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Magenta Nation: Healthcare and Income Inequality

Scott Public Relations

As the divide in wealth continues to grow, it will have a negative impact on other public policy issues as well—including healthcare. Income inequality is a terrible companion for a healthcare system based on a fee-for-service model.

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Healthcare and the Environment

Scott Public Relations

Yet as more and more people are educated about what this will do to our weather, storms, agriculture, and even national security, the consequences on one other aspect of life must not be overlooked: healthcare.

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Healthcare and the Wealth Gap

Scott Public Relations

As the divide in wealth continues to grow, it will have a negative impact on other public policy issues as well—including healthcare. Income inequality is a terrible companion for a healthcare system based on a fee-for-service model.

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Magenta Nation: Healthcare and Climate Change

Scott Public Relations

Yet as more and more people are educated about what this will do to our weather, storms, agriculture, and even national security, the consequences on one other aspect of life must not be overlooked: healthcare.

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Join the #PRStudChat Community for a State of Healthcare Communications Twitter Chat on February 17th

Deirdre Breakenridge

ET, the #PRStudChat community will participate in a Twitter chat discussion focused the state of healthcare communications. The healthcare arena has experienced continuous change with social media empowering the digitally demanding patient. We’ve invited a few special guests to join our discussion who will share their expertise on healthcare issues and the many advancements that we’ve seen in communications. On Tuesday, February 17, 2015 at 8:30 p.m.

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Resilient Power in Home Healthcare

Scott Public Relations

The changing climate and resultant increase in natural disaster events is driving home how crucial energy is for healthcare. Hospitals and physicians’ offices face obvious problems when intense heat or storms knock the power out, but there are less obvious victims in those who are switching to home healthcare. An increasing number of patients are choosing to receive their healthcare and treatments at home instead of medical institutions.

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Advancing Healthcare’s Abilities: ABS Virtual Office

Scott Public Relations

Technology is rapidly changing the nature of healthcare: its capability, delivery, and efficiency. Healthcare organizations are constantly coming up with new innovations to improve the abilities of physicians and the outcomes of care, particularly in fields that present more challenges. One of the latest advances, the ABS Virtual Office from Alternative Behavior Strategies (ABS) , is a prime example of how healthcare integration is creating a better system for all involved.

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The Real Value of Virtual Reality for Healthcare PR

Scott Public Relations

At the recent annual meeting of communicators from PR Boutiques International, Robert Hernandez, professor at the USC Annenberg School of Communication, spoke about how the exciting new virtual reality technology can completely change our perception, and the implications that carries for communications. If you’re in healthcare, insurance, technology or other professional services industries, and need help with a PR, marketing or social media campaign, contact Scott Public Relations.

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Advancing Healthcare’s Abilities: ABS Virtual Office

Scott Public Relations

Technology is rapidly changing the nature of healthcare: its capability, delivery, and efficiency. Healthcare organizations are constantly coming up with new innovations to improve the abilities of physicians and the outcomes of care, particularly in fields that present more challenges. One of the latest advances, the ABS Virtual Office from Alternative Behavior Strategies (ABS) , is a prime example of how healthcare integration is creating a better system for all involved.

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The Real Value of Virtual Reality for Healthcare PR

Scott Public Relations

At the recent annual meeting of communicators from PR Boutiques International, Robert Hernandez, professor at the USC Annenberg School of Communication, spoke about how the exciting new virtual reality technology can completely change our perception, and the implications that carries for communications. If you’re in healthcare, insurance, technology or other professional services industries, and need help with a PR, marketing or social media campaign, contact Scott Public Relations.

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State of Healthcare Content Marketing: 5 Trends Transforming the Industry

Contently - Strategy

But the rise of digital health content has complicated the way people think about healthcare. More importantly, what should doctors, hospitals, insurers, and healthcare companies do to improve the state of healthcare content online? The same holds true for healthcare content.

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Miranda Dini Appointed Global Healthcare Lead for AVENIR GLOBAL

Shift Communications

Healthcare, which collectively represents more than 30% of the firm’s business, is the network’s largest sector. The post Miranda Dini Appointed Global Healthcare Lead for AVENIR GLOBAL appeared first on SHIFT Communications PR Agency - Boston | New York | San Francisco.

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Healthcare Public Relations

Presspage

Creating change in healthcare is difficult. Creating positive change in healthcare public relations within health systems and hospitals can be just as difficult. In this article, we outline steps you can take to build a successful healthcare newsroom. When it comes to Healthcare PR, storytelling is incredibly important. News in healthcare is difficult to communicate. Healthcare is also a highly charged and politicized topic globally.

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Healthcare Communication Strategies During Pandemic

5W PR

With the COVID-19 pandemic disrupting operations within the healthcare industry, it’s crucial for healthcare communication pros to develop and implement unique internal healthcare communication strategies. 4 internal communications strategies for healthcare PR. #1.

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Social Media for Healthcare: What’s The Potential?

Melissa Agnes

The other day I had a conversation with someone who made a statement about the healthcare industry not needing to be on social media because no one cares about the nurses’ birthdays and little useless memes (I’m SOOO paraphrasing here!). Though it’s true that no one cares about memes and birthdays of people they don’t know, if your healthcare institute is using social media for these types of purposes, you are not harnessing its true power or potential.

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State of Healthcare Content Marketing: 5 Trends Transforming the Industry

Contently - Strategy

But the rise of digital health content has complicated the way people think about healthcare. More importantly, what should doctors, hospitals, insurers, and healthcare companies do to improve the state of healthcare content online? The same holds true for healthcare content.

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Google Analytics 101 for Hospitals and Healthcare

Shift Communications

As a Google Analytics Certified Partner , we’re happy to share how Google Analytics can integrate into healthcare and hospitals. Finally, look at the hospital’s internal Internet range via filtering, especially if the hospital offers free WiFi to patients and families. As always, if your healthcare institution or hospital would like help implementing Google Analytics, contact SHIFT’s healthcare marketing team !

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Homebound? Turn Your Kids into Smart Voters

Scott Public Relations

If you’re in healthcare, insurance, technology or other professional services industries, and need help with a PR, marketing or social media campaign, contact Scott Public Relations. Download our e-book, “ The C-Suite Asks, We Answer: The Top 6 Questions About Healthcare PR.”.

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What Working in Healthcare has Prepared me for in Public Relations

Shift Communications

However, I knew I wanted it to be in the healthcare industry in one form or another. Reflecting back on the patients I helped and the positions I held, there are three important and unified lessons that have helped me as I entered the world of healthcare PR: patience, empathy and time management. The healthcare industry prepared me to roll with the punches and helped me build my confidence. Dedicated Healthcare Learning Productivity Public Relations

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PRSA Health Academy Conference: Key Takeaways

Reputation Us

Communications Tools Healthcare PR Internal Communication PR Best Practices communications Employee Communications Healthcare Healthcare Communications healthcare pr agency healthcare pr firm healthcare public relations LT Public Relations marketing media relations Patient Experience portland public relations PRSA PRSA Health Academy public relations reputation management social media

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A New Take on Free Speech, Part 2

Scott Public Relations

If you’re in healthcare, insurance, technology or other professional services industries, and need help with a PR, marketing or social media campaign, contact Scott Public Relations. Download our e-book, “ The C-Suite Asks, We Answer: The Top 6 Questions About Healthcare PR.”.

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Building Your Brand for Public Relations

Scott Public Relations

If you’re in healthcare, insurance, technology or other professional services industries, and need help with a PR, marketing or social media campaign, contact Scott Public Relations. Download our e-book, “ The C-Suite Asks, We Answer: The Top 6 Questions About Healthcare PR.”. Sign up to receive our monthly advice on healthcare, insurance and technology PR: Scott Public Relations.

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What Makes News ‘News’

Scott Public Relations

Michael Grimaldi described these elements in “What Makes News” for PR Boutiques International. If you’re in healthcare, insurance, technology or other professional services industries, and need help with a PR, marketing or social media campaign, contact Scott Public Relations. Download our e-book, “ The C-Suite Asks, We Answer: The Top 6 Questions About Healthcare PR.”. Sign up to receive our monthly advice on healthcare, insurance and technology PR: Scott Public Relations.

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The Misinformation Age: Misinformation, Lies, and Communications

Scott Public Relations

professor at the University of California at Irvine and author of the book “The Misinformation Age: How False Beliefs Spread”, explained at the annual meeting of PR Boutiques International that understanding how false beliefs propagate may lie in defining “belief” as a social phenomenon. If you’re in healthcare, insurance, technology or other professional services industries, and need help with a PR, marketing or social media campaign, contact Scott Public Relations.

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Stalwart Interns. Where are they now?

The Stalwart Blog

I thought it would be a good time to check in on our former interns and find out where they are now. Melina Destein , Stalwart summer 2012 intern. After my time at Stalwart, I went down the in-house PR route, then went into the healthcare space, and now have found my space in retail marketing - the main and most important thing that stuck with me through it all was the strong work ethic and the importance to conduct yourself with honesty and integrity.

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What Makes News ‘News’

Scott Public Relations

Michael Grimaldi described these elements in “What Makes News” for PR Boutiques International. If you’re in healthcare, insurance, technology or other professional services industries, and need help with a PR, marketing or social media campaign, contact Scott Public Relations. Download our e-book, “ The C-Suite Asks, We Answer: The Top 6 Questions About Healthcare PR.”. Sign up to receive our monthly advice on healthcare, insurance and technology PR: Scott Public Relations.

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How Important is Fake News?

Scott Public Relations

If you’re in healthcare, insurance, technology or other professional services industries, and need help with a PR, marketing or social media campaign, contact Scott Public Relations. Download our e-book, “ The C-Suite Asks, We Answer: The Top 6 Questions About Healthcare PR.”. Sign up to receive our monthly advice on healthcare, insurance and technology PR: Scott Public Relations. appeared first on Healthcare, Insurance & Technology PR | Scott Public Relations.

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Being a Successful Communicator For Your Team

Scott Public Relations

Communicators can shape internal messaging to give employees a better understanding of their purpose and make their message resonate from the top down. If you’re in healthcare, insurance, technology or other professional services industries, and need help with a PR, marketing or social media campaign, contact Scott Public Relations. Download our e-book, “ The C-Suite Asks, We Answer: The Top 6 Questions About Healthcare PR.”.

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Avoid Alienating Your Audience

Scott Public Relations

If you’re in healthcare, insurance, technology or other professional services industries, and need help with a PR, marketing or social media campaign, contact Scott Public Relations. Download our e-book, “ The C-Suite Asks, We Answer: The Top 6 Questions About Healthcare PR.”. Sign up to receive our monthly advice on healthcare, insurance and technology PR: Scott Public Relations. Of course we measure the positive results of our content programs.

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Mitigating Adverse Childhood Events

Scott Public Relations

If you’re in healthcare, insurance, technology or other professional services industries, and need help with a PR, marketing or social media campaign, contact Scott Public Relations. Download our e-book, “ The C-Suite Asks, We Answer: The Top 6 Questions About Healthcare PR.”. Sign up to receive our monthly advice on healthcare, insurance and technology PR: Scott Public Relations.

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Proving Your Success in Public Relations

Scott Public Relations

If you’re in healthcare, insurance, technology or other professional services industries, and need help with a PR, marketing or social media campaign, contact Scott Public Relations. Download our e-book, “ The C-Suite Asks, We Answer: The Top 6 Questions About Healthcare PR.”. Sign up to receive our monthly advice on healthcare, insurance and technology PR: Scott Public Relations. Public relations has always been a bit of a murky field when it comes to measuring success.

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Avoid Alienating Your Audience

Scott Public Relations

If you’re in healthcare, insurance, technology or other professional services industries, and need help with a PR, marketing or social media campaign, contact Scott Public Relations. Download our e-book, “ The C-Suite Asks, We Answer: The Top 6 Questions About Healthcare PR.”. Sign up to receive our monthly advice on healthcare, insurance and technology PR: Scott Public Relations. Of course we measure the positive results of our content programs.

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The Misinformation Age: Misinformation, Lies, and Communications

Scott Public Relations

professor at the University of California at Irvine and author of the book “The Misinformation Age: How False Beliefs Spread”, explained at the annual meeting of PR Boutiques International that understanding how false beliefs propagate may lie in defining “belief” as a social phenomenon. If you’re in healthcare, insurance, technology or other professional services industries, and need help with a PR, marketing or social media campaign, contact Scott Public Relations.

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This Is Our Lane: Why Gun Control is a Health Issue

Scott Public Relations

Or the emotional damage to the healthcare providers who deal with physical damage caused by one human to others. If you’re in healthcare, insurance, technology or other professional services industries, and need help with a PR, marketing or social media campaign, contact Scott Public Relations. Download our e-book, “ The C-Suite Asks, We Answer: The Top 6 Questions About Healthcare PR.”.

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This Is Our Lane: Why Gun Control is a Health Issue

Scott Public Relations

Or the emotional damage to the healthcare providers who deal with physical damage caused by one human to others. If you’re in healthcare, insurance, technology or other professional services industries, and need help with a PR, marketing or social media campaign, contact Scott Public Relations. Download our e-book, “ The C-Suite Asks, We Answer: The Top 6 Questions About Healthcare PR.”.

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Building Your Brand for Public Relations

Scott Public Relations

If you’re in healthcare, insurance, technology or other professional services industries, and need help with a PR, marketing or social media campaign, contact Scott Public Relations. Download our e-book, “ The C-Suite Asks, We Answer: The Top 6 Questions About Healthcare PR.”. Sign up to receive our monthly advice on healthcare, insurance and technology PR: Scott Public Relations.

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Mitigating Adverse Childhood Events

Scott Public Relations

If you’re in healthcare, insurance, technology or other professional services industries, and need help with a PR, marketing or social media campaign, contact Scott Public Relations. Download our e-book, “ The C-Suite Asks, We Answer: The Top 6 Questions About Healthcare PR.”. Sign up to receive our monthly advice on healthcare, insurance and technology PR: Scott Public Relations.

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What Not to do With Social Media

Scott Public Relations

If you’re in healthcare, insurance, technology or other professional services industries, and need help with a PR, marketing or social media campaign, contact Scott Public Relations. Download our e-book, “ The C-Suite Asks, We Answer: The Top 6 Questions About Healthcare PR.”. Sign up to receive our monthly advice on healthcare, insurance and technology PR: Scott Public Relations. Social media has become an incredibly effective tool in a brand marketer’s toolbox.

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CAPP Publishes Recommendations for Telehealth

Scott Public Relations

The Council of Accountable Physician Practices (CAPP) , a coalition of multi-specialty medical groups and health systems across the United States, is a firm advocate of using telehealth to improve the healthcare delivery process. Telehealth services will help to cut down on the costs of healthcare in the long run, but the true value lies in the improvements to quality, access, and availability of care that telehealth enables.

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How to Plan for the Best PR Campaign—And Be Prepared for the Worst

Scott Public Relations

If you’re in healthcare, insurance, technology or other professional services industries, and need help with a PR, marketing or social media campaign, contact Scott Public Relations. Download our e-book, “ The C-Suite Asks, We Answer: The Top 6 Questions About Healthcare PR.”. Sign up to receive our monthly advice on healthcare, insurance and technology PR: Scott Public Relations. A public relations campaign is a mammoth task that is impossible to get perfectly right.