Burrelles Fresh Ideas

MARCH 12, 2024

A robust social media and PR strategy can supercharge your early efforts and help you build a reputation quickly. A social media-driven PR strategy can be cost-effective and may build your brand presence quicker than traditional methods. Leveraging Social Media Social media is a real boon for tech startups.

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Social Media Strategy Media Reputation 78

Shift Communications

AUGUST 4, 2015

Below are guidelines that we drafted a while ago, refreshed for use for anyone who finds their way to them here on our blog. Feel free to repurpose and substitute your company name below and tweak as you see fit to fit your company’s guidelines. Your honesty will be noted in the Social Media environment.

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Guidelines Social Media Media Privacy 60

Prohibition

FEBRUARY 1, 2024

Artificial Intelligence (AI) is completely transforming how we consume media. With the social media landscape undergoing a fascinating transformation, we’re seeing the changes happen in real time. However, AI generated content on social media is a double-edged sword.

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Social Media Trends Media Guidelines 62

HMA Public Relations

AUGUST 18, 2021

Social media is now such a part of everyday personal and professional life that we may sometimes forget why it is important to create policies and guidelines for using these powerful platforms in the business world. Hear more on this week's episode of #CSOM!

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Policies Social Media Guidelines Strategy 98

PR News

OCTOBER 11, 2017

The post What ESPN’s Suspension of Jemele Hill Means for Your Brand’s Social Media Guidelines appeared first on PR News Blog. As it was during the 2016 election, public discourse continues to be bitter, divisive and full of rage, and it’s putting brands and individuals in difficult situations.

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Guidelines Social Media Media Blogging 75

Prohibition

JANUARY 17, 2022

Social media is an increasingly important element in a successful crisis management approach. With the recent increase in the use of social media in crisis situations, organisations across all sectors need to understand the benefits of incorporating it into their crisis plan. What is Crisis Management?

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Crisis Management Social Media Crisis Media 118

5W PR

OCTOBER 14, 2020

Add in more recent data from Broadband Search revealing that North Americans spend an average of two hours and six minutes daily on social media. These figures and earlier articles about consumers’ increased dependency on social media to browse and shop, make social media customer service extremely important.

Social Media 88

Social Media How To Media Guidelines 88

Deirdre Breakenridge

APRIL 11, 2016

Social media participation in the financial services industry is expected to increase as social networks expand in the coming years. Understanding your business purpose and approach on social media is imperative and financial services companies are investing in their infrastructure, guidelines, and engagement best practices.

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Financial Community Social Media Guidelines 150

Doctor Spin

DECEMBER 4, 2023

Social media logic is not too different—but amplified. In this blog post, social media logic refers to the media effects that social media platforms have on communication and content dissemination. Apart from a heightened level of complexity, social media logic is similar to classic media logic.

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Social Media Media eBook Technology 52

Melissa Agnes

AUGUST 28, 2014

The other day I had a conversation with someone who made a statement about the healthcare industry not needing to be on social media because no one cares about the nurses’ birthdays and little useless memes (I’m SOOO paraphrasing here!). What’s the point of social media for healthcare?

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Healthcare Social Media Media Case Study 238

Axia PR

JANUARY 19, 2022

A social media policy is an outline for how employees should conduct themselves online — both personally and professionally. When done right, social media policies set employees up for success and help companies curb issues with security, reputation, and the law.

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Policies Social Media Company Guidelines 62

Prohibition

NOVEMBER 30, 2021

As we enter another new month and winter has well and truly graced us with its presence, we’ve taken a look back at the most important social media updates that have taken place in the past few weeks. Marketers will be well aware of how strict Facebook ads already are with a breadth of guidelines already in place.

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Social Media Trends Pinterest Guidelines 62

Melissa Agnes

AUGUST 26, 2014

Adam Schefter recently stirred up some controversy by tweeting the following: Great line from @johnreporters on young people’s decisions in social-media age: “It’s time for common sense to catch up with technology.” Do you think that young people are mostly at fault for the mishaps we commonly see on social?

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Social Media Crisis Management Guidelines Media 221

Prohibition

FEBRUARY 13, 2023

2023 has started with a series of updates across most social media platforms. Take a look at our latest social media updates round-up below to keep you up to date. This has come about after the channel recently came under fire due to its content moderation, fuelling this community guidelines update.

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Instagram Social Media Twitter Media 62

5W PR

AUGUST 22, 2017

By: Kelsea, Social Media Director. Social media has grown from a simple place to connect friends and family to a marketplace for brands of all sizes. To ensure your company is abiding by the FTC regulations, social media professionals should familiarize themselves with the guidelines pertaining to social media use.

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Social Media Guidelines Media Handbook 92

ImPRessions - Crenshaw Communications

DECEMBER 6, 2016

We observed how well some organizations and businesses are using social media to amplify other efforts and want to pass on a few current tips. Many social media managers use the 70-30 rule when it comes to creating shareable content for sites like Twitter and Facebook. Rethink the 70-30 rule. Rules of engagement.

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Social Media Media Comparison Guidelines 120

5W PR

OCTOBER 29, 2018

Social media PR can be a moving target. Rules and guidelines change, algorithms shift, and consumer moods can turn on a dime. Consider these tried and true social media PR strategies, and you can find balance, even as the social corner of cyberspace continues to shift. But it doesn’t have to be.

Social Media 89

Social Media Media Privacy Guidelines 89

Remote PR Jobs

MARCH 27, 2024

Whether it was a viral social media campaign , a groundbreaking product launch, or a crisis management triumph, set the stage for the journey ahead. Use infographics or charts to illustrate key metrics such as increased website traffic, social media engagement, or media placements secured.

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Case Study Study Writing How To 130

Shift Communications

DECEMBER 2, 2014

In 2007, marketers new to the social media game were seeking clear cut guidelines for how to get started on their own social efforts. The post Create New Social Media Rules for 2015 appeared first on SHIFT Communications PR Agency | Boston | New York | San Francisco. There isn’t a rule book anymore.

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Social Media Media Guidelines Study 165

Mark My Words

MARCH 10, 2023

The BBC , which has tried to rebuild a “fragile trust” with the government, reining in perceived partiality on and off screen by implementing an ultra-strict social media policy for news staff, has been put under pressure by Conservative ministers to make an example of Lineker. The BBC has struggled with the outspoken Lineker.

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Social Media Policies Government Media 60

Cision

AUGUST 10, 2015

While the majority of the time was spent detailing tips and tricks to use on each of these social networks, one speaker in particular highlighted what I believe to be the most underutilized, but highly effective social selling tactics: employee engagement. Want to learn how to turn your employees into brand advocates on social media?

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Training Employee Social Media Company 120

Prohibition

MARCH 10, 2021

Due to the ability it gives businesses and organisations to target audiences quickly and effectively, social media advertising has grown substantially in popularity. As social media advertising continues to grow, it also continues to evolve.

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Advertising Advertising Social Media Media 62

wiredPRworks

APRIL 13, 2022

How can financial services organizations use social media to differentiate and build relationships? With tight regulations and even tighter internal compliance guidelines, there’s no free and easy posting. Financial Services Organizations Social Media Interview Key Points. About Growing Social Now.

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Financial Social Media Banking Media 52

Critical Mention

OCTOBER 9, 2019

Are you looking to interact with your social media audience, post trending content that’ll boost social engagement and practice top social strategies that’ll increase brand awareness? . Practice Social Media Brand-Consistency. Create a Social Media Posting Schedule. Find your Target Audience.

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Social Media Marketing Media Instagram 75

5W PR

JANUARY 28, 2019

These days, it seems like social media is standing in as an assignment editor for many different media outlets. But, does that mean the rules for contacting media sources on social media have shifted? In most cases, you probably should not introduce yourself to a journalist over social media.

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Social Media Media Guidelines Study 68

MaccaPR

JANUARY 28, 2022

Christina Milanowski, associate director of social media for Life Time. Now you too can enjoy this 45-minute Sharper Angle video workshop, “Beyond Instagram, YouTube, Twitter, LinkedIn, Pinterest and Facebook: Setting Your Brand Up for Social Media Success in 2022.” It was our second most popular post of the year!

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Social Media Marketing Media Instagram 62

Prohibition

JANUARY 29, 2020

If you’re an avid social media user you’ll have become accustomed to picking out sponsored content, but if you’re not so influencer savvy you might need some guidance on what exactly influencer marketing is and how to spot it. This collaboration will include a variety of content on one or all of the influencer’s social media channels.

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Social Media Marketing Media Guidelines 62

ReimaginePR

JUNE 6, 2016

So I like to think that this same situation occurs—on a much less extreme level—anytime you’re promoting on social media without a plan. In order to navigate the world of social media, you’ve got to have a solid plan in place. Bonus: Get started today by downloading this free social media promotion plan worksheet.

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Social Media Media Instagram Advertising 120

Communications Conversations

MARCH 29, 2019

Last week, I shared my news that I’ll be teaching social media at the University of St. Now, she’s crushing it at Best Buy in social media marketing. So, I asked a few key local leaders for up-and-coming social media or communications superstars they admire. And, they have been for a while now.

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Social Media Agriculture Marketing Media 128

Prohibition

DECEMBER 18, 2019

One of the easiest and most effective ways to engage with and influence students to attend your University is to be present and active across a variety of social media platforms. In recent years, social media platforms have become a tool heavily leveraged by universities in driving student recruitment.

Social Media 62

Social Media Tools Guidelines Media 62

Prohibition

OCTOBER 12, 2023

From all important product reviews to authentic social media posts, UGC has the unique ability to build trust and a sense of community around your brand. Setting clear guidelines These guidelines should outline what is acceptable and what is aligned with your brand’s values and purpose. What do their lifestyles look like?

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How To Guidelines Social Media B2C 62

Shift Communications

JUNE 19, 2015

In 2009, the Federal Trade Commission (FTC) came out with guidelines regarding disclosure of endorsements that were significantly updated to take into account the ever-expanding domain of online advertising and social media. Ok, so what does this mean in practice?

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Guidelines Agency Pinterest Privacy 60

5W PR

JUNE 9, 2023

Social media followers can become influential brand ambassadors who promote your business passionately. Testimonials, reviews, photos, and videos can be featured on the company’s social media or website. What do Brand Ambassadors Do? User-generated content is a powerful tool for brands.

Brand 88

Brand Branding How To Guidelines 88

Communications Conversations

JANUARY 5, 2021

You may have missed it, but Walmart’s social media team got itself in a bit of hot water last week when someone inadvertently tweeted a personal opinion from the corporate Walmart handle. Because many companies simply don’t have good social media governance guidelines in place. It was a response to Rep.

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Government Social Media Viral Guidelines 74

Onclusive

APRIL 22, 2021

Contact information for the key people involved: these are all of the people who may be needed during a crisis, such as the CEO and the executive team, company spokespeople, marketing and social media managers, subject matter experts, legal team, as well as friendly media contacts, influencers and brand ambassadors.

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Crisis How To Crisis Management Crisis Communications 195

Sword and the Script

DECEMBER 26, 2017

PR and media relations statistics. Social media marketing statistics. Paid media and advertising statistics. State of Media ). Social Media Marketing Statistics. 17) Social media spending grows. . of the marketing budget on social media — here and now. Research for PR ).

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Content Marketing SEO Social Media Marketing 122

ImPRessions - Crenshaw Communications

APRIL 14, 2020

But it does encourage participants to share their signs on social media, resulting in thousands of views and engaging local communities. Social media has been a tad depressing lately, with many expressing anxiety or sharing losses due to the pandemic. How do we persuade Gen Z-ers to follow social distancing guidelines?

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Hotels Brand Branding Guidelines 282