How To Safeguard Your Digital Reputation

ImPRessions - Crenshaw Communications

The foundation of a good public relations campaign is reputation management, and it’s important now. Our new all-digital workstyle can impact brand and personal reputation, and not always in a good way. COVID shutdown raises reputation risks. Here’s how to protect your brand’s reputation and thrive even during the COVID era. This is true in public relations and reputation as well.

Top 10 Guidelines For Social Media Participation

Shift Communications

Below are guidelines that we drafted a while ago, refreshed for use for anyone who finds their way to them here on our blog. Feel free to repurpose and substitute your company name below and tweak as you see fit to fit your company’s guidelines. These guidelines apply to (COMPANY) employees or contractors who create or contribute to blogs, wikis, social networks, virtual worlds, or any other kind of Social Media.

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7 guidelines for content marketers to craft winning listicles

PR Daily

The poor reputation of listicles may derive from how writers typically create them rather than from the format itself, Sean Callahan writes in the LinkedIn Marketing Solutions blog. The post 7 guidelines for content marketers to craft winning listicles appeared first on PR Daily. The ubiquitous format has its detractors—but it also has legions of devotees. Success depends not just on matching the topic to your audience, but on making it digestible. Here’s a tip sheet.

3 guidelines to keep crises at bay

PR Daily

After overcoming immediate hurdles, the company should take a longer-term perspective on reputation repair. Companies and communicators should be obsessed with crisis preparation. Most businesses have a generic crisis plan or approach outlined, though some pickles are impossible to predict. It’s hard to imagine that Procter & Gamble envisioned a phenomenon of teenagers ingesting laundry detergent sweeping the nation.

9 tips to protect your reputation during COVID-19

PR Daily

What can businesses and communicators due to safeguard carefully developed reputations and digital presences? A slew of negative reviews questioning your operations and handling of this crisis may threaten your online reputation.

How to search for PR agencies: Guidelines for clients

PR Daily

Reputation: Don’t be too influenced by the industry reputation of an agency. Reputations can be variable and short lived. Every PR agency rep has felt that momentary panic when a hot new business lead calls and asks, "How many companies in our industry has your agency worked with?". None," I say, taking a chance. When they don’t hang up, I quickly continue, “But we have the advantage of not knowing what not to do. We’ll build on a blank slate.”. No hang up.

Employee emails worsen Boeing’s reputation, Taco Bell offers $100K salaries, and Carnival bans offensive clothing

PR Daily

Like other cruise lines, we have long had some basic clothing guidelines in place, and our guests respect them and understand we are a family-focused business.”. Boeing’s reputation dinged by internal emails.

4 expert tips to build your reputation on TripAdvisor

PR Daily

Sites like TripAdvisor enable owners of and marketers for properties, restaurants or attractions the option to respond to reviewers publicly—another key aspect of managing brand reputation on the platform. Each property has a dashboard holding resources to manage reputation and dispute reviews. TripAdvisor aspires to be the complete online travel agent, letting you research destinations, compare room prices and book your dream vacation.

Brands Bring Substance To COVID-19 Response

ImPRessions - Crenshaw Communications

They changed their logos in solidarity with the new guidelines, and the effect was…awkward. There have been some real reputation losers, along with the occasional tone-deaf message. Crenshaw Communications imPRessions public relations reputation COVID-19 PR

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3 Tips to Build Your Reputation on TripAdvisor

David PR Group

Sites like TripAdvisor enable the owner of a property, restaurant or attraction the option to respond to reviewers publicly, and this has become another key aspect of managing one’s reputation on the site. Payea said that each property has a specific dashboard which includes resources to manage reputation issues and dispute reviews. DavidPRBlog online reputation management Review Sites TripAdvisor

Why and how to set editorial guidelines for your blog

PR Daily

It’s worth taking the time to create (or borrow) the one thing that makes all future planning and collaboration a bit easier: editorial guidelines. Guidelines keep posts consistent in style and tone, cut down editing time and lead to better content overall. All important ingredients for increasing readership, reputation and lead generation start with your blog. Here are eight things to include in your blog guidelines: 1. Guidelines for length.

Weaponization of Reputation

David PR Group

The internet has taken threats to another level as some folks have taken to threatening your reputation as a means to an economic end. We are witnessing the weaponization of reputation. So if you believe the allegations, Avenatti was trying to shake down Nike, but the muscle was not that he would turn-in the swoosh company to legal authorities but rather that he would use his media platform to ruin the reputation of the Nike brand.

Troll Control: Fabulous Tips From Four Experts

Rock the Status Quo

Potential risk, how to respond in a way that minimizes damage or–in a best case scenario–boost reputation when a troll jumps into a conversation… When you aren’t sure what to do, decision trees can make the decision simple. As co-moderator of a large Facebook group for PR professionals and journalists in Arizona, establishing member guidelines makes a big difference in the quality of group engagement and content. Social Media Trust & Reputation

PR Tips For Stellar B2B Bylines

ImPRessions - Crenshaw Communications

The note should show familiarity with the editorial guidelines of the targeted publications as well as the author’s clear expertise. PR Fish Bowl public relations B2B PR bylined articles PR content reputation thought leadershipContributed articles bylined by a key executive are part of any PR program that emphasizes thought leadership.

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PR problem? Hire a journalist… or rather don’t if you want to have successful PR

Stuart Bruce

It also stretches credibility to believe Simpson wasn’t aware the site was public as the Simpson Associates website appears to have been available for over a month between 18 April and 27 May when the Daily Mail broke the story about Simpson breaching the BBC’s editorial guidelines. So either he hired a writer who has such as laissez faire attitude to the truth they just made it all up, or Simpson has already been doing this type of work in breach of BBC guidelines.

How to Deal with Harmful, Possibly Defamatory Yelp Reviews

Melissa Agnes

Thus, it is important for businesses and business owners to know how to handle potential online reputation attacks, whether that involves legal steps or handling matters on itself. Yelp also states in the “FAQ” section that its support team can remove reviews that violate the website’s Content Guidelines or Terms of Service (emphasis added). Internet Defamation Online Reputation Management By Whitney C. Gibson.

A Social Media Policy Can Prevent Online #Fails

David PR Group

A social media policy should include a reminder that the guidelines in the employee handbook apply not only to traditional offline activities but online conduct as well. A social media policy should clearly state what types of communications are included in the guidelines. Companies should expect employees to follow the guidelines in nearly all online public means of communicating. DavidPRBlog How to Protect (Or Destroy) Your Reputation Online John P.

Best Brand Moves During The COVID-19 Pandemic

ImPRessions - Crenshaw Communications

Lowe’s builds its reputation. How do we persuade Gen Z-ers to follow social distancing guidelines? The fallout from COVID-19 has ranged from tragic to merely awful, but the pandemic has also highlighted heroes – mostly first responders and other essential workers.

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ReputationUs and NAO

Reputation Us

Nonprofit Reputation Program. To do this successfully, nonprofits must, among many other things, take care of their reputation. Reputation is building familiarity, establishing trust and fortifying confidence within your nonprofit and within the communities you serve and from whom you receive support. The six-month collaboration includes: an audit of the nonprofit’s current reputation internally (e.g., Please see the bottom of page for submission guidelines.

8 tips to craft a sensible corporate social media policy

PR Daily

However, by creating official guidelines, you can set clear expectations for employee conduct. This protects you as an employer, and it also helps workers avoid costly mistakes that could harm their reputation—or even derail their career.

Review: ReputationDefender’s New Personal Branding Solution

Melissa Agnes

Investing in your professional online reputation is an important Crisis Ready strategy—and ReputationDefender has launched a service to help make this process easy for you. Most online reputation management companies focus solely on helping their clients fix their online reputations.

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Tips for encouraging employees to share brand messages

PR Daily

However, you must provide clear guidelines to ensure the right message comes through online. They are key to the brand-building process and help build the company’s reputation as a leader in its respective industry. To yield the most favorable results, organize a team-building session in which employees discuss the most important aspects of the company’s brand and come up with their own social media guidelines about what is appropriate to share.

Are CEOs Ready To Embrace Social Activism?

ImPRessions - Crenshaw Communications

For years, public relations and reputation experts have promoted CEO activism and corporate social responsibility, preaching its benefits and warning of limits and pitfalls. With millennials in particular, a strong reputation is a key asset in the battle to attract top talent. Finally, there’s the role of social media in shaping corporate brand reputation. As a starting point, here are some guidelines for developing campaigns around hot-button issues.

Content marketing and brand journalism best practices

PR Daily

Want to boost your brand’s reputation and turn your organization into an authoritative industry voice? Establish consistent editorial and style guidelines. You need content marketing and brand journalism. Push your organization past competitors to the top of your field with takeaways from the Brand Journalism and Content Marketing Summit, Nov. 2-3 in Denver.

PR Tips On How To Be A Rockstar Panelist

ImPRessions - Crenshaw Communications

Here are some guidelines to avoid being the panelist that makes an event go south. . It’s also an opportunity to build your personal reputation, naturally. Every appearance is a building block in a larger PR and reputation strategy. . Executive visibility is a key component of any sound B2B PR program. It’s no coincidence that executives at market-leading companies consistently show up on hot-topic panels.

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An Ode to the Authentic Brand


Because brand guidelines and messaging docs are great, but only if you know how to strategically push the limits every so often in an effort of revealing the soul behind the skin. Take a few helpful tips from Tim Clark to maintain your street cred’ of being a reputable brand publisher. Public relations is a nebulous thing in terms of where it lives within an organization.

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Managing Conflicts in a ‘Cancel-Culture’ Environment


But public relations doesn’t have such a provision, which means that practitioners much decide whether or not to help a particular organization build, grow and protect its reputation. Clients and staff will have different points of view on a range of issues — climate change, business taxation, labor policy, food and nutrition guidelines to name a few.

Why you should address the coronavirus with employees

PR Daily

By not communicating and engaging employees on sensitive matters like the coronavirus, companies could experience decreased productivity, increased costs, reputational risk and other performance challenges.

During COVID-19, some business owners are their own worst enemy

PR Daily

At the risk of sounding like a Facebook meme, the Warren Buffet quote that “it takes 20 years to build a reputation and five minutes to ruin it” has never been more apt, but unfortunately not everyone did “think about it and do things differently.”

8 Steps to Create the Ultimate Crisis Communication Plan


Without a crisis communication plan in place to stop threats from escalating to crises, brands often fail to save their reputations from becoming tarnished. If you actively practice social listening with today’s advanced tools, you’ll be able to locate customer dissatisfaction and take action before one person discredits your official messaging or tarnishes your reputation with a complaint. 6. Build Social Guidelines.

Effectively Engage and Build Your Community Through Podcasting

PR Expanded

We can’t always predict what will resonate, so it’s important to not stick to a formula or rigid guidelines. Trader Joe’s podcast, Inside Trader Joe’s , is fun and is filled with puns, which is perfectly aligned with its reputation. A Guest Post by Christy Maguire, Graduate Student at American University, PR Expanded Blog Contest Winner. Podcasting is the quickest growing communications medium, and it seems like everyone is jumping on the bandwagon.

2020: A Year of Thinking Slow

PR in High Definition

We tend to quote Daniel Kahneman a lot, either in pieces for this newsletter or our own sales collateral, because his work is very important to reputation – and his book, Thinking Fast and Slow , is a banger*. Am I following the latest government guidelines?

Improve B2B PR With Better Bylines

ImPRessions - Crenshaw Communications

Always start with editorial guidelines. Most online publications have editorial guidelines. The guidelines will typically cover the most important issues such as word count and how the publication prefers to receive submissions. Following the editorial guidelines will streamline the process and improve the odds of publication, as discussed in a previous post on how to construct bylined articles.

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Should Brands Take A Stand?

ImPRessions - Crenshaw Communications

Wading into a third-rail issue like immigration, abortion, or even climate change, can be far more perilous to a brand reputation. Here are some guidelines to navigating the brand reputation waters when it comes to controversial positions. Crenshaw Communications imPRessions public relations reputation brand marketing politics PRThe common public relations wisdom about brands and politics is that they don’t mix.

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3 employees who can harm your brand

PR Daily

Don’t let ‘info crammers’ or ‘quirky improvers’ damage your organization’s reputation. She halves the font size cited in the guidelines. Tasked with creating an important presentation for an all-hands meeting, the Quirky Improver decides that the layout will feel less authoritarian if he breaks the specified brand guideline grid with a new, “carefree” color palette. Be proactive and discuss why brand guidelines are put in place and how to stick to them.

Why PR pros should worry about ‘Dark PR’

PR Daily

Not long ago, journalists, PR practitioners and their clients jousted with each other along an assumed set of guidelines. Today, if a business suddenly finds itself the subject of intertwined bad news events and amplified media coverage damaging to its reputation, it could well be the target of “Dark PR” engineered by a rival firm and its agency. Can a reputable public relations firm creating positive message campaigns for its clients yield to the dark side?

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Will Facebook’s deepfake ban be enough?

PR Daily

Facebook is introducing new guidelines about these kinds of videos in an attempt to address the problem. Communicators should take note: Only through careful listening and proactive action will organizations be able to protect their reputations from the dangers of the future.

B2B PR Tips For Speaking on Panels

ImPRessions - Crenshaw Communications

Here are some guidelines to help you shine in your next panel appearance. Most importantly, a young B2B tech brand can begin to cultivate real brand voice, credibility, and point of view, all of which establishes a solid reputation for competitive advantage.

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Google News: a new way to spread the story


Any legitimate news source can be incorporated in Google News if they follows the guidelines Google has created. These guidelines help Google maintain fairness and consistency when determining which site they will include. Brand reputation: Similar to Domain Authority , except this is just for news. View all general guidelines. Quality guidelines: Quality is an aspect which is extremely important for Google, however this sometimes can be difficult to define.

Combating the Fake News Phenomenon

Critical Mention

We’re here to provide you solutions and guidelines, preparing you to respond at a moment’s notice to any threat fake news poses to your company. Believing a source at face value without digging deeper can ultimately harm your company’s reputation and credibility.

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