Contently - Strategy

APRIL 14, 2021

In early March 2021, Google announced plans to phase out third-party cookies by 2022, sending the targeted advertising industry into a tailspin. But from a privacy perspective, Google’s move may provide consumers with greater control over their data. Google’s announcement sparked a strong reaction from brands.

Privacy 124

Privacy Google Advertising Advertising 124

ImPRessions - Crenshaw Communications

JULY 21, 2017

And there are tools that can save time while improving topic choice, leads, and writing style. Improve the quality of your writing. . Good content is based on good writing. Conventional wisdom says we should all read and write more to improve skills. In other words, Write or Die. We like Hemingway. Also helpful?

Infographics 157

Infographics Writing Tools Google 157

Prohibition

JANUARY 29, 2024

Here, we’ll be delving into why blogging is the tool your business needs, as well as some tips on how to write an attention-grabbing blog to consolidate your content marketing strategy. Blog writing 101 Know your audience What are your audience’s needs? Why do I need a blog? What do they want to know? What keeps them up at night?

Blogging 62

Blogging SEO Engineering Mobile 62

PR Fuel

JUNE 17, 2021

But press release writing is specific, it’s something you have to get right in order to make an impact. This blog outlines all the essential writing tactics you need to know. Write Your Press Release in the Right Format. When it comes to journalistic writing, you want to focus on a strategy known as the inverted pyramid.

Writing 59

Writing SEO Google Local 59

Buzzstream

DECEMBER 13, 2023

Feature Highlight: Their Ahrefs SEO Toolbar integrates into your Google searches and individual pages to quickly see backlink data for posts (and the more backlinks, the more coverage—making it a potential idea to replicate.) Tools for Content Writing and Editing Writing pitches and content all day can leave you drained.

Digital PR 62

Digital PR Tools Google Pitching 62

Buzzstream

DECEMBER 13, 2023

Feature Highlight: Their Ahrefs SEO Toolbar integrates into your Google searches and individual pages to quickly see backlink data for posts (and the more backlinks, the more coverage—making it a potential idea to replicate.) Tools for Content Writing and Editing Writing pitches and content all day can leave you drained.

Digital PR 62

Digital PR Tools Google Pitching 62

Cision

JANUARY 9, 2018

Infographics. Informative, aesthetic infographics drive immense engagement. Infographics are plug and play, citable and are liked and shared 3x more on social media. OpenTable used infographics to garner earned media and boost engagement from targeted yet unexpected audiences. Increase views and engagement by up to 2.8x

Case Study 210

Case Study How To Infographics SEO 210

5W PR

NOVEMBER 19, 2021

Some sources found to be valuable for generating content marketing ideas, include: Document customer’s responses and questions and respond to their posts or write e-books responding to their questions. Create video tutorials. Write content in response. Avoid writing too much about numerous things.

Content Marketing 148

Content Marketing Marketing Measurement Data 148

Buzzstream

DECEMBER 1, 2023

Here’s how to do it: To find your unlinked brand mention, you can try a few methods: Search Google for your brand Set up Google , Talkwalker , or Ahrefs alerts for your brand Search for your brand on Ahrefs’ Content Explorer using your brand name -yourwebsite.com. Let’s look at #3 below for Buzzstream using Ahrefs.

Examples 133

Examples Software Pitching Tools 133

Contently - Strategy

MARCH 5, 2024

After all, the actual content of bank marketing stays largely the same from institution to institution—there are finite ways to approach writing about, say, a checking account or a credit card. At least, that’s the identity you might gather from Googling their brand name. But just like bottled water, it’s the packaging that counts.

Financial 52

Financial Content Marketing Examples Banking 52

PR Fuel

NOVEMBER 2, 2021

Writing a press release newswire is the first step, but getting this content to as many people as possible could boost your sales and grow your business. If your goal is to onboard as many new clients by writing a press release, a press distribution company should help you do this. Support System. Multimedia Embed. Testimonials.

Writing 52

Writing System Automotive SEO 52

Presspage

APRIL 20, 2018

As traditional news outlets shrink, organizations are learning to tell their stories in a journalistic fashion through text, photographs, infographics, videos and other means. Think like a reporter, page designer and video editor At Nissan Motor Corp. At the same time, images and video must be dynamic. We use the video.

Video 84

Video Engineering Financial Infographics 84

The Proactive Report

OCTOBER 19, 2015

We need to know: how to write for the web. what kind of content Google likes. Project Collaboration: We’re creating material like articles, press releases, images, videos and infographics (or you should be!) And it goes much further than the traditional PR skills of writing and research: Photography.

Communications 100

Communications Training Web Analytics 100

Cision

SEPTEMBER 24, 2015

Google crawls, maybe, 70 characters of a headline. Also remember that Google is seeking quality content, so the “Press Release” title holds little sway, if any, with the Googlebots. Also remember that Google is seeking quality content, so the “Press Release” title holds little sway, if any, with the Googlebots. Use them wisely!

SEO 120

SEO Google Infographics Creativity 120

The Proactive Report

AUGUST 5, 2016

Search: 98% of journalists start a story by doing a Google search. It should be taught along with writing, in all PR classes. Twitter news consumers are significantly younger than news consumers on Facebook, Google Plus and LinkedIn. Infographics are liked and shared on social media 3X more than other any other type of content.

Reddit 100

Reddit LinkedIn Social Media Pinterest 100

Cision

OCTOBER 28, 2015

A 2014 study of more than 72,000 Facebook pages shows that visuals, including video and photos, generate the highest levels of engagement among users. Do a quick Google search and you’ll find plethora of other statistics illustrating that visual content beats out text every time. Now, check out the video ad.

Communications 120

Communications Telecommunications Infographics Video 120

Contently - Strategy

DECEMBER 5, 2019

Create social videos and infographics. Create social-friendly videos and infographics. Our industry analysis found that videos and infographics outclassed other content formats in terms of average social shares. In fact, video drove eight times as many shares as articles.

Financial 111

Financial Industry Report Insurance 111

Buzzstream

DECEMBER 1, 2023

Here’s how to do it: To find your unlinked brand mention, you can try a few methods: Search Google for your brand Set up Google , Talkwalker , or Ahrefs alerts for your brand Search for your brand on Ahrefs’ Content Explorer using your brand name -yourwebsite.com. Let’s look at #3 below for Buzzstream using Ahrefs.

Examples 62

Examples Software Pitching Tools 62

Buzzstream

DECEMBER 1, 2023

Here’s how to do it: To find your unlinked brand mention, you can try a few methods: Search Google for your brand Set up Google , Talkwalker , or Ahrefs alerts for your brand Search for your brand on Ahrefs’ Content Explorer using your brand name -yourwebsite.com. Let’s look at #3 below for Buzzstream using Ahrefs.

Examples 62

Examples Software Pitching Tools 62

Cision

AUGUST 26, 2015

You know there’s at least one person saying “Damn Twitter, I can’t write a Direct Message in under 10k characters.” Managed by Ann Handley, Head of Content at MarketingProfs; author of the WSJ bestseller, “Everybody Writes” The 10 Most Expensive Paid Search Keywords [link]. — ” https://t.co/XuswAAsGAo.

Social Media 120

Social Media Twitter Media Nonprofit 120

5W PR

JUNE 25, 2018

Aside from writing content, PR groups can reach out to audiences through social media marketing, video content, and images too. This means adding SEO strategies into their campaigns to improve their ranking with search engines like Google, as well as adding features that make the content easy to consume or share. Hack the Press.

Content Marketing 60

Content Marketing Infographics Google SEO 60

Buzzstream

MAY 19, 2022

I set out trying to write a post about creating a successful survey campaign from start to finish. For example, when I Google “coffee statistics,” I see that it has a Keyword Difficulty of 65. Sometimes your industry might be such a niche that it doesn’t have links even though others are writing about the topic.

Survey 90

Survey How To Reddit Pitching 90

The Proactive Report

MARCH 16, 2016

That would be like writing a story headline that has nothing to do with the content of the story but is just clickbait based on whatever Google Trends is saying is out there. But I am saying think about what image (this also goes for video and infographics) will make you want to click, follow, comment, share, etc.

Infographics 100

Infographics Video Case Study Print 100

The Proactive Report

MARCH 16, 2016

That would be like writing a story headline that has nothing to do with the content of the story but is just clickbait based on whatever Google Trends is saying is out there. But I am saying think about what image (this also goes for video and infographics) will make you want to click, follow, comment, share, etc.

Infographics 100

Infographics Video Case Study Print 100

The Proactive Report

DECEMBER 24, 2015

Do they prefer video? Write web content. Infographics. How to use Google Analytics (or whatever program your company uses). Find out what content works and what doesn’t. That means you have to be able to use analytics or your website, newsroom, blog and the various online platforms you use for content. Blog Posts.

Digital PR 100

Digital PR Analytics SEO Measurement 100

The Proactive Report

DECEMBER 24, 2015

Do they prefer video? Write web content. Infographics. How to use Google Analytics (or whatever program your company uses). Find out what content works and what doesn’t. That means you have to be able to use analytics or your website, newsroom, blog and the various online platforms you use for content. Blog Posts.

Digital PR 100

Digital PR Analytics SEO Measurement 100

The Proactive Report

DECEMBER 24, 2015

Do they prefer video? Write web content. Infographics. How to use Google Analytics (or whatever program your company uses). Find out what content works and what doesn’t. That means you have to be able to use analytics or your website, newsroom, blog and the various online platforms you use for content. Blog Posts.

Digital PR 100

Digital PR Analytics SEO Measurement 100

ISEBOX

APRIL 27, 2016

When you need coverage for your product launches, service offerings and news for your company, it’s pretty important to make the journalist’s job as easy as possible to write your news story. No one wants to scour the internet for usable images for a company they’re trying to write about. And, the findings aren’t good.

Survey 70

Survey Corporate Product Launch Writing 70

Sword and the Script

DECEMBER 10, 2019

Marketing realizes that it can no longer fleece the pock of Google and begin to pull back on AdWords spending.”. Note: Mr. Galant is the CEO of Muck Rack, which is also one of the companies I track for my writings on PR technology. Note: Talkwalker is one of the companies I track for my writings on PR technology. 16: Ted Seward.

Marketing 105

Marketing Content Marketing Advertising Advertising 105

Contently - Strategy

MARCH 15, 2019

You can repurpose existing HR content —brand videos, welcome packets, training quizzes, FAQs—to get freelancers thinking the way you do. Along with the style guide, you should also send your freelancers a pitch or brief guide, which can live as a PDF, Powerpoint deck, or Google doc. Format doesn’t matter as much as content.

Company 111

Company Pitching System Interviews 111

Buzzstream

JANUARY 17, 2018

This chart from Curata explains it better: Let me show you exactly how to repurpose your written content into an ebook, a video, a podcast, among many other formats. Although, videos and podcasts are gaining grounds, the demand for ebooks is still increasing. Extract Data from your Content and Design an Infographic.

eBook 108

eBook Infographics Pinterest How To 108

Contently - Strategy

AUGUST 22, 2019

After all, the actual content of bank marketing stays largely the same from institution to institution—there are finite ways to approach writing about, say, a checking account or a credit card. At least, that’s the identity you might gather from Googling their brand name. Mastercard’s Priceless Surprises video series.

Banking 111

Banking Content Marketing Examples Industry 111

Beyond PR

MAY 17, 2018

In 2004, Jon Forsythe was one of just a handful of Washington Post journalists who were given a video camera and told to go report on the news. Technology is so advanced that reporters can shoot and edit a short 90-second video in 15 or 30 minutes,” he says. Use Multimedia to Tell a Better Story.

Infographics 54

Infographics Print Video Real Estate 54

PR Fuel

MARCH 17, 2020

Depending on your business, this might mean writing in-depth articles that show you’re an authority in your niche. It might mean providing quick tips in a video or on an infographic. You keep offering useful information in articles or videos. You keep them up to date on relevant news. Earned Media vs. Paid Media.

Publicity 63

Publicity Small Business Advertising Advertising 63

Waxing UnLyrical

MARCH 21, 2014

My friends over at Rad Campaign gave me a heads up on an interesting infographic over at craigconnects , that says it “cracks the crowdfunding code.” Here are some of their insights: Fundraisers who use a video raise 2x more than those without videos. Content really does rule. Content really does rule.

Nonprofit 98

Nonprofit Infographics Community Content Marketing 98

Journalistics

MARCH 2, 2013

First, Writing Skills. No matter what you’ve heard about all that sexy social media stuff, you still need to know how to write in PR. Ideally, you majored in Journalism (or English) – or your PR or Communications program had a heavy concentration of writing-related courses. Second, Internship Experience.

Pinterest 52

Pinterest Writing Interviews Social Media 52

PR Fuel

NOVEMBER 9, 2017

Let’s take a look at some to get started: Make it Twitter Friendly —Twitter is the place for the latest news and updates so when you are writing your press release, be sure to include your Twitter username. Be sure to include images in with your releases, as well as links to your videos or other content.

Mobile 42

Mobile Nonprofit Infographics Twitter 42