Cision

NOVEMBER 30, 2017

When you invite internal and external subject matter experts to contribute to your content marketing program, it’s important to have guidelines for them to follow. Will you accept content from anyone with a good pitch, or would you prefer them to be experts in your field? Guidelines for Submitting. Guidelines for author bios.

How To 177

How To Guidelines Content Marketing Video 177

Buzzstream

JANUARY 24, 2024

How to Find Link Insertion Targets in 5 Steps First and foremost, the strategy behind finding sites for link insertion hinges on finding quality, relevant sites. You can do link insertion in two ways: pitch your homepage or an asset you’ve already created, such as an ultimate guide post or helpful calculator tool.

SEO 62

SEO How To Resources Pitching 62

Rock the Status Quo

AUGUST 1, 2014

PITCH submission comes from Lindsay Bell, the fabuloso content director over at Spin Sucks. There is a certain irony that, as PR professionals who earn a living based on our pitching skills, our own industry blogs are smothered with a constant deluge of bad pitches. His pitch worked. Today’s GOOD(!)

Pitching 173

Pitching Guidelines Facebook Advertising 173

Contently - Strategy

APRIL 4, 2019

Editors are quick to treat a PR pitch like a pest, sweeping it into the trash after no more than a glance at the subject line. Namely, you have to believe what you’re pitching matters right now. Even if a major story dominates homepages and feeds, there are still ways to find an unexpected news peg to strengthen your PR pitch.

Pitching 91

Pitching How To Guidelines Agency 91

Cision

JANUARY 20, 2016

Change may be constant in the PR world, but traditional pitching methods are alive and well. In fact, while reporters’ presence on social media platforms has risen over the past few years, email still remains their preferred pitching method. So how can you stand out in a reporter’s overflowing inbox? Research Pitching Policies.

Pitching 120

Pitching Policies Guidelines Report 120

Buzzstream

NOVEMBER 28, 2023

And once you know how to find them, you can begin to strategize on how to build them. Link relevance measures how relevant a backlink is to your site. How to Get Relevant Links Now that we know what to look for, let’s talk about how to get relevant links. What Is Link Relevance?

How To 62

How To Google SEO Pitching 62

ImPRessions - Crenshaw Communications

JANUARY 11, 2022

Here are some ways in which writing for PR differs from being a journalist, how to make it work. Our work includes not just press releases, but pitches to journalists, bylines, blogs posts, op-Ed pieces, and more. Pitching is a major aspect of the job, and when sending pitches to specific reporters, we adopt a different style.

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Writing Journalism Pitching Guidelines 294

PR Fuel

JULY 14, 2021

Learning how to write press releases can help you reach and appeal to your target audience. Here are the nine tips you need when learning how to write a press release. Here are the nine tips you need when learning how to write a press release. Each publication will have its own submission guidelines. Consider the Angle.

Writing 88

Writing How To Media Guidelines 88

The Proactive Report

OCTOBER 30, 2023

The trick to getting good content from an AI service is to learn how to write excellent prompts. When you have this data at your fingertips, and you have current information as it changes, you can use this to drive strategy: what stories to tell, what images to create, where to pitch those stories, and where to post your content.

Trends 182

Trends Marketing Wikipedia Reddit 182

5W PR

DECEMBER 19, 2018

Relate Before You Pitch. Then, when the time comes to make a pitch, they will actually read and consider it. Then, when the time comes to make a pitch, they will actually read and consider it. Pitch Stories They’re Looking For. Get this information before you click “send” on a pitch.

How To 74

How To Media Pitching Guidelines 74

Sword and the Script

OCTOBER 3, 2023

The database also has built-in features for list-building and a generative AI feature for pitching. This feature fine-tunes content, aligns tone with brand guidelines”; Recommended topics. Pitch podcasts by noon. Here’s the updated list of PR technology companies I’m watching and here’s how to get on my radar.

Analysis 142

Analysis Tools Software SMB 142

Sword and the Script

JULY 26, 2022

Suddenly marketing departments have to figure out how to get the same bang for a lot less buck. It means you spend a lot of time researching publications, figuring out their editorial point of view, drafting pitches, getting rejections or no response at all, and all potentially with no reward. Let’s talk about how to earn it.

Media 166

Media Pitching Agency Guidelines 166

Onclusive

NOVEMBER 8, 2023

PR professionals should create thoughtful, data-backed pitches, engage with reporters on social media, send swag (when appropriate), maintain relevant media lists, and manage all follow-through with reporters and journalists. At the same time, PR pros are constantly thinking about how to maximize the reach and impact of their earned media.

Training 195

Training Media Training Reputation Crisis Communications 195

Shift Communications

DECEMBER 6, 2016

To pitch broadcast, you need to be resilient and smart about how you make your case for coverage. Pitching broadcast media takes time and often requires multiple rounds of emails and phone calls. The key to success is consistently getting ahead of the new cycle by proactively pitching media opportunities weeks in advance.

How To 60

How To Film Pitching Guidelines 60

ImPRessions - Crenshaw Communications

MAY 4, 2017

Always start with editorial guidelines. Most online publications have editorial guidelines. The guidelines will typically cover the most important issues such as word count and how the publication prefers to receive submissions. Eight Secrets To Better Bylines. Write for the audience.

B2B 136

B2B Guidelines Writing Pitching 136

Onclusive

AUGUST 9, 2021

PR professionals are expected to create thoughtful, data-backed pitches, engage with reporters on social media, send swag (when appropriate), maintain relevant media lists, and manage all follow-through with reporters and journalists. PR people may also develop guidelines for interacting with the media or even social media.

Training 370

Training Media Training Reputation Crisis Communications 370

Burrelles Fresh Ideas

JANUARY 9, 2024

Today’s PR pros must not only navigate, research and pitch in an increasingly complex media environment but also track (monitor) and measure the results in a way that resonates with stakeholders. You can even give PR CoPilot a custom prompt, and it will incorporate it into your press release or media pitch email within seconds.

Pitching 94

Pitching Print Measurement Report 94

Cision

JULY 9, 2015

To that end, you may see your distribution service reject your press release initially, or ask you to make some changes to meet guidelines. Ignore Those Guidelines. Hey, if you never saw the guidelines, you can claim ignorance, right? As an example, PRWeb lists its editorial guidelines here. Use the Word “Free” Heavily.

Guidelines 120

Guidelines Software Creativity Pitching 120

Cision

DECEMBER 2, 2015

Cision’s white paper, “ How to Use Influencers to Expand Reach and Impact ,” shares tips on how to pitch influencers the right way so you can ensure success. Here are three guidelines for asking influencers to team up with your brand: Want more tips on how to connect with influencers?

Brand 120

Brand Branding Guidelines Pitching 120

Solo PR Pro

FEBRUARY 11, 2016

In this post, we walk you through the process of how to create a bylined article that media outlets will notice and want to publish. However, the type of publication you’re pitching will have an influence on the subject matter of your article and how you choose to angle it. Perfecting the pitch. Initial preparation.

How To 40

How To Guidelines Pitching Writing 40

PR Fuel

AUGUST 12, 2021

You don’t have to learn how to write a press release alone! Once you determine who your customers are, you can learn how to write a press release for that audience. They’ll know how to adjust their voice and tone with your audience in mind. Learning how to write a press release can get confusing. Pain points.

Writing 105

Writing SEO Pitching Engineering 105

Burrelles Fresh Ideas

NOVEMBER 7, 2023

The endless media pitch calling and subsequent rejections were exhausting. Client Turnover — can lead to instability and the need to perform new business pitches constantly. How to get agency-ready During the pandemic, the PR Council launched an agency-ready certificate program.

Agency 88

Agency Energy Crisis Management Industry 88

Wildfire

NOVEMBER 29, 2018

Over the past four years at Wildfire I’ve been lucky enough to be involved in a great number of new-business pitches. He actually believes that the state of briefing communications agencies is so bad in his experience that he recommends marketers go on a course to learn how do it properly.

Agency 56

Agency How To Course Creativity 56

Stephen Waddington

OCTOBER 11, 2017

How to submit a pitch. CIPR members interested in contributing to the project should read the contributors’ guidelines (opens as a PDF) and submit a pitch by 3 November, 2017. Potential – exploring the future of the profession such as automation, artificial intelligence, and tools.

Writing 111

Writing Guidelines Community Pitching 111

ImPRessions - Crenshaw Communications

MAY 1, 2018

How to prep and pitch a byline. Make the pitch short and authoritative. For longer B2B bylines, a detailed outline may be necessary, but often a short email pitching the topic and author will do. But a byline program takes preparation, focus, and an ongoing commitment to high-quality content.

B2B 147

B2B Leadership Customer Service eBook 147

Business Wire

MARCH 7, 2017

Access Part I to learn about why influencer marketing is important and how to identify the appropriate influencers for your message. Were contract guidelines met? Were FTC #spon/#ad disclosure guidelines met? How high was the quality of content the influencer created? Working with influencers: Now what?

Marketing 156

Marketing Guidelines Measurement Analytics 156

PRSay

JUNE 18, 2019

We uphold the standard for a consistent style, though the specifics of some guidelines may change over time. One example of meeting the needs of social media: The guidance we added last year on how to “quote” emoji. How do you decide on updates to the book, and how frequently do you amend the online version?

Guidelines 153

Guidelines Writing Social Media Newspapers 153

Bad Pitch Blog

JANUARY 31, 2010

Slick’s Twitter Pitch Fit This is the first pitch wherein I can out the author because they pitched me on Twitter in plain, permalinked view of the world. This bad pitch shows a clear lack of understanding of Twitter. As we approach Valentine’s Day, I do not have a heart on for this pitch from @twsprfirm.

Twitter 46

Twitter Pitching Hotels Guidelines 46

Beyond PR

JUNE 22, 2016

As the article 5 Steps to Unlocking Successful User-Generated Content shows, the campaign was successful because the hashtag was not only used in social media outreach, but also in blog posts, messaging to employee advocates, and influencer pitches. Social media connects to so much today. And Of Course, #NeverStopLearning.

How To 76

How To Marketing Instagram Social Media 76

The Hoffman Agency

APRIL 22, 2020

In our current crisis, journalists are being inundated with information, pitches and deadlines. Pitches and interactions with journalists should give context to what’s going on, with an implicit or explicit connection to what’s most important to a journalist and their organization. How is this affecting their work hours?

Pitching 36

Pitching Privacy Guidelines Twitter 36

PRSay

OCTOBER 14, 2019

We also meet with many others who are considering how to best upgrade their issues and crisis responsiveness. Whether you work for an organization or an agency, one of the most agonizing annual rituals is the pitching of a new crisis plan. We at RockDove Solutions are in a privileged position to understand those changes.

Crisis 79

Crisis Crisis Management Training Mobile 79

Sword and the Script

DECEMBER 8, 2020

Here are the guidelines and how to pitch. Set norms for communications and be aware of opportunities to course-correct culture and align your internal brand with your external brand. >>> >>> Interested in submitting a guest post? Plan everything and pay attention to timing. Do not rush. Plan, plan, plan.

Internal 92

Internal International Employee Leadership 92

Critical Mention

OCTOBER 9, 2019

Though keep in mind, there are guidelines as to how many times one should post to their social channels. Once you’ve established how to best communicate with each audience, start A/B testing different writing styles, images and video content in each post. Understand How to Follow Social Media Trends.

Social Media 75

Social Media Marketing Media Instagram 75

Cision

AUGUST 11, 2016

In this interview, Howard discusses the challenges facing casino gaming companies, how to deliver an effective message and how to adapt to the immediacy of the media. How did you get your start in corporate communications? With so much content saturating the marketplace, how can you ensure your messaging resonates?

Corporate 0

Corporate Airlines Financial Journalism 0

Ishmael's Corner

JUNE 8, 2015

In public relations, this lives in the art of pitching. Without the “sale” present in a pitch, PR professionals wouldn’t be able to place stories in publications or schedule interviews with journalists, and subsequently wouldn’t be able to communicate their ideas. 2) Know Your Audience. 3) Believe in Your Message.

Communications 60

Communications Film Guidelines Pitching 60

ImPRessions - Crenshaw Communications

MARCH 14, 2017

In our own informal polling on how to improve the client-agency experience, the desire to create a better public relations RFP process was near the top of the list. Here are some guidelines we’ve developed for those considering issuing an RFP for public relations services. Media responses from every pitch?

Meeting 191

Meeting Agency Creativity Case Study 191

Bad Pitch Blog

FEBRUARY 12, 2006

As the blogosphere continues to skewer bad pitches, we''re also linking to the angst and the advice on how to create good pitches. How’s this for a bad p.r. PR Smackdown III FastCompany Now Fast Company’s blog presents pitches to its readers and asks them to vote for the best one. How would your pitch rate?

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Resources Pitching Guidelines Construction 40