Onclusive

JUNE 1, 2023

Trend spotting becomes easy As a PR or Comms pro, it’s essential to stay up to speed with the latest trends and topics in your industry so you can create timely, relevant stories that engage your audiences and position your brand as a leader.

Strategy 370

Strategy Communications Reputation Measurement 370

Shift Communications

APRIL 13, 2015

Will a blog post go viral? It’s certainly possible, using predictive analytics, to get a rough sense of what might work and what might not work, but few companies have access to that much technology and expertise. You can have that, and you only need Google Analytics(tm) and an alarm clock to do it. Implementation.

Analytics 60

Analytics Google How To System 60

Cision

JUNE 2, 2017

Step 1: Google Your Competitors. Despite its 1990s appearance, Google is still the “go-to” site to start the competition sleuthing. Content marketing is content marketing, and Movoto, upon seeing how the big online publishers made their content get shared and go viral, decided to model those tactics in real estate.

How To 198

How To Real Estate Web Case Study 198

Critical Mention

FEBRUARY 5, 2019

Knowing what trends are going on in your industry allows you to keep up with the latest in marketing strategies and technology. Two great ways to know what’s trending is through Google and social media trends. Each platform has its own trending section: Google Trends. 2) Where is the topic going viral? Facebook trending.

Trends 61

Trends Viral Analysis Crisis 61

Sword and the Script

MARCH 15, 2022

Truescope is a new media monitoring technology that’s launching in the U.S. Instead, these are analogous to the way technology vendors brief Gartner or Forrester. In my observation it is similar to the experience of searching Google – enter your query and hit the enter button – and you can see the results. Workspaces.

Tools 161

Tools Media Software Analysis 161

Onclusive

NOVEMBER 8, 2017

To begin exploring the catalysts for the change in communications, Moore uses the high tech sector to highlight how companies self-organize in a technology adoption lifecycle as a case study of how marketing has changed. Just Google it. Viral communications require real-time responses. “We We have democratized information.

Communications 170

Communications Marketing Enterprise Case Study 170

Cision

DECEMBER 26, 2017

If you’re always funny about it, your social accounts could become viral destination sites. The most fascinating poker face, the magician, seemingly pulls things out of thin air and obscures strategies with flair and technological marvels to drive results. The Magician. While magicians amaze, they never confuse. About Jon Brody.

Brand 273

Brand Branding Consumer Social Media 273

Waxing UnLyrical

FEBRUARY 26, 2013

A Harvard marketing professor named Thales Texeira has done some recent studies of content virality and sharing. In his research on viral advertising videos , he found that a very small percentage of advertising videos (0.1%) actually go “viral.” Twitter Google+ LinkedIn What Compels People to Share Your Content?

Viral 102

Viral Advertising Advertising Facebook 102

ImPRessions - Crenshaw Communications

DECEMBER 27, 2016

The story of a new blood-testing technology for clinical tests that needed only a single drop of blood was irresistible to media, and founder Elizabeth Holmes was a PR dream. The good news is that some of the smartest technology and journalism minds are working together to offer solutions.

Banking 202

Banking Pharmaceuticals Crisis Management Journalism 202

Mindful Marketing

JULY 4, 2020

During a time focused on re-opening the economy after the onset of a viral pandemic, there are glaring signs that the United States is suffering from another type of pandemic—racism. These assumptions also ignore research evidence which indicates inherent (automated) bias in AI technology.

Marketing 74

Marketing Pharmaceuticals System Policies 74

Sword and the Script

SEPTEMBER 30, 2014

If a life immersed in technology seems to be getting faster, it’s not just that technology enables us to be faster, but the process of creating faster technology is getting faster. Today a kid in a garage can start a company, that goes viral and can touch a billion people,” as one technologist put it eloquently recently.

Viral 117

Viral Technology Google Pitching 117

Bianchi Biz Blog

FEBRUARY 18, 2021

Well, if you do a Google search for “hacks for PR success”, you’ll get 56,700,000 results. Sure, once in a while, some PR pro gets lucky and scores a quick media hit, creates a viral video or finds a way to put their company at the top of Google search results for a few days. Advanced Automotive Technology PR Agency.

Publicity 106

Publicity Automotive Transportation Trade Shows 106

Cision

JULY 5, 2016

Knowing what is being said is the first step, and that can be as simple as setting up Google alerts, social media notifications—and yes, daily forwards from Cision !–to Having a social media initiative go viral is not a good goal – what is the intended net result? –to flag you if your brand is mentioned.

Nonprofit 227

Nonprofit Crisis Viral Groups 227

Scott Public Relations

AUGUST 27, 2019

This willingness to follow the crowd is amplified in the modern era of shares and viral content on social media platforms. If you’re in healthcare, insurance, technology or other professional services industries, and need help with a PR, marketing or social media campaign, contact Scott Public Relations.

Insurance 45

Insurance Insurance Healthcare Communications 45

Melissa Agnes

JANUARY 11, 2015

Their collaborative and explorative mindset, their use of social media and mobile technology – they’re an interesting case study and a great example for others to be inspired by and learn from. The NWS’s strategy for dealing with doomsday photos that tend to go viral in natural disasters and put people in panic mode.

Crisis Communications 100

Crisis Communications Crisis Strategy Wireless 100

NewsWhip

MARCH 31, 2021

We’ve been trained now over the last 10 years to Google everything extensively. We go on Yelp, we go on Google, we go on social media, we ask friends, we have that control now and we expect no less when it comes to making important decisions. So really looking forward to this, Bryan. ” Paul: That’s interesting.

Advertising 131

Advertising Advertising Data Reputation 131

Waxing UnLyrical

JULY 30, 2014

That sophisticated customer who would understand and appreciate a new technology tool, that this approach is geared towards, knows that they do not have to be treated poorly by the organization. Twitter Google+ LinkedIn “Growth Hacking” – Ignore the Hype.

Viral 100

Viral Community Nonprofit Social Media 100

Cision

DECEMBER 5, 2017

and it holds the top spot on Google ). What does Google mean to you? Aside from being your personal spell checker, Google is basically a how-to for how-to guides. Whatever you’re trying to fix, accomplish or avoid, Google it. The influx of technology and the data it yields makes everyone a researcher.

Infographics 235

Infographics Case Study Content Marketing Video 235

Cision

OCTOBER 28, 2015

Do a quick Google search and you’ll find plethora of other statistics illustrating that visual content beats out text every time. Think about how many times you’ve seen a text-based article go viral – and compare that to cute kitten photos, the ALS Ice Bucket Challenge or infographics. Images inspire sharing.

Communications 120

Communications Telecommunications Infographics Video 120

Shift Communications

DECEMBER 29, 2015

Let’s take a look: How To Use Google Analytics for Same-Day Content Promotion. Will a blog post go viral? It’s certainly possible, using predictive analytics, to get a rough sense of what might work and what might not work, but few companies have access to that much technology and expertise.

Analytics 60

Analytics Viral Social Media Google 60

Scott Public Relations

AUGUST 27, 2019

This willingness to follow the crowd is amplified in the modern era of shares and viral content on social media platforms. If you’re in healthcare, insurance, technology or other professional services industries, and need help with a PR, marketing or social media campaign, contact Scott Public Relations. Like what you’ve read?

Healthcare 40

Healthcare Insurance Insurance Communications 40

Shift Communications

APRIL 28, 2015

Marketers have long tried to determine what makes something go viral. BuzzFeed Pound makes the claim that it has cracked that nut using data and “new, proprietary technology that captures how BuzzFeed stories spread on the social web.” The key is collecting data from the start (use Google Analytics from day one!)

Data 60

Data Analytics Viral Big Data 60

Waxing UnLyrical

FEBRUARY 5, 2013

When their followers share your post again, it’s considered viral content. SEOmoz recently did a great study on the theory and proof of why content goes viral. In it they concluded that the following criteria were generally associated with their most viral posts: Long, in-depth posts. Using a tone that conveys emotion.

B2B 92

B2B Community Facebook How To 92

Solo PR Pro

JULY 3, 2019

Google and Facebook still lead in ad share, with Amazon, Twitter, Snapchat, and Pinterest gaining. Developing a better user experience produces by far the most viral effect and impact when investing in growth. We see this activity with Google GSuite, Zoom, Dropbox, Slack, SurveyMonkey, Canva, and many more.

Report 45

Report Privacy Pinterest Retail 45

Prohibition

JANUARY 17, 2022

While some fear new technology and its influence on the world of PR, others embrace it. And with social media moving at lightning speed, effective crisis management by your social team can be the difference between a few negative comments and a viral boycott. It’s not about scoring points or playing defence. Public squabbles.

Crisis Management 118

Crisis Management Social Media Crisis Media 118

Critical Mention

NOVEMBER 26, 2018

With social media’s marketing power increasing exponentially, brands want to create content that will go viral. Search engines like Google are constantly changing their algorithms to filter out junk posts. Having natural links on an influencer’s page to your site or blog boosts your page in Google’s search results.

Marketing 80

Marketing SEO Advertising Advertising 80

PR in High Definition

DECEMBER 13, 2017

Forget googling for your holiday, we will all have an ‘e-agent’ inside a watch or piece of jewellery that will book our flights and accommodation. (Yes Currently, Google constantly crawls websites in order to update their search results and the more a ‘Google Spider’ crawls your page, the higher you’ll rank in the search results.

Trends 59

Trends How To Retail Google 59

Beyond PR

JUNE 2, 2017

Step 1: Google Your Competitors. Despite its 1990s appearance, Google is still the “go-to” site to start the competition sleuthing. Content marketing is content marketing, and Movoto, upon seeing how the big online publishers made their content get shared and go viral, decided to model those tactics in real estate.

Real Estate 57

Real Estate How To Web Case Study 57

Scott Public Relations

JULY 14, 2020

he/she is witty and sharply intelligent) and its potential to go viral. Humor goes viral. If you’re in healthcare, insurance, technology or other professional services industries, and need help with a PR, marketing or social media campaign, contact Scott Public Relations. Also, consider the candidate’s ability to deliver humor.

Healthcare 52

Healthcare Insurance Insurance Policies 52

Waxing UnLyrical

OCTOBER 24, 2012

Its stock has been almost cut in half, GM dropped a $10M ad deal, and Google is nipping at its heels with the purchase of Wildfire. Facebook was not initially built to monetize; it was built to go viral. Unlike Google, I am not on Facebook to look for products, hence I’ve never clicked on a Facebook ad.

Facebook 102

Facebook Mobile Google Viral 102

Waxing UnLyrical

JUNE 4, 2014

The Harlem Shake dance video craze largely took off based on the whims of students, employees and other everyday folk interested in making a funny viral video. So which one garnered more interest according to Google trends? Twitter Google+ LinkedIn Five Signs the Future Belongs to User-Generated Content. Gamification.

Mobile 101

Mobile Community System Social Media 101

Buzzstream

DECEMBER 17, 2020

For example, when I worked on an Artificial Intelligence campaign, I wasn’t seeing much success when I sent my releases out to technology and computing editors. I previously did this by opening every single article in a new tab on Google News, which usually resulted in 40+ tabs. Catching missed coverage.

Digital PR 161

Digital PR Tools Pitching Film 161

Shift Communications

DECEMBER 1, 2016

And it went completely viral – with mentions on radio shows around the country, Good Morning America , lifestyle press like Woman’s Day and other business outlets. Our strong integration with marketing technology resulted in this business press hit in CNBC. Is High-Deductible Health Insurance Worth the Risk?

Strategy 60

Strategy Print Insurance Insurance 60

Critical Mention

JULY 18, 2018

Earned media is essentially online word-of-mouth, usually seen virally, such as shares, reposts, mentions, content picked up by 3rd-party sites or recommendations. SEO can assist in choosing links that have keywords that your company wants Google’s algorithm to recognize. Each piece works together to form a cohesive PR strategy.

Data 60

Data SEO Engineering Strategy 60

The Resolution Blog

JANUARY 8, 2018

More ways to view the world’s questions AnswerThePublic.com, our tool that demonstrates the way people ask questions on Google has had a refresh! When I left comms agency work for PR technology I felt I had to unlearn many of the techniques I’d built up over 13 years. It’s free, why not give it a go now? Keyword research step by step.

Tools 136

Tools Publicity SEO Measurement 136

Cision

AUGUST 26, 2015

7 Ways to Make Your Tweets Go #Viral – [link] by @douglasi #twitter pic.twitter.com/dfyOaIOiuf. Forget optimizing for Google. VP Marketing Technology at SHIFT Communications, Marketing Over Coffee co-host. Founder of Smedio and Digital Marketers Academy. He helps businesses grow their revenue. Senior Writer at Fortune.

Social Media 120

Social Media Twitter Media Nonprofit 120

Sword and the Script

DECEMBER 10, 2019

Marketing realizes that it can no longer fleece the pock of Google and begin to pull back on AdWords spending.”. Note: Mr. Galant is the CEO of Muck Rack, which is also one of the companies I track for my writings on PR technology. Note: Talkwalker is one of the companies I track for my writings on PR technology. 16: Ted Seward.

Marketing 105

Marketing Content Marketing Advertising Advertising 105