Burrelles Fresh Ideas

JANUARY 9, 2024

Today’s PR pros must not only navigate, research and pitch in an increasingly complex media environment but also track (monitor) and measure the results in a way that resonates with stakeholders. If one thing is certain, technology and the media will continue to change. And this year was no exception.

Pitching 96

Pitching Print Measurement Report 96

Burrelles Fresh Ideas

MAY 14, 2024

Luckily, assistive technologies and social media accessibility allow people with disabilities to engage in digital communication effectively. Closed captions are ideal for use in accessibility measures. Social media has become an inseparable part of daily communication between people and businesses. billion each year.

Social Media 93

Social Media Media Video SEO 93

Mindful Marketing

SEPTEMBER 17, 2015

Last week at the INBOUND15 conference here in Boston, our CEO & Founder presented to an overfilled room on “PR Analytics & Measurement: A New Data Frontier.” Did you know that the first ever conference on measuring public relations effectiveness was held in October, 1977? Don’t Just Measure; Analyze.

Measurement 50

Measurement Analytics Analysis Conference 50

The Resolution Blog

JANUARY 24, 2020

This is where measuring the sentiment of coverage becomes really useful. Take a look at your goals and determine how measuring sentiment fits into that. This is why it is important to set out or codify guidelines in advance to be clear on what favourable means.” But if this is all negative, it will do more damage than good.

Analysis 156

Analysis Measurement Government Examples 156

Sword and the Script

JULY 14, 2020

ROI and proving value The top challenge facing communicators is measuring impact, proving value and demonstrating ROI , according to 50% of respondents. However, in a subsequent question, only about half of respondents “often” or “always” measure their communications efforts. Don’t overlook anecdotes either. So, what can you do?

Survey 141

Survey Measurement System Education 141

ImPRessions - Crenshaw Communications

JULY 6, 2016

A PR agency employee starting in the business today will be creating programs, telling stories, and reporting to clients in ways very different from just a few years ago, in part due to the rise of digital technology and the blurring of lines between paid, earned, and owned media. Everything is measurable and measured.

SEO 204

SEO Analytics Measurement B2B 204

ImPRessions - Crenshaw Communications

JULY 15, 2020

That’s why all devices must be secure and security measures clearly communicated and enforced. For instance example, our website emphasizes phrases like “top New York PR agency” and “best technology PR” instead of less searchable copy like “our clients love us.” Know SEO basics.

Reputation 221

Reputation How To SEO Guidelines 221

Cision

NOVEMBER 30, 2017

When you invite internal and external subject matter experts to contribute to your content marketing program, it’s important to have guidelines for them to follow. At Cision, we discuss earned media, identifying and building relationships with influencers, crafting campaigns and monitoring and measuring impact. Headline writing tips.

How To 177

How To Guidelines Content Marketing Video 177

PRSay

JULY 26, 2022

While the fundamentals like media relations, measurement and crisis management have new approaches in digital times, the demand for compelling digital-first campaigns is on a significant rise. Do you have guidelines around how far and wide you recognize religious holidays?

Local 133

Local Crisis Management Internal International 133

ImPRessions - Crenshaw Communications

APRIL 20, 2020

Most have learned from early mistakes or half-measures and have designed campaigns that make a positive impact for employees, customers, and communities. They changed their logos in solidarity with the new guidelines, and the effect was…awkward. It’s not about the logo. Facebook, too, is working to correct misinformation and rumors.

Brand 284

Brand Branding Small Business Retail 284

Business Wire

MARCH 7, 2017

This section covers working with influencers, measuring your success, and maintaining the best communications for your brand. Measuring the success of your influencer program As we noted earlier, it is key to establish the goals of your influencer program well before you launch. Were contract guidelines met?

Marketing 156

Marketing Guidelines Measurement Analytics 156

Deirdre Breakenridge

APRIL 11, 2016

Understanding your business purpose and approach on social media is imperative and financial services companies are investing in their infrastructure, guidelines, and engagement best practices. What about policies and guidelines? What tools can you use to measure social media impact? On Tuesday, April 19th at 8:30 p.m.

Financial 150

Financial Community Social Media Guidelines 150

Deirdre Breakenridge

NOVEMBER 11, 2019

Don’t forget that engagement can also be measured. Some constituencies may not be familiar with podcasting, so teach them how to use the technology. We can’t always predict what will resonate, so it’s important to not stick to a formula or rigid guidelines. Make it Easy to Connect.

Community 206

Community Nonprofit Conference Social Media 206

5W PR

JULY 15, 2020

An Apple media kit from 1993 even included physical slides showcasing their newest technologies. Sponsorship guidelines such as posting frequency, words to use when describing the brand, and what types of content the company is willing to pay for. • Measuring Media Kit Success. The offer to potential clients and partners.

How To 176

How To Media Guidelines Pitching 176

Prohibition

AUGUST 23, 2023

This impressive ROI is due to the targeted nature of influencer campaigns and the ability to track and measure their impact. Establish Clear Expectations : Once you’ve secured a collaboration, clearly communicate your expectations, including the type of content, posting schedule, and any guidelines or restrictions.

Retail 62

Retail Marketing Advertising Advertising 62

Buzzstream

JANUARY 22, 2024

Check Traffic Organic traffic is one metric that most tools can provide, though they are estimations of traffic, not exact measures. A site can be highly authoritative, but if it’s irrelevant, it will not be valuable.

Analysis 90

Analysis SEO Guidelines Google 90

Stephen Waddington

DECEMBER 15, 2021

Carbon as a metric - PR practitioners must measure carbon in the rush to address ESG concerns as a report suggests that the UK is woefully unprepared for climate risk. The PRCA has published guidelines to help communicators improve the accessibility of their communication.

Publicity 128

Publicity Government Guidelines Facebook 128

Flack's Revenge

FEBRUARY 16, 2017

Some very smart people from the worlds of media, business, and technology made great arguments for each side. They can and should take measures to combat fake news. It could involve a combination of crowd correction, e.g. a way for users to flag fake news items, and technology akin to spam detection.

Reddit 168

Reddit Government Google System 168

Sword and the Script

APRIL 30, 2019

There isn’t a whole lot of coverage about PR technology. Vocus owned or acquired brands like PRWeb, Help A Reporter Out (HARO), iContact, and several lesser-known social media technologies. c) PR Tech Reviews based on my review of the technology (1-2 per year). And with that, here’s a go at the first PR Tech Sum….

Industry 91

Industry Media Technology Employee 91

Sword and the Script

OCTOBER 25, 2022

Clients now expect PR people to also be search experts, content experts, working knowledge of Google Analytics, knowledge of all sorts of tracking tools to measure effectiveness, while filming, producing, and editing video and managing multiple social media accounts.”. Pressure on measurement. Technology doesn’t sleep.

Communications 126

Communications Crisis Internal International 126

ImPRessions - Crenshaw Communications

APRIL 19, 2018

Your PR team should bring it — and measure it. A good technology PR team will respond in short order to any emails or calls. For additional guidelines on what companies should expect from their agencies, see this earlier post. They need a team who waits to be told what to do like they need a third leg. Don’t get ghosted.

Agency 136

Agency Guidelines Course Meeting 136

Shift Communications

MARCH 30, 2015

Think about what things hospitals measure in terms of marketing. One way to measure this is by returning visitors from social media channels. Examine and measure organic search traffic within your geographic radius. Vice President, Marketing Technology. Analytics Marketing Marketing Technology Metrics Strategy'

Healthcare 60

Healthcare Analytics Google Local 60

Landis PR

DECEMBER 4, 2023

Although change is certainly an inevitable part of life, it can still be quite challenging—and even intimidating—to adopt new, increasingly more intelligent forms of technology as they emerge in the marketplace. Technology Public Relations The post Will Generative AI Replace Marketers and Content Creators?

Marketing 59

Marketing Content Marketing Storytelling B2B 59

ImPRessions - Crenshaw Communications

JANUARY 5, 2017

If true, it bodes very well for PR, which specialized in the powerful but maddeningly hard-to-measure mentions. Everything is measurable and measured. But even without a universal formula for measuring brand mentions, PR is catching up to marketing. Thought leadership is more important than ever.

Trends 124

Trends SEO Leadership Print 124

Cision

AUGUST 11, 2016

Marketers will no longer be able to ignore new technologies and trends, even if they aren’t sure of the application or ROI. That is a tectonic shift for how marketing is planned, executed, and measured.” – Jay Baer, President, Convince & Convert. Sprout Blog. Social Media Explorer. Duct Tape Marketing Blog. Bryan Eisenberg.

Marketing 0

Marketing Mobile Nonprofit Engineering 0

PRSay

MAY 18, 2016

In June, we saw AMEC upgrade its 5-year-old measurement guidelines to Barcelona Principles 2.0. In a more positive example, suppose you see a measurable traffic spike after a particular campaign. We measured share of voice and top topics of conversation for each and the data got included in Politico and USA Today.

Data 106

Data Meeting Measurement Guidelines 106

Cision

APRIL 7, 2017

From B2B to non-profit to consumer technology, I knew I loved PR, but I wasn’t serving the right industry. Focused campaigns are the most impactful and easier to measure to determine whether the program was effective enough to duplicate. What gets measured gets improved! The agency life is the only life I’ve ever known.

Pitching 228

Pitching Agency Social Media Creativity 228

Stephen Waddington

MARCH 8, 2019

The fact is that the law making process and governance cannot keep pace with the speed of technological change and the growth of platforms and digital markets. It allow more details to be developed through guidelines, codes of practice and certifications, that flow from the principles,” she said. She proposes a principle-led approach.

Government 62

Government Privacy Education Web 62

Communications Conversations

FEBRUARY 6, 2019

Here are 7 things I learned from the report: 1: Marketers need to get smarter about measuring success on IG stories. Then, you add to the mix that almost 60% of all marketers are either unclear of VERY unclear about what current regulations and guidelines mean for influencer marketing. Are you freaking kidding me? The worst part?

Report 76

Report Analysis Video Instagram 76

Sword and the Script

DECEMBER 22, 2020

It’s worth pointing out, that even while these statistics were published in 2020, many will have utility as benchmarks and best practice guidelines for years to come. The top PR challenge facing communicators is measuring impact, proving value and demonstrating ROI, according to 50% of respondents. Source: PR Measurement ).

Survey 178

Survey Marketing B2B Study 178

Newsfile

OCTOBER 24, 2023

Also, you must bolster investor confidence , manage investor expectations and positively influence market perceptions under ethical guidelines and regulatory standards. Prevent a Virtual Earnings Call Disruption: Ensure your platform has security measures that prevent unauthorized access or disruptions from uninvited guests.

Conference 52

Conference Government Retail Analytics 52

Sword and the Script

APRIL 2, 2019

The Role of Technology on the Legal Market. They developed these things called “outside counsel guidelines” (OCGs) that in part detailed what they will pay for and what they won’t. for demand to come back, technology innovation accelerated. There are many aspects of legal services that are delivered or augmented with technology.

Agency 97

Agency Trends Marketing Survey 97

Stephen Waddington

JANUARY 17, 2019

Select Instagram in the ad placement options Google Google Keyword Planner LinkedIn LinkedIn Campaign Manager Pinterest Pinterest Promoted Pins Snap Snap Ad Manager Twitter Twitter Ads YouTube Google Reach Planner Table: Planning tools for technology platforms Audience identification for a campaign is based on demographics and behaviours.

Media 103

Media How To Advertising Advertising 103

Beyond PR

JULY 7, 2016

More consumers are mobile, more brands are re-focusing on relationship marketing and more location-based technology is making it easier to connect the two. Every review site offers different guidelines on this practice. Thanks to a trifecta of trends, local marketing strategies offer today’s entrepreneur more opportunities than ever.

Small Business 74

Small Business Local Marketing Guidelines 74

Burrelles Fresh Ideas

NOVEMBER 7, 2023

Once upon a time, many moons ago, I worked at a large PR agency as part of the consumer technology team. While working in the space, I was introduced to more of the laws, regulations, and guidelines clean energy companies must follow in the United States. When I began, I had no idea what to expect.

Agency 89

Agency Energy Crisis Management Industry 89

Prohibition

JANUARY 17, 2022

It is a discipline within the broader framework of management that consists of the abilities and strategies needed to recognise, assess, understand, and cope with a serious crisis, particularly from the moment it arises until recovery measures are initiated. Why is Crisis Management so Important to an Organisation.

Crisis Management 118

Crisis Management Social Media Crisis Media 118

Shift Communications

APRIL 11, 2016

On Friday, Facebook announced a significant change to its branded content guidelines: any influencer or publisher creating Facebook branded content MUST tag the brand in their posts. Second, we can monitor and measure influencers’ content directly. Vice President, Marketing Technology. This will aid our reporting greatly.

Facebook 60

Facebook Brand Branding eBook 60