do this, while also following your parents’ advice, and you will never need a reputation management consultant.

Reputation 40

Reputation Hotels Crisis Management Google 40

ImPRessions - Crenshaw Communications

MAY 4, 2018

A career focused on tech startups and one in healthcare PR will have some commonalities, but the clients and day-to-day work can be very different. Develop opinions on the topics that concern communicators, like measuring outcomes or reputation management in the digital age. Play the part.

How To 189

How To Nonprofit Interviews Privacy 189

Reputation Us

JANUARY 4, 2016

5 Strategies to Prevent Security Breaches Limiting your hospital’s vulnerability to a loss of security and reputation By Casey Boggs and Aaron Hayden *Originally published in Executive Insights Last year’s litany of patient data mega-breaches hit some of the most well-resourced and advanced healthcare entities in the country, including (..)

Strategy 60

Strategy Healthcare System Reputation 60

Melissa Agnes

JUNE 22, 2014

The flexibility, the interactivity and the mobility of it all can save lives, reputations and bottom lines. Welcome to episode #003 of The Crisis Intelligence Podcast with Melissa Agnes and Jim Spicuzza. Mobile technology can do wonders for today’s crisis communication.

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Crisis Communications Mobile Technology Crisis 216

Scott Public Relations

JUNE 26, 2020

Untrue content published online can destroy reputations, businesses, relationships, and even peace of mind. If people slander or harass others – suggesting someone is involved with a murder, for example – they are responsible for the reputational damage that is done. It influences opinion, which influences action.

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Healthcare Insurance Insurance Social Media 52

Deirdre Breakenridge

FEBRUARY 15, 2017

Senators, leading consumer brands and national non-profit organizations ranging from tech to healthcare to the fine arts.

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Twitter System Community Healthcare 281

ImPRessions - Crenshaw Communications

DECEMBER 15, 2016

If you wind up in a specific sector, like technology or healthcare, an agency is a solid starting point. An added twist for any PR agency is that an unanticipated news event, reputation crisis, or negative story can trigger hours of unexpected work. Agency experience is useful no matter where a PR career goes. PR” yourself.

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Agency How To Nonprofit Healthcare 120

Contently - Strategy

JANUARY 26, 2023

Cigna VP Uses Social Media to Discuss Affordable Healthcare Katya Andresen is Cigna’s Chief Digital and Analytics officer. She used LinkedIn to share her thoughts on making healthcare more affordable. Her posts on LinkedIn showcase her concern (and Cigna’s concern) about the personal well-being of her audience.

Leadership 126

Leadership Content Marketing Healthcare Google 126

Scott Public Relations

JULY 13, 2023

In the current volatile operating environment, organizations are in high need of support in building sustainable reputation and trust. The post PRBI Barometer: 2023 Brings Higher Expectations of Ethical PR appeared first on Healthcare, Insurance & Technology PR | Scott Public Relations.

Ethics 52

Ethics Survey Insurance Insurance 52

David PR Group

MARCH 23, 2020

For example, we are all deeply in praise of healthcare workers and first responders. The post Need to Know (Pandemic and Your Brand) appeared first on David PR Group | Public Relations, Reputation Management and Attorney Marketing. That you’re observing the crisis and making decisions on a day-to-day basis. –John.

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Brand Branding Crisis Healthcare 85

Konnect Agency

MARCH 31, 2020

Crisis and Reputation Management. Are you willing to risk your reputation and the impact it could have on your business in the future? Focus PR services and social media messaging on supporting the community, healthcare workers/first responders and small business.

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Resources Crisis Healthcare Creativity 85

ImPRessions - Crenshaw Communications

SEPTEMBER 22, 2016

It helps to hire a top PR firm , but even the best advice may not salvage a reputation. What can PR and reputation experts take away from the resulting media coverage? And in any other year they might have worked to quell controversy and recover its reputation. But this is election season.

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Pharmaceuticals Ethics Reputation Insurance 120