Beyond PR

AUGUST 3, 2016

There are times when product managers and content marketers don’t see eye to eye. As Alexa and I talked, I was reminded of my own struggles with project prioritization and communicating the value of content. Focus groups, surveys, and ethnographic research are all common tactics for marketers. The answer: Together.

Content Marketing 40

Content Marketing Marketing Product Launch Analytics 40

MaccaPR

OCTOBER 14, 2015

Rebranding to “LinkedIn Pulse” in late 2013 , the app has quickly become a key part of making LinkedIn a content marketing machine. SAP Chief Digital Officer Jonathan Becher particularly excels at both educating and entertaining content marketing pieces on LinkedIn. 4) Format posts for social visibility.

LinkedIn 48

LinkedIn Content Marketing Marketing Engineering 48

Critical Mention

JULY 31, 2019

Part of the reason for this personnel strategy is that research shows the most effective methods of marketing involve storytelling; a PR pro’s specialty. One of the best ways to accomplish this goal is to have PR and marketing work together to create a set of brand guidelines.

Marketing 68

Marketing SEO Guidelines eBook 68

Burrelles Fresh Ideas

APRIL 16, 2024

Instead, effectively reaching the right audience at crucial touchpoints has become an art form, requiring a distinct skill set and a deep understanding of marketing strategies. This is where influencers play a crucial role in amplifying and distributing this content to a broader audience.

B2B 85

B2B Marketing Measurement Social Media 85

5W PR

APRIL 28, 2022

On top of these roadblocks, there are guidelines and regulations that any marijuana company will need to comply with. In order to have an effective marketing strategy, businesses will need to focus on the following things: Business Preparedness. The content may generate leads, but the team should be well-prepared to follow up on them.

Marketing 88

Marketing Government Guidelines Education 88

Contently - Strategy

FEBRUARY 16, 2023

A content marketer’s job is to create quality content that gets in front of readers organically. After all, what is content worth if you don’t access the readers who would most benefit from your writing? Removing unhelpful content from your site can improve the rankings of other content.

SEO 93

SEO Strategy Google Engineering 93

Prowly

SEPTEMBER 13, 2017

Following these few general guidelines will help both new and experienced bloggers avoid some of the most common pitfalls associated with recycling blog content. The post The Generally Understood Rules Governing the Recycling of Blog Content appeared first on Prowly Magazine.

Government 140

Government Blogging Guidelines How To 140

Cision

AUGUST 4, 2016

Set voice guidelines for anyone contributing to your content marketing strategy by thinking of a few adjectives that describe your brand. It’s not something to be made up on the spot, but rather developed over time. Uncover what already exists by revisiting your brand’s mission and goals.

Brand 120

Brand Branding Guidelines Storytelling 120

Buzzstream

JANUARY 22, 2024

Monthly Traffic Category TechTarget Visit Site 90 24,405,210 Tech HubSpot Visit Site 93 13,568,895 Marketing Psychology Today Visit Site 92 7,277,409 Health Harvard Business Review Visit Site 92 4,569,356 Business Clutch Visit Site 89 2,326,171 Business 99designs Visit Site 85 1,736,711 Design Buffer Visit Site 90 1,506,648 IT UNiDAYS Visit Site 76 (..)

Analysis 90

Analysis SEO Guidelines Google 90

PR 20/20

OCTOBER 26, 2022

For years, Marcus Sheridan’s book, They Ask You Answer: A Revolutionary Approach to Inbound Sales, Content Marketing, and Today's Digital Consumer , has been the foundation of countless successful content marketing programs. When it comes to methods for building trust, content marketing is a no-brainer.

Content Marketing 52

Content Marketing Resources Guidelines Exercises 52

Burrelles Fresh Ideas

NOVEMBER 14, 2023

Earlier this year, the Federal Trade Commission (FTC) unveiled fresh guidelines aimed at regulating endorsements and testimonials in marketing and advertising, particularly in the multi-billion dollar social media influencer industry. Brands can’t dodge accountability for deceptive endorsements.

Guidelines 89

Guidelines Brand Branding Advertising 89

The Proactive Report

OCTOBER 22, 2017

But there are several indicators that can tell you how well your content is doing: The Google Quality Guidelines. Google has been kind enough to provide us with a list of their quality guidelines, so you can check all you content against this list and see if you are at least in the ball park as far as Google is concerned.

Measurement 154

Measurement How To Guidelines Analytics 154

Cision

DECEMBER 29, 2017

Before planning a contest on Instagram, make sure that you go through their Promotion Guidelines, Platform Policy, and Community Guidelines. Kate Manning is a seasoned writer who has worked with several clients across different industries such as advertising, online marketing, technology, content marketing, and more.

Instagram 120

Instagram How To Guidelines Facebook 120

5W PR

DECEMBER 19, 2023

With these guidelines, your next PR stunt can be a stepping stone to greater brand recognition and success. About the Author: Sean Begg Flint is the founder of Position Digital , a digital marketing agency for ambitious ecommerce, B2B, tech and purpose-led brands.

How To 78

How To Ethics Measurement Creativity 78

Waxing UnLyrical

JULY 11, 2019

Create a set of brand guidelines. What you must do, then, is create set of brand guidelines: a document that clearly states everything from the fonts you use to the types of stock images you’ll allow to be associated with you. This is also great for finding subtle ways to stand out. Make your website design a priority.

Company 84

Company Brand Branding How To 84

Sword and the Script

AUGUST 25, 2020

Here are some ideas for developing guidelines for the timely approvals of marketing content so you can drive business results A few years back, a client of mine was having trouble getting content published. I once worked with an in-house lawyer that gave marketing a 10-page document with guidelines.

Marketing 85

Marketing Guidelines Social Media Conference 85

Polaris

DECEMBER 14, 2014

For my money, there’s no better way to acknowledge the marketer in your life this holiday season than with a book. For help in deciding what books to put on my holiday list, I asked a dozen marketing pros to weigh in with their recommendations. Most useful offline reference resource: Epic Content Marketing by Joe Pulizzi.

Marketing 251

Marketing Resources Content Marketing Leadership 251

Sword and the Script

FEBRUARY 13, 2018

This why a good content marketer can take a dense white paper, identify the most interesting parts , re-write it for the web, and then watch it get more traction than the first time around. Over the years, I’ve learned the following three basic guidelines help keep readers engaged. 1) Write short sentences.

Writing 60

Writing Blogging Content Marketing Web 60

Shift Communications

DECEMBER 2, 2014

In 2007, marketers new to the social media game were seeking clear cut guidelines for how to get started on their own social efforts. Account Manager, Marketing Technology. Content Marketing Social Media 2015 social media'

Social Media 165

Social Media Media Guidelines Study 165

Cision

DECEMBER 2, 2015

Influencer marketing is different. For some marketing tactics, such as email or content marketing, all you need to do is set your mind to it, develop a plan and follow through. But influencer marketing involves people. And with people, developing a plan is a bit more complicated. Read the free white paper today!

Brand 120

Brand Branding Guidelines Pitching 120

Sword and the Script

MARCH 11, 2017

The Old “New Media” and Marketing Tools with Novel Twists [UML]. 2) Is your brand investing in the right content? One of the primary reasons I believe businesses struggle with content marketing is that they are too reliant on best practice, and not thinking enough about being different.

Tools 67

Tools Marketing Advertising Advertising 67

ImPRessions - Crenshaw Communications

JUNE 11, 2018

What’s more, by understanding the basics of recent changes in search and content marketing, PR people are ideally suited to help clients advance their search ranking while driving visibility and reputation. Contributed content can work hard for both PR and SEO. Here’s how PR and SEO can work together.

SEO 147

SEO B2B Google Guidelines 147

Cision

NOVEMBER 19, 2015

Go outside-the-box with your content marketing. Provide guidelines and protocol to avoid big blunders and embrace the small errors. Struggling to capture your audience’s attention? Get our free white paper today! Be willing to accept mistakes.

Real Estate 120

Real Estate Public Affairs Guidelines Video 120

Sword and the Script

NOVEMBER 26, 2016

In an age of ad blocking, brands have to transition away from solely sponsoring or being associated with the content their customers or prospects want or need. Instead, brands have to also produce the desired content. 1) The Parallel between Product Placement and Content Marketing. It’s well worth a read as well.

Brand 60

Brand Branding Content Marketing Film 60

ImPRessions - Crenshaw Communications

JULY 6, 2016

Breaking through with quality material will become more difficult as content marketing approaches a saturation point. The rise of data-driven marketing has been a difficult transition for some PRs because few of us are trained in analytics, and there’s been no industry standard for evaluation of earned media outcomes.

SEO 204

SEO Analytics Measurement B2B 204

Critical Mention

SEPTEMBER 24, 2020

Early on, TV stations started recommending bicycles as a safer alternative to public transportation and great leisure activity that adhered to social distancing guidelines. During the quarantine, many forms of public transportation were shut down leaving people to find other methods to get around.

Examples 130

Examples Transportation Media Tourism 130

PR Fuel

AUGUST 12, 2021

About 70% of US companies actively invest in content marketing, too. Consider adding press releases to your content marketing strategy this year. They’ll make sure you follow each publication’s requirements and guidelines. About 72% of marketers say content marketing increases customer engagement.

Writing 105

Writing SEO Pitching Engineering 105

Critical Mention

DECEMBER 2, 2018

To keep you in the know, we have 10 of the best SEO techniques to make your 2019 marketing strategy epic. Optimize your content. Effectively optimizing your content for search engines using a keyword strategy is a critical part of your content marketing strategy. Use interlinking with powerful keywords.

SEO 71

SEO Strategy Guidelines Social Media 71

Sword and the Script

JULY 20, 2021

If you are interested in contributing please read these guidelines. . Some B2B tech companies, especially in early stages, are eager to make a splash in their respective markets. They’re raring to go with branded content about who they are and promotional materials about what makes their product great.

B2B 170

B2B Company Marketing SEO 170

Critical Mention

AUGUST 20, 2020

PRSA’s student-geared webinars on PRSSA provide great tips and guidelines on how to get started with public relations. Dig into nine public-speaking secrets, and learn how to use them to your advantage when communicating in front of large crowds. PRSSA Webinars.

Resources 136

Resources Communications Education Guidelines 136

ImPRessions - Crenshaw Communications

JANUARY 5, 2017

That may be changing in the near future, particularly as content marketing has reached a saturation point.The Content Marketing Institute’s Joe Pulizzi predicts a resurgence of print content led by brands and points to Airbnb, which recently launched a print magazine with Hearst. PR and SEO are joined.

Trends 124

Trends SEO Leadership Print 124

Marketwired

APRIL 21, 2016

When you think of content marketing today, the traditional way you see it in the marketplace is as a blog post, white paper, video, or some other piece of easily sharable digital content that can help you make your purchasing decisions. Rules of Winning with Unusual Content. [By Karen Geier].

Viral 100

Viral Guidelines Social Media Groups 100

Prohibition

NOVEMBER 7, 2023

Staying on top of your game is a must when it comes to content marketing. Having various marketing strategies across multiple platforms can be hard to keep on top of – so having the right tools at your disposal can be a game-changer.

Content Marketing 62

Content Marketing Tools Strategy Marketing 62

The Proactive Report

JULY 4, 2017

Other studies show that if the website lacks good content, it simply ends up in oblivion due to the Search Engine algorithms preference for great content. So if quality content is the foundation of SEO and online visibility, how can you create quality content? Would you trust the content in an article on the site?

SEO 113

SEO Google Analysis Guidelines 113

PR Fuel

JULY 14, 2021

Over 80% of consumers feel more positive about a brand after reading customized content. Developing your content marketing strategy can help you boost brand visibility. Once you determine where you want to send your press releases, make sure to read the guidelines. Each publication will have its own submission guidelines.

Writing 76

Writing How To Media Guidelines 76

Cision

AUGUST 11, 2016

With the rapidly evolving landscape of the marketing mix, fueled by the MarTech revolution, the growth of influencer marketing and content marketing, and a push towards integrated communications, marketers and communicators need cutting-edge resources more than ever. Ephemeral marketing. Virtual reality.

Marketing 0

Marketing Mobile Nonprofit Engineering 0

Agility PR Solutions

OCTOBER 6, 2020

As writers, we’re massive word nerds who strive to be clear, concise, and up to date on the latest grammar and punctuation guidelines. The post Five 2020 AP Stylebook updates content marketers need to know appeared first on Agility PR Solutions.

Content Marketing 161

Content Marketing Guidelines Marketing Communications 161