Shift Communications

DECEMBER 6, 2016

To pitch broadcast, you need to be resilient and smart about how you make your case for coverage. Pitching broadcast media takes time and often requires multiple rounds of emails and phone calls. So, prepare and plan for these moments in a thoughtful and creative way to get your client quality air time.

How To 60

How To Film Pitching Guidelines 60

Cision

JULY 9, 2015

To that end, you may see your distribution service reject your press release initially, or ask you to make some changes to meet guidelines. Ignore Those Guidelines. Hey, if you never saw the guidelines, you can claim ignorance, right? As an example, PRWeb lists its editorial guidelines here. Use the Word “Free” Heavily.

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Guidelines Software Creativity Pitching 120

Cision

DECEMBER 2, 2015

Cision’s white paper, “ How to Use Influencers to Expand Reach and Impact ,” shares tips on how to pitch influencers the right way so you can ensure success. Here are three guidelines for asking influencers to team up with your brand: Want more tips on how to connect with influencers?

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Brand Branding Guidelines Pitching 120

Wildfire

NOVEMBER 29, 2018

Over the past four years at Wildfire I’ve been lucky enough to be involved in a great number of new-business pitches. He actually believes that the state of briefing communications agencies is so bad in his experience that he recommends marketers go on a course to learn how do it properly. Creativity is what we do, so let us do it.

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Agency How To Course Creativity 56

Burrelles Fresh Ideas

NOVEMBER 7, 2023

The endless media pitch calling and subsequent rejections were exhausting. Client Turnover — can lead to instability and the need to perform new business pitches constantly. How to get agency-ready During the pandemic, the PR Council launched an agency-ready certificate program.

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Agency Energy Crisis Management Industry 90

ImPRessions - Crenshaw Communications

MARCH 14, 2017

In our own informal polling on how to improve the client-agency experience, the desire to create a better public relations RFP process was near the top of the list. That said, a well-executed RFP, drafted for any industry assignment, can be a strong tool to help determine a good fit, as many creative services experts point out.

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Meeting Agency Creativity Case Study 191

Shift Communications

AUGUST 16, 2016

You would be surprised how difficult this can be to define and how your team may have different ways of describing what you do. Ask yourself: What is my elevator pitch? Social media crisis guidelines should be included as well. A true definition of your company. What do we offer our stakeholders? A social media plan.

Company 60

Company Guidelines Crisis Measurement 60

Ethical Voices

DECEMBER 18, 2023

At that point, you’ve got to get the creative juices going and come up with another campaign. What are some other things we can do beyond if the media pitches aren’t landing? As an agency, we put together guidelines, but it also creates a bit of an existential fear for us as well. I don’t know. Do not do that.

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Ethics Data Training Agency 105

5W PR

JULY 15, 2020

In fact, a creative media kit that showcases the brand’s personality, is much more likely to be successful than a simple set of documents. Media kits used to be presented following a pitch at a press conference or other large event, but starting in the early 2000s, the best practice shifted to individualized pitches via email.

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How To Media Guidelines Pitching 176

Communications Conversations

OCTOBER 14, 2014

They know the brand guidelines. They may not understand how to write for an online audience. As an employee, those roadblocks hinder your creative thinking–you’re always thinking about what you CAN’T do, not what you COULD do. How did you make your decision? They may not be the best writers.

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Agency Resources Employee Internal 133

Konnect Agency

MARCH 31, 2020

. #2 Be Prepared: It is an uncertain time and some brands are finding themselves in uncharted territory, often not knowing how to positions themselves to their consumers and the industry regarding what is happening in the world. It’s not about you, it’s about the community and how we are all working together for a solution. #5

Communications 69

Communications Crisis Communications Crisis Social Media 69

Buzzstream

FEBRUARY 15, 2024

Your Money Your Life (Y-M-Y-L) sites are critiqued even closer for proper E-E-A-T characteristics for Google’s search quality raters per their guidelines. How to Get Quality Links Using These 8 Strategies Building quality links doesn’t have to be complicated. Here are some ways to build new content for pitching.

How To 71

How To SEO Google Examples 71

Beyond PR

JULY 20, 2016

Keep learning: Guidelines change. Monitor topics and trends in your industry, and take the time to understand how your brand can authentically add to those conversations. Learn how to connect the dots with these tips on communicating relevance. Check out Content Tips for Adding Creativity in More Conservative Niches.

Media Relations 40

Media Relations Media Local Healthcare 40

Bad Pitch Blog

JANUARY 25, 2010

From the "how to end on a lame note department," we bring you the boilerplate. We complied because Bill practices what he teaches and he buttered us up by noting: "Bad Pitch is a primary read in our Media Relations class. We specialize in taking a creative idea, and turning it into an innovative product.

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Guidelines Engineering Journalism Media Relations 43

Waxing UnLyrical

NOVEMBER 10, 2010

Image: Chris Lott via Flickr , Creative Commons One of the questions that Joe asked us was what our blogging experience has been like. It helps you understand what a journalist feels like when you start receiving completely off-topic pitches. Once you’ve been blogging for a bit, you’ll start being pitched.

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Blogging Facebook Twitter Writing 90

Cision

APRIL 7, 2017

Kristin Daher, the President and founder of Powerhouse Communications , spearheads the creative communications agency providing a wide range of media relations, brand strategy, and social media services with a specialty in the foodservice and franchise space. How did you get your start in PR? before sending any pitch.

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Pitching Agency Social Media Creativity 228

Buzzstream

JUNE 30, 2021

As one of the only chances you have of getting your campaign seen by a journalist, subject lines are arguably the most important part of a pitch. We’ll start with the most important aspect, which is crucial to your pitch standing a chance of getting picked up. How to target correctly.

Writing 71

Writing Pitching Study Data 71

Buzzstream

FEBRUARY 3, 2021

What I wasn’t initially anticipating within the field is the creativity, anticipation and thrill it entails when conceiving campaigns, writing pitches and landing links. However, creative content surrounding your client’s core areas of expertise should be prioritised, in order to attract coverage on the right sectors and publications.

Digital PR 170

Digital PR Industry Strategy Film 170

PR Fuel

MARCH 17, 2020

What you’re probably still wondering is how to get PR campaigns going that effectively use earned media. Maybe one or two people who have to think creatively to get the best benefits for the company on a strict budget. How to Get Your Story on the News. PR Tips How To Pitch to a Publication.

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Publicity Small Business Advertising Advertising 67

Cision

SEPTEMBER 9, 2016

Learn how to piece your press release together with these four essential elements. There will be exceptions to this guideline; however, longer releases run the risk of losing your audience’s attention. Be compelling and creative, but get to the point quickly. Think about how you can share your news in a creative way.

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Infographics Guidelines Creativity Pitching 120

Sword and the Script

DECEMBER 28, 2022

13% say not following brand guidelines. A surefire way to get more value out of the thousands of dollars we will spend creating content in 2023 is to put a percentage of the time and budget that goes into content creation into creatively promoting it. I’m open to pitches on these, but please read this first.

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B2B Marketing Survey Software 118

Beyond PR

MARCH 30, 2018

With today’s consumer AI tools at your fingertips, it may feel like you don’t need a computer science degree to understand how artificial intelligence will bring value to the communications process. that prefers pitches via e-mail with phone call followup afterward. Siri, find me the top food and wine reporters. in the mid-Western U.S.

Publicity 85

Publicity Training Technology Data 85

Shift Communications

DECEMBER 10, 2015

This can be made easier if there are specified branding guidelines for image creation – rules that tell you things like what colors to use. If you have no images at all, get creative. Images for promotions, such as ads or social media images, are generally more like pitches than other types of writing.

Infographics 60

Infographics Tools Guidelines Writing 60