ImPRessions - Crenshaw Communications

APRIL 20, 2020

Google reached into its deep pockets and rolled out an $800 million program of direct financial assistance , ad credits, and grants to businesses with active Google Adwords accounts. Sure, what helps its advertisers helps Google, but it’s real money where it’s needed. Big Tech has stepped up. Self-serving?

Brand 284

Brand Branding Small Business Retail 284

PR in High Definition

NOVEMBER 27, 2018

Google, Facebook, Uber, many of the tech giants have been facing scandals and feeling the ill-effects of a damaged reputation. It’s a good reminder that a great reputation is a company’s most valuable, if intangible, asset and not to underestimate the effect it can have on your business success and bottom line.

Reputation 48

Reputation How To Google Employee 48

ImPRessions - Crenshaw Communications

MAY 22, 2017

Some say the goal of a great PR program should be to build brand reputation, while sales and marketing actually drive sales. Most shopping trips today start with Google. We represented a credit union through a strong campaign around financial wellness. The two can and should work together – much like brick and mortar.

Brand 185

Brand Branding Marketing Wireless 185

David PR Group

JULY 13, 2016

Harris Reputation Quotient attributes. How we measure reputation appears just as daunting to me, but it turns out that analysts at the Harris Poll have been studying this since 1999, gauging the reputations of the most visible companies in the U.S. Starts with “The Reputation Quotient”.

Reputation 40

Reputation Measurement How To Financial 40

Newsfile

OCTOBER 24, 2023

As a PR professional, you are most likely focusing on trying to enhance your company’s reputation. 4 Common PR Communication Mistakes (+ How to Avoid) As a PR pro, avoiding PR communication mistakes can help you build a positive corporate reputation and reap the benefits. Try using the following methods.

Communications 52

Communications How To Corporate Training 52

Landis PR

FEBRUARY 5, 2024

Additionally, AI can assist in locating the perfect influencers, crafting captivating content, and maintaining a stellar online reputation. Reputation Management: AI tools monitor online mentions and sentiments, enabling timely responses to feedback. Embrace the power of AI to revolutionize your PR efforts! Required Resources.

Publicity 59

Publicity Privacy YouTube Analysis 59

David PR Group

MAY 15, 2014

Sadly, the other 99.99% of us don’t have the financial wherewithal to prevent unwanted images from being published online. We have to use other means to safeguard our online reputation. The first and best defense is to, simply, have a good reputation. Talk about managing one’s image. www.davidpr.com. Cohen yelp'

Reputation 40

Reputation Hotels Crisis Management Google 40

PR in High Definition

MARCH 24, 2021

Back to the world of tech now, and both Facebook and Google have found themselves in hot water once again, this time with Australia and the news ban saga. In short, Australia passed a new, world-first law which would make Facebook and Google pay for news content on their platforms.

Trends 96

Trends Retail Automotive Google 96

Katie Paine's Measurement Blog

JULY 10, 2023

Here’s an except from the beginning: “In my decade of designing and implementing integrated communications dashboards, I’ve had the pleasure (or not) of working with the following platforms: Proof Tableau Microsoft’s Power BI Qlik Domo Dundas IBM Watson Google Sheets Some are great, some were more challenging to work with.

Measurement 98

Measurement Communications How To Survey 98

Sword and the Script

AUGUST 30, 2022

So, I consulted Google Trends. The corporate reputation sector saw some consolidation this week, as Signal AI, which bills itself as a global external intelligence company, acquired KELP Inc., a reputation platform,” according to reporting by Ray Shultz for Media Post. You can the results nearby. Signal AI Acquires Kelp .

Publicity 85

Publicity Survey Enterprise Pitching 85

Stephen Waddington

OCTOBER 9, 2018

We’re only starting to understand the impact of technology platforms such as Google and Facebook on society. The challenge between short financial performance and building long term trust remains. Investment in reputation will always get cut in the short term in favour of shareholder value. That’s a good thing.

Brand 109

Brand Branding Privacy Hotels 109

PR Conversations

NOVEMBER 22, 2023

Looking back the time was an optimistic period for public relations – despite (or perhaps because of) the developing global financial crisis. From websites to Google, YouTube and Facebook, opportunities for interactivity and two-way communication supported an argument for a strategic role for PR.

Education 52

Education Reputation Leadership Technology 52

Sword and the Script

JANUARY 12, 2021

I won’t list them because I don’t want to appear as if I’m endorsing them when I can’t speak to the quality and reputation of these other services. Of course, they have a financial interest. Because it would be like buying a backlink – that’s what Google calls a link scheme.

Financial 88

Financial Video Survey Google 88

The Resolution Blog

SEPTEMBER 8, 2015

PR professionals' talents for creating relationships, telling engaging and compelling stories is the equivalent of the power of the Ostrich kick for transforming your Google power. Google is the biggest media publication in the world providing the planning tools, workflow and measurement framework for campaigns.

SEO 120

SEO Google Engineering Data 120

Sword and the Script

JUNE 6, 2023

PR has a reputation for being notoriously slow to adopt technology – so if you want an easy way to get ahead of your peers – try experimenting with this stuff a little bit. It’ll be interesting to see if the value proposition remains when Google and Microsoft embed gAI into their word-processing software. million, down from $14.2

Survey 144

Survey Software B2B Pitching 144

Sword and the Script

DECEMBER 21, 2021

Reputation management is crucial. Reputation management would become crucial in the face of recession, jobs loss and livelihood loss. government will finally get serious about the social media monopolies and start by breaking up Meta/Facebook, Google, etc. There are financial costs that often cannot be sustained.

Marketing 214

Marketing Content Marketing Social Media Employee 214

Cision

JANUARY 2, 2018

Facebook has gained a reputation for being a marketing shortcut of sorts; its ads have an average click-through rate of.9 My team and I have worked with numerous enterprise brands, so I understand the magnetic pull of Facebook’s return on investment (which overshadows most platforms besides Google AdWords ).

Facebook 0

Facebook Marketing Journalism Creativity 0

Polaris

AUGUST 28, 2014

That way Google won’t downgrade your site if they see a ‘not found’ error.”. If you operate a service-based business—perhaps you’re a financial planner, marketing consultant, lawyer, accountant or mortgage broker— speaking engagements are one of the best ways to establish your expertise, build credibility and attract new clients.

Knowledge Base 100

Knowledge Base Real Estate Financial Newspapers 100

Critical Mention

FEBRUARY 5, 2019

By monitoring trending topics in your industry, you can manage your brand’s reputation. Two great ways to know what’s trending is through Google and social media trends. Two great ways to know what’s trending is through Google and social media trends. Each platform has its own trending section: Google Trends.

Trends 61

Trends Viral Analysis Crisis 61

The Resolution Blog

JANUARY 8, 2018

Yes, they can help you add a financial value to your reporting. More ways to view the world’s questions AnswerThePublic.com, our tool that demonstrates the way people ask questions on Google has had a refresh! Google has just announced one the biggest changes to the search engine in recent years. Money can’t buy you happiness….well

Tools 136

Tools Publicity SEO Measurement 136

Sword and the Script

JANUARY 31, 2023

USD according to Google as of January 2023, so with ~313 million shares outstanding ( according to MarketWatch ), my back-of-napkin math puts the deal value in the ballpark of $563 million USD. Recent earnings Separately, Meltwater (Oslo Børs: MWTR) also recently announced financial results for the third quarter ending, September 30, 2022.

Software 78

Software Case Study Technology Tools 78

Polaris

JUNE 24, 2016

million —and financial costs are not the only consequences. Google Alerts are a cost effective way to track what people are saying about you online. Crisis preparedness is the defining factor in how well your company and its reputation weather a crisis. The price tag of these attacks is staggering. Plan ahead.

Communications 119

Communications How To Crisis Survey 119

Stuart Bruce

NOVEMBER 10, 2017

Specifically, State Street Global Advisers, the client paying McCann for the stunt, wanted to highlight that companies with women in top positions perform better financially. Launched on International Women’s Day in March 2017 it was meant to symbolise the power of women in leadership. ” Except Fearless Girl was living a lie.

Case Study 99

Case Study Crisis Communications Corporate Leadership 99

David PR Group

JUNE 2, 2014

Google last week unveiled a system which enables citizens of the European Union to ask the search engine to remove results from its listings. Europeans who want personal information removed from search results can make their case directly to Google via an online form. have Google’s “Right to be Forgotten” too?

Google 40

Google Policies Reputation Crisis Communications 40

PR in High Definition

SEPTEMBER 22, 2020

Aside from Amazon, Microsoft and Google, dog breeders and vets, hot tub salesmen and neighbourhood economies have all had some benefit from us all being at home and no doubt we’ll see them heading for the upwards trajectory. Few companies have done really well during this period. Listen to your employees.

Creativity 116

Creativity Employee Newspapers Crisis 116

PR Conversations

OCTOBER 27, 2023

Is recent social media engagement related to new research and/or a growing personal interest, or is it mainly a tool for reputation management regarding possible (mis)interpretation(s) of your theoretical body of work? A reputation is nothing more than what members of a public think and say about an organization. At the Arthur W.

Reputation 52

Reputation Social Media Internal International 52

Critical Mention

AUGUST 21, 2018

From Google to Facebook to Yelp, what people say about your company matters. Writing it to appeal to your target audience also improves your reputation in the long run. With a background working for high-profile clients in the financial, hospitality and technology industries, she’s excited to bring her experience to Critical Mention.

Customer Service 61

Customer Service Writing Financial Local 61

ImPRessions - Crenshaw Communications

APRIL 8, 2021

A new survey of 31,000 people in 27 countries has documented what most of us in PR know – Big Tech has a reputation problem. At a time of huge partisan polarization, one thing that brings people together, it seems, is resentment of Big Tech, especially the Big Four — Facebook, Google, Apple, and Amazon.

Reputation 305

Reputation Privacy Data Advertising 305

Waxing UnLyrical

JANUARY 15, 2020

” Financially, this would mean sale price (of an asset) – net cost = net gain. For Social PR, this means: whether it’s in terms of reputation (how are you measuring this?), Twitter Facebook Google+ LinkedIn The post What a Sandcastle Reminded Me About Strategy appeared first on Shonali Burke Consulting.

Strategy 101

Strategy Measurement Financial Analytics 101

Critical Mention

JULY 18, 2018

The crucial question for modern PR pros is, how do reputation management, media monitoring and overall PR strategy translate to business results for a company? SEO can assist in choosing links that have keywords that your company wants Google’s algorithm to recognize. Another way to do this is through a backlinking strategy.

Data 60

Data SEO Engineering Strategy 60

Critical Mention

AUGUST 2, 2018

According to Google Finance, as of last fall the “Big Five”: Apple, Alphabet, Amazon, Facebook and Microsoft, were worth a whopping $3.3 With a background working for high-profile clients in the financial, hospitality and technology industries, she’s excited to bring her experience to Critical Mention. trillion combined.

Technology 60

Technology Crisis Communications Pitching Software 60

Prohibition

JANUARY 14, 2022

A PR crisis is a negative story about your brand that threatens the reputation of your organisation, causes reputational damage, or negatively impacts sales or stock value. A PR crisis can destroy a reputation in an instant, so it’s crucial to have a plan in place. What is a PR Crisis? Or it could be an act of terrorism.

Crisis 62

Crisis How To Crisis Management Crisis Communications 62

David PR Group

DECEMBER 20, 2016

Since writing my book How to Protect (Or Destroy) Your Reputation Online, I have met many interesting authors and interviewed a number of them for my blog. Financier Scott Page takes-on one of the bigger elephants in the room: retirement. How to Protect (Or Destroy) Your Reputation Online. My full review: [link]. Happy holidays.

Reputation 40

Reputation Meeting Financial Company 40

Stephen Waddington

JUNE 21, 2018

The Daily Mail , The Financial Times , and The Economist , are bucking the trend in the UK. Advertising, at least in Europe and the US, has shifted from local and national media to Amazon, Apple, Facebook, Google, and to a lesser extent Twitter. “The Ad funded free sheets such as The Evening Standard and The Metro are also resilient.

Social Media 73

Social Media Print Study Advertising 73

Onclusive

JUNE 1, 2023

Forward-thinking brands are already embracing the strategic advantages that social listening tools can offer when it comes to managing brand reputation, crisis detection, and optimising comms strategy. Influencer PR has become a popular strategy for building brand reputation – the most valuable currency in today’s business world.

Strategy 370

Strategy Communications Reputation Measurement 370

Waxing UnLyrical

JULY 11, 2012

Whether it’s free tools (Twitter Search or Google Alerts) or premium offerings, the main issue with social media listening is that it’s still (primarily) driven by keywords. After all, it works for Google on Search, right? If you enjoyed it, be sure to connect with Shonali on Twitter , Facebook , or Google+. Yes please!

Social Media 81

Social Media Media Google Tools 81

Sword and the Script

DECEMBER 26, 2023

By focusing on building trust, marketing and communications pros will also raise Google search algorithm ranking. There’s no point in building a reputation if the startup is facing an existential threat. Guarding their reputation and work also necessitates new patent/ copyright laws in place. ” ~ Prof.

Writing 190

Writing Communications Marketing B2B 190