Cision

NOVEMBER 30, 2017

When you invite internal and external subject matter experts to contribute to your content marketing program, it’s important to have guidelines for them to follow. At Cision, we discuss earned media, identifying and building relationships with influencers, crafting campaigns and monitoring and measuring impact. Interviews. Media Tips.

How To 177

How To Guidelines Content Marketing Video 177

Burrelles Fresh Ideas

MAY 9, 2023

An integrated approach includes all aspects of communications — public relations, marketing, social media, advertising — for a 360-degree view of the planning and measurement process. It’s not enough to just count what’s easy to count; you must measure what really matters. That’s no longer the case.

Measurement 40

Measurement Comparison Advertising Advertising 40

Solo PR Pro

MAY 14, 2019

Measuring results begins with the discovery process where you identify the problems they are trying to solve and agree on how you will track the solutions you propose. What you measure and report on will vary depending on the client, but there are guidelines that will apply to all. This is a key element of PR measurement.

Measurement 52

Measurement Analytics Google Guidelines 52

Ethical Voices

NOVEMBER 20, 2023

If you say you want to use a trust measure, well, there are 52 different trust measures. We know what people expect and we know how to deliver it, but is it a priority for everyone? That’s why I helped the PR Council draft their AI ethics guidelines. How do they plan for that? How do they navigate that space?

Ethics 91

Ethics How To Survey Interviews 91

Cision

OCTOBER 21, 2015

Each press release distribution service has its own set of editorial guidelines for users to follow, but failing to read those guidelines before submitting a press release for distribution can cause a setback for all involved. Want more tips on how to write a press release? Stick to the Cycle. Think Over Your Topic.

Guidelines 120

Guidelines How To Writing Creativity 120

Newsfile

OCTOBER 24, 2023

89% of PR professionals believe the most important role they play is to protect their company’s reputation ( USC Annenberg Center for PR ) Finding out how to avoid PR communication mistakes can help you further your company’s positive reputation. In addition, 86% of users think twice about buying from a company with negative reviews.

Communications 52

Communications How To Corporate Training 52

Buzzstream

NOVEMBER 28, 2023

And once you know how to find them, you can begin to strategize on how to build them. Link relevance measures how relevant a backlink is to your site. There’s no set scale for link relevancy and we don’t know exactly how Google measures this either. What Is Link Relevance?

How To 62

How To Google SEO Pitching 62

Onclusive

NOVEMBER 8, 2023

At the same time, PR pros are constantly thinking about how to maximize the reach and impact of their earned media. How do you know what’s working? Experts have often debated the interesting PR problem of measuring the effectiveness of internal communications.

Training 195

Training Media Training Reputation Crisis Communications 195

The Hoyt Organization

NOVEMBER 16, 2023

This need calls for a standardized and coherent framework for measuring PR, which brings us to the Barcelona Principles of Public Relations. An Overview Of The Barcelona Principles The Barcelona Principles are a set of seven guidelines that form the first comprehensive framework for evaluating PR and communication effectively.

Publicity 94

Publicity Measurement Privacy Guidelines 94

Cision

MAY 11, 2015

While the setup and maintenance is more involved than the initial set-up of Google Analytics, Google Tag Manager has the power and versatility to measure your PR activity with a lot more detail. Using out-of-date measurement techniques? Get tips for replacing AVE with modern PR measurement tactics in our free tip sheet!

Measurement 120

Measurement Tools Analytics Google 120

PR Fuel

JULY 28, 2021

To get a better idea of what’s going on, you will want accurate tools to help you track and measure your press release success. Use the SMART goals guidelines to set goals with your team: S – Specific. M – Measurable. Below is a list of the best KPIs for press release success and how to track them.

How To 105

How To Engineering Google Web 105

The Proactive Report

OCTOBER 30, 2023

The trick to getting good content from an AI service is to learn how to write excellent prompts. TIP: When witting content that will be indexed online, refer to the Google Quality Guidelines Value with Analytics In this digital age it is possible to track everything. Set measurable goals and start tracking right away.

Trends 182

Trends Marketing Wikipedia Reddit 182

Mindful Marketing

SEPTEMBER 7, 2016

As part of our support for AMEC’s Measurement Month , we’ll share again our thoughts on their importance. PRNews reported earlier this year that in a communications survey, 58% of respondents said they had not heard of the Barcelona Principles, and only 19% said they have integrated them into their measurement strategy.

Measurement 50

Measurement Guidelines Advertising Advertising 50

Onclusive

AUGUST 9, 2021

At the same time, PR pros are constantly thinking about how to maximize the reach and impact of their earned media. How do you know what’s working? Measuring the effectiveness of internal communications is an interesting PR problem that has often been debated by experts. Media Measurement. Executive Thought Leadership.

Training 370

Training Media Training Reputation Crisis Communications 370

Communications Conversations

MARCH 1, 2019

When it comes to influencer marketing, a lot of the content I’ve read over the last year or so has focused on one of two areas: How to SELECT influencers that are right for your brand; and how to MEASURE success once you’ve engaged these influencers. And, there’s a lot to talk about there.

How To 99

How To Guidelines Creativity Examples 99

Solo PR Pro

JULY 18, 2017

Measuring results begins with the discovery process where you identify the problems they are trying to solve and agree on how you will track the solutions you propose. What you measure and report on will vary depending on the client, but there are guidelines that will apply to all. What metrics do you include?

Measurement 40

Measurement Report Analytics Guidelines 40

Communications Conversations

OCTOBER 13, 2014

Specifically, I talked about how today’s branded content is broken. And, of course, I offered up ideas on how to best fix it. I spent the better part of the deck going through that process, and those guidelines and best practices. Your Content Strategy is Broken–Here’s How to Fix It from Arik Hanson.'

Strategy 120

Strategy How To Guidelines Advertising 120

Landis PR

AUGUST 29, 2022

The AP Stylebook sets the guidelines for AP Style, which promotes uniformity and consistency for public-facing information, whether it’s a press release, a newspaper story or a corporate whitepaper. A recent change to AP Style: use the % sign when paired with a number.

Publicity 111

Publicity Writing Guidelines Construction 111

Business Wire

MARCH 7, 2017

Serena Ehrlich, Director of Social and Evolving Media, Business Wire The following is Part II of Business Wire's article providing a closer look at influencer marketing and how it can help you amplify your message. This section covers working with influencers, measuring your success, and maintaining the best communications for your brand.

Marketing 156

Marketing Guidelines Measurement Analytics 156

Burrelles Fresh Ideas

JANUARY 9, 2024

Today’s PR pros must not only navigate, research and pitch in an increasingly complex media environment but also track (monitor) and measure the results in a way that resonates with stakeholders. If you are on the Premium platform and do not see this option in saved coverage/folders, ask us how to get it activated.

Pitching 94

Pitching Print Measurement Report 94

PRSay

JULY 6, 2020

Employees might have suggestions for how to protect their work spaces from coronavirus, so PR leaders should keep those lines of communication open. Encouraging your employees to help — while also respecting appropriate safety measures — will raise their morale and foster goodwill. The CDC also has guidelines that you can follow.

Employee 187

Employee Skype Meeting Nonprofit 187

ImPRessions - Crenshaw Communications

JULY 6, 2016

As PR measurement guru Katie Paine puts it, “The people brands are trying to reach simply will ignore everything most companies spew.”. Everything is measurable and measured. Breaking through with quality material will become more difficult as content marketing approaches a saturation point. PR today is about SEO.

SEO 204

SEO Analytics Measurement B2B 204

Katie Paine's Measurement Blog

JULY 20, 2023

Understand the human side of risk To succeed at risk communications—and to be able to measure your success—requires understanding human behavior and how humans make choices. How to know if your risk communications work Communicating your public awareness and risk messages is the easy part. For example, the U.S.

Chemicals 52

Chemicals Brand Branding Survey 52

Buzzstream

JANUARY 22, 2024

Check Traffic Organic traffic is one metric that most tools can provide, though they are estimations of traffic, not exact measures. How to Find Guest Posting Sites Using Google Search The easiest way to find guest posting opportunities is via Google Search. There is a right way and a wrong way to do it, however.

Analysis 90

Analysis SEO Guidelines Google 90

Onclusive

JUNE 28, 2017

To ensure our dear leaders make it home for family time, let’s look at a few ways to button up PR and marketing reporting so how we deliver results is as effective as the work itself. If how success is determined isn’t clear from the outset of a campaign, no amount of reporting is going to matter.

Report 150

Report Marketing Guidelines Internal 150

PRSay

JANUARY 11, 2018

To reach these folks, you’ll need to learn how to get your point across is 60 seconds. Writers measure copy in words, inches or pages. Despite these guidelines, PR pros continue to send reporters elaborate pieces of content. Thinking in minutes . What does one-minute mean with regard to word count? or average reading time.

Guidelines 150

Guidelines Survey Google Study 150

Stephen Waddington

JANUARY 17, 2019

Design for mobile and follow the best practice guidelines for the platform that you’ve selected. Measure and benchmark the results of your campaign based on your goal. Follow your audience and use your earned activity to inform your paid approach. Consider using lookalike profiles. Paid ad or promoted content format. Test and learn.

Media 103

Media How To Advertising Advertising 103

Sword and the Script

JULY 14, 2020

ROI and proving value The top challenge facing communicators is measuring impact, proving value and demonstrating ROI , according to 50% of respondents. However, in a subsequent question, only about half of respondents “often” or “always” measure their communications efforts. Don’t overlook anecdotes either.

Survey 135

Survey Measurement System Education 135

Deirdre Breakenridge

NOVEMBER 11, 2019

Don’t forget that engagement can also be measured. The company even did a blog post about how important feedback was to them by detailing their inspiration for past episodes, indicating that much of it came from listeners, coworkers, businesses and PR firms. Make it Easy to Connect. Podcasting is personal.

Community 206

Community Nonprofit Conference Social Media 206

Waxing UnLyrical

OCTOBER 22, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Measurement… Supplemented October 22nd, 2010 Tweet Last week, Priya Ramesh, CRT/tanaka ‘s director of social media, joined us for the bi-weekly #measurePR chat. Sales of what?

Measurement 60

Measurement Social Media Tourism Twitter 60

Cision

AUGUST 10, 2015

Want to learn how to turn your employees into brand advocates on social media? Social Media Access with Guidelines and Expectations: Let’s be honest, at some point most of us have experienced logging onto Facebook clicking a link to an article, and then mysteriously finding ourselves on the weird part of the internet … again.

Training 120

Training Employee Social Media Company 120

Beyond PR

AUGUST 2, 2016

Give the media options on how to follow up. Provide both a phone number and email address in your media contact since each member of the media has their own preference on how to reach out for more information. Be engaging, be clever, and really take the time to craft content that will motivate your reader.

How To 40

How To Brand Branding Guidelines 40

ImPRessions - Crenshaw Communications

JANUARY 5, 2017

If true, it bodes very well for PR, which specialized in the powerful but maddeningly hard-to-measure mentions. Everything is measurable and measured. But even without a universal formula for measuring brand mentions, PR is catching up to marketing. Thought leadership is more important than ever.

Trends 124

Trends SEO Leadership Print 124

Beyond PR

OCTOBER 18, 2016

Five minutes later, you are half-way down the page on a lengthy survey form, trying to figure out how to use the required app or reading their company history page for the answer to a trivia question you don’t honestly care about. 3) Does it follow Twitter’s guidelines for promotions ? What do you do? Make it Conversational.

Twitter 40

Twitter How To Social Media Guidelines 40

Cision

AUGUST 11, 2016

Check out the list below to see what you need to add to your reading list, along with insights from top thought leaders on how to be effective in today’s media landscape and what upcoming trends they see in our industry. When doing so it’s critical that marketers keep a close eye on disclosure and comply with FTC guidelines.

Marketing 0

Marketing Mobile Nonprofit Engineering 0

Melissa Agnes

NOVEMBER 19, 2014

One’s adaptability is a measure of how effective that reaction is. As a trainer of these officers, I had always struggled with how to best develop their thinking skills. Policies and guidelines must allow for discretion and autonomy during crisis. A crisis is a change. More specifically, bad change.

Crisis Management 266

Crisis Management Crisis System Policies 266

Waxing UnLyrical

JANUARY 13, 2011

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali How To Get Your Blog Project Approved January 13th, 2011 Tweet Guest post by Shanan Sorochynski Okay, you’ve had nearly half a month to sink into 2011. You’ve reflected. You’ve steadied your nerves.

Blogging 68

Blogging How To Print Facebook 68