Waxing UnLyrical

MAY 3, 2018

They wanted to refresh their logo and image; which was fortunate because their mission was again focused entirely on what they did – they measured the quality of healthcare. So, I proposed that their mission statement link what they did with the outcomes it achieved; “measuring quality, improving healthcare.”.

Communications 68

Communications Healthcare Enterprise Leadership 68

Stephen Waddington

APRIL 23, 2020

The challenge with the COVID-19 crisis is that it requires an international governmental response and there are countless unknowns. It’s an area of huge international effort among healthcare providers. It’s likely this situation will continue through to the summer. It has an incubation rate in humans of 7 to 14 days.

Government 132

Government Crisis Exercises Retail 132

Shift Communications

JANUARY 30, 2020

As the World Health Organization just declared the virus a Public Health Emergency of International Concern (PHEIC), the high-profile speculation and coverage of the virus’ evolution bring back memories of past major global health issues like the SARS outbreak in 2003 and H1N1 influenza pandemic of 2009. Complexity demands clarity.

Trends 127

Trends Publicity Communications Tourism 127

Mindful Marketing

JUNE 27, 2020

Just as these injustices were not casually implemented, measures to undo them also must be comprehensive. People of color need access to quality, life-sustaining jobs with fair wages, as well as benefits like healthcare, retirement plans, childcare, and tuition assistance so they can begin to close the wealth gap and gain financial freedom.

Real Estate 111

Real Estate Community Employee Education 111

ImPRessions - Crenshaw Communications

JANUARY 9, 2017

His point – I think – was that volunteers told him that watching the international arms dealer crime thriller had helped them relax from the stresses of their daily activities. Very few speakers are scintillating enough to captivate a crowd without visual support, and the CEO of a technololgy or healthcare company is no exception.

Publicity 120

Publicity Film Healthcare Storytelling 120

Scott Public Relations

NOVEMBER 30, 2018

Don’t measure your engagement simply through some likes and comments, however. If you’re in healthcare, insurance, technology or other professional services industries, and need help with a PR, marketing or social media campaign, contact Scott Public Relations. Like what you’ve read?

Social Media 40

Social Media Insurance Insurance Healthcare 40

Stephen Waddington

MAY 8, 2018

An aging population with complex health needs, underfunding, political agendas, privatisation, parochial self-interest, healthcare that doesn’t meet quality standards and questions over the type and location of delivery, are just some of the huge questions that its leaders face.” The paradox is clear.

Communications 63

Communications Healthcare Print Community 63

Waxing UnLyrical

MAY 24, 2018

It’s talk-show-meets-freak-show with popular contemporary music added in for good measure. The great Brian Solis, who I had the pleasure of seeing live in 2013 as keynote speaker at the PRSA’s International Conference, recently published this article on LinkedIn about creative storytelling. I love a good idiom.

Creativity 96

Creativity Storytelling LinkedIn System 96

Solo PR Pro

JUNE 6, 2017

This year’s report has 355 slides of information including a new section on healthcare. Our roles may also involve working across more internal groups, with 58% of companies indicating that they have a dedicated mobile marketing team ( Salesforce ). Below are a few takeaways for communication professionals.

Trends 49

Trends Mobile Video B2C 49

Sword and the Script

JANUARY 20, 2018

The full paper has examples from various vertical markets including healthcare, energy and travel among others. They used AR to communicate their complex design, measurement and visualization technologies in their annual report to investors. The case study says the Cisco AR catalog has more than 2,500 weekly users.

Case Study 100

Case Study B2B Study Marketing 100

PR 20/20

MARCH 26, 2020

Internal and External Communications. Consider any proactive communications that need to be sent to internal and external audiences regarding: What added precautions your business is taking to protect the health of employees or customers entering its doors. More likely, they’ll pivot to meet increased demand for healthcare uniforms.

Crisis 92

Crisis Marketing Healthcare Resources 92

Contently - Strategy

JUNE 11, 2020

But the rise of digital health content has complicated the way people think about healthcare. More importantly, what should doctors, hospitals, insurers, and healthcare companies do to improve the state of healthcare content online? The same holds true for healthcare content. 5 Trends Shaping the Healthcare Industry .

Healthcare 136

Healthcare Content Marketing Industry Trends 136

PR Conversations

APRIL 1, 2015

“Until we relate one public relations measure to another…we will never be able to show causation from our communication programs.” Likely advocates for a complete set of instructions, complemented by a comprehensive measurement framework—one that puts all the possibilities into a logical order. ” Fraser Likely.

Conference 40

Conference Measurement Communications Employee 40

PR Conversations

APRIL 1, 2015

“Until we relate one public relations measure to another…we will never be able to show causation from our communication programs.” Likely advocates for a complete set of instructions, complemented by a comprehensive measurement framework—one that puts all the possibilities into a logical order. ” Fraser Likely.

Conference 40

Conference Measurement Communications Employee 40

Contently - Strategy

SEPTEMBER 15, 2021

But the rise of digital health content has complicated the way people think about healthcare. More importantly, what should doctors, hospitals, insurers, and healthcare companies do to improve the state of healthcare content online? The same holds true for healthcare content. 5 Trends Shaping the Healthcare Industry .

Healthcare 59

Healthcare Content Marketing Industry Trends 59

PR Conversations

JULY 20, 2015

Audiences took full advantage of the wealth of local, national and international theatre and dance.” Best of all during my 12-day commitment was the artful act of being embedded into this non-elitist (authentic) community , one that proved to be very warm and welcoming to this newbie internal Fringe stakeholder.

Community 40

Community Print Twitter Creativity 40

Scott Public Relations

FEBRUARY 1, 2019

Communicators can shape internal messaging to give employees a better understanding of their purpose and make their message resonate from the top down. Successful communicators prove their success by expanding on the classic metrics of open rates and clicks with measurable feedback from employees. Like what you’ve read?

Insurance 49

Insurance Insurance Healthcare Communications 49

Stephen Waddington

AUGUST 12, 2020

We help brands, organisations and businesses develop and deploy measurable communications through PR, internal comms, digital marketing, SEO, social media and advertising. We are working with eight different clients in a wide range of sectors including ecommerce, financial services, healthcare, technology and energy.

Agency 161

Agency Meeting Crisis Energy 161

Ethical Voices

DECEMBER 12, 2022

Joining me on this week’s episode is Rebecca Wilson , the Executive Vice President International for WE Communications International. Other key areas that we found were employment opportunities and access to healthcare and mental health resources. And I also lead our annual Brands in Motion Research.

Ethics 74

Ethics Brand Branding Internal 74

Scott Public Relations

JULY 19, 2019

Of course we measure the positive results of our content programs. Likes” are less meaningful when measured up against more notable engagement like comments or replies. Download our e-book, “ The C-Suite Asks, We Answer: The Top 6 Questions About Healthcare PR.”. Like what you’ve read?

Insurance 40

Insurance Insurance Healthcare Pinterest 40

Ethical Voices

JANUARY 22, 2024

I’ve been in the public relations business for a little over 30 years now in both corporate and agency backgrounds, a partner in a PR firm for 13 years, and an executive with Advent Health, a large, not-for-profit healthcare system. When I say, I want you to be trustworthy, it’s a few specific things.

Ethics 78

Ethics How To Training Employee 78

Scott Public Relations

JULY 19, 2019

Of course we measure the positive results of our content programs. Likes” are less meaningful when measured up against more notable engagement like comments or replies. Download our e-book, “ The C-Suite Asks, We Answer: The Top 6 Questions About Healthcare PR.”. Like what you’ve read?

Healthcare 40

Healthcare Insurance Insurance Pinterest 40

ImPRessions - Crenshaw Communications

NOVEMBER 27, 2016

Experience in emerging technologies, specialized healthcare treatments or products, or international regulation will often come at a premium, for the simple reason that those professionals can command higher salaries in the PR labor marketplace. There isn’t a universal formula for measuring PR success.

Agency 120

Agency Trade Shows Comparison Meeting 120

Waxing UnLyrical

MAY 13, 2016

In 2015, I was approached by a healthcare-related organization to devise a measurement program for their PR efforts. You may know that I’m a bit fiendish when it comes to measurement , so I was delighted to hear this. We surveyed internal stakeholders. Case in point. So I said, “Hold up.”. External stakeholders.

Measurement 40

Measurement Analysis Healthcare Training 40

Contently - Strategy

DECEMBER 5, 2019

There’s a common misconception that companies in conservative fields like finance, insurance, and healthcare have a harder time creating content. However, the other industries like travel, technology, and healthcare boasted a better average engagement rate (70 percent) and finish rate (60 percent) in 2019.

Financial 111

Financial Industry Report Insurance 111

Stuart Bruce

OCTOBER 30, 2014

Yesterday Philips talked about its new digital marketing strategy and how it would take data from its connected healthcare devices to provide insight for its marketing. We can use it to measure and evaluate our success. She will be measurable. PR as a profession has been afraid of robust measurement and evaluation.

Crisis Communications 148

Crisis Communications Transportation Conference Social Media 148

PR Conversations

SEPTEMBER 18, 2014

This tight focus stood out in the Canadian results,” stated Thurlow, further noting, “US and Australian practitioners have much more multinational and international scope.”. PR professionals aren’t being vigilant about program measurement and evaluation. Key takeaways.

Study 99

Study Measurement Survey Education 99

Cision

MAY 7, 2015

New ways to accurately measure and track PR’s value. An ardent entrepreneur, Sandra has spent the last 20 years helping technology, healthcare and professional services companies achieve their communications goals. The proliferation of owned media. The democratization of voice through social. Media’s evolving landscape.

Social Media 120

Social Media Video Agency Healthcare 120

NewsWhip

FEBRUARY 26, 2021

And should we perhaps think about internal communications, a little more strategically, rather than as a tactical thing? How do we put the internal communications team at the cool kids table? Or the virus and public health measures.”. What is employer media?

Brand 78

Brand Branding Media Government 78

Stephen Waddington

NOVEMBER 19, 2017

12 months is an arbitrary period to measure change in a sector that is rapidly innovating in some areas such as artificial intelligence and digital media; but woefully slow in others such as diversity and ethics. I’ve also published a blog of key international events in the public relations calendar as part of the project.

Publicity 164

Publicity Ethics Data Community 164